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Video Processing Platform Market worth $13.5 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 17, 2023 /PRNewswire/ — The market for video processing platforms has a bright future ahead of it thanks to rising video consumption, a desire for high-quality movies, integration with new technologies, and developments in AI and cloud computing. Real-time processing, edge computing, improved security, automation, and solutions tailored to certain industries are key themes that will help fulfil the changing demands of video-centric applications and provide immersive experiences.

The Video Processing Platform Market size is expected to grow from USD 7.6 billion in 2023 to USD 13.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period, according to a new report by MarketsandMarkets™. The need for distribution of video content across multiple channels and platforms is likely to boost the adoption of video processing platform globally.

Browse in-depth TOC on “Video Processing Platform Market

238 – Tables
54 – Figures
261 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019–2028

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Base year considered

2022

Forecast period

2023–2028

Forecast units

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Value (USD Million/Billion)

Segments covered

Component, Application, Content Type, and Vertical

Regions covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

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Companies covered

Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), AWS Elemental (US), Kaltura (US), Haivision (US), Telestream (US), NVIDIA (US), Ateme (France), Wowza Media Systems (US) and many more.

By application, the dynamic Ad insertion segment is expected to grow at the highest CAGR during the forecast period.

Traditional advertising methods like print media and outdoor ads are no longer as effective as they once were. Instead, dynamic ad insertion has emerged as a powerful technique for video streaming. This technology allows personalized ads to be inserted based on factors like user demographics and interests, creating a more tailored advertising experience. It also helps content creators monetize their video content effectively by generating revenue through advertising, sponsorship, or partnerships. Recent research by Dacast shows that video ads have grown by 46% in 2019, with live content doubling in market share. Online viewership has increased by 72%, and consumer spending on streaming services is expected to reach nearly USD 17 billion by 2022. Dynamic ad insertion allows advertisers to gain deeper insights into their audience, helping them find the right fit for their ads and creating more opportunities for engagement and better RoI. Campaign optimization can be done in real-time, making it more effective than traditional linear advertising. With the COVID-19 pandemic leading to increased online media consumption, dynamic ad insertion has become even more relevant, creating new opportunities for video processing platforms to flourish.

By content type, real-time/live segment hold a larger market size during the forecast period.

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Real-time or live streaming delivers content in real-time to any device and network worldwide. These platforms are specialized in streaming live events such as sports, concerts, webinars, or conferences. They provide features like video encoding, transcoding, adaptive bitrate streaming, and robust content delivery networks (CDNs) to ensure smooth and high-quality video streaming. Streaming is the method of data transmission used while watching videos on the internet, while live streaming sends streamed video over the internet in real-time, without recording or storing it first. Vendors offer advanced and flexible technologies to cater to every live streaming use case, such as sports events, concerts, corporate training, and business conferences. Video processing vendors offer solutions for every step of the video delivery phase to enable live streaming, from signal acquisition to transcoding and processing to packaging and delivery with guaranteed adaptive bitrate streaming.

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By Region, Asia Pacific is expected to grow at the highest CAGR during the forecast period.

The Asia Pacific (APAC) region is experiencing a surge in video processing platforms, owing to its advanced technological landscape. With the rapid development of internet infrastructure, high-speed broadband and 4G/5G networks are facilitating smooth streaming and delivery of video content. Additionally, AI and ML technologies are revolutionizing the video processing industry. Countries like China, Japan, South Korea, and India have made remarkable progress in AI research and development, and video processing platforms are leveraging AI and ML algorithms to automate tasks such as video transcoding, quality enhancement, content recognition, and recommendation systems. The region is witnessing a substantial growth in video streaming services, online gaming, e-learning, and social media platforms, leading to an increased demand for high-quality video content. Video processing platforms have, therefore, become indispensable for content creation, distribution, and optimization.

Top Key Companies in Video Processing Platform Market:

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Some of the key players operating in the Video Processing Platform Market are – Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), and AWS Elemental (US).

Recent Developments:

  • In April 2023, Akamai introduced new cloud computing capabilities aimed at improving streaming video experiences for OTT (Over-the-Top) operators. These capabilities likely focus on delivering higher-quality video, personalization options, cost optimization, and content monetization.
  • September 2022, MediaKind announced an enhancement to MK Engage, a video production, engagement, and streaming solution. With its modular framework, MK Engage covers the entire streaming pipeline, starting from content ingestion to final delivery. This empowers sports franchises and live content providers to maximize fan engagement and explore new revenue streams.
  • In August 2022, Harmonic and NAGRA joined forces to enhance content protection for live sports streaming through a new watermarking-as-a-service offering. This collaboration involves integrating NAGRA NexGuard forensic watermarking, a critical solution within the NAGRA Active Streaming Protection framework, with Harmonic’s industry-leading VOS 360 cloud SaaS platform. This integrated solution aims to provide content owners and service providers with an efficient way to protect premium content at scale during live sports events.
  • In April 2022, Imagine Communications and Operative announced a collaborative partnership agreement. This agreement brings together essential components from Imagine’s portfolio, including OSI, XG Linear, GamePlan, and the recently introduced SureFire, with Operative’s AOS and OnAir platforms. By leveraging the strengths of both companies, media companies will be empowered to efficiently strategize, sell, and implement advertising in a manner that prioritizes the audience across various digital and linear platforms.
  • In March 2021, Synamedia unveiled Synamedia Go, a modular suite of data-driven SaaS services that provides a frictionless way for Pay TV operators and OTT/D2C streaming providers to rapidly augment and create value from their technology platforms.

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Video Processing Platform Market Advantages:

You may handle videos in different formats without running into compatibility problems thanks to the large range of video formats, codecs, and resolutions that these systems offer. They also provide numerous customization options, enabling you to modify the processing procedure and parameters to match your unique needs.

Platforms for video processing are built to scale smoothly in response to rising demand. They provide distributed architectures with horizontal scalability, enabling you to quickly add more resources and processing capacity to manage expanding workloads.

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Advanced video enhancement methods, noise reduction algorithms, and picture stabilisation tools are used by video processing platforms to increase the quality of processed videos. They can optimise the result by enhancing visual details, lowering noise, adjusting colours, and using a variety of filters.

You can automate video processing workflows using the automation features that these platforms frequently offer. By designing predefined workflows or utilising APIs for system integration, you can automate repetitive tasks like transcoding or inserting watermarks.

The ability to process videos in almost real-time is provided by some platforms for video processing. Sports broadcasting, video surveillance, live streaming, and other uses where low latency is essential would especially benefit from this.

Inbuilt security protections are available on many video processing platforms to guard against unauthorised access, piracy, and content misuse. To impose access restrictions and copyright protection, they might embrace digital rights management (DRM) technology.

Utilising video processing platforms allows companies to save back on infrastructure, hardware, and maintenance expenditures. They can rely on these platforms’ scalable and affordable solutions rather than developing and operating their own video processing infrastructure.

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Report Objectives

  • To define, describe, and forecast the global Video Processing Platform Market based on component, application, content type, vertical, and region
  • To forecast the market size of the five major regional segments: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To strategically analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
  • To provide detailed information related to the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the macro and micromarkets1 with respect to growth trends, prospects, and their contributions to the overall market
  • To analyze the industry trends, patents and innovations, and pricing data related to the Video Processing Platform Market.
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for major players.
  • To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies across segments and subsegments.
  • To track and analyze the competitive developments, such as mergers and acquisitions, product developments, and partnerships and collaborations in the market.

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About MarketsandMarkets™ 

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

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Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.
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Blockchain Press Releases

Bybit Crypto Titans: November Arena Boasts 55,000 USDT in Rewards

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DUBAI, UAE, Nov. 15, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, opens up the November arena for the Bybit Crypto Titans trading competition. Available for users in select regions, a prize pool of 55,000 USDT will be available for a limited time only.

From now to Nov. 30, eligible traders can level up their trading strategies and amplify their winning chances by inviting friends to share two prize pools in two simple steps: register for the event at the Grand Arena, and invite friends and trade.

Battlefields: Once in the Arena, users can pick their battlefields. Up to 30,000 USDT are up for grabs in the Team Battlefield ranked by total trading volume, while another 15,000 USDT is reserved for traders in the Solo Battlefield competing by PnL(%).

More perks: Additionally, top traders and leaders will receive extra perks. Participants will receive a bonus 5 USDT for every new qualified referee, and the first 50 Team Leaders whose team exceeds a threshold amount in trading volume will be entitled to a 100 USDT bonus.

“As trading volumes overall are climbing, we are seeing so many talented traders in our community with a knack for navigating fast-moving markets. This event gives some of them an incentive to share their passion with their friends, and there is room for rewards for the solo trading pros to shine as well,” said Joan Han, Sales and Marketing Director of Bybit.

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Market sentiment and activities have been trending up in recent weeks globally, and the enthusiasm is shared among users in niche markets. While traders rush to capture opportunities in a heated market, the Crypto Titans competition encourages users to bring out the best trading game and hone their trading skills for healthier returns.

Find out more about Bybit’s Crypto Titans: November Showdown, terms and conditions apply.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 50 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

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For more details about Bybit, please visit Bybit Press

For media inquiries, please contact: [email protected]

For more information, please visit: https://www.bybit.com

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Blockchain

This Week in Finance News: 11 Stories You Need to See

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With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

  1. Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
    By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few.
  2. Cardinal Health announces two strategic additions to its portfolio
    Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash.
  3. BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
    This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems.
  4. Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
    “I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands.
  5. Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
    The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately.
  6. PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
  7. Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
  8. Finaya Unveils Nationwide Homeownership Platform
    From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient.
  9. GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
    Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too.
  10. GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
    This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics.
  11. Most US shoppers are encountering generative AI while shopping without realizing it
    A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.

For more news like this, check out all of the latest finance-related releases from PR Newswire.

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Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

  • Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.
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  • Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.
  • Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

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Blockchain Press Releases

Blockchain for Good Alliance Hosts Web3 Oscar, Celebrating Innovators Advancing UN’s Sustainable Development Goals

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DUBAI, UAE, Nov. 14, 2024 /PRNewswire/ — The highly anticipated Web3 Oscar, a prestigious event hosted by the Blockchain for Good Alliance (BGA), celebrating blockchain projects driving real-world impact aligned with the UN’s 17 Sustainable Development Goals (SDGs). Industry leaders gathered in Bangkok to honour innovators shaping a sustainable future.

The event was part of BGA’s November lineup, featuring two major initiatives for global change through blockchain: the Sustainable Innovation Summit and the Web3 Oscar Awards.

Sustainable Innovation Summit: A Hackathon for Social Impact

Held from September 9 to November 11, 2024, the Sustainable Innovation Summit hosted a hackathon with a $100,000 prize pool, inviting participants worldwide to create blockchain solutions addressing key issues such as poverty, clean water access, and gender equality. The summit concluded with a Demo Day at the Grand Hyatt Erawan in Bangkok, where finalists showcased their projects to blockchain pioneers, investors, and industry leaders, with opportunities for incubation support and equity-free funding.

Rising Stars

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In a cinematic presentation style, 10 shortlisted projects from across the globe, participating in the Sustainable Innovation Summit’s 17 SDGs Challenge, took the stage. Each team presented their blockchain solutions to address sustainability challenges, telling the story of a “hero” confronting a global crisis (one of the 17 SDGs), with blockchain as the “tool” they wield for change.

Winners for the 17 SDGs Challenge:

  • 1st Place: Grand Social Impact Award 🥇 EthicHub
  • 2nd Place: Outstanding Social Innovation Award 🥈 Plastic Odyssey
  • 3rd Place: Emerging Impact Award 🥉 ResearchHub

Rising Star Awards (top 10 projects, in no specific order):

  • Wavy Health
  • LAKE (LAK3)
  • KulaDAO
  • erable°
  • arkreen
  • UCO Network
  • Edu3Labs

Web3 Oscar Awards: Honouring Leaders in Blockchain for Social Good

Coinciding with the hackathon’s Demo Day on November 11, the BGA Web3 Oscar Award recognizes individual contributions to blockchain for social good across three categories, with up to 7 total winners.

Each category highlights individual efforts aligning with BGA’s mission.

The Collaboration Bridge Award honours individuals who have played a vital role in guiding the strategic direction of the Blockchain for Good Alliance (BGA). This year’s recipients are:

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  • Harn, CEO of Trigger Asset Management
  • Mariana de la Roche Wills from INATBA (International Association for Trusted Blockchain Applications) and de la Roche W. Consulting

The Public Welfare Contribution Award celebrates individuals who have harnessed #BlockchainForGood. This award was presented to:

  • BreeAnne Yek, Consultant at The Verdant Room
  • Milica Dimitrijevic from Positiveblockchain.io

These individuals have demonstrated remarkable dedication, guidance, and pioneering work, significantly advancing the mission of the Blockchain for Good Alliance (BGA) in promoting sustainable development through blockchain technology.

In her closing remarks, Helen Liu, Co-founder and COO of Bybit and founder of BGA, explained how blockchain can bring people together to make a real difference worldwide. Her vision for leveraging blockchain to create worldwide impact was both inspiring and forward-thinking.

About Blockchain for Good Alliance (BGA)

The Blockchain for Good Alliance (BGA) is a long term collaborative non-profit initiative with key partners with the main aim to contribute to societal good by using blockchain technology to solve real world problems. By convening leaders, innovators, and organisations from across the blockchain community, BGA seeks to drive innovation, collaboration, and action towards a more sustainable and equitable world.

For more information

Email: [email protected]
Website: www.blockchainforgood.xyz
Twitter: www.twitter.com/chainforgood

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