Blockchain Press Releases
Authentication and Brand Protection Market worth $4.3 billion by 2028 – Exclusive Report by MarketsandMarkets™
CHICAGO, June 27, 2023 /PRNewswire/ — The authentication and brand protection market is expected to reach USD 4.3 billion by 2028 from USD 2.9 billion in 2023, at a CAGR of 8.3 % during 2023-2028 according to a new report by MarketsandMarkets™. The major factors driving the market growth of the authentication and brand protection market include increasing prevalence of counterfeiting and intellectual property infringement across various applications, including electronics, pharmaceuticals, apparel and luxury goods. The adoption of blockchain technology for brand protection is increasing due to its decentralized, transparent, and immutable ledger capabilities.
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Browse in-depth TOC on “Authentication and Brand Protection Market”
145 – Tables
40 – Figures
202 – Pages
Authentication and Brand Protection Market Report Scope:
|
Report Coverage |
Details |
|
Market Revenue in 2023 |
$2.9 billion |
|
Estimated Value by 2028 |
$4.3 billion |
|
Growth Rate |
Poised to grow at a CAGR of 8.3% |
|
Market Size Available for |
2019–2028 |
|
Forecast Period |
2023–2028 |
|
Forecast Units |
Value (USD Million/Billion) |
|
Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
By Technology, Offering, Authentication Mode, Application, Region |
|
Geographies Covered |
North America, Europe, Asia Pacific, and Rest of World |
|
Key Market Challenge |
Constant evolution of counterfeiting and fraudulent practices |
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Key Market Opportunities |
Development of Remote Authentication Solutions |
|
Key Market Drivers |
Emergence of Trace and Track Technologies |
This facilitates advanced authentication, traceability, and anti-counterfeiting measures. Through blockchain, brands can verify the authenticity of products, trace their origin, and maintain transparency across the supply chain. The availability of advanced technologies and solutions can support brand protection efforts. For example, urban areas can have better infrastructure for implementing track-and-trace systems, deploying digital authentication solutions, and utilizing data analytics to identify and mitigate brand abuse risks.
Smartphone segment is expected to account for the largest share of the authentication and brand protection market during the forecast period.
Smartphone authentication is expected to account largest market share during the forecast period. Leveraging smartphones for product authentication provides a convenient and accessible method for consumers to verify the authenticity of a brand’s products. With the rise of counterfeit products and product diversion, brands face significant challenges in maintaining the integrity of their products and protecting their reputation. By implementing smartphone-based authentication solutions, brands can establish a reliable and secure system to differentiate genuine products from counterfeits and identify any instances of product diversion.
The security labels application is projected to account for significant share of authentication and brand protection market in 2022
Security labels and inks are designed materials that bolster the security and legitimacy of products, documents, or packaging. Their primary purpose is to safeguard against counterfeiting, tampering, and unauthorized handling. These labels are designed to show visible signs of tampering or alteration if an attempt is made to remove or manipulate them. These labels may include features like frangible materials, security cuts, or adhesive patterns that leave a residue when peeled off, indicating tampering. Tamper-evident label seals are highly reliable and applicable to all supply chain stages. Security labels find applications in industries such as electronics, pharmaceuticals, food & beverages, automotive, and luxury goods. Owing to these features, security label and inks are expected to contribute major share in the said market.
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Asia Pacific is expected to register the significant CAGR during the forecast period
The growing pharmaceutical, electronics and automobile applications in the Asia Pacific region is expected to drive the authentication and brand protection industry. Various countries in Asia Pacific, such as China, Japan, and India are focusing on developing and utilizing authentication and brand protection offerings. Rapid urbanization leads to population growth and the expansion of cities, resulting in a larger consumer base and increased demand for products and services. This growth creates opportunities for brands to expand their market presence and establish stronger brand protection measures to meet the rising demand during the forecast period.
The report profiles key players in authentication and brand protection companies such as Authentix, Brady, DE LA RUE, Avery Dennison, WiseKey, Infineon, Centro Grafico and Sunchemicals and so on.
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Blockchain Press Releases
MEXC Launches DeepLink Protocol (DLC) with Spot and Futures Trading, Offering 16,000,000 DLC & 149,000 USDT to Fuel Decentralized Cloud Gaming
VICTORIA, Seychelles, March 17, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, announced the listing of DeepLink Protocol (DLC) on both spot and futures markets, scheduled for March 18, 2025, at 12:00 (UTC). To celebrate the launch, MEXC is introducing an Airdrop+ rewards pool totaling 16,000,000 DLC & 149,000 USDT, reinforcing its commitment to supporting cutting-edge blockchain projects.
Powering Decentralized Cloud Gaming: DeepLink Protocol (DLC) Now Listed on MEXC
DeepLink Protocol is a decentralized cloud gaming platform powered by AI and blockchain technology, merging Artificial Intelligence, GPU computing, Real-World Asset (RWA) Tokenization, and Decentralized Physical Infrastructure Networks (DePINs) into a unified ecosystem. With ultra-low-latency game rendering, DeepLink enables cloud-based esports, cybercafés, AAA gaming, and immersive virtual experiences, enhancing resolution and clarity through AI-driven optimization. Backed by leading investors such as Amber, DePIN X, and NeoVentures, and with 2.6 million+ users and 1.4 million+ DLC holders, DeepLink is rapidly scaling its ecosystem and sponsoring major blockchain events like WebX, KBW, and TOKEN 2049.
As a global exchange, MEXC actively supports projects across sectors such as gaming, AI, and DePIN by providing market access, liquidity, and broader exposure. By listing DeepLink Protocol (DLC), MEXC enables more users to capture the investment opportunities in this sector, contributing to the expansion of decentralized gaming within the Web3 ecosystem. Beyond listing, MEXC plays a key role in helping emerging projects build market traction. With an active trading community and deep liquidity, MEXC will support the growth of DLC, ensuring accessibility for both retail and institutional participants. Additionally, through marketing initiatives, ecosystem collaborations, and trading events, MEXC enhances DLC’s visibility, driving engagement among Web3 users and expanding its adoption. By integrating DLC into its diverse asset offerings, MEXC continues to provide a launchpad for innovative projects, bridging blockchain technology with real-world applications.
Celebrate the DLC Listing with a 16,000,000 DLC & 149,000 USDT Prize Pool
MEXC continues its mission to support innovative blockchain projects by listing DeepLink Protocol (DLC) in the Innovation Zone on March 18, 2025, at 12:00 (UTC). The DLC/USDT spot market will be available first, followed by the DLC USDT perpetual futures launch at 12:10 (UTC), offering up to 50x leverage in both cross and isolated margin modes.
To mark the occasion, a 16,000,000 DLC & 149,000 USDT prize pool will be available through a series of exclusive events from March 17, 2025, at 10:00 (UTC) to March 27, 2025, at 10:00 (UTC).
Event 1: Airdrop+ Rewards
- Deposit and share 10,000,000 DLC & 99,000 USDT (New user exclusive)
- Futures Challenge — Trade to share 50,000 USDT in futures bonuses (Open to all users)
- Invite friends and share 6,000,000 DLC (Open to all users)
Event 2: Spread the Word and Win DLC Rewards
- Share the Airdrop+ event on social media between March 17 – March 23, 2025, and win additional DLC rewards.
Your Easiest Way to Trending Tokens
MEXC aims to become the go-to platform offering the widest range of valuable crypto assets. The platform has grown its user base to 34 million by offering a diverse selection of tokens, high-frequency airdrops, competitive fees, and comprehensive liquidity. In 2024, MEXC launched a total of 2,376 new tokens, including 1,716 initial listings and 605 memecoins, with total airdrop rewards exceeding $136 million.
About MEXC
Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto”. Serving over 34 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, frequent airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.
MEXC Official Website｜ X ｜ Telegram ｜How to Sign Up on MEXC
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DUBAI, UAE, March 17, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is proud to announce a major milestone in the evolution of digital finance, with the issuance of over 1.5 million Bybit Cards worldwide. From now to Apr. 6, 2025, Bybit Card users and successful new users may embark on a celebratory journey with rewards all around.
Bybit Card reached its first million users in Jan., 2025. In less than two months, the crypto-native payment solution provider has issued another half a million cards. Bybit and Mastercard hosted an anniversary event at the Bybit headquarters in Dubai on Mar. 7, celebrating the achievement.
The virtual and physical card on the Mastercard network is shaping up to be one of the most popular fully digital consumer options in the integration of cryptocurrencies into everyday spendings, enhancing convenience and accessibility for users.
To commemorate this achievement, the Bybit Card is introducing a series of enhanced rewards and benefits, including increased cashback opportunities and exclusive discounts.
- 2 Years in Review
Bybit Card holders can learn about their spending preferences through a a customized Bybit Card Wrapped experience, showcasing each user’s top spending categories, frequent purchases, and personal spending habits, reflecting two years of seamless transactions, rewards, and cashback perks with Bybit. - Spending Passport: Collect Stamps and Unlock Rewards
Spending $10 in any category leads to opportunities to unlock up to 0.001 BTC in rewards. Users can collect exclusive stamps across various categories such as fashion, transport, dining, and digital goods to increase rewards. - Boosted Cashback: Earn up to 12% Back
An additional 2% cashback on all purchases is available for a limited time, allowing for up to 12% cashback on eligible transactions, enhancing the value of spending. - Exclusive 12% Off in the Bybit Rewards Market
Rewards can be redeemed in the Bybit Rewards Market for 12% off selected items.
In addition, the first 5,000 new users who qualify for the Bybit Card and spend $50 may unlock a $5 bonus.
As the Bybit Card continues to evolve with the crypto community, the focus remains on fostering an innovative platform that supports the dynamic needs of its users. By combining convenience and a rewarding experience with cutting-edge technology, the Bybit Card empowers users to participate in the digital economy, transforming their crypto holdings into practical purchasing power with a few taps and swipes.
Bybit Card holders and new applicants may find out more about the terms and conditions at: Bybit Card – Second Anniversary
#Bybit / #TheCryptoArk / #TheBybitCard
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
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Blockchain Press Releases
Term Structure Institutional (TSI): The Future of Institutional Fixed-Rate Digital Asset Lending and Borrowing
HONG KONG, March 17, 2025 /PRNewswire/ —
As institutional adoption of digital assets accelerates, the demand for reliable, predictable, and efficient lending and borrowing solutions has never been greater. Term Structure Institutional (TSI) is at the forefront of this transformation, offering a cutting-edge fixed-rate borrowing and lending platform designed to meet the needs of institutional investors.
With a robust foundation built on Fireblocks’ industry-leading Multi-Party Computation (MPC) technology and as an advanced Electronic Communication Network (ECN), TSI eliminates the risks of volatile lending and borrowing markets, providing institutions with seamless access to fixed-income opportunities in the digital asset space.
Despite the rapid growth of digital asset markets, institutional participants continue to face significant barriers:
- Unpredictable Borrowing Costs – Open-term loans expose institutions to fluctuating interest rates, making financial planning challenging.
- Security Concerns – The on-chain DeFi ecosystem is prone to hacks and vulnerabilities, deterring institutional involvement.
- Limited Trading Flexibility – Traditional custodian solutions often restrict institutions from executing sophisticated borrowing and lending strategies.
- Inefficiencies in OTC Markets – A lack of transparency and standardized pricing leads to suboptimal execution.
TSI directly addresses these pain points, delivering a reliable and efficient fixed-income platform purpose-built for institutional engagement.
Enhanced Security with Fireblocks MPC Technology
TSI integrates Fireblocks’ cutting-edge MPC technology, ensuring that institutional assets remain protected at all times. By eliminating single points of failure, TSI significantly enhances risk management and compliance.
Predictable, Fixed-Rate & Fixed-Term Borrowing & Lending
TSI enables institutions to lock in stable interest rates and predefined loan durations, providing much-needed certainty for long-term financial strategies.
Efficient Market Access
TSI’s ECN-powered platform revolutionizes price discovery and liquidity aggregation, bringing the standardization and efficiency of traditional finance into the digital asset ecosystem.
Institutional-Grade Over-Collateralized Lending
To mitigate default risks, TSI requires borrowers to provide collateral exceeding the loan value, ensuring robust lender protection and market stability.
Streamlined Collateral Liquidation
TSI’s structured liquidation process ensures collateral is efficiently managed, safeguarding institutional participants from unnecessary losses.
TSI is more than just a platform—it’s a game-changer for institutional digital asset lending and borrowing. By combining enhanced security and fixed-rate certainty, TSI is setting a new standard for institutional finance in the digital asset space.
Are you ready to experience the next evolution of institutional digital asset lending? Join TSI today and unlock the power of predictable, reliable, and institutional-grade financing. Follow us on X to stay updated!
Term Structure Labs Limited is a company registered in BVI, primarily focused on DeFi research with an emphasis on fixed-rate solutions. Term Structure Institutional (TSI) is one of its products, designed specifically to cater to institutional users, offering tailored solutions within the broader Term Structure ecosystem.
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