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Video Processing Platform Market worth $13.5 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 17, 2023 /PRNewswire/ — The market for video processing platforms has a bright future ahead of it thanks to rising video consumption, a desire for high-quality movies, integration with new technologies, and developments in AI and cloud computing. Real-time processing, edge computing, improved security, automation, and solutions tailored to certain industries are key themes that will help fulfil the changing demands of video-centric applications and provide immersive experiences.

The Video Processing Platform Market size is expected to grow from USD 7.6 billion in 2023 to USD 13.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period, according to a new report by MarketsandMarkets™. The need for distribution of video content across multiple channels and platforms is likely to boost the adoption of video processing platform globally.

Browse in-depth TOC on “Video Processing Platform Market

238 – Tables
54 – Figures
261 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019–2028

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Base year considered

2022

Forecast period

2023–2028

Forecast units

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Value (USD Million/Billion)

Segments covered

Component, Application, Content Type, and Vertical

Regions covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

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Companies covered

Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), AWS Elemental (US), Kaltura (US), Haivision (US), Telestream (US), NVIDIA (US), Ateme (France), Wowza Media Systems (US) and many more.

By application, the dynamic Ad insertion segment is expected to grow at the highest CAGR during the forecast period.

Traditional advertising methods like print media and outdoor ads are no longer as effective as they once were. Instead, dynamic ad insertion has emerged as a powerful technique for video streaming. This technology allows personalized ads to be inserted based on factors like user demographics and interests, creating a more tailored advertising experience. It also helps content creators monetize their video content effectively by generating revenue through advertising, sponsorship, or partnerships. Recent research by Dacast shows that video ads have grown by 46% in 2019, with live content doubling in market share. Online viewership has increased by 72%, and consumer spending on streaming services is expected to reach nearly USD 17 billion by 2022. Dynamic ad insertion allows advertisers to gain deeper insights into their audience, helping them find the right fit for their ads and creating more opportunities for engagement and better RoI. Campaign optimization can be done in real-time, making it more effective than traditional linear advertising. With the COVID-19 pandemic leading to increased online media consumption, dynamic ad insertion has become even more relevant, creating new opportunities for video processing platforms to flourish.

By content type, real-time/live segment hold a larger market size during the forecast period.

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Real-time or live streaming delivers content in real-time to any device and network worldwide. These platforms are specialized in streaming live events such as sports, concerts, webinars, or conferences. They provide features like video encoding, transcoding, adaptive bitrate streaming, and robust content delivery networks (CDNs) to ensure smooth and high-quality video streaming. Streaming is the method of data transmission used while watching videos on the internet, while live streaming sends streamed video over the internet in real-time, without recording or storing it first. Vendors offer advanced and flexible technologies to cater to every live streaming use case, such as sports events, concerts, corporate training, and business conferences. Video processing vendors offer solutions for every step of the video delivery phase to enable live streaming, from signal acquisition to transcoding and processing to packaging and delivery with guaranteed adaptive bitrate streaming.

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By Region, Asia Pacific is expected to grow at the highest CAGR during the forecast period.

The Asia Pacific (APAC) region is experiencing a surge in video processing platforms, owing to its advanced technological landscape. With the rapid development of internet infrastructure, high-speed broadband and 4G/5G networks are facilitating smooth streaming and delivery of video content. Additionally, AI and ML technologies are revolutionizing the video processing industry. Countries like China, Japan, South Korea, and India have made remarkable progress in AI research and development, and video processing platforms are leveraging AI and ML algorithms to automate tasks such as video transcoding, quality enhancement, content recognition, and recommendation systems. The region is witnessing a substantial growth in video streaming services, online gaming, e-learning, and social media platforms, leading to an increased demand for high-quality video content. Video processing platforms have, therefore, become indispensable for content creation, distribution, and optimization.

Top Key Companies in Video Processing Platform Market:

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Some of the key players operating in the Video Processing Platform Market are – Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), and AWS Elemental (US).

Recent Developments:

  • In April 2023, Akamai introduced new cloud computing capabilities aimed at improving streaming video experiences for OTT (Over-the-Top) operators. These capabilities likely focus on delivering higher-quality video, personalization options, cost optimization, and content monetization.
  • September 2022, MediaKind announced an enhancement to MK Engage, a video production, engagement, and streaming solution. With its modular framework, MK Engage covers the entire streaming pipeline, starting from content ingestion to final delivery. This empowers sports franchises and live content providers to maximize fan engagement and explore new revenue streams.
  • In August 2022, Harmonic and NAGRA joined forces to enhance content protection for live sports streaming through a new watermarking-as-a-service offering. This collaboration involves integrating NAGRA NexGuard forensic watermarking, a critical solution within the NAGRA Active Streaming Protection framework, with Harmonic’s industry-leading VOS 360 cloud SaaS platform. This integrated solution aims to provide content owners and service providers with an efficient way to protect premium content at scale during live sports events.
  • In April 2022, Imagine Communications and Operative announced a collaborative partnership agreement. This agreement brings together essential components from Imagine’s portfolio, including OSI, XG Linear, GamePlan, and the recently introduced SureFire, with Operative’s AOS and OnAir platforms. By leveraging the strengths of both companies, media companies will be empowered to efficiently strategize, sell, and implement advertising in a manner that prioritizes the audience across various digital and linear platforms.
  • In March 2021, Synamedia unveiled Synamedia Go, a modular suite of data-driven SaaS services that provides a frictionless way for Pay TV operators and OTT/D2C streaming providers to rapidly augment and create value from their technology platforms.

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Video Processing Platform Market Advantages:

You may handle videos in different formats without running into compatibility problems thanks to the large range of video formats, codecs, and resolutions that these systems offer. They also provide numerous customization options, enabling you to modify the processing procedure and parameters to match your unique needs.

Platforms for video processing are built to scale smoothly in response to rising demand. They provide distributed architectures with horizontal scalability, enabling you to quickly add more resources and processing capacity to manage expanding workloads.

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Advanced video enhancement methods, noise reduction algorithms, and picture stabilisation tools are used by video processing platforms to increase the quality of processed videos. They can optimise the result by enhancing visual details, lowering noise, adjusting colours, and using a variety of filters.

You can automate video processing workflows using the automation features that these platforms frequently offer. By designing predefined workflows or utilising APIs for system integration, you can automate repetitive tasks like transcoding or inserting watermarks.

The ability to process videos in almost real-time is provided by some platforms for video processing. Sports broadcasting, video surveillance, live streaming, and other uses where low latency is essential would especially benefit from this.

Inbuilt security protections are available on many video processing platforms to guard against unauthorised access, piracy, and content misuse. To impose access restrictions and copyright protection, they might embrace digital rights management (DRM) technology.

Utilising video processing platforms allows companies to save back on infrastructure, hardware, and maintenance expenditures. They can rely on these platforms’ scalable and affordable solutions rather than developing and operating their own video processing infrastructure.

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Report Objectives

  • To define, describe, and forecast the global Video Processing Platform Market based on component, application, content type, vertical, and region
  • To forecast the market size of the five major regional segments: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To strategically analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
  • To provide detailed information related to the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the macro and micromarkets1 with respect to growth trends, prospects, and their contributions to the overall market
  • To analyze the industry trends, patents and innovations, and pricing data related to the Video Processing Platform Market.
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for major players.
  • To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies across segments and subsegments.
  • To track and analyze the competitive developments, such as mergers and acquisitions, product developments, and partnerships and collaborations in the market.

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About MarketsandMarkets™ 

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

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Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.
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Email: [email protected]
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Blockchain Press Releases

Compass Mining Scales Texas Operations with 25 MW Bitcoin Mining Facility, Plans Further Expansion

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Energizes Over 50 MW in 2024 Across Six States, with 35 MW Coming Online by January 2025

WILMINGTON, Del., Dec. 20, 2024 /PRNewswire/ — Compass Mining (“Compass” or the “Company”), a leading provider of Bitcoin mining hardware, hosting, and operational solutions, proudly announces the addition of a new 25 megawatts (MW) Bitcoin mining facility in Texas to its growing network of North American operations. The facility is already fully built out and will be operational with an initial 5 MW of capacity by year’s end, scaling to 25 MW in early January 2025. Compass also plans to expand the facility’s capacity to 60 MW by Q3 2025.

The new Texas facility will house a mix of relocated machines from Compass’s existing sites, as well as newly deployed units, ensuring continuity for current customers while offering new clients a seamless and turnkey Bitcoin mining experience. By January 2025, new customers purchasing machines through Compass’s platform will have the option to deploy them at the “Texas 6″ site.

“Our new Texas facility represents another milestone in our mission to make bitcoin mining more accessible for everyone,” said Paul Gosker, CEO of Compass Mining. “We bring a wealth of experience from successfully operating at multiple locations across Texas, navigating the unique grid dynamics and leveraging local resources. For this site, we will provide our support and expertise, including assisting our site partner in hiring expert technicians who meet Compass’s high standards. This ensures high uptime and reliability, delivering the quality our customers expect.”

Compass’s strategy combines vertical integration through proprietary facilities, such as the new Iowa 4 site, with partnerships at third-party facilities renowned for high uptime and reliability. This dual approach allows the company to maintain operational flexibility while delivering reliable hosting solutions. The company has energized a total of approximately 50 MW of power capacity across mining facilities in Indiana, Iowa, Ohio, Kentucky, Nebraska, and Texas in 2024, with plans to add another 35 MW by January 2025.

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About Compass Mining

Compass Mining is a customer-first company that provides a platform for individuals and businesses to purchase Bitcoin mining hardware, host machines, build and manage mining facilities, and access a range of ancillary services. With a commitment to exceptional customer support and transparency, Compass Mining sets the benchmark for bitcoin mining hosting. Its mission is to make Bitcoin mining accessible to everyone. To learn more about Compass Mining or to start mining today, visit compassmining.io.

Media Contact

BlocksBridge Consulting
[email protected] 

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Blockchain Press Releases

Surprises Guaranteed: Bybit Card Dishes Out Rewards in Holiday Giveaway

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DUBAI, UAE, Dec. 20, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, will be extending the festive fun with lavish virtual gifts for Bybit Card holders. From Dec. 20, 2024 to Jan. 31, 2025, with every swipe of their Bybit Card, users may get a chance to unwrap mystery gift boxes, including 1,000 in USDT and other exciting airdrops from DOGE to BTC—all rewards, no catches.

For each 100 USDT spent in eligible purchases with the Bybit Card, users will receive a lucky draw ticket to redeem a gift box on Bybit. Each gift box promises a crypto reward—from Christmas baubles in DOGE, SOL, ETH, XRP and BTC airdrops, all the way up to the grand prize of 1,000 in USDT. Registration is required and the special Holiday Giveaway ends at the end of Jan. 2025.

For users looking for a convenient way to utilize their crypto assets for daily spendings and debit payments, it is not too late to apply for the Bybit Card. The application and verification process takes minutes, and a virtual card will be issued as soon as the card is approved, enabling seamless digital payment on Apple and Android devices in applicable regions.

“The Bybit Card takes the hassle out of crypto off-ramp for regular users and weaves rewards and benefits into daily spendings. On top of regular cashbacks, we are introducing extra perks as our token of thanks to wrap up an eventful year in crypto,”  said Joan Han, Sales and Marketing Director at Bybit.

The Bybit Card made expansive global footprints 2024 as crypto adoption continues to rise in the past year. Trusted and frictionless crypto payment solutions are in demand in various parts of the world, and Bybit is one of the natural habitats of crypto native consumers. Spanning from Buenos Aires to Amsterdam, the Bybit Card community is growing and so are the perks:

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  • Up to 10% cashback in USDT, BTC and ETH on eligible purchases
  • Zero fees for instant virtual card issuance
  • Zero annual or hidden fees
  • Up to 8% APY

Enjoy this festive season in all its splendor. Eligible Bybit Card holders from all regions are welcome; terms and conditions apply: Bybit Card Holiday Giveaway: Swipe, Spend & Sparkle!

#Bybit / #TheCryptoArk #theBybitCard

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
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Blockchain Press Releases

Bybit P2P Unlocks 20,000 USDT Prize Pools for Select Users in South Asia and Africa

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DUBAI, UAE, Dec. 20, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, will be concluding 2024 with lucky spins all around for eligible users on Bybit P2P. With a chance at two grand bonus pools of 10,000 USDT each, select users in parts of South Asia and Africa stand to make the most of their P2P trades at Bybit.

From now to Dec. 31, 2024, eligible users may create their own P2P trading bonus at Bybit and unlock 100% chance of winning:

Successful participants may complete one or more referral, deposit, or trading tasks to earn up to 10 Lucky Draw Tickets. Tasks start at beginner level including a first-time deposit of 10 USDT. With a Ticket, users get to spin the wheel of fortune for a guaranteed airdrop from the 10,000 USDT Prize Pool.

As communities in the Global South start to build and diversify their wealth, millions are in dire need of modernized and inclusive financial infrastructures. The digital asset class offers an alternative for grassroot investors in emerging markets, demonstrating transformative power to shape the future of growth.

Bybit’s peer-to-peer trading platform provides user-friendly and trusted tools for P2P merchants and buyers. Users can compare and execute trades at an optimal price agreed upon by both parties, carried out on Bybit’s ultra smooth trading platform at zero fees. Supporting over 60 fiat currencies and over 300 payment methods, Bybit P2P contributes to democratizing access to the digital economy.

Users who have completed Bybit Identity Verification Level 1 may log in to confirm their eligibility. Terms and conditions apply.

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#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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