Blockchain Press Releases
Sweaty Betty partners with mParticle to future-proof their technology architecture
mParticle Customer Data Platform will empower Sweaty Betty to accelerate their marketing programs and deliver great customer experiences.
NEW YORK, July 19, 2023 /PRNewswire/ — mParticle, a real-time customer decisioning engine, announced today that Sweaty Betty, the global premium women’s activewear brand, has chosen to partner with mParticle as their customer data foundation.
Sweaty Betty has grown considerably over the past few years with 90% of their revenue being generated from their Digital and Retail channels. To drive sustainable growth, improve customer loyalty, and further support international expansion, the team recognized the need to be able to respond to customer insight by continuing to invest in their customer data architecture.
Sweaty Betty partnered with mParticle to establish a first-party data foundation, empowering its marketing teams with the infrastructure they need to deliver sophisticated cross-channel customer journeys and support regulatory compliance without data engineering support.
“As we looked to continue Sweaty Betty’s growth and continue delivering a customer centric brand experience, we needed an advanced customer data infrastructure to support the increasing importance of first-party data,” said Simon Pakenham-Walsh, Chief Technology Officer at Sweaty Betty. “mParticle makes it easy to equip our commercial teams with the robust data capabilities they need to deliver differentiated customer experiences.”
As Sweaty Betty has grown there have been limitations and constraints with their customer technology and data. With mParticle in place, the team can access high-quality customer data in real time and act on insights quickly, helping to improve marketing efficiency and increase the relevancy of messaging across channels.
“For multi-channel retailers, it’s incredibly important to establish a customer data infrastructure that makes it possible to get a complete understanding of the customer journey, both online and in-store,” explains Rob Murphy, SVP of International at mParticle. “By partnering with mParticle, Sweaty Betty is able to turn their customer data into a business-critical growth engine, building a best-in-class foundation for the changing retail landscape.”
To learn more, please visit https://www.mparticle.com.
About mParticle
mParticle is an AI-powered, real-time Customer Data Platform that powers the entire customer data stack by combining data quality and compliance protections with rich insights and predictions. Companies like NBCUniversal, JetBlue, and Venmo use mParticle to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
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View original content:https://www.prnewswire.co.uk/news-releases/sweaty-betty-partners-with-mparticle-to-future-proof-their-technology-architecture-301880416.html
Blockchain Press Releases
Matrixdock Integrates XAUm Gold Token with Binance Wallet to Advance Financial Equality
SINGAPORE, Dec. 30, 2024 /PRNewswire/ — Matrixdock, Asia’s real-world asset (RWA) tokenization leader, announces the integration of its flagship gold token, XAUm, with Binance Wallet, one of the world’s leading digital asset wallets. This development builds on previous integrations with centralized exchange Web3 wallets like OKX and crypto wallets like MetaMask, reinforcing Matrixdock’s commitment to making gold investments more secure, efficient, and accessible for hundreds of millions of global users.
At the core of this integration is XAUm, a token fully backed by London Bullion Market Association (LBMA)- accredited gold bars with a minimum fineness of 99.99%. Each XAUm token represents one troy ounce of gold. These gold reserves are securely stored in Brink’s vaults in Hong Kong and Singapore, offering token holders the option to redeem XAUm for physical gold.
Purpose-built for Web3 compatibility and the multi-chain ecosystem, XAUm seamlessly blends blockchain innovation with user-centric design. Its robust proof-of-reserve transparency, efficient multi-chain reserve management, and enhanced interoperability inspire trust and elevate gold from a static asset to a dynamic, multifunctional financial instrument in the digital economy.
This integration with Binance Wallet builds on previous developments within Binance’s ecosystem, including decentralized exchanges and lending platforms. The goal is to make XAUm a benchmark for modern gold investments, providing an efficient and trusted solution that redefines asset efficiency and financial equality.
Binance Wallet enhances this vision by offering a secure and intuitive entry point to Web3. Users can manage digital assets, perform cross-chain token swaps, and earn yields effortlessly. With a simple setup process via the Binance app, the wallet eliminates the need for seed phrases or private keys, furthermore, it utilizes Multi-Party Computation (MPC) technology to enhance secure transactions.
Through this integration, individuals worldwide are able to buy, own, and trade gold conveniently with a mobile device. By leveraging Web3 technology and the multi-chain ecosystem, Matrixdock and Binance Wallet set a new standard for modern gold investments, driving financial equality and innovation.
About Matrixdock
Founded in February 2023 by Matrixport, Matrixdock is Asia’s RWA leader that modernizes financial instruments through advanced tokenization technology. As the first in Asia to introduce a tokenized short-term treasury bill product, STBT, earned the Ecosystem Excellence TADS Award in 2023 for Trading & Liquidity Solutions. In 2024, it launched a one-of-a-kind Tokenized Gold token, XAUm, modernizing traditional gold investment into a dynamic, multifunctional digital asset.
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View original content:https://www.prnewswire.co.uk/news-releases/matrixdock-integrates-xaum-gold-token-with-binance-wallet-to-advance-financial-equality-302340189.html
DUBAI, UAE, Dec. 30, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange, today announced a thrilling new campaign in collaboration with SOLV Protocol: the bbSOL Maxi Rewards. This exciting event offers users the chance to win a share of 1,300,000 SOLV tokens via airdrop by staking their SOL.
From December 30, 2024, at 10:00 AM UTC to January 20, 2025, at 10:00 AM UTC, users who stake at least 0.5 SOL to obtain bbSOL through their Bybit Web3 Seed Phrase Wallet on the Bybit Web3 Earn platform are eligible to participate in the campaign and win exciting SOLV rewards.
“We’re thrilled to partner with SOLV Protocol for this exciting campaign,” said Emily Bao, Head of Web3 and Spot at Bybit. “The bbSOL Maxi Rewards presents a fantastic opportunity for users to maximize their SOL holdings and earn substantial rewards. We encourage everyone to participate and experience the power of Bybit Web3.”
How to Participate:
- Visit the Airdrop Arcade: Head over to the dedicated “bbSOL X SOLV Campaign Page” (Airdrop Arcade).
- Connect Your Wallet: Connect your Bybit Web3 Seed Phrase Wallet and complete the required tasks.
- Stake Your SOL: Stake a minimum of 0.5 SOL to obtain bbSOL through Bybit Web3 Earn. The more you stake, the higher your potential rewards in the Ultimate Rewards Pool.
The top 100 stakers with the highest SOL stakes will receive their SOLV rewards directly to their Bybit Web3 Seed Phrase Wallet’s ETH address within three weeks of the event’s conclusion.
To participate, users must deposit SOL and obtain bbSOL on the Bybit Web3 Earn platform using their Bybit Web3 Seed Phrase Wallet. Only new SOL deposits made during the event period are eligible for rewards.
#Bybit / #TheCryptoArk / #BybitWeb3
About Bybit Web3
Bybit Web3 is redefining openness in the decentralized world, creating a simpler, open, and equal ecosystem for everyone. We are committed to welcoming builders, creators, and partners in the blockchain space, extending an invitation to both crypto enthusiasts and the curious, with a community of over 130 million wallet addresses across over 30 major ecosystem partners, and counting.
Bybit Web3 provides a comprehensive suite of Web3 products designed to make accessing, swapping, collecting and growing Web3 assets as open and simple as possible. Our wallets, marketplaces and platforms are all backed by the security and expertise that define Bybit as the world’s second-largest cryptocurrency exchange by trading volume, trusted by over 60 million users globally.
Join the revolution now and open the door to your Web3 future with Bybit.
For more details about Bybit Web3, please visit Bybit Web3.
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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View original content:https://www.prnewswire.co.uk/news-releases/bybit-and-solv-protocol-team-up-for-explosive-bbsol-maxi-rewards-302340158.html
Blockchain Press Releases
Bybit Web3 Wallet Integrates Tonstakers: The First of Its TON Staking Offerings to Expand DeFi Opportunities
DUBAI, UAE, Dec. 27, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange,is excited to announce the integration of Tonstakers, the leading liquid staking protocol on the TON blockchain, into its Web3 Wallet. This marks the first of Bybit Web3’s TON staking offerings, reinforcing its commitment to expanding decentralized finance (DeFi) opportunities for its users.
With this integration, Bybit Web3 Wallet users can now seamlessly stake Toncoin ($TON) and receive $tsTON (Tonstakers LST) in return. The value of $tsTON increases relative to $TON every 26 hours, ensuring competitive rewards while contributing to the growth and success of the TON ecosystem. The integration also opens the door for 130 million users in the TON ecosystem to access TON staking directly within the Bybit Web3 Wallet.
Bybit is dedicated to simplifying DeFi adoption by providing intuitive and user-friendly staking experiences. This milestone partnership with Tonstakers enables users to unlock annual returns estimated between 3% and 5% APY, with rewards automatically compounded, further cementing Bybit’s role as a leader in DeFi accessibility.
Why Tonstakers Matters: The First of Its Kind
Tonstakers is the inaugural partner in Bybit Web3’s TON staking initiative, setting a new standard for staking services. With a total value locked (TVL) exceeding $260 million and a significant market share in the liquid-staked TON sector, Tonstakers offers Bybit Web3 Wallet users unparalleled access to TON staking benefits:
- Effortless Staking: Securely stake $TON with ease, thanks to the user-friendly interface within the Bybit Web3 Wallet.
- Earn $tsTON Rewards: Receive tokenized staked Toncoin ($tsTON), which can be leveraged within DeFi applications across the TON ecosystem.
- Explore DeFi Liquidity: Engage with Tonstakers Earn to provide liquidity using $tsTON, unlocking diverse earning opportunities.
“Bybit Web3 is proud to deepen our integration with the TON blockchain, a crucial step in our mission to foster a thriving and interconnected Web3 ecosystem,” said Emily Bao, Head of Bybit Web3. “This integration empowers our users with seamless and trusted access to TON liquid staking pools and unlocks valuable earning opportunities. As a strong believer in DeFi adoption, Bybit Web3 is committed to bridging the gap between Web2 and Web3, creating simple, easy, and accessible solutions that bring the benefits of decentralized finance to a wider audience. We believe this integration will significantly contribute to the growth and success of the TON ecosystem.”
Start Staking Today To begin staking your $TON and earning with $tsTON, visit https://www.bybit.com/en/web3/staking and discover the power of Bybit Web3 Wallet’s integration with Tonstakers. Bybit Web3 Wallet currently supports a wide range of staking services beyond TON tokens, including ETH, USDT, USDC, bbSOL, SUI, and more.
#Bybit / #TheCryptoArk / #BybitWeb3
About Bybit Web3
Bybit Web3 is redefining openness in the decentralized world, creating a simpler, open, and equal ecosystem for everyone. We are committed to welcoming builders, creators, and partners in the blockchain space, extending an invitation to both crypto enthusiasts and the curious, with a community of over 130 million wallet addresses across over 30 major ecosystem partners, and counting.
Bybit Web3 provides a comprehensive suite of Web3 products designed to make accessing, swapping, collecting and growing Web3 assets as open and simple as possible. Our wallets, marketplaces and platforms are all backed by the security and expertise that define Bybit as the world’s second-largest cryptocurrency exchange by trading volume, trusted by over 60 million users globally.
Join the revolution now and open the door to your Web3 future with Bybit.
For more details about Bybit Web3, please visit Bybit Web3.
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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View original content:https://www.prnewswire.co.uk/news-releases/bybit-web3-wallet-integrates-tonstakers-the-first-of-its-ton-staking-offerings-to-expand-defi-opportunities-302339604.html
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