Blockchain Press Releases
Global entertainment and media industry, spurred by advertising and digital, to hit $2.8 trillion market in 2027 even as growth rate decelerates: PwC Global Entertainment & Media Outlook
- Entertainment and media (E&M) revenues will grow every year through 2027 – creating a US$2.8 trillion industry – but the rate of growth will decline every year
- Advertising revenue to approach $1 trillion in 2027 and become the largest E&M sector, even as consumer spending loses steam and competitive landscape shifts
- Digital will account for nearly three quarters of E&M revenue by 2027, up from 55.2% in 2018
- Gaming sector remains a key driver of industry growth – particularly in Asia-Pacific – with global gaming revenues to hit $312B by 2027
- Live events to return to pre-pandemic highs in 2024 and outperform E&M industry at-large
- Global internet access to approach $1 trillion market as annual data consumption triples between 2022 and 2027
LONDON, June 27, 2023 /PRNewswire/ — For the global entertainment & media (E&M) industry, 2022 marked an important inflection point. Total industry revenue rose 5.4% in 2022 to US$2.32 trillion – a sharp deceleration from the 10.6% growth rate in 2021 when economies and industries were recovering from the onset of the COVID-19 pandemic.
PwC’s Global Entertainment & Media Outlook 2023-2027, which covers 13 sectors and 53 countries and territories, also finds that while the rate of revenue growth is expected to decline in each of the next five years through 2027 – in part due to weakening consumer spending – E&M will grow to become a US$2.8 trillion industry by 2027.
The Outlook paints a picture of an industry that is becoming more digital and increasingly dominated by advertising. By 2027, digital’s share of E&M revenue will account for nearly three-quarters (70.8%) of total industry revenue, up from 55.2% in 2018. Meanwhile, global internet access is expected to approach a $1 trillion market as data consumption nearly triples between 2022 and 2027, from 3.4mn petabytes (PB) to 9.7mn PB.
Regionally, the US will continue to remain the largest global E&M market (growing from US$819 billion in 2022 to US$943 billion in 2027), followed by China (growing from $388 billion to $480 billion). China is forecast to grow at a 4.3% compounded annual growth rate (CAGR), compared with a 2.9% CAGR for the US.
Amid a broad-based resetting of expectations and flagging consumer strength, companies are seeking growth in sectoral hotspots (especially advertising and gaming), emerging technologies such as generative AI, and regions with outsized growth prospects like Asia.
Advertising revenues to approach $1 trillion as competitive landscape shifts
Advertising remains a key growth sector and is expected to approach US$1 trillion in 2027. At US$952.6 billion in 2027, it will be the largest of the three broad sectors the Outlook tracks: consumer, advertising, internet access. While advertising dollars are growing, they’re getting spread more thinly as more market players – including e-commerce sites, video games and streaming platforms – take market share from large social media and search platform incumbents.
Werner Ballhaus, Global Entertainment & Media Industry Leader, PwC Germany, said:
“We have seen impressive growth in the entertainment and media industry over the past two years following a surge in demand for digital products during COVID-19. However, macroeconomic challenges, increased industry competition, and a reduction in production costs – particularly in digital services and experiences – have reduced revenues and consumers’ willingness-to-pay. If companies in the EM industry are to successfully engage consumers and drive growth, they need to transform their service-offerings and tap into new and emerging markets and technologies, such as Asia and generative AI.”
Macroeconomic pressures hit consumers, EM bottom-lines and M&A/VC deal-activity
Macroeconomic pressures, geopolitical instability and inflationary challenges hit consumers hard in 2022, pushing companies to reset expectations, refocus inward and seek new ways to drive growth in 2023 and beyond. Consumer spending on E&M products and services is expected to grow at just a 2.4% CAGR between 2022 and 2027. The declining growth rates were among the factors that have put an end to a long-term boom in deal activity in the E&M market globally, both for mergers and acquisitions (M&A) and venture capital (VC).
Gaming and emerging technology – such as generative AI – to lead industry growth
Gaming remains one of the powerhouses of the global E&M industry and will continue to remain a key driver of growth, particularly in the Asia-Pacific. Total gaming revenue is expected to rise from US$227 billion in 2023 to US$312 billion in 2027, representing a 7.9% CAGR. At the same time, industry players are embracing the convergence of emerging technologies such as generative AI – particularly in the areas of content creation, video games, and other entertainment categories – to drive industry innovation, scale and efficiency. Looking at industry growth rates, mobile augmented reality (AR) consumer revenue is expected to grow at the fastest rate, with a CAGR of 26%, followed by VR gaming revenue (with a CAGR of 19.5%).
Live sectors to outperform the E&M industry at-large
After a prolonged period of dormancy during the COVID-19 pandemic, live sectors have returned to growth and are poised to outperform the E&M industry at-large. Through 2027, live experience revenues are expected to grow at 9.6% CAGR, four times the 2.4% CAGR predicted for overall consumer revenue, highlighting the enduring appeal of live experiences. Cinema box office revenue will reach pre-pandemic levels by 2025, hitting US$43 billion (up from US$39.4 billion in 2019). China will again become the largest global box office market by 2024, after overtaking the US in 2020 and 2021. Global e-sports ticket sales revenue returned to pre-pandemic levels in 2022 after doubling in 2021 and growing by 147.8% in 2022. Live music and cultural event revenue is expected to surpass the 2019 pre-pandemic peak in 2024.
Werner Ballhaus, Global Entertainment & Media Industry Leader, PwC Germany, concluded:
“Increased reliance on mobile and digital technologies, heightened industry competition, an evolving regulatory environment, and disruptions posed by new and emerging technologies will create new tensions and possibilities in the years ahead for the sector. If companies are to retain market share and drive growth, industry leaders will have to be more creative about how they create, distribute and monetise products and services, while remaining cognisant of an evolving global regulatory and geopolitical environment increasingly conscious of data privacy.”
About PwC: At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with nearly 328,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. © 2023 PwC. All rights reserved.
About the Outlook: PwC’s Global Entertainment & Media Outlook, now in its 24th year, provides in-depth analysis of global entertainment & media consumer and advertising spending. The Outlook includes five-year historical and five-year forecast data and commentary for 13 industry segments across 53 territories. Segments include business-to-business; cinema; internet access and data consumption; internet advertising; music, radio and podcasts; newspapers, consumer magazines and books; Out-Of-Home advertising; Over-The-Top video; traditional TV and home video; video games and esports; virtual reality (VR) and augmented reality (AR). The full Outlook can be accessed at www.pwc.com/outlook.
Contact
David Faggard ([email protected])
Dan Barabas ([email protected])
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- Consensus 2026 marks a significant milestone with its return to Hong Kong and debut in Miami, expanding the reach of the world’s longest-running and most influential crypto conference.
- Following a sold-out debut in 2025, Consensus Hong Kong returns from February 10–12, 2026, convening global leaders to accelerate cross-border innovation and drive East-West collaboration while boosting the Hong Kong economy.
- Consensus Miami debuts May 5–7, 2026, at the iconic Miami Beach Convention Center bringing three days of high impact programming, top tier dealmaking and cultural convergence to North America’s crypto capital.
- Both events will feature Consensus’s signature top-flight programming curated by CoinDesk, as well as a dynamic show floor of industry leading sponsors alongside specialized experiential activations. Also returning is the world-renowned Consensus Hackathon and CoinDesk PitchFest competition, connecting attendees, developers and startups with the most influential voices in crypto, blockchain, Web3 and AI.
HONG KONG and MIAMI, May 14, 2025 /PRNewswire/ — CoinDesk, the most trusted media, events, indices, and data platform for the global crypto economy, today announced the next chapters for Consensus, the world’s longest-running and most influential crypto and blockchain gathering. Following its triumphant debut in 2025, Consensus will return to Hong Kong from February 10–12, 2026, and for the first time, Miami from May 5–7, 2026. This expansion marks a significant milestone for the conference as it continues to grow its global footprint.
Hong Kong: A proven hub for innovation
Building on the success of its sold-out inaugural event, which attracted nearly 10,000 attendees from over 100 countries and contributed an estimated HK$275 million to the local economy, Consensus Hong Kong 2026 is set to accelerate the dialogue between East and West and capture the next wave of innovation, adoption, and deal-making in crypto, AI, and blockchain.
The 2025 debut witnessed industry-altering announcements from regulators and financial institutions, featured 300+ high-caliber speakers from the Hong Kong government, global regulatory bodies, and industry leaders including Binance, Circle, Coinbase, and Google. The 2026 event will occupy the largest floor of the Hong Kong Convention and Exhibition Centre, delivering an expanded experience with signature programming, startup and developer competitions, and networking opportunities. Consensus also included marquee special events across iconic Hong Kong venues, and fostered 350+ side events during its debut year.
Michael Lau, Chairman of Consensus, expressed his enthusiasm, “The overwhelming success of Consensus Hong Kong 2025 was a testament to Hong Kong’s status as a leading global FinTech hub and its unique role as a gateway to Asia. This vibrant city, with its dynamic ecosystem and entrepreneurial spirit, has proven the demand for a world-class conference. We are excited to return with an even larger platform to host the most influential voices in blockchain, Web3, and AI, and to create unparalleled networking opportunities.”
Miami: A new frontier for Consensus
As Consensus expands its global reach, 2026 will not only mark a return to Hong Kong but also introduce Miami, Florida, as a new host city from May 5–7 at the Miami Beach Convention Center. Located in one of the world’s leading tech and crypto hubs, and a direct gateway to Latin America, positioning the event at the strategic crossroads of global capital, talent, and innovation. The Miami event is poised to facilitate consequential conversations and business opportunities while serving as a pivotal meeting point for innovators and leaders from around the world.
Brad Spies, Managing Director of Consensus, said, “Consensus has a long history of bringing together diverse groups from across crypto, finance, tech, policy, AI and culture to connect, do business, and showcase the future. Miami allows us to supercharge Consensus, and advance Web3 in one of the most fun and attractive cities on the planet.”
Both events will feature Consensus’s signature top-flight programming curated by CoinDesk, massive B2B and networking engines, and best in class events and production. There will be a special focus on continuing the success of its Hackathon and PitchFest, which draw the most promising tech talent and early-stage Web3 start-ups from around the world. Attendees can look forward to a series of dynamic discussions, iconic moments, and unforgettable experiences in two of the world’s most vibrant cities.
Tickets for Consensus Hong Kong 2026 and Consensus Miami 2026 are now available. Secure your spot today to be part of the world’s largest and longest-running crypto festival.
Media Contact:
[email protected]
About Consensus
Consensus by CoinDesk is the world’s longest running and most influential gathering for the crypto, blockchain, and AI industries. Bringing together industry leaders, policymakers, and innovators, it helps you understand the future of digital assets with discussions on key topics such as DeFi, Web3, AI, the evolving regulatory landscape and more.
With a mix of panels, keynotes, and networking opportunities, Consensus provides a platform to explore the latest trends shaping the digital economy. Whether you’re an industry veteran or just entering the space, this event offers valuable insights and connections in a rapidly evolving field.
About CoinDesk
CoinDesk is the most trusted media, events, indices, and data company for the global crypto economy. Since 2013, when the price of Bitcoin was $50, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension, and context.
CoinDesk gathers the global crypto, blockchain, and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data, and research to educate and empower investors. In November 2023, CoinDesk was acquired by Bullish Group. CoinDesk operates as an independent subsidiary and abides by a strict set of editorial policies. For more information on CoinDesk media and events, please visit CoinDesk.com.
Forward-Looking Statements
This press release may include “forward-looking statements” relating to future events or the Bullish Group’s future financial or operating performance, business strategy, and potential market opportunity. Such forward-looking statements are based upon estimates and assumptions that, while considered reasonable by the Bullish Group, are inherently uncertain and are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. You should not place undue reliance on any such forward-looking statements, which speak only as of the date they are made, and the Bullish Group undertakes no duty to update these forward-looking statements.
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DUBAI, UAE, May 14, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has recently released a weekly crypto derivatives analytics report in collaboration with Block Scholes, followed by an exclusive insights report with the spotlight on ETH’ great comeback.
With investors flocking to ETH following the Pectra upgrade, the research shed light on what every trader is asking: will the ETH rally last? Leading the race since May 7, ETH has been a tour de force with wild gains dwarfing that of BTC’s.
Key Highlights:
- It wasn’t just Pectra: The new insights report by Bybit, published on Tuesday, attributed ETH’s “landmark surge” to drivers beyond the Pectra upgrade. A deep dive into underlying factors that built momentum for ETH’s breakout moment. Macroeconomic developments including signs of relief in the tariffs debacles created conditions for the broader markets to recover, while over $500 million in ETH short liquidations had an immediate and positive effect on its price performance.
The report also mapped out a change in leadership direction and Vitalik Buterin’s new vision for Ethereum, which include a package of reforms to streamline processes and boost efficiency and flexibility. With transition plans for existing projects, the leadership set out to build a more durable and scalable Ethereum blockchain with up to 100x throughput.
- ETH Outperformed BTC: In last week’s Bybit and Block Scholes report, ETH’s new high of single-day gain since 2021 outshone the top rest of the top ten cryptocurrencies. With the spike in implied volatility for short term tenors and ETH’s inverted term structure, crypto’s No. 2 currency won over derivatives traders placed $60 million more in calls than puts for ETH on May 8, 2025, in contrast to BTC’s muted structure.
ETH stood out in the rally across almost all indicators, radiating positivity from funding rates to the close to 10% put/call skew towards calls in the first week of May, a world apart from its 20% skew on the puts side only a month ago.
#Bybit / #TheCryptoArk /#BybitResearch
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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Blockchain Press Releases
Bybit Pay Goes Global: Seamless Crypto Payments Now Available in 15 Major Cryptocurrencies
DUBAI, UAE, May 13, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced the next phase of crypto innovation with the global launch of Bybit Pay. The ground-breaking crypto payment solution which debuted in Brazil is now available for all eligible global users of Bybit.
Bybit Pay Global: Joining the Crypto Payment Revolution
Initially launched in January 2025, Bybit Pay debuted in Brazil and recently presented itself at Web Summit Rio, where thousands of attendees got their hands on the instant payment solution at the Bybit booth. Starting now, over 70 million Bybit international users may live up their crypto lifestyle on the go with Bybit Pay. The expansion is a step forward in financial inclusion for Bybit’s global community, removing the need for costly legacy intermediaries and physical cards—all one needs is a compatible mobile device.
In a few days since its global launch, Bybit Pay recorded over 40,000 transactions. The digital payment gateway enables users to make payments across a global network of merchants online and offline. It currently supports 15 mainstream cryptocurrencies including USDT, USDC, BTC, ETH, XRP, MNT, BNB, TON, and more.
Bybit Pay has also released new features, Send and Receive:
- Bybit Pay Send allows users to transfer digital assets to business or individual payees in an instant using just the recipient’s email addresses, phone numbers, or Bybit User IDs in-app and on the Bybit website.
- Bybit Pay Receive enables users to get paid with a unique personal QR code tailored for their personal preferences of desired amounts or currencies.
The Bybit Pay platform integrates wallet management functionalities for both fiat and crypto. Built with blockchain-backed security, Bybit Pay ensures tamper-proof transactions through on-chain encryption, optimizing security and user privacy.
Leveraging the instant finality of cryptocurrencies, Bybit Pay offers a seamless and secure on and off-ramp experience for senders and receivers of digital assets.
Bybit Send & Earn: 100,000 USDT in Prizes
From now until May 30, eligible users may register for Bybit Send & Earn to share in a total prize pool of 100,000 USDT.
“Bybit is proud to play a role in advancing payment innovation with the global launch of Bybit Pay. It provides our users with an ultra user-friendly solution for their daily crypto spending and transaction needs, while Bybit gets to serve the broader community and bring more payment freedom and convenience to the underbanked,” said Krista Chan, Head of Marketing, Payment Business Unit at Bybit.
Bybit Pay currently serves global users who have successfully completed Identity Verification on Bybit. Users from Service Restricted Countries or local Bybit entities are not currently supported. For the latest updates and detailed terms and conditions, users may refer to the Bybit Pay official page.
#Bybit #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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