Blockchain Press Releases
UK Supermarket Leader Morrisons Selects Eagle Eye to Supercharge Loyalty and Promotions Capabilities
Eagle Eye’s Multi-Year Contract Will Support the National Supermarket Chain’s Focus on Delivering Value to Customers through an Innovative and Engaging Loyalty Offering
LONDON, July 5, 2023 /PRNewswire/ — Eagle Eye, a leading SaaS technology company powering real-time, omnichannel and personalised consumer marketing activities, has secured a five-year contract with Morrisons Supermarket Ltd, one of the largest supermarket chains in the UK to further develop its loyalty and promotional offering.
Eagle Eye’s AIR platform will enhance Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in-store, online and on fuel. The new offering will create more ways of engaging with customers, and help the supermarket scale the number of broadcast and targeted offers available, giving customers more reasons to shop at Morrisons.
The scheme will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.
The delivery of an enhanced digital loyalty and promotions solution will enable Morrisons to continue to innovate its in-store and online customer experience to drive incremental sales and to become more personalised at scale.
Eagle Eye will provide an update on trading for the year ended 30 June 2023 in mid-July.
Rachel Eyre, Morrisons Chief Customer & Marketing Officer, said: “This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers.”
Tim Mason, CEO of Eagle Eye, said: “We are excited to have won this multi-year contract with Morrisons, one of the UK’s leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need. We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector at a time when providing value for consumers has never been more important.”
For more information about Eagle Eye or to schedule an interview with CEO Tim Mason, please contact Vanessa Horwell at [email protected].
About Eagle Eye
Eagle Eye is a leading SaaS technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities. Eagle Eye AIR is a cloud-based platform that provides the most flexible and scalable loyalty and promotions capability in the world. More than 750 million personalised offers are executed via the platform every week, and it currently hosts over 100 million individual loyalty members for businesses all over the world. We are trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more.
The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manager, Loblaws, Southeastern Grocers, Giant Eagle and the Woolworths Group. In January 2023, the Group acquired France-based Untie Nots, an AI-powered personalised promotions business, adding Carrefour, E. Leclerc, Auchan and other leading brands to its European customer base. Visit www.eagleeye.com for more information.
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Hong Kong’s launch of its first Bitcoin and Ether ETFs in late April aimed to capture part of the $55 billion US market. However, the ETFs have experienced investor outflows, perplexing analysts. Experts attribute this to concerns over China’s strict crypto stance and high management fees compared to US products.
Despite initial setbacks, some analysts remain optimistic. Bloomberg’s Rebecca Sin notes that total assets under management (AUM) exceed $250 million, indicating potential growth to $1 billion within two years. Hong Kong’s crypto journey is still unfolding, facing challenges from regulatory uncertainties and regional competitors like Singapore and Dubai.
On the Flipside
High Management Fees: Hong Kong’s ETFs have higher fees than similar US products, potentially deterring investors.
Regulatory Uncertainty: The evolving regulatory landscape in Hong Kong may create hesitancy among investors.
Institutional Adoption: Established financial institutions in Hong Kong may be slow to embrace crypto, limiting market growth.
Source: dailycoin.com
The post Hong Kong’s Crypto Ambitions Hit Snag: Can ETFs Steer the Ship? appeared first on HIPTHER Alerts.
In a bid to offer its users more opportunities in the Decentralized Finance (DeFi) space, Binance Web3 Wallet has introduced two new ways to earn: ‘Yield Plus’ and ‘Simple Yield’. These new features will be accessible right within the Binance Web3 Wallet Earn section.
About Yield Plus Zone
The Yield Plus Zone is a unique feature designed to showcase projects with potential airdrops or additional yield opportunities. This feature will give users easy access to projects that offer multiple levels of rewards. The initial projects that will be included are Eigenpie, Kamino Finance, Lista Dao, Marinade, Ondo Finance, Renzo, StakeStone, and SolBlaze. Binance Web3 Wallet plans to announce exclusive campaigns in future updates through the Binance Web3 X account.
About Simple Yield Zone
The Simple Yield Zone allows users to earn an Annual Percentage Rate (APR) with stablecoins and other tokens by providing liquidity to lending protocols. When providing liquidity, users may receive both the Supply APR and Distribution APR, depending on the protocol chosen.
More on Binance Web3 Wallet
Developed with a commitment to innovation, security, and seamless user experience, the Binance Web3 Wallet is a secure, self-custodial crypto wallet integrated within the Binance App. It serves as a bridge between the Exchange and Web3, enabling users to interact with multiple blockchains, trade thousands of tokens, earn yield, and explore a selection of the best decentralized applications (dApps) all in one wallet.
Source: blockchain.news
The post Binance Web3 Wallet Introduces Yield Plus and Simple Yield appeared first on HIPTHER Alerts.
DWF Labs has officially listed seven new tokens on DWF Liquid Markets, offering traders fresh opportunities in innovative blockchain projects. The tokens include ZeroLend (ZERO), Flare (FLR), Viction (VIC), Saros (SAROS), OriginTrail (TRAC), Map Protocol (MAPO), and Zentry (ZENT).
Market Impact
The diverse token listings are expected to boost trading activities and investment in cutting-edge blockchain advancements, from DeFi and cross-chain interoperability to AI and gaming. DWF Labs aims to enhance the user experience and maintain a secure CeDeFi trading environment, fostering market engagement and blockchain evolution.
Exploring the New Listings
- ZeroLend: Offers lending services on Layer 2 solutions, including liquid restaking tokens (LRTs) and real-world assets (RWAs).
- Flare: An EVM-based Layer 1 blockchain providing decentralized access to high-integrity data for new use cases.
- Viction: A people-centric Layer 1 blockchain enhancing user experience with zero-gas transactions.
- Saros: Initially a decentralized exchange on Solana, now expanding into a comprehensive Web3 user experience.
- OriginTrail: Builds a trusted knowledge infrastructure for AI, ensuring information provenance.
- Map Protocol: A Bitcoin Layer 2 solution focused on peer-to-peer cross-chain interoperability.
- Zentry: Pioneers the Metagame Layer, integrating real and digital worlds in a massively multiplayer online role-playing game (MMORPG).
Source: blockchainreporter.net
The post DWF Labs Expands Trading Options on ‘Liquid Markets’ with 7 New Token Listings appeared first on HIPTHER Alerts.
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