Blockchain Press Releases
Social Media Analytics Market to Hit $43.25 Billion by 2030: Grand View Research, Inc.
SAN FRANCISCO, July 12, 2023 /PRNewswire/ — The global social media analytics market size is expected to reach USD 43.25 billion by 2030, expanding at 27.1% CAGR from 2023 to 2030, according to a study conducted by Grand View Research, Inc. The market for social media analytics is expanding owing to the rising usage of social media platforms for online shopping, brand marketing, and eCommerce, as well as growing awareness of market trends and competition strength. The media and entertainment categories are anticipated to expand during the projection period. Companies in the media and entertainment industries are using social media analytics to gather social data, better understand customer needs, and create timely corporate growth plans.
Key Industry Insights & Findings from the report:
- The predictive analytics segment dominated the market with a revenue share of 35.9% in 2022. Predictive analytics are increasingly used to identify trends in social media data. It involves sophisticated tools and methods to convert social media data into meaningful insights.
- The North America region dominated the social media analytics industry with a revenue share of 33.0% in 2022. The growth is attributed to the region’s maximum number of social media users. The growing adoption of social media analytics by organizations in this region, mainly the U.S., to enhance customer experience is responsible for the market expansion.
- The growing adoption of social media analytics by organizations propels the market growth. Businesses leverage social media analytics as it helps organizations understand targeted audiences, increase engagement and responsiveness, and detect problems and weaknesses to avoid a brand crisis and discover new trends.
- Adopting emerging technology in social media analytics, such as artificial intelligence and machine learning, helps focus on delivering better results and interacting with customers in the virtual world, which is expected to increase market demand in the upcoming years.
Read 115 page market research report, “Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software, Services), By Function (Sentiment Analysis), By Application, By Analytics Type, By Vertical, By Region, And Segment Forecasts, 2023 – 2030“, published by Grand View Research.
Social Media Analytics Market Growth & Trends
With the proliferation of video content on social media platforms, video analytics are becoming more and more significant. Tools for social media analytics are being created to analyze video material to learn more about consumer behavior, monitor engagement rates, and improve video marketing tactics. Additionally, the market for social media analytics is seeing a rise in the usage of AI-powered analytics as companies need to analyze massive amounts of data quickly and correctly. Businesses may obtain insights into consumer behavior, spot patterns and trends in social media data, and make data-driven choices using AI-powered analytics solutions.
Social media analytics services increasingly employ advanced methods, including artificial intelligence (AI), machine learning, and natural language processing (NLP). These methods, which include sentiment analysis, topic modeling, social network analysis, and predictive analytics, allow for a deeper examination of social media data. Service providers use these advanced methods to give customers more precise and thorough information. For instance, in November 2021, Oracle unveiled new AI-powered features, and UX changes to its Analytics Cloud service as part of the Oracle Live virtual event series.
As competition in the BFSI sector has increased, boosting the banking sector’s client base has become a critical competitive advantage. In contrast, the BFSI industry has begun utilizing social media marketing and is quickly moving towards digitalization to increase client retention and reach new consumers. Social networking sites like Twitter, Facebook, Google+, and LinkedIn have been utilized by prominent BFSI businesses in Europe, including Citigroup Inc., HSBC, Barclays Bank, and NatWest, to spur market expansion. Banks improve their customer service, marketing, product development, risk management, and overall company performance by gaining insight from the vast social media data. The availability of such data has provided banks with new options to use analytics to their advantage and enhance their operations.
Social Media Analytics Market Report Scope
|
Report Attribute |
Details |
|
Market size value in 2023 |
USD 8.07 billion |
|
Revenue forecast in 2030 |
USD 43.25 billion |
|
Growth rate |
CAGR of 27.1% from 2023 to 2030 |
|
Base year for estimation |
2022 |
|
Historical data |
2017 – 2021 |
|
Forecast period |
2023 – 2030 |
Social Media Analytics Market Segmentation
Grand View Research has segmented the global social media analytics market based on component, function, application, analytics type, verticals, and region.
Social Media Analytics Market – Components Outlook (Revenue, USD Million, 2017 – 2030)
- Software
- Services
Social Media Analytics Market – Function Outlook (Revenue, USD Million, 2017 – 2030)
- Sentiment Analysis
- Competitive Analysis
- Hashtag Analysis
- Dashboard & Visualization
- Others
Social Media Analytics Market – Application Outlook (Revenue, USD Million, 2017 – 2030)
- Sales And Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Risk Management And Fraud Detection
- Public Safety And Law Enforcement
- Others
Social Media Analytics Market – Type Outlook (Revenue, USD Million, 2017 – 2030)
- Predictive Analytics
- Prescriptive Analytics
- Diagnostic Analytic
- Descriptive Analytics
Social Media Analytics Market – Vertical Outlook (Revenue, USD Million, 2017 – 2030)
- BFSI
- IT And Telecommunications
- Retail And Consumer Goods
- Healthcare And Lifesciences
- Government And Public Sector
- Media And Entertainment
- Travel And Hospitality
- Others
Social Media Analytics Market – Regional Outlook (Revenue, USD Million, 2017 – 2030)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Latin America
- Mexico
- Brazil
- Middle East and Africa
- Kingdom of Saudi Arabia (KSA)
- UAE
- South Africa
List of Key Players in the Social Media Analytics Market
- Adobe
- Brand24 Global, Inc
- GoodData Corporation
- Hootsuite Inc.
- IBM Corporation
- NetBase Quid, Inc.
- Oracle
- Salesforce, Inc.
- Sprinklr
- Sprout Social
- Synthesio
Check out more related studies published by Grand View Research:
- Edge Analytics Market – The global edge analytics market size is estimated to reach USD 40.71 billion by 2030, registering a CAGR of 25.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. Performing data analysis and processing on the edge devices themselves, robots can quickly respond to their environment without relying heavily on a centralized system. This approach offers real-time insights, reduced latency, improved security, and optimized bandwidth. With the rise of the Internet of Things and the increasing amount of data generated at the edge, edge analytics has gained significant attention. Many industrial organizations use the Internet of Things (IoT) to monitor manufacturing machinery, pipelines, and equipment.
- Data Analytics Market – The global data analytics market size is expected to reach USD 302.01 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 26.7% from 2023 to 2030. The data analytics industry is essential for improving business operations and reducing data loss. Moreover, it enables businesses to develop marketing strategies, accelerate corporate growth, and distinguish themselves from rivals while retaining procurement efficiency. These factors are expected to increase acceptance by numerous companies from various industries, propelling the data analytics market forward.
- Content Analytics Market – The global content analytics market is expected to reach USD 26.48 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 19.4% from 2022 to 2030. The market is being driven ahead by the expanding demand for digitization in the government sector, the growing adoption of advanced analytics, and the significant expansion of business content across various business verticals.
Browse through Grand View Research’s Next Generation Technologies Research Reports.
About Grand View Research
Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
Contact:
Sherry James
Corporate Sales Specialist, USA
Grand View Research, Inc.
Phone: 1-415-349-0058
Toll Free: 1-888-202-9519
Email: [email protected]
Web: https://www.grandviewresearch.com
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Blockchain Press Releases
Bybit Expresses Deep Gratitude as Crypto Industry Unites Against Security Threats
DUBAI, UAE, Feb. 22, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, extends its heartfelt thanks to the global crypto community for the overwhelming support received in the wake of a recent security incident. This unprecedented show of solidarity has not only reinforced Bybit’s resilience but has also laid the foundation for stronger industry-wide measures to counter and prevent future hacking incidents. From institutional liquidity providers to leading blockchain security firms, the swift and coordinated response has exemplified the strength of the Web3 community.
A United Front Against Threats
As soon as the incident was detected, Bybit’s security team took immediate action—locking down systems, securing funds, and collaborating with top cybersecurity experts. The exchange received overwhelming support from key players across the industry, all working together to track, contain, and mitigate the impact of the exploit.
Ben Zhou, Co-Founder and CEO of Bybit, expressed his gratitude:
“It’s been a challenging period for Bybit, but one thing is clear—our partners have our backs. The support from Antalpha Global, Bitget, Pionex, MEXC, SoSoValue, Galaxy Digital, FalconX, Lido Finance, Solana Foundation, Ton Foundation, Ghaf Capital, Fenbushi, Bitvavocom, Tether and many others has been nothing short of incredible. Your trust, quick action, and solidarity mean everything. We’re moving forward, stronger and more determined than ever. Thank you for standing with us.”
Industry Leaders Take Immediate Action
Several major players in both DeFi and CeFi swiftly mobilized to prevent further movement of stolen funds and uphold market stability:
- Orbiter, deBridge, SynFutures, MYX, Thruster and Owlto blacklisted exploit-related addresses, preventing unauthorized transfers.
- Chainalysis rapidly tracked and published the exploiter’s wallet addresses, enabling a coordinated industry-wide response.
- SIS cross-chain bridge stepped up to block associated addresses, restricting the attacker’s ability to launder assets.
- Zero Shadows activated its 24/7/365 Global Response team, collaborating closely on Bad Actor Tracing and Identification, Funds Tracing, and Law Enforcement Communications to support the investigation and recovery efforts.
- Institutional clients, including TMSI, Bayside trading, Mathrix, Wintermute, Cumberland, GSR Markets, maintained their trading positions, reinforcing stability amid uncertainty.
“Their trust in us, despite the circumstances, speaks volumes about the maturity and resilience of this industry,” Ben added. “It shows a defining moment that proves crypto’s strongest players stand together when it matters most.”
A Community That Stands Together
Bybit also acknowledged the unwavering support from its VIP clients, traders, and broader user base. Messages of encouragement and patience from the community have been instrumental as the exchange works around the clock to enhance security measures and safeguard funds.
“While this has been a difficult moment, it is also a powerful reminder of why we are here—to build an open, resilient, and decentralized financial future,” Ben said. “The real work has just started, and with this level of unity in this space, we know we’ll come back even stronger.”
Bybit remains committed to transparency and will continue to provide updates as it implements additional security enhancements. The exchange is working closely with industry leaders to set new standards for crisis management, ensuring the safety and trust of its users while strengthening the broader industry’s defenses against future threats.
#Bybit / #TheCryptoArk
//ENDS
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press.
For updates, please follow: Bybit’s Communities and Social Media
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Blockchain Press Releases
DEX Platform DeriW Officially Debuts at the ‘Connecting Legends’ Event in Hong Kong
HONG KONG, Feb. 22, 2025 /PRNewswire/ — DeriW, powered by CoinW, celebrated the official product launch of its cutting-edge gas-free, decentralized perpetual exchange. The CoinW-hosted event took place at the prestigious The Henderson-Cloud 39 rooftop ballroom in Central Hong Kong during the ‘Connecting Legends’ after-party.
This landmark event brought together 400 leading figures from the cryptocurrency sector. It included crypto leaders, innovative projects, key opinion leaders (KOLs), and affiliates.
Interactive Fun and Airdrop Rewards
The evening began with an engaging short video showcasing DeriW as the pinnacle of trading platforms developed by the seasoned experts at CoinW.
Julia, Head of Marketing at DeriW, captivated the audience by outlining the core advantages of DeriW. She presented its vast opportunities available to traders and affiliates. There was also a sneak peek provided into the eagerly anticipated testnet launch.
Another highlight of the evening was a unique interactive event, designed to engage participants and give them a firsthand experience of DeriW’s user-centric platform.
Attendees had the opportunity to participate in various activities, and winners were rewarded with $USDT airdrops, which will be distributed following the platform’s mainnet launch.
Designed for the Future
DeriW sets itself apart by combining the robust security measures of traditional finance with the innovative flexibility of decentralized networks. At its core, DeriW utilizes state-of-the-art Layer 3 technology on Arbitrum Orbit.
This allows it to process up to 80,000 transactions per second without incurring gas fees.
Its technical prowess promises to deliver an unparalleled trading experience that is both cost-effective and exceptionally fast, catering to the needs of both novice and professional traders.
The launch was not only a celebration but also a forward-looking gathering that set the stage for the upcoming testnet phase of DeriW.
This phase is crucial as it allows users to evaluate the platform’s functionalities and provide necessary feedback.
It ensured that DeriW meets community standards and expectations before its full official rollout.
DeriW Ecosystem: A World of Opportunities
Following the Product Launch, DeriW invites Projects and Affiliates to take advantage of opportunities within the DeriW Ecosystem.
Affiliates can benefit from high commission rates of up to 50% and trading rebates for bringing in new traders, while Projects can make use of ample liquidity, token listing opportunities and extensive support for a successful product launch.
Stay Connected
DeriW is committed to transparency and community engagement.
Its official product launch is just the beginning of what promises to be a revolutionary journey in the world of cryptocurrency trading.
For those interested in DeriW’s latest developments and participating in its testnet:
- Follow them on Twitter: @deriwfi
- Visit their official website: www.deriw.com
- Join DeriW Community: https://t.me/deriwfinance
- Discord: https://discord.com/invite/deriwfinance
Join DeriW on this exciting journey to transform the digital finance landscape, one transaction at a time.
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Blockchain Press Releases
AB Set to Launch on BingX Exchange, Further Expanding Global Trading Channels
SINGAPORE, Feb. 22, 2025 /PRNewswire/ — AB DAO has officially announced that the AB token will soon be listed on BingX Exchange, with an official announcement to follow upon listing. This move will further expand global trading channels, enhance liquidity, and accelerate the worldwide growth of the AB ecosystem. This milestone will provide users with a seamless and secure trading experience while driving broader adoption of AB in the Web3 space.
As a leading global cryptocurrency exchange, BingX offers a secure and efficient trading environment for users worldwide. The listing of AB on BingX will enable more users to trade, invest, and actively participate in the AB ecosystem.
This listing is an important step in AB DAO’s global expansion strategy, with AB tokens set to be integrated into more major exchanges in the near future, expanding its use cases and accelerating ecosystem growth.
Additionally, investors can also trade $AB on HTX (htx.com), MEXC (mexc.com), and 4E (eeee.com). Furthermore, BitMart (bitmart.com) is also set to list the AB trading pair soon, providing even more trading opportunities for global investors.
Stay Updated on AB DAO
- Official Website: https://ab.org
- Telegram Community: https://t.me/Newtonproject
- Telegram Channel: https://t.me/AB202528
- X (Twitter): https://x.com/ABDAO_Global
- Discord: https://discord.gg/BSbgK6J
- Medium: https://medium.com/@AB.org
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