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Cisco Survey Reveals: As Consumers Shift Towards A ‘Smarter’ Digital Life, Reliability, Security and Sustainability Emerge as Key Needs

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News Summary:

  • Consumer expectations will reshape the needs and economics of the internet. Today, more than 60% of consumers in EMEA1 expect to connect cars, appliances, energy and water to the internet, and broadband networks must scale to support this.
  • Increased dependence on broadband for everyday tasks, however, means that while speed is still the main priority for upgrades (40% of respondents), security is now a close second (38% of respondents).
  • Sustainability is now a key driver of consumer choice with 77% of respondents willing to pay more for broadband with a lower carbon footprint.

LONDON, July 14, 2023 /PRNewswire/ — The Cisco Broadband Survey1, released today, finds that evolving consumer expectations will reshape the needs and economics of the internet. People in EMEA (Europe, Middle East and South Africa) are rethinking what they rely on the internet for, balancing classic demands for speed and reliability, with the intensifying needs of rising eco-consciousness, secure cloud infrastructure, and the consumerisation of technologies such as the Internet of Things (IoT) connecting our devices, from smart cars to home appliances. This has led to 79% of survey participants ranking broadband as critical national infrastructure, escalating the need for the technology industry to respond to these asks and accelerate the journey towards a more sustainable, secure internet for the future.

Consumers Want to Invest in Sustainable Broadband
The carbon-cost of broadband connectivity is a top priority for consumers. Cisco’s Broadband Survey revealed that 65% of consumers in EMEA are now concerned about the carbon footprint of their broadband, with young people aged 18-24 the most concerned (73%). In addition, 77% said they would be willing to pay more for sustainable broadband, with around a quarter prepared to pay a price premium of more than 20%. This supports a wider market trend, shown in a 2019 survey by Nielsen and a 2022 survey by Globescan, revealing widespread consumer awareness around the environmental impact of the products they use and a demand for companies to step up and mitigate negative impacts on the planet.

Security Is a Priority as More Move Online
In parallel to growing environmental concerns, the emergence of hybrid work and the ever-increasing blur between the professional and personal lives of employees brings new risks into the home. Despite most consumers using their broadband for tasks like banking and work, passwords are still the most popular way (53%) that survey respondents protect home networks and devices; only a quarter have switched on their router’s firewall. This is despite previous Cisco research revealing that 57% of consumers worry about cybercriminals hacking their devices. While speed is still the main priority among those planning to upgrade their broadband in the next year (selected by 40%), security is now a close second, ranked by 38% of consumers as a top priority when choosing their broadband package.

Connection to Increase as Consumers Expand their Digital Lives
As the number of IoT devices online grows from billions to trillions, so does the demand for bandwidth and processing power to analyse all the data produced. According to the Cisco Broadband Survey, there’s no sign of this slowing down. Consumers are instead embracing the shift toward a ‘smarter’ digital life. A majority already have, or expect to have, their cars (67%), lights (74%), appliances (71%), energy (76%) and water (64%) connected. Indeed, more than half of consumers surveyed (54%) indicated feeling positive about new ways to connect their homes and lives to the internet. This is despite a majority (63%) saying that the cost-of-living crisis has changed the way they spend money on digital services: 21% have reported moving to a lower cost broadband package and 16% have cancelled streaming services.

“The carbon footprint of the information and communications technology sector is estimated to account for around 2.1 – 3.9% of global greenhouse gas emissions, and more than half of that comes from networks and data centers. Cisco is on a mission to transform the economics and sustainability of the Internet for the Future. That means designing products with energy efficiency and security in mind, adopting circular economy principles in product development and business operations, and taking a smart and sustainable approach to lifecycle management. In addition to the cybersecurity threat landscape constantly evolving and expanding, we have to deal with the increasing threat of climate change. Prioritizing sustainability and security in broadband infrastructure is therefore crucial to enable lasting and resilient digital transformation,” said Gordon Thomson, Vice President Service Provider – EMEA, Cisco. 

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“The old technology adage of ‘faster, cheaper, better’ has not been relevant for a long time. It’s now about simplifying solutions and building networks that can fuel global connectivity and economic growth, facilitating and protecting the digitalization and automation of everyday activities, all without losing sight of our impact on the future,” he continued.

1 About the Cisco Broadband Survey
The Cisco Broadband Survey is based on a survey of 21,629 workers across 12 countries: UK, Germany, Italy, France, Switzerland, Poland, Spain, Saudi Arabia, South Africa, Sweden, UAE and the Netherlands. It was completed during January and February 2023. The sample included respondents based in every region of each country, who either work full-time remotely; full-time in an office; hybrid, between home and the office; or on the frontline. The poll was conducted by independent research consultancy Censuswide, who abide by and employ members of the Market Research Society – which is based on the ESOMAR principles.

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals.

Discover more on The Newsroom and follow us on Twitter at @Cisco.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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Blockchain Press Releases

Bybit Crypto Titans: November Arena Boasts 55,000 USDT in Rewards

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DUBAI, UAE, Nov. 15, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, opens up the November arena for the Bybit Crypto Titans trading competition. Available for users in select regions, a prize pool of 55,000 USDT will be available for a limited time only.

From now to Nov. 30, eligible traders can level up their trading strategies and amplify their winning chances by inviting friends to share two prize pools in two simple steps: register for the event at the Grand Arena, and invite friends and trade.

Battlefields: Once in the Arena, users can pick their battlefields. Up to 30,000 USDT are up for grabs in the Team Battlefield ranked by total trading volume, while another 15,000 USDT is reserved for traders in the Solo Battlefield competing by PnL(%).

More perks: Additionally, top traders and leaders will receive extra perks. Participants will receive a bonus 5 USDT for every new qualified referee, and the first 50 Team Leaders whose team exceeds a threshold amount in trading volume will be entitled to a 100 USDT bonus.

“As trading volumes overall are climbing, we are seeing so many talented traders in our community with a knack for navigating fast-moving markets. This event gives some of them an incentive to share their passion with their friends, and there is room for rewards for the solo trading pros to shine as well,” said Joan Han, Sales and Marketing Director of Bybit.

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Market sentiment and activities have been trending up in recent weeks globally, and the enthusiasm is shared among users in niche markets. While traders rush to capture opportunities in a heated market, the Crypto Titans competition encourages users to bring out the best trading game and hone their trading skills for healthier returns.

Find out more about Bybit’s Crypto Titans: November Showdown, terms and conditions apply.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 50 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

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For more details about Bybit, please visit Bybit Press

For media inquiries, please contact: [email protected]

For more information, please visit: https://www.bybit.com

For updates, please follow: Bybit’s Communities and Social Media

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Blockchain

This Week in Finance News: 11 Stories You Need to See

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With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

  1. Prosperity or catastrophe: #Insurance2040 study reveals four possible futures for the industry
    By 2040, technological innovation driven by customer centricity could pave the way to greater climate resilience and more personalized offerings by the insurance industry. Alternatively, insurance could become a luxury afforded only to the wealthiest few.
  2. Cardinal Health announces two strategic additions to its portfolio
    Cardinal Health will acquire a majority stake in GI Alliance (GIA), the country’s leading gastroenterology (GI) management services organization (MSO), from a combination of GIA physician owners and funds managed by affiliates of Apollo. Cardinal Health will also acquire the Advanced Diabetes Supply Group (ADSG), one of the country’s leading diabetic medical supplies providers, for approximately $1.1 billion in cash.
  3. BlackRock Launches New BUIDL Share Classes Across Multiple Blockchains to Expand Access and Potential of BUIDL Ecosystem
    This initiative represents the next step in the evolution of the tokenization market, by enabling BUIDL to be used within leading blockchain-based financial products and infrastructure across ecosystems.
  4. Primo Brands Corporation Announces Successful Completion of Merger of Primo Water and BlueTriton Brands
    “I believe Primo Brands is positioned to be a leader in the healthy hydration beverage category, thanks to the strength of its iconic, sustainably-sourced brands, its robust operations and extensive North American network, and its responsible operation of numerous springs across the country,” said Dean Metropoulos, Non-Executive Chairman of the Board of Directors of Primo Brands.
  5. Jackson Hewitt Tax Services Expands Workforce, Offering Job Opportunities Nationwide for Upcoming Tax Filing Season
    The week-long event will launch the combined hiring of 18,000 employees to prepare for the upcoming tax filing season. The Jackson Hewitt hiring events are open to the public and include on-site interviews. Qualified candidates could receive a job offer immediately.
  6. PNC Bank to Double Planned Branch Openings to More Than 200 Across Six States This announcement brings the bank’s total investment to approximately $1.5 billion to open more than 200 new branch locations in 12 cities across the U.S. over the next five years, while completing the renovations of 1,400 existing branches during the same time period.
  7. Alchemy Pay Expands Virtual Card Functionality with Google Pay Support The new card BINs added will significantly enhance the capabilities of crypto cards, expanding their support for a broader range of payment scenarios and improving transaction success rates. This advancement is particularly impactful when paired with Google Pay, one of the most popular and widely used digital payment platforms, trusted by millions for its convenience and security.
  8. Finaya Unveils Nationwide Homeownership Platform
    From providing rich and current information about home values and property conditions, to finding helpful repair and remodeling providers, to shopping for and securing the right insurance, the platform simplifies the homeownership process, making it more accessible, convenient and efficient.
  9. GenAI predicted to inspire revenue growth in 76% of businesses, but only 4% qualify as “leaders” in AI and analytics
    Kearney’s report confirms that businesses are not only aware of how big data, AI, and analytics will impact revenue generation and enhance business strategies, but they are investing to stay ahead of the curve, too.
  10. GameAbove Sports Acquires Meaningful Ownership Stake in Brisbane Bullets with NBA Legend George Gervin as Part of Ownership Team
    This move marks a significant milestone for GameAbove Sports, a CapStone Holdings Inc. company, as it expands its influence on international basketball ahead of the Brisbane 2032 Olympics.
  11. Most US shoppers are encountering generative AI while shopping without realizing it
    A survey of 700 online shoppers in the US shows 71% are unaware of having used generative AI while shopping online even though most had recently shopped at retailers currently using it. 41% of customers say they would feel comfortable using a generative AI tool from a brand they trust.

For more news like this, check out all of the latest finance-related releases from PR Newswire.

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Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

  • Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.
  • Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger’s next story.
  • Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.
  • Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

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Blockchain Press Releases

Blockchain for Good Alliance Hosts Web3 Oscar, Celebrating Innovators Advancing UN’s Sustainable Development Goals

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DUBAI, UAE, Nov. 14, 2024 /PRNewswire/ — The highly anticipated Web3 Oscar, a prestigious event hosted by the Blockchain for Good Alliance (BGA), celebrating blockchain projects driving real-world impact aligned with the UN’s 17 Sustainable Development Goals (SDGs). Industry leaders gathered in Bangkok to honour innovators shaping a sustainable future.

The event was part of BGA’s November lineup, featuring two major initiatives for global change through blockchain: the Sustainable Innovation Summit and the Web3 Oscar Awards.

Sustainable Innovation Summit: A Hackathon for Social Impact

Held from September 9 to November 11, 2024, the Sustainable Innovation Summit hosted a hackathon with a $100,000 prize pool, inviting participants worldwide to create blockchain solutions addressing key issues such as poverty, clean water access, and gender equality. The summit concluded with a Demo Day at the Grand Hyatt Erawan in Bangkok, where finalists showcased their projects to blockchain pioneers, investors, and industry leaders, with opportunities for incubation support and equity-free funding.

Rising Stars

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In a cinematic presentation style, 10 shortlisted projects from across the globe, participating in the Sustainable Innovation Summit’s 17 SDGs Challenge, took the stage. Each team presented their blockchain solutions to address sustainability challenges, telling the story of a “hero” confronting a global crisis (one of the 17 SDGs), with blockchain as the “tool” they wield for change.

Winners for the 17 SDGs Challenge:

  • 1st Place: Grand Social Impact Award 🥇 EthicHub
  • 2nd Place: Outstanding Social Innovation Award 🥈 Plastic Odyssey
  • 3rd Place: Emerging Impact Award 🥉 ResearchHub

Rising Star Awards (top 10 projects, in no specific order):

  • Wavy Health
  • LAKE (LAK3)
  • KulaDAO
  • erable°
  • arkreen
  • UCO Network
  • Edu3Labs

Web3 Oscar Awards: Honouring Leaders in Blockchain for Social Good

Coinciding with the hackathon’s Demo Day on November 11, the BGA Web3 Oscar Award recognizes individual contributions to blockchain for social good across three categories, with up to 7 total winners.

Each category highlights individual efforts aligning with BGA’s mission.

The Collaboration Bridge Award honours individuals who have played a vital role in guiding the strategic direction of the Blockchain for Good Alliance (BGA). This year’s recipients are:

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  • Harn, CEO of Trigger Asset Management
  • Mariana de la Roche Wills from INATBA (International Association for Trusted Blockchain Applications) and de la Roche W. Consulting

The Public Welfare Contribution Award celebrates individuals who have harnessed #BlockchainForGood. This award was presented to:

  • BreeAnne Yek, Consultant at The Verdant Room
  • Milica Dimitrijevic from Positiveblockchain.io

These individuals have demonstrated remarkable dedication, guidance, and pioneering work, significantly advancing the mission of the Blockchain for Good Alliance (BGA) in promoting sustainable development through blockchain technology.

In her closing remarks, Helen Liu, Co-founder and COO of Bybit and founder of BGA, explained how blockchain can bring people together to make a real difference worldwide. Her vision for leveraging blockchain to create worldwide impact was both inspiring and forward-thinking.

About Blockchain for Good Alliance (BGA)

The Blockchain for Good Alliance (BGA) is a long term collaborative non-profit initiative with key partners with the main aim to contribute to societal good by using blockchain technology to solve real world problems. By convening leaders, innovators, and organisations from across the blockchain community, BGA seeks to drive innovation, collaboration, and action towards a more sustainable and equitable world.

For more information

Email: [email protected]
Website: www.blockchainforgood.xyz
Twitter: www.twitter.com/chainforgood

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