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Social Media Analytics Market to Hit $43.25 Billion by 2030: Grand View Research, Inc.

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SAN FRANCISCO, July 12, 2023 /PRNewswire/ — The global social media analytics market size is expected to reach USD 43.25 billion by 2030, expanding at 27.1% CAGR from 2023 to 2030, according to a study conducted by Grand View Research, Inc. The market for social media analytics is expanding owing to the rising usage of social media platforms for online shopping, brand marketing, and eCommerce, as well as growing awareness of market trends and competition strength. The media and entertainment categories are anticipated to expand during the projection period. Companies in the media and entertainment industries are using social media analytics to gather social data, better understand customer needs, and create timely corporate growth plans.

Key Industry Insights & Findings from the report:

  • The predictive analytics segment dominated the market with a revenue share of 35.9% in 2022. Predictive analytics are increasingly used to identify trends in social media data. It involves sophisticated tools and methods to convert social media data into meaningful insights.
  • The North America region dominated the social media analytics industry with a revenue share of 33.0% in 2022. The growth is attributed to the region’s maximum number of social media users. The growing adoption of social media analytics by organizations in this region, mainly the U.S., to enhance customer experience is responsible for the market expansion.
  • The growing adoption of social media analytics by organizations propels the market growth. Businesses leverage social media analytics as it helps organizations understand targeted audiences, increase engagement and responsiveness, and detect problems and weaknesses to avoid a brand crisis and discover new trends.
  • Adopting emerging technology in social media analytics, such as artificial intelligence and machine learning, helps focus on delivering better results and interacting with customers in the virtual world, which is expected to increase market demand in the upcoming years.

Read 115 page market research report, “Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software, Services), By Function (Sentiment Analysis), By Application, By Analytics Type, By Vertical, By Region, And Segment Forecasts, 2023 – 2030“, published by Grand View Research.

Social Media Analytics Market Growth & Trends

With the proliferation of video content on social media platforms, video analytics are becoming more and more significant. Tools for social media analytics are being created to analyze video material to learn more about consumer behavior, monitor engagement rates, and improve video marketing tactics. Additionally, the market for social media analytics is seeing a rise in the usage of AI-powered analytics as companies need to analyze massive amounts of data quickly and correctly. Businesses may obtain insights into consumer behavior, spot patterns and trends in social media data, and make data-driven choices using AI-powered analytics solutions.

Social media analytics services increasingly employ advanced methods, including artificial intelligence (AI), machine learning, and natural language processing (NLP). These methods, which include sentiment analysis, topic modeling, social network analysis, and predictive analytics, allow for a deeper examination of social media data. Service providers use these advanced methods to give customers more precise and thorough information. For instance, in November 2021, Oracle unveiled new AI-powered features, and UX changes to its Analytics Cloud service as part of the Oracle Live virtual event series.

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As competition in the BFSI sector has increased, boosting the banking sector’s client base has become a critical competitive advantage. In contrast, the BFSI industry has begun utilizing social media marketing and is quickly moving towards digitalization to increase client retention and reach new consumers. Social networking sites like Twitter, Facebook, Google+, and LinkedIn have been utilized by prominent BFSI businesses in Europe, including Citigroup Inc., HSBC, Barclays Bank, and NatWest, to spur market expansion. Banks improve their customer service, marketing, product development, risk management, and overall company performance by gaining insight from the vast social media data. The availability of such data has provided banks with new options to use analytics to their advantage and enhance their operations.

Social Media Analytics Market Report Scope        

Report Attribute

Details

Market size value in 2023

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USD 8.07 billion

Revenue forecast in 2030

USD 43.25 billion

Growth rate

CAGR of 27.1% from 2023 to 2030

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Base year for estimation

2022

Historical data

2017 – 2021

Forecast period

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2023 – 2030

 

Social Media Analytics Market Segmentation 

Grand View Research has segmented the global social media analytics market based on component, function, application, analytics type, verticals, and region.

Social Media Analytics Market – Components Outlook (Revenue, USD Million, 2017 – 2030)

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  • Software
  • Services

Social Media Analytics Market – Function Outlook (Revenue, USD Million, 2017 – 2030)

  • Sentiment Analysis
  • Competitive Analysis
  • Hashtag Analysis
  • Dashboard & Visualization
  • Others

Social Media Analytics Market – Application Outlook (Revenue, USD Million, 2017 – 2030)

  • Sales And Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management And Fraud Detection
  • Public Safety And Law Enforcement
  • Others

Social Media Analytics Market – Type Outlook (Revenue, USD Million, 2017 – 2030)

  • Predictive Analytics
  • Prescriptive Analytics
  • Diagnostic Analytic
  • Descriptive Analytics

Social Media Analytics Market – Vertical Outlook (Revenue, USD Million, 2017 – 2030)

  • BFSI
  • IT And Telecommunications
  • Retail And Consumer Goods
  • Healthcare And Lifesciences
  • Government And Public Sector
  • Media And Entertainment
  • Travel And Hospitality
  • Others

Social Media Analytics Market – Regional Outlook (Revenue, USD Million, 2017 – 2030)

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Mexico
    • Brazil
  • Middle East and Africa
    • Kingdom of Saudi Arabia (KSA)
    • UAE
    • South Africa

List of Key Players in the Social Media Analytics Market

  • Adobe
  • Brand24 Global, Inc
  • GoodData Corporation
  • Hootsuite Inc.
  • IBM Corporation
  • NetBase Quid, Inc.
  • Oracle
  • Salesforce, Inc.
  • Sprinklr
  • Sprout Social
  • Synthesio

Check out more related studies published by Grand View Research:

  • Edge Analytics Market – The global edge analytics market size is estimated to reach USD 40.71 billion by 2030, registering a CAGR of 25.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. Performing data analysis and processing on the edge devices themselves, robots can quickly respond to their environment without relying heavily on a centralized system. This approach offers real-time insights, reduced latency, improved security, and optimized bandwidth. With the rise of the Internet of Things and the increasing amount of data generated at the edge, edge analytics has gained significant attention. Many industrial organizations use the Internet of Things (IoT) to monitor manufacturing machinery, pipelines, and equipment.
  • Data Analytics Market – The global data analytics market size is expected to reach USD 302.01 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 26.7% from 2023 to 2030. The data analytics industry is essential for improving business operations and reducing data loss. Moreover, it enables businesses to develop marketing strategies, accelerate corporate growth, and distinguish themselves from rivals while retaining procurement efficiency. These factors are expected to increase acceptance by numerous companies from various industries, propelling the data analytics market forward.
  • Content Analytics Market – The global content analytics market is expected to reach USD 26.48 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 19.4% from 2022 to 2030. The market is being driven ahead by the expanding demand for digitization in the government sector, the growing adoption of advanced analytics, and the significant expansion of business content across various business verticals.

Browse through Grand View Research’s  Next Generation Technologies Research Reports.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
Toll Free: 1-888-202-9519
Email: [email protected]
Web: https://www.grandviewresearch.com
Grand View Compass | Astra ESG Solutions
Follow Us: LinkedIn | Twitter

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Blockchain

Blocks & Headlines: Today in Blockchain – May 21, 2025

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In an era defined by rapid innovation and regulatory shifts, today’s blockchain briefing spotlights five pivotal developments: enterprise-grade data integration, municipal crypto pilots, state-level policy hearings, AI-powered token growth, and secure communications on a public ledger. Across these stories, three key trends emerge:

  1. Enterprise Adoption & Data Integration

  2. Government Experimentation & Oversight

  3. AI & Security Innovations in Crypto

Below, we dissect each story’s essence, unpack its broader implications, and offer opinion-driven insight for Web3 stakeholders.


1. Space and Time Joins Forces with Microsoft Fabric

Source: Chainwire / The Defiant

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On May 20, 2025, Space and Time Labs (SXT)—a zero-knowledge data platform backed by Microsoft’s M12 Ventures—announced integration of its multichain index (Bitcoin, Sui, Ethereum) into Microsoft Fabric’s OneLake environment. This partnership delivers real-time, verifiable blockchain data directly within Azure, enabling developers and enterprises to build data-driven Web3 and AI applications without custom pipelines.

Opinion: Embedding verifiable on-chain data into mainstream analytics tools marks a watershed moment. As traditional enterprises crave decentralized insights, Fabric’s native access to SXT’s ZK-proven data could accelerate blockchain analytics, foster hybrid cloud-Web3 solutions, and reduce vendor lock-in. Expect more legacy tech giants to pursue similar alliances.


2. New York City Eyes Crypto for Taxes & Records

Source: DL News

Mayor Eric Adams revealed plans to form a Digital Assets Advisory Council to explore crypto-based payments for municipal services, including taxes, birth/death certificates, and land records. While specifics remain under wraps, Adams highlighted zero-knowledge proofs as a privacy-preserving tool for public documentation on distributed ledgers.

Opinion: New York’s initiative signals growing municipal appetite for blockchain beyond investments. By potentially accepting tax payments in crypto and securing vital records on-chain, NYC could pioneer use cases that blend transparency with privacy. However, pilot programs must rigorously address volatility, regulatory compliance, and digital inclusion to avoid disenfranchising underserved communities.

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3. Wyoming Committee Explores Blockchain, AI & Right-to-Repair

Source: Wyoming Public Media

During its first interim meeting (May 14–15, Jackson Hole), Wyoming’s Select Committee on Blockchain, Financial Technology and Digital Innovation reviewed the state’s proposed Wyoming Stable Token—tethered 1:1 to USD—and examined AI governance and right-to-repair legislation. The Stable Token Commission anticipates a July 4 alpha launch, while lawmakers debated CBDC distinctions, tokenized real-world assets, and consumer repair rights.

Opinion: Wyoming continues to cement its reputation as a blockchain haven. Explicit carve-outs distinguishing stablecoins from CBDCs, coupled with regulatory sandboxes for AI and repair laws, underscore a holistic approach to innovation. Other states should monitor Wyoming’s alpha testing outcomes to inform balanced policy frameworks that nurture Web3 while safeguarding consumer interests.


4. AI Tokens Surge in Crypto’s New Tango

Source: The Economic Times

Himanshi Lohchab reports that AI-centric utility tokens—built to autonomously execute services like compute renting (Render), predictive analytics (SingularityNET), and data marketplaces (Ocean Protocol)—have seen market caps soar from $2.7 billion to nearly $30 billion within a year. Key players include Near Protocol’s AI modules, ICP, The Graph, and emerging AI agents that generate revenue per usage. Institutional interest from Grayscale, BlackRock, and Fidelity further validates the trend.

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Opinion: The AI-blockchain convergence is no fleeting fad. AI tokens promise programmable revenue streams and decentralized toolchains, but they also introduce autonomous risk vectors—buggy smart contracts, accountability gaps, and regulatory ambiguity. Security audits, standardized interoperability protocols, and clear legal frameworks will be crucial to sustain investor confidence.


5. BSV Association Selects Binarii Labs for Secure Communications

Source: CoinGeek (via PRNewswire)

The BSV Association has designated Binarii Labs to implement BinariiDSM, an encrypted file exchange and messaging suite that logs proofs of record on the BSV blockchain. This integration ensures immutable audit trails, data resilience, and end-to-end confidentiality for enterprises seeking verifiable trust without centralized intermediaries.

Opinion: As data privacy regulations tighten globally, blockchain-anchored communication platforms like BinariiDSM offer a compelling alternative to legacy VPNs and secure email. By immutably recording metadata on-chain, organizations can demonstrate compliance, simplify audits, and deter insider threats. Look for BSV’s secure-messaging model to inspire similar offerings on other smart-contract platforms.


Conclusion: Navigating a Dynamic Blockchain Frontier

Today’s stories reaffirm that blockchain is no longer an experimental niche—it’s permeating analytics, public services, legislative agendas, tokenomics, and secure communications. To thrive:

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  • Forge Strategic Alliances: Enterprises should partner with ZK and data-fabric innovators to embed blockchain insights into their analytics stacks.

  • Pilot Pragmatically: Municipalities must balance visionary crypto use cases with compliance, volatility management, and equitable access.

  • Craft Balanced Policy: States can emulate Wyoming’s sandbox approach—distinguishing stablecoins from CBDCs, while addressing AI and repair rights.

  • Secure the Autonomous Agent Era: As AI tokens multiply, enforce rigorous security audits and interoperability standards.

  • Leverage On-Chain Trust: Consider blockchain-anchored communications for immutable audit trails and enhanced data resilience.

By embracing these actions, organizations and policymakers can harness blockchain’s transformative power while mitigating emerging risks.

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Blockchain Press Releases

OnRe, Backed by Ethena, Solana Ventures, and RockawayX Launches Structured Yield Product Combining Real-World Stability and On-Chain Upside

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LONDON, May 21, 2025 /PRNewswire/ — Today, OnRe, the leading regulated on-chain reinsurance company, launches its ONe token. ONe is an accumulating token for LPs, currently offering projected returns of up to 40.35% consisting of reinsurance performance, collateral yield, and token incentives. OnRe unlocks previously inaccessible yield from the $750 billion global reinsurance market, and combines it with the digital asset market’s unique return attributes, resulting in a stable and scalable product.

Through its partnership with Ethena, OnRe allows users to deposit sUSDe into a reinsurance pool on Solana. Deposited sUSDe flows into a balanced reinsurance portfolio, carefully underwritten by OnRe’s underwriting and actuarial experts, then allocated across diversified insurance lines to generate uncorrelated yields. This enables on-chain capital markets to utilize this real-world asset class as liquid collateral across the ecosystem.

“OnRe provides the perfect real-world use case for sUSDe, allowing over $6bn in stable capital to earn additional, meaningful yield by deploying into one of the world’s most established financial systems. This partnership sets the stage for a new era of capital efficiency, transforming deposits into productive, yield-generating assets while opening a market that has long been out of reach for most investors.” — Guy Young, Founder of Ethena Labs.

OnRe’s blockchain-native structured product unlocks capabilities unreplicable in traditional finance, including upside participation through on-chain funding rates and integrations with other DeFi protocols to enhance capital efficiency.

In bearish markets, OnRe delivers consistent, stable yield through reinsurance exposure, independent of crypto and equity downturns. In bullish conditions, elevated on-chain funding rates and token incentives from sUSDe and the $ONRE protocol token offer meaningful upside potential.

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ONe is directly tied to a regulated, revenue-generating business, setting it apart from DeFi tokens that rely on emissions or abstract governance mandates. Its value is linked to TVL, backed by real-world underwriting, and aligned with long-term platform growth. The project’s revenue dynamics are appealing, with the ability to generate the same income from $10M in TVL as a $500M money market fund.

Rising on-chain capital flows, driven by stablecoin adoption and investor demand for lower-volatility yield, make for ideal launch timing. With support from RockawayX, a seed investor in Solana and backer of 15+ of the ecosystem’s leading projects, and the Solana Foundation, OnRe’s integration roadmap will offer pool investors the potential for additional returns through DeFi composability, such as the ability to use the pool deposit receipt as borrow collateral on lending platforms.

We pursue DeFi products that offer a substantially superior risk and return profile or user experience to traditional alternatives, and OnRe definitely fits the bill, with predictable returns in bearish environments, and meaningful upside in bullish times. Active participants will leverage OnRe’s integrations across Solana DeFi, with projects like Kamino, Exponent, and Fragmetric, making reinsurance a key on-chain portfolio building block. Better yet, the reinsurance industry is sorely in need of a digital lift, and we see OnRe accelerating a leapfrog step forward.” — Samantha Bohbot, Partner & Chief Growth Officer of RockawayX.

Innovation doesn’t happen overnight or in isolation. The launch of OnRe is the result of powerful partnerships and scalable technology, creating something genuinely new in digital assets and insurance. It’s a model that’s rigorously tested, securely designed, and fully compliant. I’m excited to see ONe scale as a reliable collateral asset year-round, giving digital asset markets access to the strong, stable returns of insurance — one of the world’s largest and most profitable industries.” — Dan Roberts, Co-Founder and CEO of OnRe.

Backed by deep expertise and full regulatory approval, OnRe sets a new benchmark for allocators seeking reliable, cycle-resilient returns. Visit onre.finance for early investor incentives and and sign up to secure first access to upcoming rewards.

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About OnRe
OnRe bridges the reliability of the $750bn global reinsurance market with the transformative power of blockchain. Licensed to deploy digital assets as insurance collateral, OnRe provides a new class of investors with direct access to consistent real-world yield through structured products designed to generate returns in both bull and bear markets — creating a return profile not replicable in traditional finance. With a focus on transparency, scalability, and capital efficiency, OnRe is transforming how capital is deployed, bringing opportunity to a system that has historically been out of reach.

Contact:
Sarah George
Heads of Operations
[email protected] 

OnRe is backed by industry leaders Ethena, Solana Foundation, and RockawayX.

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Blockchain Press Releases

MEXC Partners with TON for Groundbreaking $1 Million Crypto Event

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VICTORIA, Seychelles, May 21, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, today announced an industry-disrupting partnership with The Open Network (TON) that introduces a $1 million reward pool campaign and fundamentally challenges established exchange revenue models. Launching today and running through June 20, the “TON Triumph” campaign eliminates all trading fees on TON pairs while offering staking returns that dwarf typical yields by up to 100 times.

In an unprecedented move that signals a significant shift in exchange competition strategies, MEXC will offer new users access to staking opportunities with up to 400% APR on TON tokens—creating what analysts describe as the most aggressive user acquisition campaign in the cryptocurrency exchange sector this year.

“This partnership represents a strategic inflection point for both the TON ecosystem and the broader exchange landscape,” said Tracy Jin, COO of MEXC. “By eliminating all typical entry costs into TON trading for a full month while simultaneously offering returns that outpace all competitors, we’re not simply running a promotion—we’re fundamentally changing how users engage with emerging Layer-1 ecosystems.”

Campaign Transforms Market Access and Investment Returns

The 30-day campaign introduces multiple disruptive elements that directly challenge other exchanges’ TON market dominance:

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  • Zero-Fee Trading Structure: Complete elimination of fees on TON/USDT, TON/USDC, and TON/EUR spot pairs, TONUSDT futures, and all TON/USDE network withdrawals—removing traditional revenue mechanisms that have defined exchange business models.
  • Industry-Leading APR: New users can stake TON tokens to earn up to 400% APR, positioning the offering at 100 times higher than typical cryptocurrency staking returns and several hundred times above traditional banking products.
  • Democratized Trading Access: Zero-fee structure gives retail traders access to the same economics previously available only to professional and institutional traders, significantly leveling the playing field.
  • Limited-Time, First-Come Allocation: High-yield staking pools operate on a first-come, first-served basis with participants limited to 250 TON tokens per user, creating immediate urgency for early participation.

The campaign also includes passive rewards of up to 8% daily APR for USDE holders, spot trading rewards from a pool of 32,500 TON, and a futures trading competition with 100,000 USDT in bonuses.

TON Ecosystem Expansion and Infrastructure Advancement

This partnership is pivotal for The Open Network, which continues to gain momentum through its connection to Telegram’s 900+ million users and growing developer ecosystem.

The collaboration represents a significant leap forward in TON’s accessibility and adoption curve. By drastically reducing barriers to entry while providing exceptional incentives, the campaign accelerates the integration of new participants into the TON ecosystem, coinciding precisely with the network’s rapidly expanding technical capabilities and use cases.

The campaign also showcases MEXC’s platform capabilities, demonstrating advanced infrastructure that can handle zero-fee trading across multiple markets simultaneously while managing high-volume staking operations with variable APR structures.

Time-Sensitive Opportunity with Global Access

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The $1 million in rewards is available exclusively during the 30-day window, with certain high-value components like the 400% APR staking pool starting on May 21st and operating on a capped allocation basis.

MEXC has created a streamlined onboarding process that allows new users to complete registration and KYC verification in minutes, with the campaign accessible to eligible participants globally through both web and mobile interfaces.

About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 40 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

MEXC Official Website X Telegram |How to Sign Up on MEXC

About TON 
The Open Network (TON) is a fully decentralized layer-1 blockchain designed for mass adoption. Originally conceived by Telegram and now developed by the open TON Community, the network offers exceptional scalability, accessibility, and ease of use.

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Risk Disclaimer:
The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.

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