Blockchain Press Releases
Video Processing Platform Market worth $13.5 billion by 2028 – Exclusive Report by MarketsandMarkets™
CHICAGO, July 17, 2023 /PRNewswire/ — The market for video processing platforms has a bright future ahead of it thanks to rising video consumption, a desire for high-quality movies, integration with new technologies, and developments in AI and cloud computing. Real-time processing, edge computing, improved security, automation, and solutions tailored to certain industries are key themes that will help fulfil the changing demands of video-centric applications and provide immersive experiences.
The Video Processing Platform Market size is expected to grow from USD 7.6 billion in 2023 to USD 13.5 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 12.1% during the forecast period, according to a new report by MarketsandMarkets™. The need for distribution of video content across multiple channels and platforms is likely to boost the adoption of video processing platform globally.
Browse in-depth TOC on “Video Processing Platform Market“
238 – Tables
54 – Figures
261 – Pages
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Scope of the Report
|
Report Metrics |
Details |
|
Market size available for years |
2019–2028 |
|
Base year considered |
2022 |
|
Forecast period |
2023–2028 |
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Forecast units |
Value (USD Million/Billion) |
|
Segments covered |
Component, Application, Content Type, and Vertical |
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Regions covered |
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America |
|
Companies covered |
Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), AWS Elemental (US), Kaltura (US), Haivision (US), Telestream (US), NVIDIA (US), Ateme (France), Wowza Media Systems (US) and many more. |
By application, the dynamic Ad insertion segment is expected to grow at the highest CAGR during the forecast period.
Traditional advertising methods like print media and outdoor ads are no longer as effective as they once were. Instead, dynamic ad insertion has emerged as a powerful technique for video streaming. This technology allows personalized ads to be inserted based on factors like user demographics and interests, creating a more tailored advertising experience. It also helps content creators monetize their video content effectively by generating revenue through advertising, sponsorship, or partnerships. Recent research by Dacast shows that video ads have grown by 46% in 2019, with live content doubling in market share. Online viewership has increased by 72%, and consumer spending on streaming services is expected to reach nearly USD 17 billion by 2022. Dynamic ad insertion allows advertisers to gain deeper insights into their audience, helping them find the right fit for their ads and creating more opportunities for engagement and better RoI. Campaign optimization can be done in real-time, making it more effective than traditional linear advertising. With the COVID-19 pandemic leading to increased online media consumption, dynamic ad insertion has become even more relevant, creating new opportunities for video processing platforms to flourish.
By content type, real-time/live segment hold a larger market size during the forecast period.
Real-time or live streaming delivers content in real-time to any device and network worldwide. These platforms are specialized in streaming live events such as sports, concerts, webinars, or conferences. They provide features like video encoding, transcoding, adaptive bitrate streaming, and robust content delivery networks (CDNs) to ensure smooth and high-quality video streaming. Streaming is the method of data transmission used while watching videos on the internet, while live streaming sends streamed video over the internet in real-time, without recording or storing it first. Vendors offer advanced and flexible technologies to cater to every live streaming use case, such as sports events, concerts, corporate training, and business conferences. Video processing vendors offer solutions for every step of the video delivery phase to enable live streaming, from signal acquisition to transcoding and processing to packaging and delivery with guaranteed adaptive bitrate streaming.
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By Region, Asia Pacific is expected to grow at the highest CAGR during the forecast period.
The Asia Pacific (APAC) region is experiencing a surge in video processing platforms, owing to its advanced technological landscape. With the rapid development of internet infrastructure, high-speed broadband and 4G/5G networks are facilitating smooth streaming and delivery of video content. Additionally, AI and ML technologies are revolutionizing the video processing industry. Countries like China, Japan, South Korea, and India have made remarkable progress in AI research and development, and video processing platforms are leveraging AI and ML algorithms to automate tasks such as video transcoding, quality enhancement, content recognition, and recommendation systems. The region is witnessing a substantial growth in video streaming services, online gaming, e-learning, and social media platforms, leading to an increased demand for high-quality video content. Video processing platforms have, therefore, become indispensable for content creation, distribution, and optimization.
Top Key Companies in Video Processing Platform Market:
Some of the key players operating in the Video Processing Platform Market are – Akamai Technologies (US), MediaKind (US), Imagine Communications (US), Harmonic (US), Synamedia (UK), Avid Technology (US), Evertz (Canada), Edgio (US), Brightcove (US), and AWS Elemental (US).
Recent Developments:
- In April 2023, Akamai introduced new cloud computing capabilities aimed at improving streaming video experiences for OTT (Over-the-Top) operators. These capabilities likely focus on delivering higher-quality video, personalization options, cost optimization, and content monetization.
- September 2022, MediaKind announced an enhancement to MK Engage, a video production, engagement, and streaming solution. With its modular framework, MK Engage covers the entire streaming pipeline, starting from content ingestion to final delivery. This empowers sports franchises and live content providers to maximize fan engagement and explore new revenue streams.
- In August 2022, Harmonic and NAGRA joined forces to enhance content protection for live sports streaming through a new watermarking-as-a-service offering. This collaboration involves integrating NAGRA NexGuard forensic watermarking, a critical solution within the NAGRA Active Streaming Protection framework, with Harmonic’s industry-leading VOS 360 cloud SaaS platform. This integrated solution aims to provide content owners and service providers with an efficient way to protect premium content at scale during live sports events.
- In April 2022, Imagine Communications and Operative announced a collaborative partnership agreement. This agreement brings together essential components from Imagine’s portfolio, including OSI, XG Linear, GamePlan, and the recently introduced SureFire, with Operative’s AOS and OnAir platforms. By leveraging the strengths of both companies, media companies will be empowered to efficiently strategize, sell, and implement advertising in a manner that prioritizes the audience across various digital and linear platforms.
- In March 2021, Synamedia unveiled Synamedia Go, a modular suite of data-driven SaaS services that provides a frictionless way for Pay TV operators and OTT/D2C streaming providers to rapidly augment and create value from their technology platforms.
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Video Processing Platform Market Advantages:
You may handle videos in different formats without running into compatibility problems thanks to the large range of video formats, codecs, and resolutions that these systems offer. They also provide numerous customization options, enabling you to modify the processing procedure and parameters to match your unique needs.
Platforms for video processing are built to scale smoothly in response to rising demand. They provide distributed architectures with horizontal scalability, enabling you to quickly add more resources and processing capacity to manage expanding workloads.
Advanced video enhancement methods, noise reduction algorithms, and picture stabilisation tools are used by video processing platforms to increase the quality of processed videos. They can optimise the result by enhancing visual details, lowering noise, adjusting colours, and using a variety of filters.
You can automate video processing workflows using the automation features that these platforms frequently offer. By designing predefined workflows or utilising APIs for system integration, you can automate repetitive tasks like transcoding or inserting watermarks.
The ability to process videos in almost real-time is provided by some platforms for video processing. Sports broadcasting, video surveillance, live streaming, and other uses where low latency is essential would especially benefit from this.
Inbuilt security protections are available on many video processing platforms to guard against unauthorised access, piracy, and content misuse. To impose access restrictions and copyright protection, they might embrace digital rights management (DRM) technology.
Utilising video processing platforms allows companies to save back on infrastructure, hardware, and maintenance expenditures. They can rely on these platforms’ scalable and affordable solutions rather than developing and operating their own video processing infrastructure.
Report Objectives
- To define, describe, and forecast the global Video Processing Platform Market based on component, application, content type, vertical, and region
- To forecast the market size of the five major regional segments: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
- To strategically analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
- To provide detailed information related to the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
- To strategically analyze the macro and micromarkets1 with respect to growth trends, prospects, and their contributions to the overall market
- To analyze the industry trends, patents and innovations, and pricing data related to the Video Processing Platform Market.
- To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for major players.
- To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies across segments and subsegments.
- To track and analyze the competitive developments, such as mergers and acquisitions, product developments, and partnerships and collaborations in the market.
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PANAMA CITY, March 31, 2025 /PRNewswire/ — K9 Finance DAO, the leading liquid staking platform and largest validator on the Shiba Inu Layer-2 blockchain, Shibarium, is joining the Google Cloud for Startups Program, which will allow it to utilize Google Cloud credits and access Google Cloud’s infrastructure and technologies.. This will power the development of critical infrastructure on Shibarium by enhancing the ecosystem’s scalability, security, and liquidity through innovative decentralized finance (DeFi) solutions. Additionally, K9 Finance DAO’s membership in the Google for Startups Cloud Program will support the creation of AI-powered DAO governance and operational tools, such as an AI agent to streamline community participation, further strengthening K9 DAO’s role in the Shiba Inu ecosystem.
“We’re honored to join the Google for Startups Cloud Program,” said Buzz, K9 DAO lead. “This accelerates our mission to bring advanced decentralized finance tools to Shibarium’s infrastructure. It also gives significant room to innovate in the AI sector for the Shiba Inu community.”
K9 Finance DAO enables users to stake their BONE tokens, receiving liquid tokens in return that unlock a range of DeFi opportunities while keeping assets accessible.
As the largest validator on Shibarium, K9 Finance DAO secures the network with over 2.5 million BONE tokens delegated to its validator, maintaining a perfect 100% uptime, according to Shibarium’s validator data. This leadership role reinforces Shibarium’s decentralization and reliability. Additionally, K9 Finance holds the highest Total Value Locked (TVL) on Shibarium, currently at $1.31 million, as reported by DeFiLlama and https://defillama.com/chain/Shibarium, highlighting its dominance in the ecosystem’s DeFi landscape.
K9 DAO has also open-sourced all Shibarium blockchain data using Google’s BigQuery to give further transparency to the ecosystem and give future builders the tools they require to create a decentralized financial future within the Shib Inu community.
About K9 Finance DAO
K9 Finance DAO is the official liquid staking platform and largest validator on Shibarium, committed to advancing DeFi within the Shiba Inu ecosystem. By allowing BONE holders to stake their tokens, earn rewards, and participate in governance with liquid assets, K9 Finance drives innovation and strengthens Shibarium’s infrastructure. Learn more at https://www.k9finance.com.
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Blockchain Press Releases
MEXC Confirms Listing of GUNZ (GUN), Launches 180,000 USDT Prize Pool for Users
VICTORIA, Seychelles, March 31, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, confirms the upcoming listing of GUNZ (GUN) on March 31, 2025(UTC). To celebrate this listing, MEXC is launching a special event with a prize pool of 180,000 USDT for new and existing users.
GUNZ (GUN) is a Layer-1 blockchain developed by Gunzilla Games, designed to power AAA Web3 gaming. Originally created to support the community-driven economy for Gunzilla’s flagship title, Off The Grid (OTG), GUNZ has evolved into a full-featured platform offering blockchain-native infrastructure essential for modern game development. By leveraging blockchain technology, GUNZ aims to provide both developers and players with the tools needed for a decentralized, secure gaming ecosystem.
To celebrate the listing of GUNZ (GUN) on MEXC, the exchange has launched an exclusive Airdrop+ event with substantial rewards for participants:
Event Period: Mar 28, 2025, 11:00 (UTC) – Apr 11, 2025, 11:00 (UTC)
Benefit 1: Deposit and share 90,000 USDT in Futures bonus (New user exclusive)
Benefit 2: Spot Challenge — Trade to share 10,000 USDT in Futures bonus (For all users)
Benefit 3: Futures Challenge — Trade to share 50,000 USDT in Futures bonus (For all users)
Benefit 4: Invite new users and share 30,000 USDT in Futures bonus (For all users)
The listing of GUNZ (GUN) not only broadens MEXC’s asset portfolio but also underscores MEXC’s first-mover advantage in bringing innovative blockchain projects to its users. MEXC has solidified its position as an industry leader through its efficient asset listing strategy and broad selection of trend tokens. In 2024, MEXC introduced 2,376 new tokens, with 1,716 of those being initial listings.
According to the latest TokenInsight report, MEXC leads the industry with the highest number of spot listings at 461 and the fastest listing speed. Additionally, the exchange consistently adds new tokens in bi-weekly cycles, showcasing its exceptional ability to quickly capture market trends.
MEXC will continue to provide users with early access to promising projects, while leveraging platform advantages such as low fees, deep liquidity, and daily airdrops to ensure an optimal trading experience.
For full event details and participation rules, please visit here.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 34 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
MEXC Official Website｜ X ｜ Telegram ｜How to Sign Up on MEXC
Risk Disclaimer:
The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.
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VICTORIA, Seychelles, March 31, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, has announced a groundbreaking partnership with Mantle (MNT) to launch an exclusive month-long trading campaign with a prize pool of up to $1,000,000, offering users an opportunity to earn substantial rewards.
The event presents a range of valuable opportunities for users:
- Zero trading fees on MNT Spot and Futures markets, helping users reduce costs and optimize returns.
- Up to 500% APR through MNT staking, offering one of the most competitive yields currently available.
- Token rewards via Launchpool, where users can stake USDT, MX, or MNT to earn additional MNT tokens and exclusive benefits.
Additionally, users can join the Deposit & Trade campaign, designed with a low entry threshold—ideal for newcomers looking to explore the ecosystem. For seasoned traders, the Futures Trading Competition provides a platform to demonstrate their trading expertise, climb the leaderboard based on trading volume, and compete for a share of the $300,000 prize pool.
Event Overview
Period: March 31, 2025, 10:00 – April 30, 2025, 10:00 (UTC)
During the event period, users can participate in the following MNT-related activities on the platform by clicking on the links below.
Event 1: MNT trading (Spot and Futures) is available with zero trading fees.
Event 2: Users who deposit and trade MNT on the Spot market may qualify to share a pool of 113,340 MNT.
Event 3: MNT staking offers returns of up to 500% APR, subject to platform terms.
Event 4: A Futures Trading event allows participants to compete for a share of 300,000 USDT in bonus rewards.
Event 5: The MNT Launchpool enables users to stake selected tokens in exchange for a portion of 240,000 MNT in rewards.
As a pioneering Layer-2 scaling solution for Ethereum, Mantle uses Optimistic Rollup technology to lower transaction costs and improve network performance. This collaboration highlights MEXC’s leadership in backing innovative blockchain projects and its unwavering commitment to offering users diverse, cutting-edge trading opportunities, lowering costs and helping them maximize their potential returns.
Looking ahead, MEXC is committed to continuously enhancing the trading experience by introducing innovative features, expanding user opportunities, and launching new initiatives aligned with the dynamic nature of the cryptocurrency market.
For further details on the event, please see the official announcement.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 34 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
MEXC Official Website｜ X ｜ Telegram ｜How to Sign Up on MEXC
Risk Disclaimer:
The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.
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View original content:https://www.prnewswire.co.uk/news-releases/mexc-unveils-mnt-promotion-offering-up-to-1-million-in-rewards-302415363.html
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