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Conversation with Jane | Spain Welcome Travellers to Explore Off-The-Beaten-Path

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Through the “Conversation with Jane” series, Trip.com Group CEO Jane Sun will engage leaders and individuals from diverse backgrounds and industries – with one goal in mind: an open discussion on the most trending topics.

MADRID, July 19, 2023 /PRNewswire/ — In this edition, the focus is on tourism, a topic close to Jane’s heart and one relevant to Spain’s Secretary of State for Tourism, Rosana Morillo. During their meeting in Madrid earlier this month, the two leaders exchanged views on tourism, technology, among other topics.

From “sun and beach” tourism to a quality-focused industry

Spain is one of the world’s most-visited countries in the world, according to the country’s official statistics. After the pandemic, Spain’s tourism has seen a strong rebound, with two famous destinations, Barcelona and Madrid, listed in the top five most-booked summer destinations by Trip.com’s European customers.

“The travel forecast for this summer season is spectacular,” Ms. Morillo shared with Ms. Sun. “The number of visitors has surpassed the pre-pandemic level, and most importantly, travellers are spending more on travel this summer when compared to 2019.” However, Ms. Morillo added that the quantity of visitors isn’t their only focus. Currently, Spain’s tourism strategy has evolved from “mass, sun and beach” tourism to sustainable and quality tourism.

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Spain has a diverse range of landscapes and culture. While we have well-established destinations, we need to focus not just on increasing the number of visitors to these places but also on improving the quality of their experience. We should also aim to attract more travellers to explore off-the-beaten-path destinations,” said Ms. Morillo.

Having visited various parts of Spain, Ms. Sun agreed that the country has many hidden gems waiting to be discovered, adding that Trip.com Group has been preparing for the return of Chinese travellers to Spain since the outbreak of the pandemic. The online travel service provider has launched successful campaigns to keep customers interested in the country through content marketing strategies. These include influencer campaigns on its travel content platform, launching an official StarHub account for Spain, and creating curated lists for customers to explore travel inspiration in Spain.

While Spain has always been one of the most popular destinations for Chinese travellers, has there been a shift in their travel patterns or preferences in recent years?

Ms. Sun said, “The new generation of Chinese travellers seeks authentic and unique experiences in Spain. We provide them with the most exciting travel inspiration and reliable recommendations through our advanced technology and marketing capacity.”

Technology reshaping the future of tourism

Technology is revolutionising the tourism industry, and Trip.com Group is leading the way by using cutting-edge AI technology to enhance the customer experience. In 2016, the company pioneered the widespread adoption of AI technology for customer service, and over 75% of flight and hotel-related issues raised by customers are resolved through the AI chatbot today, without the need for these customers to speak to a customer service agent.

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Earlier this year, Trip.com launched “TripGen”, a real-time AI travel assistant that provides users with instant suggestions on pre-trip decisions and in-trip arrangements. This innovative tool has made the entire travel process more enjoyable and stress-free.

Ms. Morillo agrees that technology is transforming the tourism industry in all aspects, not only from the stages of pre-booking, booking, and customer service, but it is also reshaping the ways of talent training and destination development.

“Technology will not only change the way people buy products but also the future of destinations. For example, we have seen many cities implementing technologies to direct the flow of passengers and improve mobility in the city, which will ultimately enhance the travel experience,” Ms. Morillo commented.

Women are the backbone of an organisation

Ms. Morillo assumed the State Secretary for Tourism role in December 2022, following a successful career spanning multiple sectors, including software, investment banking, and hospitality. “I think everybody should work in the public sector at some point in his or her life, because you can give back to the society and make a difference,” said Ms. Morillo.

Ms. Morillo is a strong advocate for gender equality in the workplace and encourages more women to take up leadership positions. “While the gender ratio in middle management teams in Spain is equal, it becomes increasingly unbalanced at higher management levels. This needs to change,” Ms. Morillo shared.

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The Spanish government recently approved a draft Equal Representation Law that aims to promote more equal representation of women and men in politics, business, and other spheres of public life. While Ms. Morillo views this as a positive step, she believes that more needs to be done to create a truly gender-inclusive workplace.

Ms. Sun agrees and believes that striving for equal gender representation in senior management teams is the right thing to do and will lead to more rational and considerate decision-making for governments, companies, and organisations.

“With more than half of Trip.com Group employees and one-third of middle managers being female, women are the backbone of our business,” said Ms. Sun. “I look forward to further enhancing the figure in the near future.”

During their discussion, Ms. Sun also shared with Ms. Morillo’s the Group’s recently launched Childcare Subsidy programme. Under this new scheme, full-time employees with newborn children after 1 July 2023 will receive a subsidy of RMB 10,000 for each child on their first, second, third, fourth and fifth birthdays. The Group plans to invest RMB 1 billion as subsidies to support its employees in family planning and promote working families.

Over the years, Trip.com Group has introduced several family-friendly policies, including hybrid work and assisted reproduction benefits.

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“As we have always said, our employees are our greatest asset. The launch of this new initiative is a testament to our commitment to supporting our employees to achieve their family and career goals,” said Ms. Sun. “Going forward, we will continue to create family-friendly workplaces across our various offices.”

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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Blockchain Press Releases

MEXC Announces Listing of Hyperlane (HYPER) with a 165,000 HYPER and 50,000 USDT Prize Pool

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VICTORIA, Seychelles, April 21, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, announced the Hyperlane (HYPER) listing on April 22, 2025(UTC).To celebrate this significant addition to the exchange, MEXC is launching a special event with a prize pool of 165,000 HYPER and 50,000 USDT for new and existing users.

Hyperlane is the first permissionless, universal interoperability protocol dedicated to building a truly open and decentralized cross-chain communication infrastructure. As “The Open Interoperability Framework,” it enables anyone to freely expand, utilize, and customize the network, allowing developers to easily and securely build cross-chain applications and token bridges. To date, Hyperlane has connected over 140 blockchains, processed nearly 9 million cross-chain messages, and bridged more than $6 billion in volume through its Warp Routes.

$HYPER is the native token of the Hyperlane ecosystem, with an initial total supply of 1 billion tokens. It plays a critical role in securing the protocol through staking, rewarding validators for verifying cross-chain messages, incentivizing user-driven activity, and enabling community governance over protocol development.

To celebrate the listing, MEXC will launch an Airdrop+ event with substantial rewards for users:

Event Period: April 21, 2025, 10:00 – May 01, 2025, 10:00 (UTC)

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Benefit 1: Deposit and share 120,000 HYPER (New user exclusive)

Benefit 2: Spot Challenge — Trade to share 15,000 HYPER (For all users)

Benefit 3: Futures Challenge — Trade to share 50,000 USDT in Futures bonus (For all users)

Benefit 4: Invite new users and share 30,000 HYPER (For all users)

MEXC has established itself as a leading exchange by consistently offering users early access to high-potential crypto assets. In 2024 alone, the platform listed 2,376 new tokens, including 1,716 initial listings. According to the latest TokenInsight report, MEXC led the industry with 461 spot listings between November 1, 2024, and February 15, 2025. During this period, the exchange maintained a high listing frequency, consistently ranking among the top six platforms, demonstrating its agility in capturing emerging market trends. MEXC will continue to expand its asset offerings and help users seize timely opportunities in the fast-moving crypto market.

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For full event details and participation rules, please visit here.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

MEXC Official Website X Telegram |How to Sign Up on MEXC

Risk Disclaimer:

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The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.

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Blockchain Press Releases

Introducing Clementine Bridge: Citrea Deploys First Complete BitVM Bridge Design on Testnet

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Citrea’s Clementine Bridge marks the first time that a fully programmable layer is tested for settling on Bitcoin.

GEORGE TOWN, Cayman Islands, April 21, 2025 /PRNewswire/ — Citrea, the first ZK rollup to enhance capabilities of Bitcoin blockspace and enable Bitcoin applications (₿apps), has successfully deployed its Clementine Bridge, the first complete BitVM bridge design on Bitcoin Testnet. Citrea has also recently revealed Clementine’s whitepaper, marking the first real-world implementation of a BitVM-based bridge which extends BTC’s utility to decentralized finance in the most Bitcoin-secured and native way possible. With Clementine’s testnet deployment, Bitcoin is for the first time tested for optimistically verifying a fully programmable layer. The Clementine whitepaper is currently the only documentation of how to use BitVM in a bridge design with clear solutions toward a secure and efficient bridge implementation. 

Despite being the world’s largest digital asset, BTC has struggled to build relevance in decentralized finance. A secure bridge between Bitcoin and a secondary layer has always been a bottleneck for using BTC in a programmable environment. This problem has forced users to either keep Bitcoin as a passive store of value or rely on custodians for using BTC in financial activities. Citrea’s BitVM-based Bitcoin bridge Clementine solves this by enabling the safest and most trust-minimized way to bridge BTC and extend its utility to decentralized finance. 

Citrea’s Clementine bridge marks a historic moment for Bitcoin and a new beginning for BTC’s utility. “It felt like magic when we saw all the bridge components work smoothly in our internal tests and that any malicious act is stopped by a single honest actor,” said Ekrem Bal, Co-Creator of Citrea. “We’re now ready to test Clementine in a real Bitcoin Testnet environment and make it more battle-tested for Citrea mainnet.”

With the introduction of BitVM by a Bitcoin developer Robin Linus, verifying computations on Bitcoin and building Bitcoin-secured bridges became a possibility. Very soon after its introduction, Citrea team became a core contributor of BitVM and later a founding member of BitVM alliance, where BitVM’s fundamental technology of executing a fraud proof of a zero-knowledge (ZK) proof on Bitcoin was developed collaboratively. Although accomplishing a ZK proof verification on Bitcoin was a prerequisite, there were still critical problems to address to implement this fundamental technology securely and efficiently into a Bitcoin bridge design. A detailed breakdown of this can be found in Clementine’s whitepaper.

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Clementine’s design and whitepaper introduce novel solutions to two main research topics in BitVM-based bridge implementation, namely Bitcoin chain fork selection and capital efficiency of operators. These topics have been critical to solve as they ensure both the bridge’s security and efficiency. Citrea’s Clementine bridge offers clear solutions to both of these problems:

  1. Bitcoin Chain Fork Selection: This is related to ensuring that the bridge follows the longest Bitcoin chain. It has been an open research topic where the BitVM creator introduced superblocks approach but its security was later found to be broken. Citrea introduces a new Bitcoin Light Client design that uses succinct Header Chain Proofs of Bitcoin. These proofs are aggregated by operators into a single BitVM proof. 
  2. Capital Efficiency of Operators: This has been another limitation of implementing BitVM efficiently into a bridge design. With Citrea’s approach to non-standard Bitcoin transactions, operators can now process hundreds of withdrawals in parallel with a single collateral. Disproving only one withdrawal is enough to stop other malicious withdrawal processes.

Clementine’s design relies on zero-knowledge proofs, Bitcoin data availability, a novel Bitcoin Light Client design and BitVM. In the case of a malicious act, an honest watchtower provides a proof of the longest Bitcoin chain. Then the operator generates a proof verifying Citrea’s state, watchtowers’ challenges and payout for the withdrawal. If the operator is malicious, it won’t be able to generate such proof, resulting in slashing the operator. Clementine has three main bridge actors to ensure the system’s integrity:

  • Signers enforce BitVM spendings by managing peg-ins through presign transactions
  • Watchtowers are tasked with monitoring operators and challenging any malicious behavior by sending a proof of longest Bitcoin chain
  • Operators, a group of profit-seeking entities, temporarily cover users’ withdrawals and are later reimbursed with presigned transactions.

Citrea: Bitcoin’s Application (app) Layer

Citrea extends Bitcoin’s utility without sacrificing its security. With zero-knowledge technology, Citrea enables Bitcoin to function as a fully programmable layer. With its Bitcoin bridge Clementine, Citrea offers the safest and most trust-minimized way to bridge BTC to a fully programmable secondary layer. 

For the first time in its history, Bitcoin Network will be able to support diverse on-chain applications and its utility will be extended to decentralized finance. 

Apply to Citrea’s unique incubation program ‘Citrea Origins‘ to build ₿apps.

For more information, please visit: Citrea website | Citrea X Account

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Blockchain Press Releases

BingX Brings Balance (EPT) to Spot with a 200 Million EPT Xpool

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PANAMA CITY, April 21, 2025 /PRNewswire/ — BingX, a global leading cryptocurrency exchange, announces the listing of EPT, the native token for Balance.fun, for both spot trading and also on the BingX Xpool. The spot listing will commence on April 21 at 12:00 (UTC) while the Xpool launch will start on April 22 at 10:00 (UTC). BingX users can stake BTC and EPT in Xpool, though new users will have an additional option to stake USDT to win a bigger share of the reward pool that includes 2,000,000 EPT Points. The first 1000 new users who stake a minimum of 100 USDT will also be able to earn an additional bonus voucher worth 100 USDT.

EPT is the governance token of Balance, an AI-powered web3 experience infrastructure designed for the masses. This new digital asset will fuel the new Balance Platform to create an open and inclusive gaming ecosystem for both gamers and developers with fairness at its core. With the integration of AI and blockchain technology, games can be built and marketed more easily while allowing players to benefit from the enhanced and diversified gaming experience.

Users of the existing Epal platform can transfer their EPT tokens to BingX, enabling a reliable method to trade EPT or, alternatively, purchase EPT for governance purposes. Having a solid exchange to further explore the vast world of cryptocurrencies, this new listing further empowers both Epal and Balance users in the process.

Vivien Lin, Chief Product Officer of BingX, shared her thoughts on the new trading option and Xpool listing: “I think providing users with these new trading and early investment options is our responsibility as a responsible cryptocurrency exchange since some of our users rely on us to introduce such projects with such numerous functions across multiple subcategories”.

Visit bingx.com to join the Xpool starting April 22 and start trading EPT on spot from April 21. Whether you’re a gamer, builder, or crypto enthusiast, this is your chance to be part of a new decentralized chapter in entertainment.

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About BingX 

Founded in 2018, BingX is a leading crypto exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports.

For more information, please visit: https://bingx.com/

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