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Sales Performance Management Market worth $4.4 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, July 3, 2023 /PRNewswire/ — Sales enablement and coaching, improved analytics and visualisation, mobile and remote capabilities, integration with CRM and the sales tech stack are key components of the Sales Performance Management (SPM) market’s future growth. In order to improve sales performance and decision-making, user adoption and experience will be emphasised.

The Sales Performance Management Market size is expected to grow from USD 2.3 billion in 2023 to USD 4.4 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 13.6% during the forecast period, according to a new report by MarketsandMarkets™. The rising demand for metric-driven sales tools has driven market growth.

Browse in-depth TOC on “Sales Performance Management Market

196 – Tables
48 – Figures
228 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2019–2028

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Base year considered

2022

Forecast period

2023–2028

Forecast units

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Million/Billion(USD)

Segments Covered

Component (Solutions, Services), Organization Size, Deployment Mode, and Vertical

Geographies Covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

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Companies Covered

Some of the major vendors offering SPM across the globe include SAP (Germany), Oracle (US), NICE (Israel), Anaplan (US), Xactly (US), Salesforce (US), Varicent (Canada), Optymyze (UK), beqom (Switzerland), Performio (US), Incentives Solutions (Israel), and more.

 

Software segment to capture a large market share during the forecast period

The SPM market, by component, includes solutions and services. The solutions segment is projected to lead the market. SPM solutions optimize and enhance sales processes, improve performance, and drive revenue growth. There are different types of SPM solutions, including ICM, territory management, sales planning and monitoring, sales performance analytics and reporting, and others (sales coaching and gamification). The emerging technologies, such as AI, ML, and advanced analytics, and the integration capabilities of SPM solutions with various business platforms, such as ERP, CRM, and HCM platforms, have facilitated the streamlining of SPM processes and better management of sales representatives’ performance.

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Integration & Implementation service segment to capture a second largest market share during the forecast period

Integration & implementation services focus on assisting organizations with seamlessly integrating SPM solutions into their existing sales infrastructure and ensuring a successful implementation process. These services encompass various activities to ensure a smooth transition and optimal utilization of the SPM solution. Service providers analyze the organization’s sales ecosystem, including existing systems, processes, and data flows. They assess the compatibility of the SPM solution with the organization’s infrastructure and business requirements.

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North America segment to capture a large market share during the forecast period

The SPM market has been segmented by region into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. As per region, North America is estimated to account for the largest market share in the global SPM market in 2023, and this trend is expected to continue during the forecast period. North America is the region with the most established SPM adoption due to several factors, including the existence of large enterprises with sophisticated IT infrastructure and the availability of technical expertise. North America’s two most significant contributors to the SPM market are the US and Canada. The trend is expected to persist during the forecasting period. It is a region with strict regulations for several economic sectors and advanced technology. Companies in North America prioritize optimizing their sales processes and driving revenue growth. SPM solutions provide the necessary tools and capabilities to enhance sales performance, improve efficiency, and maximize revenue potential. As a result, organizations across various industries actively seek SPM solutions to gain a competitive edge. North America is known for its technological advancements and early adoption of innovative solutions. SPM vendors in the region leverage emerging technologies such as artificial intelligence (AI), machine learning (ML), and data analytics to offer sophisticated SPM platforms.

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Top Key Companies in Sales Performance Management Market:

Some of the major vendors offering SPM solutions and services across the globe are SAP (Germany), Oracle (US), NICE (Israel), Anaplan (US), Xactly (US), Salesforce (US), Varicent (Canada), Optymyze (UK), beqom (Switzerland), Performio (US), Incentives Solutions (Israel), Axtria (US), Iconixx (US), Gryphon Networks (US), ZS (US), CellarStone (US), Board (Switzerland), Zoho (India), InsideSales (US), Accent Technologies (US), Silvon Software (US), CaptivateIQ (US), Spiff (US), Ascent Cloud (Switzerland), Adventace (US), Plecto (Denmark),  Spotio (US), SalesScreen (Norway), Centrical (US), Spinify (US), Ambition (US), Everstage (India), and InnoVyne (US).

Recent Developments:

  • In March 2023, Salesforce announced new product suites for sales and service teams, bringing together solutions from across the Customer 360 to help any company unlock cost savings and create exceptional customer experiences.
  • In February 2023, Performio launched its new product, Analytics Studio. The new analytics capabilities leverage predictive artificial intelligence (AI) to generate insights into payable and attainment trends by team, territory, or products, which informs and improves territory, quota, and comp recommendations. In addition, it reports on estimated compensation payables based on the current pipeline in a customer’s CRM system to better plan and manage company-wide commission payouts.
  • In June 2022, Beqom opened an office in Tokyo as part of its ongoing Asia-Pacific expansion, naming industry veteran John Kirch as Head of Sales in Japan. The move follows Beqom’s recent announcement of global expansion plans fueled by a $300 million investment by Sumeru Equity Partners.
  • In April 2022, Xactly announced the addition of Commission Earnings Forecasting to the Xactly Intelligent Revenue Platform. This solution eliminates lengthy manual processes and reduces financial risk related to unexpected commission expenses.
  • In March 2022, Xactly announced the Xcelerate Partner Program, focusing on best-in-class enterprise software partners and systems integrators to support customer revenue growth.
  • In August 2021, Varicent acquired Concert Finance (Concert), an innovative provider of commission software designed by compensation experts. The move to acquire Concert Finance started in May when Concert sought to scale its rapid growth. Varicent wanted to expand its Incentive Compensation Management (ICM) portfolio into the SMB market. The deal closed on July 9, 2021.

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Sales Performance Management Market Advantages:

  • SPM solutions offer complete tools and functions to support sales teams in operating at their peak efficiency. They provide sales managers with real-time visibility into sales performance indicators, enabling them to spot problem areas and take preventative action. SPM solutions contribute to improved overall sales performance by coordinating sales efforts with company goals.
  • SPM solutions give businesses the ability to match team and individual goals with sales targets. This keeps sales personnel motivated and focused on attaining goals that advance the strategic objectives of the business. SPM solutions’ incentive pay management tools assist in creating and implementing motivating compensation schemes that reward top performers and increase sales output.
  • Advanced forecasting capabilities offered by SPM solutions enable organisations to estimate sales performance and revenue outcomes with accuracy. Sales executives are more equipped to make wise judgements and modify their plans when they have access to historical data, market trends, and real-time insights. This improves the efficiency of resource allocation, revenue forecasting, and sales planning.
  • SPM systems come with tools for efficient quota and territory management. Based on variables including location, customer segments, and product lines, they assist in defining and allocating sales territory. Organisations may ensure a fair distribution of sales targets and boost the effectiveness of their sales teams by defining realistic quotas and tracking progress against them.
  • SPM solutions offer strong analytics and reporting capabilities that give useful information about how well sales are performing. Organisations can spot patterns, opportunities, and bottlenecks by analysing sales data. The capacity to track key performance indicators (KPIs) at different levels, from individual sales agents to the entire sales organisation, is made possible by this.
  • Effective sales coaching and training programmes are facilitated by SPM solutions. They offer resources to evaluate sales representatives’ performance, spot skill gaps, and conduct customised training. SPM solutions assist sales teams improve their capabilities and provide greater results by enabling continuous learning and development.
  • SPM solutions simplify sales procedures while cutting down on administrative costs. Organisations can reduce human error, gain time, and boost operational effectiveness by automating processes including commission calculations, incentive plan administration, and data management.
  • SPM solutions are built to scale as organisations expand and change along with the market. They can support growing sales teams, fresh product offerings, and changing sales tactics. To ensure smooth data flow and interoperability, SPM solutions also link with other business systems, such as CRM platforms.

Report Objectives

  • To define, describe, and forecast the global SPM market based on components (solutions and services), deployment mode, organization size, verticals, and regions
  • To forecast the market size of the five major regional segments: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America
  • To strategically analyze the market subsegments with respect to individual growth trends, prospects, and contributions to the total market
  • To provide detailed information related to the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze macro and micromarkets1 with respect to growth trends, prospects, and their contributions to the overall market
  • To analyze industry trends, patents and innovations, and pricing data related to the SPM market
  • To analyze the opportunities in the market for stakeholders and provide details of the competitive landscape for major players
  • To profile key players in the market and comprehensively analyze their market share/ranking and core competencies.
  • To track and analyze competitive developments, such as mergers and acquisitions, new product developments, and partnerships and collaborations in the market

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About MarketsandMarkets™ 

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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MarketsandMarkets™ INC.
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USA: +1-888-600-6441
Email: [email protected]
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Blockchain Press Releases

Bybit launches Crypto Surf: Copy Traders and Bots Battle for 250K USDT

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DUBAI, UAE, April 18, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is making waves with its latest trading showdown: Crypto Surf: Ride the Waves with Trailing Stops. This high-octane competition invites traders to rally behind either copy trading or trading bots, battling it out for their share of a prize pool worth up to $250,000 in USDT.

Running from April 18 to May 19, 2025, at 12 a.m. UTC, the event introduces a squad-based structure where users choose their camp, trade strategically, and compete across PnL, ROI and trading volume leaderboards. With a dynamic reward structure, participants can also win by predicting which squad will come out on top.

Prize Pool Distribution Highlights:

  • 40% to the champion squad
  • 30% to the runner-up 
  • 25% to the top 100 individual traders by volume
  • 5% to users who correctly predict the winning squad

The event brings together the best of both worlds: the strategic finesse of copy trading and the automated power of trading bots. It celebrates innovation, user choice, and the thrill of crypto trading.

Participants must hold a minimum wallet balance of $1,000 in USDT, generate at least $10,000 in squad volume, and complete identity verification Level 1 to qualify. Users can only register for one squad and vote once to predict the winner. Rewards will be distributed within 14 business days of the event’s completion.

The total prize pool will scale in line with event volume milestones, starting at $1.2 billion and unlocking up to $2 billion in traded volume for the full $250,000 in USDT.

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Bybit continues to redefine the competitive trading landscape – bringing fun, strategy and serious rewards to its global community.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

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Blockchain Press Releases

Tomorrowland Brasil 2025 General Sale in Full Swing — Exclusive Cashback for Bybit Cardholders

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DUBAI, UAE, April 18, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, highlights that general ticket sales for Tomorrowland Brasil 2025 are currently ongoing, with exclusive benefit available to Bybit Card and Bybit Pay eligible users such as 20% cashback.

The Bybit Card is designed for global use and supports both fiat currencies—ARS, BRL, EUR, USD—and a wide selection of cryptocurrencies. Integrated with Apple Pay, Google Pay, and Samsung Pay, it offers users up to 10% cashback on everyday purchases, 8% APR through Auto-Savings, free worldwide delivery, and $100 in monthly ATM withdrawals at no cost—without any annual fees.

Returning to the vibrant setting of Parque Maeda in Itu, São Paulo, Tomorrowland Brasil 2025 will take place from October 12 to 14, promising three days of music, imagination, and cultural exchange. Famed for its theatrical stages, global audience, and meticulously curated lineup, Tomorrowland is more than a festival—it’s a world of its own. With each edition, it transforms into a breathtaking playground of light, sound, and storytelling, drawing music lovers from over 100 countries to celebrate unity through electronic music.

This year’s Brazilian edition will feature performances from some of the world’s most sought-after artists, including David Guetta, Armin van Buuren, Vintage Culture, Mind Against, Steve Aoki, James Hype, Alesso, Nervo, and I Hate Models. Special acts include Alok’s “Something Else” concept, ANNA b2b Vintage Culture, and a powerful b2b set from Matisse & Sadko and Third Party. With more names still to be revealed, the event is shaping up to be one of the strongest editions yet.

“Tomorrowland Brasil is one of those rare experiences that transcends music—it creates lasting memories and connects people from every walk of life,” said Joan Han, Head of Payment business unit at Bybit. “We’re proud to support this global celebration by offering our users exclusive benefits that make it easier to be part of something truly unforgettable.”

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Tomorrowland Brasil continues to be a beacon of creativity, community, and connection, standing at the intersection of music, technology, and art.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

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About TOMORROWLAND BRASIL

Tomorrowland Brasil 2025 will take place on October 10-12 in the beautiful festival area of Parque Maeda in Itu, a municipality in São Paulo. The festival will revolve around the mesmerizing ‘LIFE’ theme, set against the backdrop of Brazil’s enchanting natural beauty. A story set in the mythical realm of Silvyra, it’s a world unto its own, filled with creatures, plant life, and people living in harmony, each with their own stories, with the diversity of Silvyra’s lush nature represented in the spectacular ‘LIFE’ Mainstage. Offering the ultimate escape from the city during three days of bliss, guests will be treated to breathtaking performances by more than 150 of the world’s finest electronic artists across 6 mesmerizing stages.

The first two festival editions of Tomorrowland Brasil took place in 2015 and 2016 in the beautiful festival area of Parque Maeda in Itu, São Paulo. After years of dreaming of a return, Tomorrowland finally headed back to Brazil in 2023, becoming a yearly highlight once again.

Tomorrowland Brasil 2025
October 10-12, 2025
Parque Maeda, Itu
brasil.tomorrowland.com

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Blockchain Press Releases

MEXC Announces Listing of Initia (INIT) with a 115,000 INIT and 50,000 USDT Prize Pool

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VICTORIA, Seychelles, April 18, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, announced the listing of Initia (INIT) on April 24, 2025 (UTC), accompanied by a celebratory event featuring a 115,000 INIT and 50,000 USDT prize pool for new and existing users.

Initia is the first interwoven optimistic–rollup network, reconstructing multichain architecture with native interoperability and shared liquidity. As a full–stack Layer 1+2 platform, Initia supports both EVM & Move VM, enabling seamless cross–ecosystem collaboration. Developed by veterans from top DeFi and blockchain security teams and backed by YZi Labs(Binance Labs), Hack VC, Delphi Digital, and Theory Ventures.

$INIT is the native utility token of the Initia ecosystem, powering key functions such as gas payments, staking, governance, cross-chain transfers, and liquidity provision. Through these utilities, $INIT drives user participation and supports the growth of a secure and decentralized Initia ecosystem.

To celebrate the listing, MEXC will launch an Airdrop+ event, running from April 18 to May 4, 2025 (UTC). The event will include the following activities:

  • Deposit and share 90,000 INIT (exclusive to new users)
  • Spot Challenge – Trade to share 10,000 INIT (for all users)
  • Futures Challenge – Trade to share 50,000 USDT in futures bonus (for all users)
  • Invite new users and share 15,000 INIT (for all users)

MEXC has established itself as a leading exchange by consistently offering users early access to high-potential crypto assets. In 2024 alone, the platform listed 2,376 new tokens, including 1,716 initial listings. According to the latest TokenInsight report, MEXC led the industry with 461 spot listings between November 1, 2024, and February 15, 2025. During this period, the exchange maintained a high listing frequency, consistently ranking among the top six platforms, demonstrating its agility in capturing emerging market trends. MEXC will continue to expand its asset offerings and help users seize timely opportunities in the fast-moving crypto market.

For full event details and participation rules, please visit here.

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About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

MEXC Official Website X TelegramHow to Sign Up on MEXC

Risk Disclaimer:

The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.

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