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Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

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SAN FRANCISCO, July 11, 2023 /PRNewswire/ — Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform.

Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR). This acquisition expands Sojern’s Travel Marketing Platform to engage across the entire guest journey with VenueLytics’ cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics’ solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximize profit. With these additional features, Sojern can now help marketers find, attract, convert and engage travelers throughout their journey.

“This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform,” said Mark Rabe, CEO of Sojern. “We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics’ expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform.”

One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with over 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation, Leslie Gomez, commented, “By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53K requests over the last 9 months. Our guests satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience.”

By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third party apps. This allows Sojern to expand into generative AI with cutting edge tools to drive and optimize booking value for hotels.

VenueLytics Co-Founder and CEO Baskar Manivannan commented, “We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions. With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction.”

Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences. With this acquisition, it further demonstrates the company’s rigor and success at integrating new technology and scaling it globally. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven more than $10 billion in global travel bookings, and serves over 10,000 customers annually around the world leveraging its long-standing AI capabilities.

The acquisition will deepen Sojern’s hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, please visit Sojern’s website.

About Sojern
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveler intent data, Sojern provides multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travelers around the world.

Logo – https://mma.prnewswire.com/media/249299/Sojern_Logo_V1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/sojern-acquires-venuelytics-to-bolster-its-platform-for-the-hospitality-industry-301873825.html

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Blockchain Press Releases

Bitrue expands Bitcoin Runes Offerings with GPTV Listing and Staking Options

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VICTORIA, Seychelles, May 3, 2024 /PRNewswire/ — Leading digital asset exchange Bitrue continues its community-driven approach with the listing of a new Bitcoin Runes token, GPTV•AI•PEPE•KING (GPTV). This follows the recent addition of several other Bitcoin Runes tokens to the platform, including SATOSHI•NAKAMOTO (SATOSHI), LOBO•THE•WOLF•PUP (LOBO), RSIC•GENESIS•RUNE (RSIC), and DOG•GO•TO•THE•MOON (DOG). Trading for the GPTV/USDT pair commenced on April 30th, 2024.

What is GPTV?

GPTV is the native token of AI PEPE KING, a project claiming to be the “largest AI Meme Community” with a presence on both the Polygon (AIPEPE) and Bitcoin Runes (GPTV) blockchains. Notably, AI PEPE KING secured a $10 million investment to develop AI-powered customer service tools leveraging the ChatGPT technology. Additionally, they are building a “Dream Lottery” system. Revenue generated from these products is earmarked for buybacks and burns of both AIPEPE and GPTV tokens, potentially influencing their long-term value.

Staking Opportunities with Attractive Yields

Bitrue is also offering users staking opportunities for those holding BTR, AIPEPE, RSIC, or DOG tokens. By staking their holdings, users can earn rewards in GPTV, with estimated annual percentage yield (APY) varying on the staked token, with BTR offering 22.15%, AIPEPE at 23.18%, RSIC boasting a higher 31.37%, and DOG coming in at 23.62%. These yields present a potentially lucrative opportunity for users to grow their cryptocurrency holdings, but also come with financial risk and the potential for investment to return much lower yields.

Bitrue’s Focus on Community Engagement

The listing of these Bitcoin Runes tokens is a testament to Bitrue’s commitment to its user base. The decision to add these tokens stemmed from a community poll conducted through an X poll on Bitrue’s X account. This highlights the exchange’s dedication to incorporating community feedback into its decision-making process, fostering a sense of collaboration and shared interest.

With the addition of GPTV and the introduction of staking opportunities, Bitrue continues to expand its offerings for users interested in the burgeoning world of Bitcoin Runes tokens. The exchange’s focus on community engagement further strengthens its position as a platform that prioritizes user input and satisfaction.

About Bitrue

Launched in July 2018, Bitrue is a diversified digital asset exchange that supports trading, loans and investments. Bitrue aims to utilize blockchain technology to bring financial opportunities to everybody regardless of their location or financial position. With offices in Asia and Europe, the business continues to develop new features at a rapid speed to fully service the new wave of the digital economy. More information is available at Bitrue’s website.

Logo – https://mma.prnewswire.com/media/2385358/Bitrue_BitrueOfficial_Bitrue_Logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/bitrue-expands-bitcoin-runes-offerings-with-gptv-listing-and-staking-options-302135402.html

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ZettaBlock announces the addition of blockchain data

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ZettaBlock, a leading provider of blockchain solutions, has recently announced a significant enhancement to its offerings with the addition of blockchain data services. This development marks a strategic move aimed at bolstering ZettaBlock’s capabilities and further solidifying its position in the blockchain industry.

By integrating blockchain data services into its portfolio, ZettaBlock seeks to address the growing demand for comprehensive and reliable data solutions within the blockchain ecosystem. The new offering will enable clients to access a wealth of blockchain data, empowering them to make informed decisions and derive valuable insights from the vast amount of information available on various blockchain networks.

ZettaBlock’s decision to expand its services comes at a time when the importance of blockchain data analytics is increasingly recognized across industries. With blockchain technology continuing to gain traction and adoption worldwide, the ability to effectively harness and analyze blockchain data has become crucial for businesses and organizations seeking to unlock new opportunities and drive innovation.

Through its blockchain data services, ZettaBlock aims to cater to the diverse needs of its clients, providing them with access to real-time and historical data from a wide range of blockchain networks. This includes transaction data, smart contract metrics, network activity, and more, allowing users to gain deeper insights into blockchain transactions and activities.

The addition of blockchain data services represents a significant milestone for ZettaBlock, underscoring the company’s commitment to delivering cutting-edge solutions that meet the evolving needs of the blockchain industry. As businesses increasingly recognize the value of blockchain data in driving decision-making and enhancing operations, ZettaBlock’s comprehensive data services are poised to play a key role in shaping the future of blockchain analytics.

Source: cryptonewsz.com

The post ZettaBlock announces the addition of blockchain data appeared first on HIPTHER Alerts.

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Hong Kong joins global crypto ETF race

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Hong Kong has entered the cryptocurrency ETF market with the debut of its first spot cryptocurrency exchange-traded funds (ETFs) on Tuesday, signaling the city’s ambition to compete with the US in the rapidly growing sector.

The launch, led by the Hong Kong units of three mainland Chinese asset managers — Bosera Asset Management, Harvest Global Investments, and China Asset Management — saw the introduction of two ETFs each tracking bitcoin and ether prices. Bosera’s funds were launched in collaboration with HashKey Capital.

On their debut, the three bitcoin ETFs closed between 1.5% and 1.8% higher, while the ether ETFs experienced slight losses of between 0.5% and 0.8%. Despite this, total trading turnover for all six ETFs, which included trading in US dollars, Hong Kong dollars, and renminbi, reached approximately HK$99.5 million (US$12.7 million). In comparison, US-based funds saw turnover exceeding $4 billion on their first trading day.

The move marks Hong Kong’s commitment to becoming a significant player in the cryptocurrency space, following its announcement in 2022 amid pandemic restrictions and increased Chinese oversight. Joseph Chan, Hong Kong’s under-secretary for financial services and the treasury, emphasized the city’s leading position in Asia’s crypto asset development during the ETF listing ceremony.

Prior to this, CSOP Asset Management had launched Hong Kong’s first bitcoin and ether futures ETFs in late 2022, following the publication of rules for spot ETFs by the Securities and Futures Commission in December.

In January, the US Securities and Exchange Commission approved the country’s first spot bitcoin ETFs, which have since attracted significant assets under management and net inflows. Robert Zhan, director of risk consulting at KPMG China, remains optimistic about the potential of the Hong Kong funds, despite current market sentiments and relatively flat prices of bitcoin and ether leading up to the launch.

The launch of crypto-linked funds by major Chinese asset managers has generated excitement within the industry, despite China’s strict cryptocurrency regulations. Donald Day, COO of Hong Kong-based digital asset exchange VDX, believes the new funds will cater to active investors unable or unwilling to trade during US hours.

Source: ft.com

The post Hong Kong joins global crypto ETF race appeared first on HIPTHER Alerts.

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