Blockchain Press Releases
Authentication and Brand Protection Market worth $4.3 billion by 2028 – Exclusive Report by MarketsandMarkets™
CHICAGO, June 27, 2023 /PRNewswire/ — The authentication and brand protection market is expected to reach USD 4.3 billion by 2028 from USD 2.9 billion in 2023, at a CAGR of 8.3 % during 2023-2028 according to a new report by MarketsandMarkets™. The major factors driving the market growth of the authentication and brand protection market include increasing prevalence of counterfeiting and intellectual property infringement across various applications, including electronics, pharmaceuticals, apparel and luxury goods. The adoption of blockchain technology for brand protection is increasing due to its decentralized, transparent, and immutable ledger capabilities.
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Browse in-depth TOC on “Authentication and Brand Protection Market”
145 – Tables
40 – Figures
202 – Pages
Authentication and Brand Protection Market Report Scope:
|
Report Coverage |
Details |
|
Market Revenue in 2023 |
$2.9 billion |
|
Estimated Value by 2028 |
$4.3 billion |
|
Growth Rate |
Poised to grow at a CAGR of 8.3% |
|
Market Size Available for |
2019–2028 |
|
Forecast Period |
2023–2028 |
|
Forecast Units |
Value (USD Million/Billion) |
|
Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
By Technology, Offering, Authentication Mode, Application, Region |
|
Geographies Covered |
North America, Europe, Asia Pacific, and Rest of World |
|
Key Market Challenge |
Constant evolution of counterfeiting and fraudulent practices |
|
Key Market Opportunities |
Development of Remote Authentication Solutions |
|
Key Market Drivers |
Emergence of Trace and Track Technologies |
This facilitates advanced authentication, traceability, and anti-counterfeiting measures. Through blockchain, brands can verify the authenticity of products, trace their origin, and maintain transparency across the supply chain. The availability of advanced technologies and solutions can support brand protection efforts. For example, urban areas can have better infrastructure for implementing track-and-trace systems, deploying digital authentication solutions, and utilizing data analytics to identify and mitigate brand abuse risks.
Smartphone segment is expected to account for the largest share of the authentication and brand protection market during the forecast period.
Smartphone authentication is expected to account largest market share during the forecast period. Leveraging smartphones for product authentication provides a convenient and accessible method for consumers to verify the authenticity of a brand’s products. With the rise of counterfeit products and product diversion, brands face significant challenges in maintaining the integrity of their products and protecting their reputation. By implementing smartphone-based authentication solutions, brands can establish a reliable and secure system to differentiate genuine products from counterfeits and identify any instances of product diversion.
The security labels application is projected to account for significant share of authentication and brand protection market in 2022
Security labels and inks are designed materials that bolster the security and legitimacy of products, documents, or packaging. Their primary purpose is to safeguard against counterfeiting, tampering, and unauthorized handling. These labels are designed to show visible signs of tampering or alteration if an attempt is made to remove or manipulate them. These labels may include features like frangible materials, security cuts, or adhesive patterns that leave a residue when peeled off, indicating tampering. Tamper-evident label seals are highly reliable and applicable to all supply chain stages. Security labels find applications in industries such as electronics, pharmaceuticals, food & beverages, automotive, and luxury goods. Owing to these features, security label and inks are expected to contribute major share in the said market.
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Asia Pacific is expected to register the significant CAGR during the forecast period
The growing pharmaceutical, electronics and automobile applications in the Asia Pacific region is expected to drive the authentication and brand protection industry. Various countries in Asia Pacific, such as China, Japan, and India are focusing on developing and utilizing authentication and brand protection offerings. Rapid urbanization leads to population growth and the expansion of cities, resulting in a larger consumer base and increased demand for products and services. This growth creates opportunities for brands to expand their market presence and establish stronger brand protection measures to meet the rising demand during the forecast period.
The report profiles key players in authentication and brand protection companies such as Authentix, Brady, DE LA RUE, Avery Dennison, WiseKey, Infineon, Centro Grafico and Sunchemicals and so on.
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Blockchain Press Releases
Bybit’s CEO Meets with Vietnam’s Minister of Finance to Support Regulatory Sandbox and Strengthen Crypto Compliance
DUBAI, UAE, April 19, 2025 /PRNewswire/ — Ben Zhou, Co-founder and CEO of Bybit, one of the world’s second-largest cryptocurrency exchanges by trading volume, met with H.E. Nguyen Van Thang, Minister of Finance of Vietnam, to express Bybit’s strong support for the country’s regulatory sandbox initiative and its vision to build a safe, transparent, and innovation-friendly digital asset ecosystem.
Hosted at the Ministry of Finance headquarters, the meeting centered on Vietnam’s efforts to establish a comprehensive legal framework for crypto assets. Minister Nguyen Van Thang outlined the Government’s plan to launch a pilot sandbox mechanism that will allow regulators to test the issuance and trading of crypto assets in a controlled environment. This initiative is designed to mitigate risks, strengthen investor protection, and ensure regulatory readiness before introducing official legislation.
A key part of the discussion focused on safeguarding the market against illicit activities. The Minister emphasized the importance of robust compliance frameworks, including Anti-Money Laundering (AML) and Know Your Customer (KYC) protocols, to prevent the misuse of digital assets and support the country’s financial security.
In response, Ben Zhou welcomed Vietnam’s measured and responsible approach to digital asset regulation and reiterated Bybit’s long-standing commitment to compliance:
“Vietnam’s forward-thinking regulatory sandbox is a critical step toward unlocking the full potential of blockchain technology. At Bybit, we are fully aligned with the Government’s focus on investor protection and financial integrity,” said Ben Zhou, Co-founder and CEO of Bybit. “We are proud to share our expertise in KYC, AML, and global compliance standards, and we look forward to supporting Vietnam in building a resilient, secure, and dynamic crypto economy.”
Bybit expressed its readiness to collaborate with Vietnamese authorities on several fronts, including system architecture design, transaction oversight, and the implementation of international best practices in AML/KYC. The exchange also proposed support in capacity building, such as training financial regulators and sharing experiences from other jurisdictions.
Minister Nguyen Van Thang welcomed Bybit’s proactive approach and assigned the State Securities Commission to coordinate with Bybit on concrete proposals. He also commended Bybit’s reputation for strong financial capabilities, technological resilience, and its adherence to legal and regulatory requirements in the markets where it operates.
This meeting underscores Bybit’s growing role as a trusted international partner for regulatory dialogue and innovation. It also highlights Vietnam’s readiness to embrace blockchain technology while ensuring financial safety and public confidence in the digital asset space.
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press.
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
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DUBAI, UAE, April 18, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is making waves with its latest trading showdown: Crypto Surf: Ride the Waves with Trailing Stops. This high-octane competition invites traders to rally behind either copy trading or trading bots, battling it out for their share of a prize pool worth up to $250,000 in USDT.
Running from April 18 to May 19, 2025, at 12 a.m. UTC, the event introduces a squad-based structure where users choose their camp, trade strategically, and compete across PnL, ROI and trading volume leaderboards. With a dynamic reward structure, participants can also win by predicting which squad will come out on top.
Prize Pool Distribution Highlights:
- 40% to the champion squad
- 30% to the runner-up
- 25% to the top 100 individual traders by volume
- 5% to users who correctly predict the winning squad
The event brings together the best of both worlds: the strategic finesse of copy trading and the automated power of trading bots. It celebrates innovation, user choice, and the thrill of crypto trading.
Participants must hold a minimum wallet balance of $1,000 in USDT, generate at least $10,000 in squad volume, and complete identity verification Level 1 to qualify. Users can only register for one squad and vote once to predict the winner. Rewards will be distributed within 14 business days of the event’s completion.
The total prize pool will scale in line with event volume milestones, starting at $1.2 billion and unlocking up to $2 billion in traded volume for the full $250,000 in USDT.
Bybit continues to redefine the competitive trading landscape – bringing fun, strategy and serious rewards to its global community.
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open, and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
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Blockchain Press Releases
Tomorrowland Brasil 2025 General Sale in Full Swing — Exclusive Cashback for Bybit Cardholders
DUBAI, UAE, April 18, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, highlights that general ticket sales for Tomorrowland Brasil 2025 are currently ongoing, with exclusive benefit available to Bybit Card and Bybit Pay eligible users such as 20% cashback.
The Bybit Card is designed for global use and supports both fiat currencies—ARS, BRL, EUR, USD—and a wide selection of cryptocurrencies. Integrated with Apple Pay, Google Pay, and Samsung Pay, it offers users up to 10% cashback on everyday purchases, 8% APR through Auto-Savings, free worldwide delivery, and $100 in monthly ATM withdrawals at no cost—without any annual fees.
Returning to the vibrant setting of Parque Maeda in Itu, São Paulo, Tomorrowland Brasil 2025 will take place from October 12 to 14, promising three days of music, imagination, and cultural exchange. Famed for its theatrical stages, global audience, and meticulously curated lineup, Tomorrowland is more than a festival—it’s a world of its own. With each edition, it transforms into a breathtaking playground of light, sound, and storytelling, drawing music lovers from over 100 countries to celebrate unity through electronic music.
This year’s Brazilian edition will feature performances from some of the world’s most sought-after artists, including David Guetta, Armin van Buuren, Vintage Culture, Mind Against, Steve Aoki, James Hype, Alesso, Nervo, and I Hate Models. Special acts include Alok’s “Something Else” concept, ANNA b2b Vintage Culture, and a powerful b2b set from Matisse & Sadko and Third Party. With more names still to be revealed, the event is shaping up to be one of the strongest editions yet.
“Tomorrowland Brasil is one of those rare experiences that transcends music—it creates lasting memories and connects people from every walk of life,” said Joan Han, Head of Payment business unit at Bybit. “We’re proud to support this global celebration by offering our users exclusive benefits that make it easier to be part of something truly unforgettable.”
Tomorrowland Brasil continues to be a beacon of creativity, community, and connection, standing at the intersection of music, technology, and art.
#Bybit / #TheCryptoArk
About Bybit
Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 60 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.
For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media
Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube
About TOMORROWLAND BRASIL
Tomorrowland Brasil 2025 will take place on October 10-12 in the beautiful festival area of Parque Maeda in Itu, a municipality in São Paulo. The festival will revolve around the mesmerizing ‘LIFE’ theme, set against the backdrop of Brazil’s enchanting natural beauty. A story set in the mythical realm of Silvyra, it’s a world unto its own, filled with creatures, plant life, and people living in harmony, each with their own stories, with the diversity of Silvyra’s lush nature represented in the spectacular ‘LIFE’ Mainstage. Offering the ultimate escape from the city during three days of bliss, guests will be treated to breathtaking performances by more than 150 of the world’s finest electronic artists across 6 mesmerizing stages.
The first two festival editions of Tomorrowland Brasil took place in 2015 and 2016 in the beautiful festival area of Parque Maeda in Itu, São Paulo. After years of dreaming of a return, Tomorrowland finally headed back to Brazil in 2023, becoming a yearly highlight once again.
Tomorrowland Brasil 2025
October 10-12, 2025
Parque Maeda, Itu
brasil.tomorrowland.com
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