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Captive Portal Market worth $1.7 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 10, 2023 /PRNewswire/ — The captive portal market may see better user experiences, more personalised marketing options, more robust security and privacy protections, integration with cutting-edge technology, and adaptability to changing network architecture in the future. Please keep in mind, nevertheless, that these are broad tendencies and that individual market developments might change. For the most recent and correct information, it is always advised to contact trustworthy sources.

The Captive Portal Market size is projected to grow from USD 0.9 billion in 2023 to USD 1.7 billion by 2028, at a CAGR of 13.4% during the forecast period, according to a new report by MarketsandMarkets™.  Boosting marketing efforts through a captive portal will drive market growth. Captive portals can boost marketing efforts by allowing businesses to customize the user experience, deliver targeted messaging, collect valuable data, engage with customers, integrate social media, and drive upselling and cross-selling. By leveraging these capabilities, businesses can enhance brand awareness, customer engagement, and revenue growth through their captive portal strategies. Captive portals enable businesses to create a branded and immersive user experience by incorporating company logos, colors, and messaging.

Browse in-depth TOC on “Captive Portal Market
236 – Tables
49 – Figures
246 – Pages

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Scope of the Report

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Report Metrics

Details

Market size available for years

2018-2028

Base year considered

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2022

Forecast period

2023–2028

Forecast units

Value (USD) Million/Billion

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Segments Covered

Offering and End-Use

Region covered

North America, Europe, Asia Pacific, Middle East & Africa, Latin America

Companies covered

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Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US).

 

By offering, the service segment is expected to grow with the highest CAGR during the forecast period

Services include professional and managed services. Captive portal professional services and managed services are additional offerings provided by specialized companies that focus on captive portal solutions. These services aim to assist businesses in effectively implementing, managing, and optimizing their captive portalsServices offered by professionals, specialists, or experts to support businesses are known as professional services. They comprise survey, analysis, and consulting; network planning, design, and implementation services; and training, support, and maintenance services. Service providers offer design and installation services for the cost-effective and secure deployment and management of networks across Wi-Fi infrastructures.

By end-use industry, the hospitality & leisure segment is expected to have the largest market share during the forecast period

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The hospitality & Leisure industry comprises hotels, restaurants, cafes, cruise lines, and resorts. Reliable Wi-Fi solutions and services provide consistent, cost-effective, and centrally managed networking, enabling hotel or restaurant staff to manage Wi-Fi networks easily. Captive portals are highly sought after in the hospitality industry because they simplify Wi-Fi access, provide personalized experiences, facilitate effective communication, gather guest feedback, offer data insights, and create monetization opportunities.

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Asia Pacific is expected to have the highest growth rate during the forecast period

Captive portal adoption in the Asia Pacific region has been steadily increasing due to factors such as the expansion of internet connectivity, the rise of Wi-Fi-enabled devices, and the demand for secure guest Wi-Fi access. The hospitality sector, retail and public venues, education, and enterprises have widely adopted captive portals. Service providers and managed services cater to captive portal needs, while mobile network operators leverage captive portals for seamless roaming experiences. To obtain the latest information, consulting industry reports and local technology providers is recommended.

Top Key Companies in Captive Portal Market:

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The major players in the Captive Portal Market are Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, and product enhancements, and acquisitions to expand their footprint in the Captive Portal Market.

Recent Developments

  • In December 2022, Purple announced a strategic partnership with PBI (the airport’s name) to gather feedback from travelers. This feedback will provide valuable insights into travelers’ preferences for new amenities and services at the airport and their reasons for travel. By leveraging Purple’s real-time analytics platform, PBI aims to capture unique and valuable data to improve the overall traveler experience. This collaboration will enable the airport to create innovative options and meet visitors’ expectations in a more informed and targeted manner in the future.
  • In November 2022, Purple and Dallas Area Rapid Transit (DART) announced a long-term business relationship to obtain key contacts and demographic information to understand their customers better and enable effective future communication. DART has selected Purple’s top-tier Guest Wi-Fi solution for implementation in their Dallas transport venue, covering 300 access points. Using Purple’s solution, DART will gain valuable insights into their customers’ behavior and demographics, facilitating targeted and personalized communication strategies.
  • In February 2019, AT&T expanded its roaming agreement with Boingo Wireless to provide subscribers with enhanced Wi-Fi connectivity at over 80 venues, which include major airports, military bases, and other locations featuring Boingo’s Passpoint-certified networks. Passpoint is a standardized hotspot technology that facilitates seamless and secure roaming between AT&T cellular networks and Boingo Wi-Fi networks, ensuring an improved connected experience for users.

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Captive Portal Market Advantages:

  • Businesses have the chance to interact with users through personalised messaging, adverts, and marketing offers thanks to captive portals. Businesses may personalise their messaging and deliver a more focused user experience by collecting user information throughout the login process, which increases consumer engagement and loyalty.
  • Businesses can get important client information from captive portals, such as email addresses, demographic data, and browsing habits. Targeted marketing efforts, customer segmentation, and other uses for this data are possible. Analytics technologies that offer insights into user behaviour are frequently included in captive portal solutions, allowing businesses to make data-driven decisions and improve their marketing tactics.
  • Through the customization of captive portals, businesses may maintain a unified aesthetic across all of their digital touchpoints. This branding opportunity contributes to user experience cohesion and brand recognition. Business organisations have the freedom to match the captive portal with their corporate identity thanks to the customization choices that extend to login pages, splash screens, and user authentication procedures.
  • During the login process, captive portals can be used as a tool for monetization by displaying adverts or promoting partner offerings. Businesses may benefit from extra revenue sources in this way, especially in public areas with heavy user activity. Businesses can offset the costs of offering guest Wi-Fi services by making money through captive portals.
  • Businesses can utilise captive portals to help them comply with rules and laws including terms of service, acceptable usage guidelines, and data protection standards. Businesses can minimise potential legal risks and responsibility by establishing captive portals to make sure users are aware of and concur with these policies.

Report Objectives

  • To determine, segment, and forecast the global Captive Portal Market by offering, location type, application, vertical, and region in terms of value
  • To forecast the size of the market segments with respect to five main regions: North America, Europe, Asia Pacific, and Rest of the World
  • To provide detailed information about the major factors (drivers, opportunities, threats, and challenges) influencing the growth of the Captive Portal Market
  • To study the complete value chain and related industry segments and perform a value chain analysis of the Captive Portal Market landscape
  • To strategically analyze the macro and micromarkets1 with respect to individual growth trends, prospects, and contributions to the total Captive Portal Market
  • To analyze the industry trends, pricing data, patents, and innovations related to the Captive Portal Market
  • To analyze the opportunities for stakeholders by identifying the high-growth segments of the Captive Portal Market
  • To profile the key players in the market and comprehensively analyze their market share/ranking and core competencies2
  • To track and analyze competitive developments, such as mergers & acquisitions, product launches & developments, partnerships, agreements, collaborations, business expansions, and Research & Development (R&D) activities

Browse Adjacent Markets: Software and Services Market Research Reports & Consulting

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About MarketsandMarkets™ 

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MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Aashish Mehra
MarketsandMarkets™ INC.
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Blockchain Press Releases

JuCoin COO Nicolas Speaks on Why $JU is the Most Promising Ecosystem Token in Crypto

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SINGAPORE, Jan. 23, 2025 /PRNewswire/ — What makes $JU stand out in the competitive world of crypto tokens? In an exclusive interview with Nicolas, the COO of JuCoin, we uncover the strategic vision driving this game-changing token. As the cornerstone of JuCoin’s ecosystem, $JU is poised to transform user experiences and solidify its place as the most promising ecosystem token in the crypto space today.

Interviewer: Nicolas, thank you for joining us today. JuCoin has been making waves in the blockchain space, and $JU is already generating significant buzz ahead of its launch. With so much anticipation, what sets $JU apart and positions it as the most promising ecosystem token in the market right now?

 Nicolas: Absolutely, and thank you for having me. We’ve always envisioned $JU as more than just another platform token—it’s the core of JuCoin’s entire ecosystem. What sets $JU apart is its deep integration across all facets of JuCoin’s ecosystem.

 First, $JU offers unparalleled versatility. It powers token launches, provides transaction fee discounts, facilitates governance, enables staking, and rewards active participants. Additionally, $JU is a gateway to accessing JuCoin’s high-quality ecosystem projects.

 Unlike many tokens that serve a single purpose, $JU seamlessly bridges the gap between being a utility token for users and a valuable asset for ecosystem projects. This multifaceted role ensures that $JU isn’t just a token—it’s the lifeblood of JuCoin’s innovation. We’re confident this level of integration and utility will set $JU apart in the competitive crypto space.

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Interviewer: With so many platform tokens in the market, what makes $JU stand out, and why do you think it will succeed in the long run?

 Nicolas: What truly makes $JU stand out is its unique position within JuCoin’s ecosystem. Unlike many purely transactional tokens, $JU is designed to be a central utility token that fosters long-term value creation. It’s not just about holding a token—it’s about actively participating in the entire JuCoin ecosystem and unlocking exclusive benefits.

 In addition, $JU serves as the native token of JuChain, the blockchain infrastructure we are building to empower the decentralized ecosystem of the JuChain network. This means $JU will have a dual role: fueling the innovation within JuChain’s decentralized framework while continuing to serve as the core asset in the JuCoin exchange. Here, it gives users privileges like transaction fee discounts, governance rights, staking opportunities, and access to high-quality projects.

 Over time, this multi-functional design positions $JU as a true ecosystem token — one that bridges transactional utility, long-term rewards, and governance, ensuring its relevance and success for years to come.

Interviewer: Looking ahead, how does JuCoin envision $JU in the context of its 2025 strategy? What role do you see it playing as the platform grows?

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 Nicolas: By 2025, JuCoin aims to become a global leader in both crypto trading and blockchain development, with $JU positioned at the heart of this transformation. A major part of our strategy is the development of JuChain, an integrated blockchain infrastructure that will support the next generation of decentralized applications, tool innovation, and infrastructure development. As the gas token of this ecosystem, $JU will fuel its growth.

 Additionally, our launchpad will play a critical role in onboarding high-potential projects, and $JU will be the key to gaining early access to these token launches. Beyond that, $JU will integrate deeply into our governance structure, enabling holders to vote on important decisions and directly influence the direction of the ecosystem.

 In essence, $JU is designed to power the entire JuCoin ecosystem—from blockchain infrastructure to decentralized applications and token launches. It serves as the unifying medium, aligning all stakeholders and creating new opportunities for everyone involved. We firmly believe it will be the cornerstone of our success and innovation moving forward.

Interviewer: Finally, for those who are looking to get involved in $JU and JuCoin, what message do you have for them?

 Nicolas: $JU is an opportunity to actively shape the future of the crypto ecosystem. Whether you’re a trader or a project developer, $JU offers a unique chance to participate in something much larger than just a token—it’s about becoming part of an innovative, growing platform.

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 As JuCoin continues to expand and build its ecosystem, $JU holders will be positioned to benefit from everything the platform has to offer. If you believe in the future of blockchain and want to be part of a dynamic ecosystem, $JU is the token to watch.

 For crypto enthusiasts, we encourage you to follow us on our social media channels as we prepare to launch $JU and the JuCoin launchpad in the near future. Stay tuned—it’s just the beginning of an exciting journey.

Follow Twitter: https://x.com/JuCoinex
Join Telegram: https://t.me/jucoinex
Visit the website: www.jucoin.com

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Blockchain Press Releases

Bybit P2P’s Third Anniversary Celebration Culminates in Rewards Bonanza

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DUBAI, UAE, Jan. 23, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, officially marks the 3rd anniversary of its P2P platform with a celebration of user achievements. The Grand Finale campaign runs through Feb. 2025, featuring a 100,000 USDT prize pool.

This final reward phase caps off Bybit P2P’s series of festive giveaways that began in late 2024. The platform achieved major milestones in 2024, reaching a single-day record of 400,000 active users and a daily trading volume peak of $130 million, demonstrating its growing appeal among P2P traders globally.

From now to Feb. 28, 2025, Bybit P2P users stand to get to make the most out of their trades and share their achievements for rewards in two events:

  • Trade to Enter the Lucky Draw: Users may sign up for the event, complete simple tasks to qualify for Lucky Draw Tickets. Prizes include Apple products and bonuses in airdrops. First-time depositors will also receive a 10 USDT P2P coupon for the first deposit of 20 USDT.
  • Spread the Joy for More Rewards: Bybit P2P is honoring individual members of the community by introducing the personalized Bybit Annual Report, generated upon request by users. Each Bybit Annual Report showcases the user’s 2024 achievements and performance on Bybit P2P. Eligible users can win from a 10,000 USDT prize pool by sharing their report with the hashtag #BybitP2PTrading and completing a reward redemption form.

“We are bringing the celebrations home with a focus back on our customers,” said Joan Han, Sales and Marketing Director at Bybit. “The rewards and recognition are dedicated to each one of our Bybit P2P users, and we hope to share in a moment of reflection of their trading journey and successes in the past year.”

Bybit P2P is committed to delivering personalized rewards that cater to the unique needs of different user segments. From now to Feb. 11, 2025, the Bybit P2P Peer Spin Carnival is offering a 20,000 USDT prize pool exclusively for select markets in South Asia. This limited-time campaign runs in parallel to the Bybit P2P 3rd anniversary celebrations, where eligible users can win prizes ranging from popular memecoins to 0.001 BTC by simply registering, completing simple tasks, and participating in the lucky draw.

P2P trading helps democratize finance by allowing users to buy and sell cryptocurrencies directly with each other, and on Bybit P2P, using their preferred local payment methods with access to Bybit’s 24/7 user support. Through Bybit’s P2P platform, users from diverse economic backgrounds can participate in the digital economy with minimum intermediaries. Bybit P2P’s user-friendly interface and comprehensive features and offerings continue to serve a thriving global community, making digital assets more accessible to everyone.

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Registration is required, and terms and conditions apply: The Grand Finale: Bybit P2P 3rd Anniversary Celebration.

#Bybit / #TheCryptoArk / #BybitP2P

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

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Blockchain Press Releases

TiltPlay Launches as a Gaming Platform on the Soneium Ecosystem

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“The Game is On”

TAIPEI, Jan. 23, 2025 /PRNewswire/ — TiltPlay, a gaming platform offering fast-paced and engaging casual games, is proud to announce its official launch on the Soneium ecosystem. This launch positions TiltPlay as dynamic, skill-focused gaming experience to the Web3 space.

TiltPlay combines accessible gameplay with innovative technology to deliver a seamless experience across platforms, including Telegram mini-apps and web browsers. The platform’s unique approach introduces:

  • Exciting Game Variety: A growing library of casual games designed to challenge and entertain.
  • Skill-Based Progression: Players are rewarded for their mastery and expertise, ensuring a fair and fun competitive environment.
  • Web3 Integration: Built on Soneium, providing a decentralized and secure gaming experience.

“With TiltPlay, we’re redefining mini-games by putting fun and skill at the forefront,” said Jeffrey Huang, Product Director at TiltPlay. “Our collaboration with the Soneium ecosystem allows us to deliver a platform that’s accessible, enjoyable, and innovative for all players.”

TiltPlay is now live, inviting gamers worldwide to dive into its features, test their skills, and connect with a vibrant community.

For more information about TiltPlay, visit TiltPlay.gg.

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