Blockchain Press Releases
Video Processing Platform Market worth $13.5 billion by 2028 – Exclusive Report by MarketsandMarkets™
CHICAGO, July 17, 2023 /PRNewswire/ — The market for video processing platforms has a bright future ahead of it thanks to rising video consumption, a desire for high-quality movies, integration with new technologies, and developments in AI and cloud computing. Real-time processing, edge computing, improved security, automation, and solutions tailored to certain industries are key themes that will help fulfil the changing demands of video-centric applications and provide immersive experiences.
The Video Processing Platform Market size is expected to grow from USD 7.6 billion in 2023 to USD 13.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period, according to a new report by MarketsandMarkets™. The need for distribution of video content across multiple channels and platforms is likely to boost the adoption of video processing platform globally.
Browse in-depth TOC on “Video Processing Platform Market“
238 – Tables
54 – Figures
261 – Pages
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Scope of the Report
|
Report Metrics |
Details |
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Market size available for years |
2019–2028 |
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Base year considered |
2022 |
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Forecast period |
2023–2028 |
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Forecast units |
Value (USD Million/Billion) |
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Segments covered |
Component, Application, Content Type, and Vertical |
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Regions covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
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Companies covered |
Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), AWS Elemental (US), Kaltura (US), Haivision (US), Telestream (US), NVIDIA (US), Ateme (France), Wowza Media Systems (US) and many more. |
By application, the dynamic Ad insertion segment is expected to grow at the highest CAGR during the forecast period.
Traditional advertising methods like print media and outdoor ads are no longer as effective as they once were. Instead, dynamic ad insertion has emerged as a powerful technique for video streaming. This technology allows personalized ads to be inserted based on factors like user demographics and interests, creating a more tailored advertising experience. It also helps content creators monetize their video content effectively by generating revenue through advertising, sponsorship, or partnerships. Recent research by Dacast shows that video ads have grown by 46% in 2019, with live content doubling in market share. Online viewership has increased by 72%, and consumer spending on streaming services is expected to reach nearly USD 17 billion by 2022. Dynamic ad insertion allows advertisers to gain deeper insights into their audience, helping them find the right fit for their ads and creating more opportunities for engagement and better RoI. Campaign optimization can be done in real-time, making it more effective than traditional linear advertising. With the COVID-19 pandemic leading to increased online media consumption, dynamic ad insertion has become even more relevant, creating new opportunities for video processing platforms to flourish.
By content type, real-time/live segment hold a larger market size during the forecast period.
Real-time or live streaming delivers content in real-time to any device and network worldwide. These platforms are specialized in streaming live events such as sports, concerts, webinars, or conferences. They provide features like video encoding, transcoding, adaptive bitrate streaming, and robust content delivery networks (CDNs) to ensure smooth and high-quality video streaming. Streaming is the method of data transmission used while watching videos on the internet, while live streaming sends streamed video over the internet in real-time, without recording or storing it first. Vendors offer advanced and flexible technologies to cater to every live streaming use case, such as sports events, concerts, corporate training, and business conferences. Video processing vendors offer solutions for every step of the video delivery phase to enable live streaming, from signal acquisition to transcoding and processing to packaging and delivery with guaranteed adaptive bitrate streaming.
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By Region, Asia Pacific is expected to grow at the highest CAGR during the forecast period.
The Asia Pacific (APAC) region is experiencing a surge in video processing platforms, owing to its advanced technological landscape. With the rapid development of internet infrastructure, high-speed broadband and 4G/5G networks are facilitating smooth streaming and delivery of video content. Additionally, AI and ML technologies are revolutionizing the video processing industry. Countries like China, Japan, South Korea, and India have made remarkable progress in AI research and development, and video processing platforms are leveraging AI and ML algorithms to automate tasks such as video transcoding, quality enhancement, content recognition, and recommendation systems. The region is witnessing a substantial growth in video streaming services, online gaming, e-learning, and social media platforms, leading to an increased demand for high-quality video content. Video processing platforms have, therefore, become indispensable for content creation, distribution, and optimization.
Top Key Companies in Video Processing Platform Market:
Some of the key players operating in the Video Processing Platform Market are – Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), and AWS Elemental (US).
Recent Developments:
- In April 2023, Akamai introduced new cloud computing capabilities aimed at improving streaming video experiences for OTT (Over-the-Top) operators. These capabilities likely focus on delivering higher-quality video, personalization options, cost optimization, and content monetization.
- September 2022, MediaKind announced an enhancement to MK Engage, a video production, engagement, and streaming solution. With its modular framework, MK Engage covers the entire streaming pipeline, starting from content ingestion to final delivery. This empowers sports franchises and live content providers to maximize fan engagement and explore new revenue streams.
- In August 2022, Harmonic and NAGRA joined forces to enhance content protection for live sports streaming through a new watermarking-as-a-service offering. This collaboration involves integrating NAGRA NexGuard forensic watermarking, a critical solution within the NAGRA Active Streaming Protection framework, with Harmonic’s industry-leading VOS 360 cloud SaaS platform. This integrated solution aims to provide content owners and service providers with an efficient way to protect premium content at scale during live sports events.
- In April 2022, Imagine Communications and Operative announced a collaborative partnership agreement. This agreement brings together essential components from Imagine’s portfolio, including OSI, XG Linear, GamePlan, and the recently introduced SureFire, with Operative’s AOS and OnAir platforms. By leveraging the strengths of both companies, media companies will be empowered to efficiently strategize, sell, and implement advertising in a manner that prioritizes the audience across various digital and linear platforms.
- In March 2021, Synamedia unveiled Synamedia Go, a modular suite of data-driven SaaS services that provides a frictionless way for Pay TV operators and OTT/D2C streaming providers to rapidly augment and create value from their technology platforms.
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Video Processing Platform Market Advantages:
You may handle videos in different formats without running into compatibility problems thanks to the large range of video formats, codecs, and resolutions that these systems offer. They also provide numerous customization options, enabling you to modify the processing procedure and parameters to match your unique needs.
Platforms for video processing are built to scale smoothly in response to rising demand. They provide distributed architectures with horizontal scalability, enabling you to quickly add more resources and processing capacity to manage expanding workloads.
Advanced video enhancement methods, noise reduction algorithms, and picture stabilisation tools are used by video processing platforms to increase the quality of processed videos. They can optimise the result by enhancing visual details, lowering noise, adjusting colours, and using a variety of filters.
You can automate video processing workflows using the automation features that these platforms frequently offer. By designing predefined workflows or utilising APIs for system integration, you can automate repetitive tasks like transcoding or inserting watermarks.
The ability to process videos in almost real-time is provided by some platforms for video processing. Sports broadcasting, video surveillance, live streaming, and other uses where low latency is essential would especially benefit from this.
Inbuilt security protections are available on many video processing platforms to guard against unauthorised access, piracy, and content misuse. To impose access restrictions and copyright protection, they might embrace digital rights management (DRM) technology.
Utilising video processing platforms allows companies to save back on infrastructure, hardware, and maintenance expenditures. They can rely on these platforms’ scalable and affordable solutions rather than developing and operating their own video processing infrastructure.
Report Objectives
- To define, describe, and forecast the global Video Processing Platform Market based on component, application, content type, vertical, and region
- To forecast the market size of the five major regional segments: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
- To strategically analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To provide detailed information related to the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
- To strategically analyze the macro and micromarkets1 with respect to growth trends, prospects, and their contributions to the overall market
- To analyze the industry trends, patents and innovations, and pricing data related to the Video Processing Platform Market.
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for major players.
- To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies across segments and subsegments.
- To track and analyze the competitive developments, such as mergers and acquisitions, product developments, and partnerships and collaborations in the market.
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Blockchain Press Releases
MEXC Announces Listing of Hyperlane (HYPER) with a 165,000 HYPER and 50,000 USDT Prize Pool
VICTORIA, Seychelles, April 21, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, announced the Hyperlane (HYPER) listing on April 22, 2025(UTC).To celebrate this significant addition to the exchange, MEXC is launching a special event with a prize pool of 165,000 HYPER and 50,000 USDT for new and existing users.
Hyperlane is the first permissionless, universal interoperability protocol dedicated to building a truly open and decentralized cross-chain communication infrastructure. As “The Open Interoperability Framework,” it enables anyone to freely expand, utilize, and customize the network, allowing developers to easily and securely build cross-chain applications and token bridges. To date, Hyperlane has connected over 140 blockchains, processed nearly 9 million cross-chain messages, and bridged more than $6 billion in volume through its Warp Routes.
$HYPER is the native token of the Hyperlane ecosystem, with an initial total supply of 1 billion tokens. It plays a critical role in securing the protocol through staking, rewarding validators for verifying cross-chain messages, incentivizing user-driven activity, and enabling community governance over protocol development.
To celebrate the listing, MEXC will launch an Airdrop+ event with substantial rewards for users:
Event Period: April 21, 2025, 10:00 – May 01, 2025, 10:00 (UTC)
Benefit 1: Deposit and share 120,000 HYPER (New user exclusive)
Benefit 2: Spot Challenge — Trade to share 15,000 HYPER (For all users)
Benefit 3: Futures Challenge — Trade to share 50,000 USDT in Futures bonus (For all users)
Benefit 4: Invite new users and share 30,000 HYPER (For all users)
MEXC has established itself as a leading exchange by consistently offering users early access to high-potential crypto assets. In 2024 alone, the platform listed 2,376 new tokens, including 1,716 initial listings. According to the latest TokenInsight report, MEXC led the industry with 461 spot listings between November 1, 2024, and February 15, 2025. During this period, the exchange maintained a high listing frequency, consistently ranking among the top six platforms, demonstrating its agility in capturing emerging market trends. MEXC will continue to expand its asset offerings and help users seize timely opportunities in the fast-moving crypto market.
For full event details and participation rules, please visit here.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
MEXC Official Website｜ X ｜ Telegram ｜How to Sign Up on MEXC
Risk Disclaimer:
The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.
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Blockchain Press Releases
Introducing Clementine Bridge: Citrea Deploys First Complete BitVM Bridge Design on Testnet
Citrea’s Clementine Bridge marks the first time that a fully programmable layer is tested for settling on Bitcoin.
GEORGE TOWN, Cayman Islands, April 21, 2025 /PRNewswire/ — Citrea, the first ZK rollup to enhance capabilities of Bitcoin blockspace and enable Bitcoin applications (₿apps), has successfully deployed its Clementine Bridge, the first complete BitVM bridge design on Bitcoin Testnet. Citrea has also recently revealed Clementine’s whitepaper, marking the first real-world implementation of a BitVM-based bridge which extends BTC’s utility to decentralized finance in the most Bitcoin-secured and native way possible. With Clementine’s testnet deployment, Bitcoin is for the first time tested for optimistically verifying a fully programmable layer. The Clementine whitepaper is currently the only documentation of how to use BitVM in a bridge design with clear solutions toward a secure and efficient bridge implementation.
Despite being the world’s largest digital asset, BTC has struggled to build relevance in decentralized finance. A secure bridge between Bitcoin and a secondary layer has always been a bottleneck for using BTC in a programmable environment. This problem has forced users to either keep Bitcoin as a passive store of value or rely on custodians for using BTC in financial activities. Citrea’s BitVM-based Bitcoin bridge Clementine solves this by enabling the safest and most trust-minimized way to bridge BTC and extend its utility to decentralized finance.
Citrea’s Clementine bridge marks a historic moment for Bitcoin and a new beginning for BTC’s utility. “It felt like magic when we saw all the bridge components work smoothly in our internal tests and that any malicious act is stopped by a single honest actor,” said Ekrem Bal, Co-Creator of Citrea. “We’re now ready to test Clementine in a real Bitcoin Testnet environment and make it more battle-tested for Citrea mainnet.”
With the introduction of BitVM by a Bitcoin developer Robin Linus, verifying computations on Bitcoin and building Bitcoin-secured bridges became a possibility. Very soon after its introduction, Citrea team became a core contributor of BitVM and later a founding member of BitVM alliance, where BitVM’s fundamental technology of executing a fraud proof of a zero-knowledge (ZK) proof on Bitcoin was developed collaboratively. Although accomplishing a ZK proof verification on Bitcoin was a prerequisite, there were still critical problems to address to implement this fundamental technology securely and efficiently into a Bitcoin bridge design. A detailed breakdown of this can be found in Clementine’s whitepaper.
Clementine’s design and whitepaper introduce novel solutions to two main research topics in BitVM-based bridge implementation, namely Bitcoin chain fork selection and capital efficiency of operators. These topics have been critical to solve as they ensure both the bridge’s security and efficiency. Citrea’s Clementine bridge offers clear solutions to both of these problems:
- Bitcoin Chain Fork Selection: This is related to ensuring that the bridge follows the longest Bitcoin chain. It has been an open research topic where the BitVM creator introduced superblocks approach but its security was later found to be broken. Citrea introduces a new Bitcoin Light Client design that uses succinct Header Chain Proofs of Bitcoin. These proofs are aggregated by operators into a single BitVM proof.
- Capital Efficiency of Operators: This has been another limitation of implementing BitVM efficiently into a bridge design. With Citrea’s approach to non-standard Bitcoin transactions, operators can now process hundreds of withdrawals in parallel with a single collateral. Disproving only one withdrawal is enough to stop other malicious withdrawal processes.
Clementine’s design relies on zero-knowledge proofs, Bitcoin data availability, a novel Bitcoin Light Client design and BitVM. In the case of a malicious act, an honest watchtower provides a proof of the longest Bitcoin chain. Then the operator generates a proof verifying Citrea’s state, watchtowers’ challenges and payout for the withdrawal. If the operator is malicious, it won’t be able to generate such proof, resulting in slashing the operator. Clementine has three main bridge actors to ensure the system’s integrity:
- Signers enforce BitVM spendings by managing peg-ins through presign transactions
- Watchtowers are tasked with monitoring operators and challenging any malicious behavior by sending a proof of longest Bitcoin chain
- Operators, a group of profit-seeking entities, temporarily cover users’ withdrawals and are later reimbursed with presigned transactions.
Citrea: Bitcoin’s Application (₿app) Layer
Citrea extends Bitcoin’s utility without sacrificing its security. With zero-knowledge technology, Citrea enables Bitcoin to function as a fully programmable layer. With its Bitcoin bridge Clementine, Citrea offers the safest and most trust-minimized way to bridge BTC to a fully programmable secondary layer.
For the first time in its history, Bitcoin Network will be able to support diverse on-chain applications and its utility will be extended to decentralized finance.
Apply to Citrea’s unique incubation program ‘Citrea Origins‘ to build ₿apps.
For more information, please visit: Citrea website | Citrea X Account
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PANAMA CITY, April 21, 2025 /PRNewswire/ — BingX, a global leading cryptocurrency exchange, announces the listing of EPT, the native token for Balance.fun, for both spot trading and also on the BingX Xpool. The spot listing will commence on April 21 at 12:00 (UTC) while the Xpool launch will start on April 22 at 10:00 (UTC). BingX users can stake BTC and EPT in Xpool, though new users will have an additional option to stake USDT to win a bigger share of the reward pool that includes 2,000,000 EPT Points. The first 1000 new users who stake a minimum of 100 USDT will also be able to earn an additional bonus voucher worth 100 USDT.
EPT is the governance token of Balance, an AI-powered web3 experience infrastructure designed for the masses. This new digital asset will fuel the new Balance Platform to create an open and inclusive gaming ecosystem for both gamers and developers with fairness at its core. With the integration of AI and blockchain technology, games can be built and marketed more easily while allowing players to benefit from the enhanced and diversified gaming experience.
Users of the existing Epal platform can transfer their EPT tokens to BingX, enabling a reliable method to trade EPT or, alternatively, purchase EPT for governance purposes. Having a solid exchange to further explore the vast world of cryptocurrencies, this new listing further empowers both Epal and Balance users in the process.
Vivien Lin, Chief Product Officer of BingX, shared her thoughts on the new trading option and Xpool listing: “I think providing users with these new trading and early investment options is our responsibility as a responsible cryptocurrency exchange since some of our users rely on us to introduce such projects with such numerous functions across multiple subcategories”.
Visit bingx.com to join the Xpool starting April 22 and start trading EPT on spot from April 21. Whether you’re a gamer, builder, or crypto enthusiast, this is your chance to be part of a new decentralized chapter in entertainment.
About BingX
Founded in 2018, BingX is a leading crypto exchange, serving over 20 million users worldwide. BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals. BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports.
For more information, please visit: https://bingx.com/
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