Blockchain Press Releases
Consent and Preference Management Platform Cassie Debuts First-Party Data Features To Empower Marketers And Improve The Consumer Experience
Creating strategies for personalization will be key in building trust as organizations navigate shifting privacy regulations
WARRINGTON, England, July 11, 2023 /PRNewswire/ — Today Cassie, the consent and preference management platform serving Fortune 500 companies globally, debuted new Progressive Profiling and Identity Service features to its Cookie Solution product. The features introduce capabilities that empower marketers to create bespoke, personalized customer experiences built upon anonymous, reliable first-party data, making Cassie’s Cookie Solution a more advanced alternative to traditional cookie banners.
The product is a first-to-market solution to the pain points faced by today’s marketers, who are challenged to reach customers online due to a confluence of factors, including an uptick in privacy browser use, online privacy legislation, and the depreciation of cookie tracking. This has serious impacts on how marketers effectively deliver personalized experiences to their customers – Cassie’s new Privacy Pain Points Report, which surveyed more than six-hundred marketing professionals, found that half of marketers say that they don’t have the technical or legal resources needed to do their jobs effectively while maintaining marketing compliance.
Cassie’s Privacy Pain Points Report also found that:
- 69% of marketers feel concerned about the potential impact of privacy legislation on their ability to do their jobs effectively; 3 in 4 are concerned about incurring fines if they violate relevant laws concerning third-party cookies.
- 4 in 5 marketers are worried about their ability to target ads effectively without third-party data.
- 7 in 10 of marketing professionals say intelligent tracking prevention has inhibited their ability to deliver personalized brand experiences.
Cassie’s Progressive Profiling and Identity Service features enhance Cassie’s Cookie Solution, a first-of-its kind marketing compliance tool that was built to solve these problems.
“There has never been a better time to invest in first-party data collection,” said Cassie founder and board chair Nicky Watson. “Cookie depreciation is on the horizon, and brands that invest proactively in first-party data collection will be prepared for this new reality. With Cassie’s new Progressive Profiling and Identity Service features, marketing leaders can trust that their data is accurate, compliant, and capable of being leveraged to deliver personalized experiences to their customers, and customers can trust that their privacy is being protected online.”
Cassie’s Identity Service and Progressive Profiling tools are anonymous solutions that enable marketers to overcome privacy challenges to gather and retain as much user data as possible. Identity Service, which was built as a solution to the challenges presented by Intelligent Tracking Prevention (ITP), is able to accurately identify up to 35% more web traffic. Progressive Profiling builds trust with customers by creating opportunities for them to voluntarily share and update preference data with the brands they love, giving marketers rich first-party data about website visitors before they convert to customers. Both features deliver insights to make data-driven decisions, from informing where online digital spend should focus and shaping future product development to prioritizing content strategies that increase engagement. The result is highly personalized experiences that drive unparalleled customer engagement.
“With Cassie, brands can build trust with their customers by respecting their privacy online and without sacrificing their ability to deliver personalized experiences,” said Glenn Jackson, CEO of Cassie. “Cassie’s product and features are resilient to the changes impacting marketing and advertising technology, so leaders can be confident they’re investing in a long-term solution to marketing compliance.”
The full Cassie Privacy Pain Points Report is available for download here.
About Cassie
Cassie is a consent and preference management platform that empowers complex, global businesses to deliver compliant, transparent customer marketing experiences. Created by consent and preference management pioneer Syrenis, Cassie specializes in working with companies in high-volume, high-transaction data scenarios to go beyond compliance allowing them to build long-lasting, trusting relationships with their customers. Endorsed by leading analyst Gartner for its exceptional configurability, security and scalability, Cassie foresees and delivers capabilities that enterprise companies need to stay compliant and meet the evolving demands of global data citizens. Cassie’s parent company, Syrenis, was founded in 2000 and has been delivering data software solutions for more than two decades. For more information, visit trustcassie.com.
FOR PRESS INQUIRIES
U.S. Press Contact
Ellen Evans
[email protected]
U.K. Press Contact
Kate Price
[email protected]
View original content:https://www.prnewswire.co.uk/news-releases/consent-and-preference-management-platform-cassie-debuts-first-party-data-features-to-empower-marketers-and-improve-the-consumer-experience-301873828.html
DUBAI, UAE, Nov. 28, 2024 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, unveiled a new candidate for a potential Bybit Spot listing via ByVotes, HPOS10I (HarryPotterObamaSonic10Inu). Voting is now open for Bybit users with an opportunity to divide a prize pool of 1,800,000 HPOS10I.
From now to Nov. 29, 8AM UTC, supporters of HPOS10I may cast their votes for the project in two simple steps: deposit eligible assets into their Bybit account to produce a holdings snapshot, and head over to ByVotes to cast their votes. With sufficient votes from the community, the project will be listed on Bybit Spot, and the voters will receive a share of the airdrop from HPOS10I.
The iconic memecoin was the first of its kind to fuse the realm of fantasy and the chaotic lure of crypto, leaving its mark in crypto history since its launch in May 2023. It is known for its vibrant community, the Sproto Gremlins, an NFT collection of 3,333 exclusive unique manifestations of HPOS10I’s egregore.
Bybit has recently revamped ByVotes to raise the bar for listing requirements and yield more power to the community. Users now have more control over the number of votes they get by increasing holdings or by referrals, while unlocking more earning potentials from project listings.
The new mechanism enhanced both project quality and community engagements. A variety of tokens have achieved 100% listing odds via ByVotes, including CHILLGUY, LUCE, and NEIROCTO, among others. Multiple projects featured exclusive airdrops for the community that helped them become listed on Bybit Spot.
ByVotes provides an arena for niche projects where participants stand to be rewarded from various prize pools if the projects they vote for succeed in getting listed status on Bybit Spot: ByVotes Spot.
#Bybit / #TheCryptoArk
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 50 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For more information, please visit: https://www.bybit.com
For updates, please follow: Bybit’s Communities and Social Media
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View original content:https://www.prnewswire.co.uk/news-releases/hpos10i-lands-on-byvotes-to-get-community-backing-for-bybit-listing-302317782.html
DYOR Labs, a leading decentralized finance (DeFi) research and trading platform, has unveiled a groundbreaking suite of blockchain-powered advanced analytics & trading tools aimed at breaking down barriers for retail & institutional investors.
Under the leadership of former Hollywood actor turned tech entrepreneur and blockchain advocate Ben Kurland, DYOR labs is one of the rare platforms fully integrating blockchain technology across its entire suite of tools. DYOR Labs has quickly solidified its position as a leader in decentralized finance (DeFi) innovation by seamlessly integrating with major blockchain networks, including Base, Ethereum, Polygon, and Solana. These integrations ensure the platform’s scalability, security, and interoperability across the DeFi ecosystem. Within its first month of launch, DYOR Labs has evaluated over 1 million blockchain projects and attracted nearly 50,000 new users, demonstrating its rapid adoption and impact.
Strategic partnerships with industry leaders such as Alchemy, Debridge, UNCX, Solidproof, and Moralis have laid a strong foundation for the platform’s continued growth. Financial backing from renowned investors like Ghaff Capital, IBC, and OZARU further validates DYOR Labs’ credibility. Additionally, endorsements from over 75 influential figures—including Altcoin Daily, Crypto Banter, Mario Nawfal, Carl from the Moon, and Crypto Lark—have amplified its reach, reinforcing its role as a transformative force in DeFi.
This positions it as a leader in fostering transparency and trust in a market often plagued by complexity and lack of accountability. By combining cutting-edge analytics, real-time data, and robust customization features, DYOR labs is redefining how traders, developers and investors engage with the blockchain ecosystem.
Speaking on the platform’s growth, Ben Kurland, CEO of DYOR Labs, said, “Crypto tools shouldn’t feel like they require a PhD to use or trust, At DYOR, we’ve created a platform so intuitive it feels like second nature—whether you’re a trader looking for your edge or a project team trying to scale professionally. It’s time for Web3 to offer the same world-class usability that Web2 has delivered for decades.”
He further added, “Our mission is to simplify DeFi while addressing its biggest challenges. Traders deserve a seamless, user-first platform, and project teams need professional-grade tools to run their tokens and businesses effectively. DYOR Labs is here to bridge that gap, empowering the entire crypto community to thrive.”
Key platform features include:
Offering a cutting-edge suite of features designed to empower both traders and developers in the decentralized finance space, DYOR users gain real-time advanced insights with instant access to comprehensive token data and market activity. The platform’s unparalleled trading tools deliver unmatched speed and cost efficiency, whilst customizable dashboards allow users of all experience levels to personalize workflows with saved presets, multi-chart tabs, and tailored features. For developers, the Team Dashboards provide a powerful solution to create and edit project pages, showcase metrics, and build community trust through transparency. With fiat on/off ramp integration, cross-chain swaps, and a native DEX and aggregator, DYOR Labs ensures seamless trading across blockchains, delivering the fastest and most cost-effective transactions in DeFi.
What’s Next?
DYOR Labs continues to innovate, with upcoming features that include AI-Powered Insights, Missions and Quests to gamify user engagement, the first ever onchain ad auctions, enhanced team dashboards for token project management, live social media feeds integrated directly into token pages and cross-chain swaps, putting the platform at the forefront of DeFi innovation, creating a seamless and transparent ecosystem for users and developers alike.
The post DYOR Labs Unveils Advanced Blockchain-Powered Analytics and Trading Tools appeared first on News, Events, Advertising Options.
DUBAI, UAE, Nov. 27, 2024 /PRNewswire/ — The Crypto Content Creator Campus (CCCC), a groundbreaking event shaping the future of the crypto content creator economy, is proud to announce the appointment of Phoebe Peng as its Managing Director. This strategic move follows the successful inaugural CCCC event held in Dubai from November 8th to 10th, 2024. Peng’s appointment signals an exciting new chapter for CCCC as it aims to redefine the standards for crypto education, challenge conventional narratives, and amplify diverse and credible voices within the community.
Phoebe brings unique experience from her roles at Moledao, the Blockchain for Good Alliance, and Bybit, where she excelled in delivering decisive execution and innovative thinking in dynamic, fast-paced environments. As a goal-oriented leader from the new generation of crypto professionals, Phoebe combines forward-thinking innovation with a deep passion for community building in the Web3 space.
In her new role, Phoebe will spearhead CCCC’s ambitious growth strategy, positioning the Campus as a pivotal force in driving thoughtful, responsible, and impactful content creation within the industry. Her responsibilities will encompass cultivating strong relationships with key stakeholders, optimizing resource allocation, mitigating potential risks, forging strategic partnerships, and developing comprehensive strategic plans.
“I am honored to have completed CCCC 2024 with Bybit’s support and trust. The CCCC will become a flagship event for crypto content creators, and I am excited to be taking it to new heights in the coming years,” said Phoebe Peng, Managing Director of the CCCC.
Founded in 2024, the CCCC is the first mega event of its kind to put the spotlight on the creative side of crypto content generation through panels, workshops, and networking opportunities. By amplifying responsible and thoughtful voices for the long-term prospect of the sector, the event attracted over 200 creators and renowned speakers, including Randi Zuckerberg, Founder & CEO of Zuckerberg Media and HUG; Zach King, Filmmaker & Content Creator; Nick Tran, former Head of Global Marketing at TikTok; Katie Penn, former Global Head of Marketing at X, among others. The 2025 edition of CCCC will be held in Lisbon, Portugal.
About Crypto Content Creator Campus (CCCC)
We are a team of industry experts and visionaries committed to shaping the future of content creation within the Web3 and crypto sphere. Driven by a shared passion for creating a high-value community, we’ve curated a campus that promises an experience unlike any other.
For more details about CCCC, please visit: https://www.cccc.buzz/
For inquiries, please contact: [email protected]
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View original content:https://www.prnewswire.co.uk/news-releases/phoebe-peng-appointed-managing-director-of-crypto-content-creator-campus-302317527.html
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