Blockchain Press Releases
Consent and Preference Management Platform Cassie Debuts First-Party Data Features To Empower Marketers And Improve The Consumer Experience
Creating strategies for personalization will be key in building trust as organizations navigate shifting privacy regulations
WARRINGTON, England, July 11, 2023 /PRNewswire/ — Today Cassie, the consent and preference management platform serving Fortune 500 companies globally, debuted new Progressive Profiling and Identity Service features to its Cookie Solution product. The features introduce capabilities that empower marketers to create bespoke, personalized customer experiences built upon anonymous, reliable first-party data, making Cassie’s Cookie Solution a more advanced alternative to traditional cookie banners.
The product is a first-to-market solution to the pain points faced by today’s marketers, who are challenged to reach customers online due to a confluence of factors, including an uptick in privacy browser use, online privacy legislation, and the depreciation of cookie tracking. This has serious impacts on how marketers effectively deliver personalized experiences to their customers – Cassie’s new Privacy Pain Points Report, which surveyed more than six-hundred marketing professionals, found that half of marketers say that they don’t have the technical or legal resources needed to do their jobs effectively while maintaining marketing compliance.
Cassie’s Privacy Pain Points Report also found that:
- 69% of marketers feel concerned about the potential impact of privacy legislation on their ability to do their jobs effectively; 3 in 4 are concerned about incurring fines if they violate relevant laws concerning third-party cookies.
- 4 in 5 marketers are worried about their ability to target ads effectively without third-party data.
- 7 in 10 of marketing professionals say intelligent tracking prevention has inhibited their ability to deliver personalized brand experiences.
Cassie’s Progressive Profiling and Identity Service features enhance Cassie’s Cookie Solution, a first-of-its kind marketing compliance tool that was built to solve these problems.
“There has never been a better time to invest in first-party data collection,” said Cassie founder and board chair Nicky Watson. “Cookie depreciation is on the horizon, and brands that invest proactively in first-party data collection will be prepared for this new reality. With Cassie’s new Progressive Profiling and Identity Service features, marketing leaders can trust that their data is accurate, compliant, and capable of being leveraged to deliver personalized experiences to their customers, and customers can trust that their privacy is being protected online.”
Cassie’s Identity Service and Progressive Profiling tools are anonymous solutions that enable marketers to overcome privacy challenges to gather and retain as much user data as possible. Identity Service, which was built as a solution to the challenges presented by Intelligent Tracking Prevention (ITP), is able to accurately identify up to 35% more web traffic. Progressive Profiling builds trust with customers by creating opportunities for them to voluntarily share and update preference data with the brands they love, giving marketers rich first-party data about website visitors before they convert to customers. Both features deliver insights to make data-driven decisions, from informing where online digital spend should focus and shaping future product development to prioritizing content strategies that increase engagement. The result is highly personalized experiences that drive unparalleled customer engagement.
“With Cassie, brands can build trust with their customers by respecting their privacy online and without sacrificing their ability to deliver personalized experiences,” said Glenn Jackson, CEO of Cassie. “Cassie’s product and features are resilient to the changes impacting marketing and advertising technology, so leaders can be confident they’re investing in a long-term solution to marketing compliance.”
The full Cassie Privacy Pain Points Report is available for download here.
About Cassie
Cassie is a consent and preference management platform that empowers complex, global businesses to deliver compliant, transparent customer marketing experiences. Created by consent and preference management pioneer Syrenis, Cassie specializes in working with companies in high-volume, high-transaction data scenarios to go beyond compliance allowing them to build long-lasting, trusting relationships with their customers. Endorsed by leading analyst Gartner for its exceptional configurability, security and scalability, Cassie foresees and delivers capabilities that enterprise companies need to stay compliant and meet the evolving demands of global data citizens. Cassie’s parent company, Syrenis, was founded in 2000 and has been delivering data software solutions for more than two decades. For more information, visit trustcassie.com.
FOR PRESS INQUIRIES
U.S. Press Contact
Ellen Evans
[email protected]
U.K. Press Contact
Kate Price
[email protected]
View original content:https://www.prnewswire.co.uk/news-releases/consent-and-preference-management-platform-cassie-debuts-first-party-data-features-to-empower-marketers-and-improve-the-consumer-experience-301873828.html
Blockchain Press Releases
The Moskowitz Law Firm, PLLC Announces Preliminary Approval of a Proposed Class Action Settlement on Behalf of Purchasers of Astrals Non-Fungible Tokens and Galaxy Tokens
MIAMI, Jan. 18, 2025 /PRNewswire/ — The Moskowitz Law Firm, PLLC announces the preliminary approval of a proposed class action settlement that would benefit purchasers and legal title holders of Astrals Non-Fungible Tokens or Galaxy Tokens:
On January 14, 2025, the United States District Court for the Southern District of Florida preliminarily approved a proposed settlement of a class action captioned Harper v. O’Neal, Case No. 23-CV-21912-MORENO. The settlement class includes persons and entities who, from May 24, 2022 to January 14, 2025, purchased Astrals NFTS and/or who, before January 14, 2025, purchased GLXY tokens.
Claims for settlement benefits must be submitted by April 17, 2025. Objections to the settlement and requests for exclusion from the settlement must be received by March 3, 2025 in accordance with the instructions in the Class Notice, which is posted on the settlement website www.astralsnftsettlement.com. The Court will hold a Final Approval Hearing on April 1, 2025, at 9:30 a.m. For more information about the settlement and its terms please visit www.astralsnftsettlement.com.
If you have questions about any matter in this Class Notice, please contact the following representative of Class Counsel, who can answer questions:
Adam M. Moskowitz
The Moskowitz Law Firm, PLLC
P.O. Box 653409
Miami, FL 33175
(305) 740-1423
[email protected]
[email protected]
Blockchain Press Releases
Bybit: A Global Favorite Among Full-Time and Professional Traders and the World’s Second-most popular Crypto Exchange
DUBAI, UAE, Jan. 17, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has been recognized as the second most popular cryptocurrency exchange globally, according to the latest report from CryptoQuant. The “2024 Crypto Survey: Exchange Use and Investor Behavior” underscores Bybit’s unmatched appeal to professional traders, commitment to security, and innovative offerings that cater to a diverse, global user base.
Bybit’s platform has become a hub for full-time traders, with 52% of surveyed users identifying as professionals—outperforming rivals OKX (38%) and Binance (37%). This success is supported by initiatives like the Bybit Broker Program, which has onboarded over 700 new clients in 2024, raising the total to 1,500 institutional clients. Additionally, Bybit’s Unified Trading Account (UTA) simplifies trading by centralizing spot, futures, and options activities in one seamless interface. Supporting over 70 cryptocurrencies as collateral, this system empowers traders to maximize their capital efficiency by using unrealized profits as margin across various products. UTA’s role in managing 99% of the platform’s trading volume showcases its importance to Bybit’s ecosystem.
Furthermore, Bybit’s integration of MetaTrader 5 allows users to diversify into traditional markets, such as Gold and FX, using USDT, marking another step forward in meeting the needs of professional traders.
Bybit’s global popularity spans regions including Africa, South America, the Middle East, Asia, Europe, and Oceania, where it maintains a dominant presence. Even as the exchange strategically exits certain jurisdictions to comply with regulatory requirements, Bybit’s adherence to a compliance-first approach ensures sustainable growth in markets with clear regulatory frameworks. This adaptability has strengthened Bybit’s position as a trusted and reliable global platform.
The report also acknowledges Bybit’s excellence in security, customer service, and P2P trading, where it ranks as the third-best exchange globally. These accolades reflect Bybit’s dedication to delivering a secure, user-focused experience that builds trust and loyalty within its growing community.
Joan Han, Sales & Marketing Director at Bybit, shared:
“This achievement reflects our team’s unwavering dedication and commitment to delivering a world-class trading experience. We actively listen to our clients’ requests and continuously improve our tools to ensure a smoother trading journey. Our ability to adapt and thrive in diverse markets speaks to the strength of our vision and our focus on fostering a secure, accessible, and professional crypto ecosystem. As we continue to innovate and grow, we remain dedicated to empowering traders worldwide with the tools and trust they need to succeed.”
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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View original content:https://www.prnewswire.co.uk/news-releases/bybit-a-global-favorite-among-full-time-and-professional-traders-and-the-worlds-second-most-popular-crypto-exchange-302354197.html
TOKYO, Jan. 17, 2025 /PRNewswire/ — GOLFIN, the pioneering Web3-based Golf2Earn platform, has been announced as the official sponsor of Web3 Hub Davos 2025. The event, taking place from January 20–23, 2025, in Davos, Switzerland, runs alongside the World Economic Forum’s Annual Meeting and will highlight the latest advancements in Web3, blockchain, and decentralized technologies across industries. Golfin is set to showcase how Web3 technology is reshaping the future of golf.
Golfin’s Key Highlights at Web3 Hub Davos 2025:
- Exclusive Presentation: Golfin’s founder Ken Komatsu and strategic advisor John Kojiro Moriwaka will present “How the Web3 Golf Game ‘Golfin’ Will Shape the Future of the Web3 Movement” on January 22, 2025, from 17:53 to 18:03 local time.
- Innovative Technology Integration: Golfin’s combination of NFTs and GPS technology allows players to create a seamless link between real-world and digital golf experiences.
- Industry Impact: Golfin aims to modernize the golf industry while addressing global economic disparities by building ecosystem that merges sports, entertainment, and blockchain technology
- Global Partnerships: Golfin has formed strategic partnerships with leading organizations, including the ZOZO Championship and Seibu Group, to expand its reach and integrate real-world golf experiences with digital rewards.
Golfin’s Approach to Web3 Golf:
Enhancing Golf Through Innovation: Golfin revolutionizes the golf experience by allowing players to earn points through real-world gameplay on verified golf courses. These points can be used to enhance their digital gameplay, creating a seamless connection between physical activity and in-game progression. Additionally, players can collect exclusive in-game items and trade NFTs, adding value and depth to both their golfing and gaming experiences.
Vision for the Future:
Golfin is committed to transforming the traditional golf industry by integrating Web3 technology to create a more immersive and accessible golfing experience. By fostering strategic partnerships and engaging global decision-makers, Golfin plans to expand its ecosystem and drive innovation in both the sports and blockchain sectors.
About Golfin GPS: The Golfin GPS app connects real golf with digital gameplay. Players earn points while playing at certified golf courses.
For More Information: golfin.io & web3hubdavos.com .
Join the Movement: Stay updated and join Golfin’s Web3 revolution by visiting the official website or following on Twitter (JP), Twitter (Global), Discord, Instagram, & Linktree.
Photo – https://mma.prnewswire.com/media/2600611/Davos_Post_02.jpg
View original content:https://www.prnewswire.co.uk/news-releases/golfin-to-showcase-web3-innovation-at-web3-hub-davos-2025-302354177.html
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