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Agriculture Analytics Market worth $2.5 billion by 2028 – Exclusive Report by MarketsandMarkets™

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CHICAGO, June 27, 2023 /PRNewswire/ — Precision agriculture techniques, data-driven decision-making, and the incorporation of artificial intelligence and machine learning are predicted to fuel the future growth of the Agriculture Analytics Market. The emphasis will be on resource optimisation, cloud-based platforms, and potential integration of blockchain technology for increased supply chain transparency in agriculture.

The global Agriculture Analytics Market size is expected to grow from USD 1.4 billion in 2023 to USD 2.5 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 13.1%, according to a new report by MarketsandMarkets™.

The increasing demand for food security due to a growing global population is pushing farmers to optimize crop yields and resource management using data-driven insights. Technological advancements, including IoT and remote sensing, generate vast amounts of data that can be analyzed to improve farming practices will further drive the Agriculture Analytics Market.

Browse in-depth TOC on “Agriculture Analytics Market

342 – Tables
54 – Figures
318 – Pages

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Scope of the Report

Report Metric

Details

Market Size Available for years

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2017-2028

Base year considered

2022

Forecast Period

2023-2028

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Forecast units

Value (USD Billion)

Segments covered

By Offering, Agriculture Type, Farm Size, Technology, End Users, and Region

Geographies covered

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North America, APAC, Europe, MEA and Latin America

Companies covered

The major market players include Deere & Company(US),IBM(US), Bayer Ag, (Grmany),SAP(Germany), Trimble(US), Accenture(Ireland), ABACO(Italy), DeLaval(Sweden),Oracle(US),DTN(US), Farmers Edge(Canada),SAS Institute(US), Iteris(US), PrecisionHawk(US) and many more.

The solution segment is expected to hold the highest market share

Agriculture analytics solutions utilize advanced technologies and data analysis techniques to optimize and improve agricultural operations. These solutions collect, process, and analyze vast amounts of data from multiple sources, including weather patterns, soil conditions, crop growth, and machinery performance. By leveraging this data, agriculture analytics solutions provide valuable insights and recommendations to farmers and agricultural stakeholders.

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By technology, Remote sensing and satellite imagery to hold the highest market share

The use of remote sensing and satellite imagery has revolutionized agriculture analytics by providing valuable insights and information for optimizing farming practices. These technologies allow farmers and researchers to gather data on crop health, land use, and environmental conditions without extensive on-the-ground monitoring. Remote sensing and satellite imagery also enable monitoring of environmental factors affecting agriculture, such as temperature, precipitation, and sunlight availability

By end users, Farmers segment to hold the largest market share during the forecast period

The emergence of precision agriculture, which integrates technologies like GPS, remote sensing, and data analytics, has revolutionized how farmers manage their operations. These tools enable farmers to gather real-time data, generate field maps, and precisely apply inputs like fertilizers and pesticides. By optimizing resource allocation and reducing waste, farmers can improve efficiency and environmental sustainability.

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North America to dominate the market during the forecast period

North America is estimated to account for the largest share of the market in 2023. The region comprises developed countries, such as the US and Canada, and is considered the most advanced region in terms of adopting digital technologies. The presence of many agriculture technology providers, such as IBM, Microsoft, Deere & Company, Granular, and The Climate Corporation, is driving the growth of the market in North America. Also, the rapid developments in infrastructure, high adoption of digital technologies, and demand for data-driven solutions contribute to the Agriculture Analytics Market growth in the region.

Agriculture Analytics Market Dynamics:

Driver:

  • Increasing size and complexity of farms
  • Rising need for optimal resource utilization
  • Enhancing sustainability and reducing environmental impact
  • Applying Big Data in farming

Restraint:

  • High costs associated with data collection and analysis
  • Data privacy and security concerns

Opportunities:

  • Technological advancements such as IoT, AI, and ML
  • Prospect of public-private collaborations to advance use of agriculture analytics

Challenges:

  • Lack of technological literacy and skills gap
  • Data transfer and storage

Top Key Companies in Agriculture Analytics Market:

The major vendors offering agriculture analytics solutions are Deere & Company (US), IBM (US), Bayer Ag (Germany), SAP (Germany), Trimble (US), Accenture (Ireland), ABACO (Italy), DeLaval (Sweden), Oracle (US), DTN (US), Farmers Edge (Canada), SAS Institute (US), Iteris (US), PrecisionHawk (US), Conservis (US), Stesalit Systems (India), Agribotix (US), Agrivi (UK), Granular (US), FBN (US), Gro Intelligence (US), Resson (Canada), AgVue Technologies (US), Taranis (US), CropX (Israel), Trace Genomics (US), Fasal (India), AgEye Technologies (US), HelioPas AI (Germany), OneSoil (Switzerland), Root AI (US) and AgShift (US).

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Recent Developments: 

  • In March 2023, IBM announced a partnership with The Climate Corporation, a subsidiary of Monsanto, to develop and market a new agriculture analytics solution. The solution will use IBM’s Watson IoT platform to collect and analyze data from a variety of sources, including weather data, soil data, and crop data. The data will be used to help farmers make better decisions about how to manage their crops.
  • In January 2023, John Deere and Nutrien Ag Solutions partner on digital connectivity. This connectivity enables both companies to better serve growers by optimizing logistics and enabling variable rate agronomic recommendations to be seamlessly transferred to their equipment for execution.
  • In January 2023, SAP partnered with DeHaat, a technology-driven platform, offering end-to-end agricultural services to farmers in India. DeHaat, will use SAP’s cloud enterprise resource planning (ERP) solution S/4HANA Cloud.
  • In October 2022, Bayer’s launches innovative solutions to the challenges facing farmers, consumers and planet, the company announced of the LifeHub Monheim, a future partnership-focused facility located on the campus of Bayer’s global crop science division headquarters in Monheim, Germany.
  • In February 2022, Trimble Agriculture has launched its Virtual Farm. The software explores topics such as labor skill levels, water management, and input management, and then connects the user with opportunities to address those concerns through Trimble’s services

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Agriculture Analytics Market Advantages:

Numerous data sets about agricultural yields, weather patterns, soil conditions, and market trends are accessible through agriculture analytics. Utilising this information, farmers may choose the best crops, determine the best times to plant them, and decide how best to fertilise, irrigate, and control pests. Agricultural practises are optimised, production is increased, and costs are decreased through data-driven decision-making.

Agriculture analytics assists in identifying and reducing risks related to weather-related occurrences, disease outbreaks, insect infestations, and market variations by analysing historical and current data. Farmers may better manage crop insurance, modify planting dates, respond pro-actively to possible hazards, and apply preventative measures. The stability and resilience of agricultural operations are improved by this component of risk mitigation.

Agriculture analytics optimises the use of water, fertilisers, and energy to support effective resource management. Farmers may accurately schedule irrigation and only apply water when necessary by keeping an eye on crop growth trends, weather patterns, and soil moisture levels. Similar to how data-driven insights allow for focused application of fertilisers and other inputs, they also minimise waste and maximise resource utilisation. Cost reductions, a lessening of the influence on the environment, and sustainable farming methods are the results of this optimisation.

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Beyond the farm gate, agriculture analytics aids in the optimisation of the entire supply chain for agriculture. As a result, farmers are able to better match production to market demands by better projecting crop yields, market demand, and pricing patterns. Analytics also helps with logistics planning, inventory control, and transportation optimisation, ensuring that agricultural products are delivered to markets effectively. Increased consumer happiness, decreased food waste, and higher profitability are all effects of supply chain optimisation.

Farmers who use data analytics can increase production and profitability. Resource allocation, risk mitigation, and supply chain optimisation lead to higher yields, lower costs, and better financial outcomes. A farmer’s bottom line can profit from decisions made utilising agriculture analytics that are supported by data.

By facilitating improved resource management, reducing waste, and minimising environmental effect, agriculture analytics supports sustainable farming practises. Farmers may use less water, use less agrochemicals, prevent soil erosion, and maintain biodiversity by maximising inputs and implementing precision agriculture practises. The use of analytics in agriculture supports the objectives of environmental protection and sustainable development.

Report Objectives

  • To define, describe, and forecast the Agriculture Analytics Market by offering, agriculture type, farm size, technology, end users, and region
  • To provide detailed information about the major factors (drivers, restraints, opportunities, and industry-specific challenges) influencing the market growth
  • To analyze the opportunities in the market and provide details of the competitive landscape for stakeholders and market leaders
  • To forecast the market size of the segments with respect to five main regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America
  • To profile the key players and comprehensively analyze their market rankings and core competencies
  • To analyze competitive developments, such as mergers and acquisitions, new product developments, and R&D activities in the market
  • To analyze the impact of recession across all the regions across the Agriculture Analytics Market.

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About MarketsandMarkets™ 

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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Mr. Aashish Mehra
MarketsandMarkets™ INC.
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Email: [email protected]
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Blockchain Press Releases

Bybit Pay Goes Global: Seamless Crypto Payments Now Available in 15 Major Cryptocurrencies

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DUBAI, UAE, May 13, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced the next phase of crypto innovation with the global launch of Bybit Pay. The ground-breaking crypto payment solution which debuted in Brazil is now available for all eligible global users of Bybit.

Bybit Pay Global: Joining the Crypto Payment Revolution

Initially launched in January 2025, Bybit Pay debuted in Brazil and recently presented itself at Web Summit Rio, where thousands of attendees got their hands on the instant payment solution at the Bybit booth. Starting now, over 70 million Bybit international users may live up their crypto lifestyle on the go with Bybit Pay. The expansion is a step forward in financial inclusion for Bybit’s global community, removing the need for costly legacy intermediaries and physical cards—all one needs is a compatible mobile device.

In a few days since its global launch, Bybit Pay recorded over 40,000 transactions. The digital payment gateway enables users to make payments across a global network of merchants online and offline. It currently supports 15 mainstream cryptocurrencies including USDT, USDC, BTC, ETH, XRP, MNT, BNB, TON, and more.

Bybit Pay has also released new features, Send and Receive:

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  • Bybit Pay Send allows users to transfer digital assets to business or individual payees in an instant using just the recipient’s email addresses, phone numbers, or Bybit User IDs in-app and on the Bybit website.
  • Bybit Pay Receive enables users to get paid with a unique personal QR code tailored for their personal preferences of desired amounts or currencies.

The Bybit Pay platform integrates wallet management functionalities for both fiat and crypto. Built with blockchain-backed security, Bybit Pay ensures tamper-proof transactions through on-chain encryption, optimizing security and user privacy.

Leveraging the instant finality of cryptocurrencies, Bybit Pay offers a seamless and secure on and off-ramp experience for senders and receivers of digital assets.

Bybit Send & Earn: 100,000 USDT in Prizes

From now until May 30, eligible users may register for Bybit Send & Earn to share in a total prize pool of 100,000 USDT. 

“Bybit is proud to play a role in advancing payment innovation with the global launch of Bybit Pay. It provides our users with an ultra user-friendly solution for their daily crypto spending and transaction needs, while Bybit gets to serve the broader community and bring more payment freedom and convenience to the underbanked,” said Krista Chan, Head of Marketing, Payment Business Unit at Bybit.

Bybit Pay currently serves global users who have successfully completed Identity Verification on Bybit. Users from Service Restricted Countries or local Bybit entities are not currently supported. For the latest updates and detailed terms and conditions, users may refer to the Bybit Pay official page.

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About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

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Blockchain Press Releases

Midnight Foundation Launches to Support Growth of Secure and Decentralized Blockchain Network

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Led by former Input | Output  (IO) and Parity Technologies executive Fahmi Syed, the Midnight Foundation will support the growth of Midnight’s rational privacy ecosystem and guide its transition to full decentralization.

TORONTO, May 13, 2025 /PRNewswire/ — Consensus 2025 — Today marks the official launch of the Midnight Foundation, an organization committed to supporting the growth of the Midnight blockchain ecosystem. Midnight is a platform enabling decentralized applications that deliver rational privacy – programmable data protection with selective disclosure. The Foundation’s core mission is to foster a thriving developer community, expand access to Midnight’s privacy-first technology, and guide the network’s evolution toward full decentralization.

Through a wide range of initiatives—including open-source tooling, education, and targeted funding—the Foundation will support builders developing real-world use cases using Midnight. Crucially, the Foundation will also play a leading role in Midnight’s path to autonomous governance. As the network matures, control over protocol upgrades, treasury allocation, and ecosystem development will transition to NIGHT token holders through on-chain voting. The Foundation will ensure this transition is secure, transparent, and community-driven.

These efforts will be key to empowering the Foundation to redefine what Web3 infrastructure can become: private, compliant, decentralized—and ready for real-world adoption.

The Midnight Foundation will be led by Fahmi Syed who has been appointed as President. A recognized leader in decentralized governance and digital innovation, Syed brings over two decades of experience in financial strategy, operational leadership, and decentralized technology to the role. Most recently, he supported the development of the Midnight project at IO. Prior to that, he was CFO at Parity Technologies, the team behind Polkadot and Kusama, where he led financial operations during a period of rapid ecosystem expansion.

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Earlier in his career, Syed was Chief Operating Officer at FIFTHDELTA, Europe’s largest hedge fund launch of 2021. He also held senior leadership roles at Marshall Wace, where he contributed to the firm’s global growth to $45 billion in assets under management.

The core development of the Midnight network itself was led by Shielded Technologies, an engineering spinout from IO, the creators of innovations such as Cardano.

Shielded Technologies was founded to pioneer privacy-first, regulation-ready decentralized technologies, and continues to play an integral role in supporting Midnight’s technical innovation and ecosystem growth.

Commenting on his appointment, Syed said: “The Midnight Foundation has an extraordinary opportunity to shape the future of decentralized technology in a way that truly protects users’ rights and privacy.  I’m honored to lead this mission at such a critical time. Working alongside Shielded Technologies and its visionary CEO, Eran Barak, we are committed to building a thriving, global ecosystem that brings Midnight’s transformative technology to life for developers, businesses, and communities everywhere.”

A new kind of blockchain network, Midnight is designed to overcome the limitations of traditional blockchains that expose all transaction data by default. It uses zero-knowledge cryptography and a cooperative tokenomics design to enable truly private, censorship-resistant, and regulation-ready applications.

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Its public utility token, NIGHT, enables governance and rewards, while its shielded resource, DUST, powers transactions without exposing metadata or wallet details. Unlike typical blockchain fee models, DUST is renewable, non-transferable, and decays over time – a radical new model that makes the network sustainable, privacy-protecting, and secure from economic exploitation.

Moving forward, the Midnight Foundation will look to build a wide ecosystem of partners, builders and token holders, working together to realize the potential of the Midnight blockchain network.  We invite you to join us on this journey.

+++END+++

Media Contact:

Georgia Hanias
Midnight Foundation
[email protected] 

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About Midnight Foundation

The Midnight Foundation is an organization dedicated to advancing the development, adoption, and real-world impact of the Midnight network, the privacy enhancing blockchain project developed by Shielded Technologies. Designed for confidential smart contracts, Midnight enables censorship-resistant yet compliant decentralized applications. It leverages zero-knowledge proofs and a cooperative tokenomics architecture- with NIGHT as the utility token and DUST as the shielded transaction resource- to deliver a powerful combination of privacy, security, and decentralization.

For more information, visit: https://midnight.foundation

About Shielded Technologies

Shielded Technologies is an emerging engineering company pioneering privacy-enhancing, decentralized technologies designed for real-world compatibility. A spinout from leading Web3 venture studio Input Output, Shielded brings deep cryptographic expertise as the core technology partner for the Midnight Network — a new blockchain that leverages advanced cryptographic proofs and a cooperative tokenomics design to protect data and metadata while ensuring auditability and compliance. In collaboration with the Midnight Foundation, Shielded is shaping a global ecosystem that upholds the fundamental freedoms of association, commerce, and expression.

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For more information, visit: https://shielded.io

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Blockchain Press Releases

Independent Audit from Hacken Confirms MEXC’s Strong Security Standards

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VICTORIA, Seychelles, May 13, 2025 /PRNewswire/ — As part of a systematic approach to ensuring the security, transparency and sustainability of its platform, MEXC, a leading global cryptocurrency exchange, regularly undergoes both technical and financial audits. One of the latest steps in this direction included the successful completion of a security audit by Hacken, a leading Web3 cybersecurity firm. The audit found no critical or high-risk vulnerabilities in the MEXC mobile application and confirmed that previously identified minor issues were fully addressed.

Key Takeaways:

  • No critical or high-risk vulnerabilities were identified.
  • All minor issues flagged during the audit were promptly resolved.
  • The platform demonstrates adherence to robust security protocols and architecture.

The audit conducted under the comprehensive Hacken’s pentest methodology framework assessed all possible vulnerabilities of the MEXC app to attacks from malicious actors and exploitation. Hacken confirmed that MEXC’s existing security measures provide comprehensive protection against known threat vectors.

The audit also reviewed the platform’s operational architecture, emphasizing a balance between usability and security. Specifically, Hacken highlighted the MEXC app’s user-centric design and simplified navigation, which significantly improve the trading experience for both beginners and experienced traders. Special attention was given to the app’s infrastructure around trading execution, data handling, and fund transfer mechanisms.

MEXC has already addressed and resolved all low-risk vulnerabilities and risks that were flagged by the audit to strengthen the app’s resilience and improve the overall user security and trading experience. The prompt resolution highlights the exchange’s transparency towards its users and commitment to protecting its ecosystem from emerging threats.

Commenting on the audit, MEXC COO Tracy Jin stated:

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“External, independent verification is an essential part of maintaining user trust and ensuring accountability. We thank Hacken for their work and continue to prioritize transparency and security, as we scale our services globally.”

Security and transparency remain key priorities for MEXC. In addition to successful technical audits, the exchange regularly confirms its financial stability through regular independently verified Proof of Reserves reports. This data is available to users and partners and meets industry standards for openness and control over user assets.

The full security audit report by Hacken is available at LINK

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto”. Serving over 40 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, frequent airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

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For more information, visit: MEXC WebsiteXTelegramHow to Sign Up on MEXC

About Hacken

Hacken is a trusted blockchain security auditor on a mission to make Web3 a safer place.

With a team of 60+ certified engineers, it provides solutions covering all aspects of blockchain security, such as smart contract & protocol audits, bug bounties, and security assessments.

Hacken has been raising the bar for blockchain security, working with more than 1,500 Web3 projects since its inception in 2017.

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For more information, visit: Hacken WebsiteXLinkedIn

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