Blockchain Press Releases
Cisco Survey Reveals: As Consumers Shift Towards A ‘Smarter’ Digital Life, Reliability, Security and Sustainability Emerge as Key Needs
News Summary:
- Consumer expectations will reshape the needs and economics of the internet. Today, more than 60% of consumers in EMEA1 expect to connect cars, appliances, energy and water to the internet, and broadband networks must scale to support this.
- Increased dependence on broadband for everyday tasks, however, means that while speed is still the main priority for upgrades (40% of respondents), security is now a close second (38% of respondents).
- Sustainability is now a key driver of consumer choice with 77% of respondents willing to pay more for broadband with a lower carbon footprint.
LONDON, July 14, 2023 /PRNewswire/ — The Cisco Broadband Survey1, released today, finds that evolving consumer expectations will reshape the needs and economics of the internet. People in EMEA (Europe, Middle East and South Africa) are rethinking what they rely on the internet for, balancing classic demands for speed and reliability, with the intensifying needs of rising eco-consciousness, secure cloud infrastructure, and the consumerisation of technologies such as the Internet of Things (IoT) connecting our devices, from smart cars to home appliances. This has led to 79% of survey participants ranking broadband as critical national infrastructure, escalating the need for the technology industry to respond to these asks and accelerate the journey towards a more sustainable, secure internet for the future.
Consumers Want to Invest in Sustainable Broadband
The carbon-cost of broadband connectivity is a top priority for consumers. Cisco’s Broadband Survey revealed that 65% of consumers in EMEA are now concerned about the carbon footprint of their broadband, with young people aged 18-24 the most concerned (73%). In addition, 77% said they would be willing to pay more for sustainable broadband, with around a quarter prepared to pay a price premium of more than 20%. This supports a wider market trend, shown in a 2019 survey by Nielsen and a 2022 survey by Globescan, revealing widespread consumer awareness around the environmental impact of the products they use and a demand for companies to step up and mitigate negative impacts on the planet.
Security Is a Priority as More Move Online
In parallel to growing environmental concerns, the emergence of hybrid work and the ever-increasing blur between the professional and personal lives of employees brings new risks into the home. Despite most consumers using their broadband for tasks like banking and work, passwords are still the most popular way (53%) that survey respondents protect home networks and devices; only a quarter have switched on their router’s firewall. This is despite previous Cisco research revealing that 57% of consumers worry about cybercriminals hacking their devices. While speed is still the main priority among those planning to upgrade their broadband in the next year (selected by 40%), security is now a close second, ranked by 38% of consumers as a top priority when choosing their broadband package.
Connection to Increase as Consumers Expand their Digital Lives
As the number of IoT devices online grows from billions to trillions, so does the demand for bandwidth and processing power to analyse all the data produced. According to the Cisco Broadband Survey, there’s no sign of this slowing down. Consumers are instead embracing the shift toward a ‘smarter’ digital life. A majority already have, or expect to have, their cars (67%), lights (74%), appliances (71%), energy (76%) and water (64%) connected. Indeed, more than half of consumers surveyed (54%) indicated feeling positive about new ways to connect their homes and lives to the internet. This is despite a majority (63%) saying that the cost-of-living crisis has changed the way they spend money on digital services: 21% have reported moving to a lower cost broadband package and 16% have cancelled streaming services.
“The carbon footprint of the information and communications technology sector is estimated to account for around 2.1 – 3.9% of global greenhouse gas emissions, and more than half of that comes from networks and data centers. Cisco is on a mission to transform the economics and sustainability of the Internet for the Future. That means designing products with energy efficiency and security in mind, adopting circular economy principles in product development and business operations, and taking a smart and sustainable approach to lifecycle management. In addition to the cybersecurity threat landscape constantly evolving and expanding, we have to deal with the increasing threat of climate change. Prioritizing sustainability and security in broadband infrastructure is therefore crucial to enable lasting and resilient digital transformation,” said Gordon Thomson, Vice President Service Provider – EMEA, Cisco.
“The old technology adage of ‘faster, cheaper, better’ has not been relevant for a long time. It’s now about simplifying solutions and building networks that can fuel global connectivity and economic growth, facilitating and protecting the digitalization and automation of everyday activities, all without losing sight of our impact on the future,” he continued.
1 About the Cisco Broadband Survey
The Cisco Broadband Survey is based on a survey of 21,629 workers across 12 countries: UK, Germany, Italy, France, Switzerland, Poland, Spain, Saudi Arabia, South Africa, Sweden, UAE and the Netherlands. It was completed during January and February 2023. The sample included respondents based in every region of each country, who either work full-time remotely; full-time in an office; hybrid, between home and the office; or on the frontline. The poll was conducted by independent research consultancy Censuswide, who abide by and employ members of the Market Research Society – which is based on the ESOMAR principles.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals.
Discover more on The Newsroom and follow us on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
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Blockchain Press Releases
Bybit Secures MiCAR License in Austria, Opens European Headquarters in Vienna with Strategic Expansion Plan
VIENNA, May 29, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has received its Markets in Crypto-Assets Regulation (MiCAR) license from the Austrian Financial Market Authority (FMA), signifying a pivotal moment in its European expansion. With this new license, Bybit can now operate as a fully compliant crypto-asset services provider and passport its regulated and localized crypto products and services to nearly 500 million Europeans in 29 EEA (European Economic Area) member states through its EEA hub, which is based in Austria. Alongside this regulatory milestone, Bybit has also established its official European headquarters in Vienna, Austria.
The MiCAR license underscores Bybit’s unwavering commitment to meeting the highest regulatory standards in Europe, including crucial safeguards that are designed to enhance transparency, prevent illicit activities, and protect consumers within the European Union’s digital finance ecosystem.
“Securing the MiCAR license in Austria is a testament to our compliance-first approach at Bybit,” stated Ben Zhou, co-founder and CEO of Bybit. “We are actively collaborating with regulators and pursuing licenses globally to ensure our users can access our innovative platform with the highest levels of regulatory and compliance assurance.”
To support its upcoming European expansion, Bybit is making a substantial investment in Austria, with plans to hire over 100 professionals in Vienna as it provides more localized and regulated services to users.
“Obtaining the MiCAR license demonstrates our commitment to compliance and transparency, in line with Europe’s high regulatory standards,” said Mazurka Zeng, Chief Executive Officer of Bybit Europe.
“Vienna is now the home of Bybit Europe, and we’re proud to contribute to Austria’s forward-looking financial environment by investing in talent and innovation. Beyond this, we are dedicated to fostering a strong local crypto community and, through the Blockchain for Good Alliance (BGA), we will extend our resources to work closely with universities across the region, cultivating the next generation of blockchain innovators and exploring impactful real-world applications of the technology,” Mazurka said.
#Bybit / #TheCryptoArk / #MiCAR
About Bybit
Bybit is the world’s second-largest crypto-asset exchange platform, providing over 70 million users globally access to its innovative crypto investment products and services. Bybit EU is the newly established EU headquarter and will serve the EEA clients on the dedicated Bybit EU platform.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
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SINGAPORE, May 29, 2025 /PRNewswire/ — GRVT (pronounced “gravity”), the world’s first licensed onchain exchange – is excited to announce that its Android mobile app is available for download on the Google Play Store now. This launch brings the full power of GRVT’s trading platform to users worldwide at their fingertips.
With the Android app, users can now access GRVT’s hallmark features on-the-go, including:
- Perpetuals trading for nearly 30 pairs
- A dedicated Rewards page
- A full portfolio overview to track positions
- Liquidity League – GRVT’s evergreen trading competition page
Hong Yea, co-founder and CEO of GRVT, commented, “We’ve been working tirelessly to deliver the best product with user-friendly features and to provide a seamless and smooth trading experience since our launch. The launch of our mobile app is a major milestone, but only the beginning of our long-term vision. We will continue to build relentlessly toward making GRVT the ultimate onchain financial marketplace, one where everyone can easily access powerful tools for wealth creation.”
The iOS version of GRVT’s mobile app will be available in due course. Download the Android version now at: https://play.google.com/store/apps/details?id=com.grvt.GrvtMobile&pli=1 (available in 50 countries such as Argentina, Japan, South Korea, Vietnam and more)
To date, GRVT has reached a total trading volume of $6.5 billion, just five months after the Mainnet launch in December 2024, with 40,000 KYC-verified users, an unprecedented phenomenon for DEXs.
Disclaimer: Perpetuals trading of cryptocurrencies is subject to high market risk and price volatility and you may be called upon at short notice to commit further margin deposits or risk being liquidated. This content is not a distribution of, or an offer or solicitation to provide, financial services or products, nor a representation as to their suitability or legality for you. GRVT is not a regulated entity and your funds are not subject to regulatory protection. Before making any decision based on this content, please seek financial and legal advice, and carefully review our Risk Disclosure and Disclaimer in full.
Singapore users: GRVT is not licensed, approved, authorised, designated, recognised, registered or otherwise regulated under any legislation administered by the Monetary Authority of Singapore (“MAS”). As such, users will not have the benefit of any regulatory safeguards imposed by the MAS.
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About GRVT
GRVT (pronounced “gravity”) is the world’s first licensed onchain exchange, where traditional banking meets decentralized innovation on one regulated, compliant, and trustless financial market place. A blockchain-based platform that is democratizing how wealth is created and shared, GRVT allows everyday people to trade, invest, and grow their wealth by providing direct access to top industry traders and investors.
GRVT official website: https://grvt.io/
Social and Community: X | LinkedIn | Telegram | Discord
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Blockchain Press Releases
Rain Expands Support to Solana, Tron, and Stellar, Enabling More Partners to Launch Stablecoin-powered Card Programs
New integrations expand Rain’s multi-chain support, enabling partners to easily launch stablecoin-powered card programs across even more blockchains simultaneously
NEW YORK, May 29, 2025 /PRNewswire/ — Rain, the global card issuing platform powered by stablecoins, today announced native support for Solana, Tron, and Stellar, expanding its mission to build modern financial infrastructure that is more accessible, programmable, and global. With these integrations, Rain enables partners built on top of Solana’s high-throughput infrastructure, Tron’s stablecoin-rich ecosystem, and Stellar’s remittance-oriented network to quickly launch compliant card programs and bring stablecoin utility to real-world payments, including consumer and B2B spending, cross-border disbursements, and platform payouts.
Rain is the only Visa Principal Member that allows partners to deploy and manage programs across multiple blockchains simultaneously. This capability is available out of the box, supporting both custodial and non-custodial wallets. It dramatically simplifies how exchanges, fintechs, neobanks, and platforms issue cards that work globally—instantly enabling stablecoins to be used at over 150 million merchants that accept Visa.
“Quickly developing solutions that meet our partners’ needs is all part of Rain’s commitment to building financial infrastructure that is more global, open, and efficient,” said Charles Yoo-Naut, CTO and Co-founder of Rain. “By offering native support for Solana, Tron, and Stellar, we’re introducing our solution to even more ecosystems, allowing partners to build scalable, stablecoin-powered card programs that make payments better for everyone.”
One example is KAST, a neobank app built on Solana that works with Rain to offer branded cards that let users spend stablecoins natively from their wallets. With its fast, low-cost architecture, Solana allows KAST to build seamless, real-time payment experiences for its growing user base across global markets.
Another example is Offramp, a fintech platform built on Tron and partnering with Rain on its card program. Offramp is on a mission to provide greater financial freedom for people around the world, with a strong presence in Latin America. Through a Rain-issued Visa card, users are empowered to use digital dollars anywhere Visa is accepted—making onchain assets usable in the real world.
These new integrations come in response to rising demand from platforms seeking to enable seamless stablecoin-linked spending and expand card access across ecosystems. Rain already supports Arbitrum, Optimism, and Polygon, and this expansion reinforces Rain’s leadership in offering multi-chain, stablecoin-native card infrastructure.
Rain recently raised a $24.5 million Series A round in March. Today’s announcement marks another step in Rain’s rapid growth and commitment to deploying capital to support new partners, scale its global footprint, and meet the accelerating demand for programmable payments worldwide.
About Rain: Rain is a global card issuing and payments platform powered by stablecoins. As a Visa Principal Member, Rain enables partners to launch branded card programs quickly and compliantly—without relying on third-party banks or fragmented infrastructure. Rain’s developer-friendly API offers a fully customizable, full-stack issuance solution that supports both custodial and non-custodial wallets and operates natively across multiple blockchain networks. Rain-issued cards are accepted at over 150 million merchants worldwide, making digital assets instantly usable anywhere Visa is accepted. Trusted by industry leaders, Rain is rebuilding essential financial infrastructure to allow money to flow more efficiently across the globe. Learn more at https://www.rain.xyz/
Media Contact:
Lucas Piazza
Marketing Lead, Rain
[email protected]
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