Blockchain Press Releases
Amplience Pledges to Rid the World of Bad Shopping Experiences Through AI Content Strategy
Silicon Valley Leader Anthony Lye Joins as New CEO to Deliver Vision
LONDON, July 18, 2023 /PRNewswire/ — Amplience, the AI Content company, has today announced that with the appointment of experienced leader and technologist, Anthony Lye as its new Chief Executive Officer, the company has significantly evolved its strategy by introducing a vision focused on the relationship between content creation, content management and shopping context.
Amplience will empower business practitioners in the industry with access to a shopping-specific, generative content engine and a rich portfolio of AI based capabilities. This will allow them to create, review, manage, deploy and measure tailored content for every use case, or context, that will revolutionize shopping experiences.
Anthony Lye will evangelize and guide the Amplience vision. He said: “Customers tell us they need agile solutions that embrace AI and allow each brand to dynamically generate persuasive content and media across various channels to create seamless customer experiences. Ensuring all touchpoints provide the rich and engaging shopping experiences that delights customers and delivers performance is what we will provide.”
Amplience’s Generative Content Platform will accelerate and augment how brands and retailers create, validate and publish content and media for world-class shopping experiences. The sheer volume of content and content variants needed to reflect every shopping context such as product and category information, brand standards, seasonality, weather, audience, events, news, local and regional regulations, is vast and will only grow. It is only through Generative AI capabilities, built on specialized Language Learning Models (LLMs) that are trained on shopping, category and brand-specific data and performance insights, will businesses be able to reduce the time, cost and effort needed for otherwise complex and lengthy production tasks, allowing content teams to achieve more. With over 70 million shopping-related content items and half a billion shopping-related images being managed today for over 400 customers, Amplience is uniquely positioned to provide a modular Generative Content Platform for model management, content and variant generation, and compliance services that will help brands and retailers stay competitive and delight customers.
Anthony Lye heads up executive team
As new CEO, Anthony Lye brings a wealth of experience. He comes to Amplience from Palantir Technologies where, as Global Head, he has been responsible for expanding the Apollo service and the company’s product-led Growth Business Unit and its Artificial Intelligence strategy. Prior to that, he was Executive Vice President and General Manager at NetApp, the data storage and management company where he built the Public Cloud Business Unit. During his tenure at NetApp, he acquired 12 companies and built a world class team. Other roles have included Board Member at Spoken Communications, EVP and Chief Cloud Officer at Guidewire Software, and he is also an Operating Advisor at Bessemer Venture Partners and is on the board of trustees for the University of Bath in England.
This is the second significant hire this year for Amplience, which welcomed Imran Anwar as CFO in May. This reflects not only the strategic changes at the company, but also its ongoing growth in Europe and the United States. Anthony Lye is working closely with the additional members of the leadership team of John Williams, Co-Founder and Chief Technology Officer; Rob Walter, Chief Revenue Officer; and David Rich, Chief Marketing Officer.
“We are delighted to welcome Anthony, whose ability to lead transitionary technology companies is well proven and crucial to us realizing our vision for the future,” said Pete Daffern, Amplience’s Board Chair. “His motivation and wide expertise in driving expansion makes him the perfect fit for the team as they deliver on its new Generative Content Platform with Shopping Context alongside outstanding value to our clients.”
Anthony Lye said: “This is a transformative time in Amplience’s evolution, and I am excited to be at the helm working with the company’s dynamic team to continue to disrupt the market. Amplience is effecting change, not just internally but across the sector, and driving the development and adoption of solutions that utilize Generative AI to revolutionize the shopping experience. Being part of this transformation is what motivates me, and it will be my job to steer the company forward so it can achieve its ambitious goals.”
Heather Hershey, Research Analyst with International Data Corporation (IDC), commented: “Generative AI is the topic of the moment and the way forward for the worldwide digital commerce sector. However, its potential needs to be harnessed with a mind towards adaptive strategic differentiation. Amplience is accelerating the adoption of GenAI by leveraging it directly in their content management system, providing retailers and brands with the power and tools to deliver memorable shopping experiences in context that will give them an unbeatable competitive edge in the future.”
About Amplience
Amplience is the AI Content company that brings together data, performance insights and generative AI – helping merchants and developers deliver persuasive content for every shopping context, fueling truly personalized and connected experiences. More than 400 of the world’s leading brands use Amplience including Crate & Barrel, Ulta Beauty, Coach, OTTO Group, GAP, Currys, and The Very Group. Amplience is backed by investors Farview Equity Partners, Sixth Street and Octopus Ventures. For more information on Amplience’s vision for AI-based content, and its platform, including Dynamic Content and Dynamic Media, please visit www.amplience.com.
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View original content:https://www.prnewswire.co.uk/news-releases/amplience-pledges-to-rid-the-world-of-bad-shopping-experiences-through-ai-content-strategy-301879474.html
Blockchain Press Releases
Bybit Pay Goes Global: Seamless Crypto Payments Now Available in 15 Major Cryptocurrencies
DUBAI, UAE, May 13, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced the next phase of crypto innovation with the global launch of Bybit Pay. The ground-breaking crypto payment solution which debuted in Brazil is now available for all eligible global users of Bybit.
Bybit Pay Global: Joining the Crypto Payment Revolution
Initially launched in January 2025, Bybit Pay debuted in Brazil and recently presented itself at Web Summit Rio, where thousands of attendees got their hands on the instant payment solution at the Bybit booth. Starting now, over 70 million Bybit international users may live up their crypto lifestyle on the go with Bybit Pay. The expansion is a step forward in financial inclusion for Bybit’s global community, removing the need for costly legacy intermediaries and physical cards—all one needs is a compatible mobile device.
In a few days since its global launch, Bybit Pay recorded over 40,000 transactions. The digital payment gateway enables users to make payments across a global network of merchants online and offline. It currently supports 15 mainstream cryptocurrencies including USDT, USDC, BTC, ETH, XRP, MNT, BNB, TON, and more.
Bybit Pay has also released new features, Send and Receive:
- Bybit Pay Send allows users to transfer digital assets to business or individual payees in an instant using just the recipient’s email addresses, phone numbers, or Bybit User IDs in-app and on the Bybit website.
- Bybit Pay Receive enables users to get paid with a unique personal QR code tailored for their personal preferences of desired amounts or currencies.
The Bybit Pay platform integrates wallet management functionalities for both fiat and crypto. Built with blockchain-backed security, Bybit Pay ensures tamper-proof transactions through on-chain encryption, optimizing security and user privacy.
Leveraging the instant finality of cryptocurrencies, Bybit Pay offers a seamless and secure on and off-ramp experience for senders and receivers of digital assets.
Bybit Send & Earn: 100,000 USDT in Prizes
From now until May 30, eligible users may register for Bybit Send & Earn to share in a total prize pool of 100,000 USDT.
“Bybit is proud to play a role in advancing payment innovation with the global launch of Bybit Pay. It provides our users with an ultra user-friendly solution for their daily crypto spending and transaction needs, while Bybit gets to serve the broader community and bring more payment freedom and convenience to the underbanked,” said Krista Chan, Head of Marketing, Payment Business Unit at Bybit.
Bybit Pay currently serves global users who have successfully completed Identity Verification on Bybit. Users from Service Restricted Countries or local Bybit entities are not currently supported. For the latest updates and detailed terms and conditions, users may refer to the Bybit Pay official page.
#Bybit #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
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Blockchain Press Releases
Midnight Foundation Launches to Support Growth of Secure and Decentralized Blockchain Network
Led by former Input | Output (IO) and Parity Technologies executive Fahmi Syed, the Midnight Foundation will support the growth of Midnight’s rational privacy ecosystem and guide its transition to full decentralization.
TORONTO, May 13, 2025 /PRNewswire/ — Consensus 2025 — Today marks the official launch of the Midnight Foundation, an organization committed to supporting the growth of the Midnight blockchain ecosystem. Midnight is a platform enabling decentralized applications that deliver rational privacy – programmable data protection with selective disclosure. The Foundation’s core mission is to foster a thriving developer community, expand access to Midnight’s privacy-first technology, and guide the network’s evolution toward full decentralization.
Through a wide range of initiatives—including open-source tooling, education, and targeted funding—the Foundation will support builders developing real-world use cases using Midnight. Crucially, the Foundation will also play a leading role in Midnight’s path to autonomous governance. As the network matures, control over protocol upgrades, treasury allocation, and ecosystem development will transition to NIGHT token holders through on-chain voting. The Foundation will ensure this transition is secure, transparent, and community-driven.
These efforts will be key to empowering the Foundation to redefine what Web3 infrastructure can become: private, compliant, decentralized—and ready for real-world adoption.
The Midnight Foundation will be led by Fahmi Syed who has been appointed as President. A recognized leader in decentralized governance and digital innovation, Syed brings over two decades of experience in financial strategy, operational leadership, and decentralized technology to the role. Most recently, he supported the development of the Midnight project at IO. Prior to that, he was CFO at Parity Technologies, the team behind Polkadot and Kusama, where he led financial operations during a period of rapid ecosystem expansion.
Earlier in his career, Syed was Chief Operating Officer at FIFTHDELTA, Europe’s largest hedge fund launch of 2021. He also held senior leadership roles at Marshall Wace, where he contributed to the firm’s global growth to $45 billion in assets under management.
The core development of the Midnight network itself was led by Shielded Technologies, an engineering spinout from IO, the creators of innovations such as Cardano.
Shielded Technologies was founded to pioneer privacy-first, regulation-ready decentralized technologies, and continues to play an integral role in supporting Midnight’s technical innovation and ecosystem growth.
Commenting on his appointment, Syed said: “The Midnight Foundation has an extraordinary opportunity to shape the future of decentralized technology in a way that truly protects users’ rights and privacy. I’m honored to lead this mission at such a critical time. Working alongside Shielded Technologies and its visionary CEO, Eran Barak, we are committed to building a thriving, global ecosystem that brings Midnight’s transformative technology to life for developers, businesses, and communities everywhere.”
A new kind of blockchain network, Midnight is designed to overcome the limitations of traditional blockchains that expose all transaction data by default. It uses zero-knowledge cryptography and a cooperative tokenomics design to enable truly private, censorship-resistant, and regulation-ready applications.
Its public utility token, NIGHT, enables governance and rewards, while its shielded resource, DUST, powers transactions without exposing metadata or wallet details. Unlike typical blockchain fee models, DUST is renewable, non-transferable, and decays over time – a radical new model that makes the network sustainable, privacy-protecting, and secure from economic exploitation.
Moving forward, the Midnight Foundation will look to build a wide ecosystem of partners, builders and token holders, working together to realize the potential of the Midnight blockchain network. We invite you to join us on this journey.
+++END+++
Media Contact:
Georgia Hanias
Midnight Foundation
[email protected]
About Midnight Foundation
The Midnight Foundation is an organization dedicated to advancing the development, adoption, and real-world impact of the Midnight network, the privacy enhancing blockchain project developed by Shielded Technologies. Designed for confidential smart contracts, Midnight enables censorship-resistant yet compliant decentralized applications. It leverages zero-knowledge proofs and a cooperative tokenomics architecture- with NIGHT as the utility token and DUST as the shielded transaction resource- to deliver a powerful combination of privacy, security, and decentralization.
For more information, visit: https://midnight.foundation
About Shielded Technologies
Shielded Technologies is an emerging engineering company pioneering privacy-enhancing, decentralized technologies designed for real-world compatibility. A spinout from leading Web3 venture studio Input Output, Shielded brings deep cryptographic expertise as the core technology partner for the Midnight Network — a new blockchain that leverages advanced cryptographic proofs and a cooperative tokenomics design to protect data and metadata while ensuring auditability and compliance. In collaboration with the Midnight Foundation, Shielded is shaping a global ecosystem that upholds the fundamental freedoms of association, commerce, and expression.
For more information, visit: https://shielded.io
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VICTORIA, Seychelles, May 13, 2025 /PRNewswire/ — As part of a systematic approach to ensuring the security, transparency and sustainability of its platform, MEXC, a leading global cryptocurrency exchange, regularly undergoes both technical and financial audits. One of the latest steps in this direction included the successful completion of a security audit by Hacken, a leading Web3 cybersecurity firm. The audit found no critical or high-risk vulnerabilities in the MEXC mobile application and confirmed that previously identified minor issues were fully addressed.
Key Takeaways:
- No critical or high-risk vulnerabilities were identified.
- All minor issues flagged during the audit were promptly resolved.
- The platform demonstrates adherence to robust security protocols and architecture.
The audit conducted under the comprehensive Hacken’s pentest methodology framework assessed all possible vulnerabilities of the MEXC app to attacks from malicious actors and exploitation. Hacken confirmed that MEXC’s existing security measures provide comprehensive protection against known threat vectors.
The audit also reviewed the platform’s operational architecture, emphasizing a balance between usability and security. Specifically, Hacken highlighted the MEXC app’s user-centric design and simplified navigation, which significantly improve the trading experience for both beginners and experienced traders. Special attention was given to the app’s infrastructure around trading execution, data handling, and fund transfer mechanisms.
MEXC has already addressed and resolved all low-risk vulnerabilities and risks that were flagged by the audit to strengthen the app’s resilience and improve the overall user security and trading experience. The prompt resolution highlights the exchange’s transparency towards its users and commitment to protecting its ecosystem from emerging threats.
Commenting on the audit, MEXC COO Tracy Jin stated:
“External, independent verification is an essential part of maintaining user trust and ensuring accountability. We thank Hacken for their work and continue to prioritize transparency and security, as we scale our services globally.”
Security and transparency remain key priorities for MEXC. In addition to successful technical audits, the exchange regularly confirms its financial stability through regular independently verified Proof of Reserves reports. This data is available to users and partners and meets industry standards for openness and control over user assets.
The full security audit report by Hacken is available at LINK.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto”. Serving over 40 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, frequent airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
For more information, visit: MEXC Website｜X｜Telegram｜How to Sign Up on MEXC
About Hacken
Hacken is a trusted blockchain security auditor on a mission to make Web3 a safer place.
With a team of 60+ certified engineers, it provides solutions covering all aspects of blockchain security, such as smart contract & protocol audits, bug bounties, and security assessments.
Hacken has been raising the bar for blockchain security, working with more than 1,500 Web3 projects since its inception in 2017.
For more information, visit: Hacken Website｜X｜LinkedIn
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View original content:https://www.prnewswire.co.uk/news-releases/independent-audit-from-hacken-confirms-mexcs-strong-security-standards-302453714.html
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