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A New Era – Wedgwood in Web 3

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STOKE-ON-TRENT, England, June 22, 2023 /PRNewswire/ — Josiah Wedgwood was a trailblazer ahead of his time. An innovator with a social conscience, scientific in his approach, inventive in his marketing and philanthropic in his attitude. These principles and values are just as relevant in today’s hyperconnected world.

As Wedgwood enters Web 3, we ask…what would Josiah do?

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Since Alice Bastin was appointed as Creative Director for Wedgwood in March 2022, she’s been inspired by Josiah Wedgwood’s legacy as a pioneer and design innovator and his reputation for constantly disrupting and challenging traditional industry thinking by leading through innovation and new technology.

Commenting on Bastin’s appointment, Michael Konig, VP Design and NPD Vita, Fiskars Group adds “we know that making a heritage brand culturally relevant in today’s digital world is hard. Doing so without compromising the brand’s history is just exceptionally hard. The way Alice applies her long experience from luxury fashion to elevate our brands and propel them into the cultural conversation has been convincing from the start. Combined with the passion she brings to these brands makes the results feel so personal and original. A unique combination that we were lucky to find in her.”

Alice’s previous roles at luxury fashion houses Chloé and Celine, as well as her most recent tenure at Alexander McQueen, have placed her in an unrivalled position to express Wedgwood’s heritage and craft through impactful collaborations and creative brand storytelling. Alice’s work focuses on pushing the boundaries of materials and this creative approach has led Bastin to explore the possibilities of reimagining one of Josiah Wedgwood’s most recognisable archive pieces, the Portland vase, as a NFT and collectable in the digital space.

Wedgwood in Web 3 is Alice Bastin’s first public facing activity as Creative Director. Initially Bastin will focus on marketing, experiences and collaborations with a new direction and design expression for product expected to launch from September 2023 onwards.

Reflecting on the first brand experience for Wedgwood under her new creative direction, Alice says “we’re taking our 260 year old heritage into Web 3 to create modern ways for our consumers to collect Wedgwood and be a part of our community. Physical ceramics have certain complexities, in Web 3 we can express Wedgwood in totally new techniques and in colours which would be impossible to achieve in Jasperware.

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Bastin has commissioned three of today’s leading digital artists to reimagine and recontextualise the iconic designs and creative codes of Wedgwood with a new visual expression. Roger Kilimanjaro, Krista Kim and Tom Furse demonstrate a creative sensitivity to Wedgwood’s past, but their unique digital aesthetic and expressive interpretations, from 3D modelling and sophisticated looping to AI and machine learning technologies, create a totally new visual interpretation of Josiah Wedgwood’s most recognisable designs.

Revealed at the first Wedgwood in Web 3 event presented in the Hintze Sculpture Gallery at the V&A Museum South Kensington in early June, the artworks were displayed on large digital screens alongside three original Jasperware pieces – the Portland, Borghese and Homer vases. A limited series of 300 NFT’s of the Portland vase were also minted and gifted to guests attending the event.

The 300 NFT’s were created under the creative direction of Alice Bastin in collaboration with Assaf Reeb’s XXII Studio. The process involved 3D scanning, modelling and coding, culminating in a generative series of artworks. Each 3D render in this series is unique, featuring its own combination of traits such as materials, colours, ornamentation and background effects. This generative process provides owners with a completely unique piece of Wedgwood history. Commenting on the collaboration, Assaf adds “this is a pioneering and bold approach by a heritage brand, where certain parameters are predetermined by the designer, who then lets the algorithm select the final combinations.”

Wedgwood in Web 3 shows the brand’s ambition to do things differently and marks the beginning of a new era. A creative culture that respects Wedgwood’s rich and storied heritage, but one that’s not afraid to challenge preconceptions, encourage experimentation and embrace innovation through pioneering design and unexpected collaborations.

Sjoerd Leeflang, VP English and Crystal Brands, Fiskars Group comments “Wedgwood is one of the leading brands in Fiskars Group portfolio and the brand with most potential for global growth. It’s also the brand in our portfolio that has strong roots in innovation and it makes absolute sense that Wedgwood should be exploring new brand experiences and services for our customers, such as Web 3 and NFT collectables. If Josiah was with us today, I am sure he would have been one of the first to experiment in this new space, as it’s the perfect platform to introduce the reinvigorated Wedgwood brand.”

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Notes to Editors 

About the Digital Artists

Roger Kilimanjaro

With over ten years of experience, Paris based artist Roger Kilimanjaro’s work has been exhibited and sold globally in renowned spaces such as Sotheby’s, Fauve and prestigious NFT marketplaces such as SuperRare and nifty Gateway. Using sophisticated 3D loops, he manipulates regular materials to create elegant and satisfying motion which has become a recognisable, unique motif in his work.

Instagram @rogerkilimanjaro

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Krista Kim

Founder of Techism and co-founder of 0Studio.ai, Krista Kim is considered a pioneer within the Metaverse space. Her work has been showcased at Sotheby’s, Times Square and in the permanent collection of LACMA. She also taps into other related fields: Krista is a TED speaker; a Cultural Leader for the World Economic Forum 2024; Louis Vuitton recognised Krista’s vision by naming her among their #Louis200; she is the Metaverse Editor of Vogue Singapore; Architectural Digest recognised her with AD100 distinction alongside UNESCO’s 50 minds for the next 50 years.

Instagram @krista.kim

Tom Furse

Tom Furse is a highly skilled multidisciplinary artist whose recent focus has been on the emerging field of creative applications of machine learning technology. Eager to explore new ground after 15 years of success in music as a producer and the synthesist in The Horrors, Furse’s obsession with AI has dramatically expanded his practice over the last few years. His bold experimentation and hunger for new sights and sounds pulling him into the worlds of art, technology, music, film and fashion.

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Instagram @tom_furse

About Fiskars Group

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design driven brands for indoor and outdoor living. Our brands include Fiskars, Gerber, Iittala, Royal Copenhagen, Moomin by Arabia, Waterford and Wedgwood. Our brands are present in more than 100 countries and we have approximately 350 own stores. We have close to 7,000 employees and our global net sales in 2022 were EUR 1.2 billion. We are driven by our common purpose, pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful and functional beauty, while driving innovation and sustainable growth.

fiskarsgroup.com

Click on the link below to download video content and high resolution images.
https://fiskars.emmi.fi/f/bhmD

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Blockchain Press Releases

Acceleration of global marketing collaboration between Milk Partners, AirAsia rewards, and The Sandbox

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– Milk Partners, AirAsia rewards and The Sandbox are collaborating to provide a new experience allowing users to earn real-world value through the metaverse gaming platform

– Launching metaverse game project ‘MiL.k X BIGGIE Wonderverse’ offering SAND Tokens, Milk Coins and AirAsia points

– “MiL.k is committed to continuously expanding its blockchain ecosystem through strategic partnerships with global partners.”

SEOUL, South Korea, Oct. 23, 2024 /PRNewswire/ — Milk Partners has announced a collaboration with The Sandbox, the global metaverse platform, and AirAsia rewards, the loyalty program of Asia’s leading online travel agency (OTA), AirAsia MOVE. This partnership is set to offer global users an immersive Web3 experience where they can earn rewards with real-world value through engaging in a metaverse-based game.

The newly launched ‘MiL.k X BIGGIE Wonderverse’ metaverse game allows users to earn Sand Tokens, Milk Coins, and AirAsia points. The game is inspired by BIGGIE, the mascot of AirAsia rewards, and modeled after the BIGGIE Wonderland mini-game in the AirAsia MOVE app. Users need to first complete tasks by collecting Milk Coins (symbolized game assets) in the Sandbox metaverse, which can be exchanged for other game assets such as virtual AirAsia points, virtual passports, and virtual boarding passes. Once all tasks are completed, users will then be rewarded with Milk Coins, Sand Tokens, and AirAsia points.

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This collaboration has been based on MiL.k’s reliability and strong global network, which has steadily expanded partnerships with major global companies and has become an innovative model for the industry. 

This collaboration is part of MiL.k’s broader strategy to expand its blockchain-based loyalty ecosystem, which already includes partnerships with SK OK Cashbag, Lotte L.Point, CU, Megabox, Yanolja, and others. AirAsia rewards operates a comprehensive loyalty platform for the AirAsia group, enhancing its travel and lifestyle businesses, including airlines, online travel agent (OTA), logistics, aviation services, e-commerce, financial services, and more. The Sandbox, a global metaverse platform with over 6 million users, offers a unique space for creating games and generating revenue. Together, AirAsia rewards and The Sandbox will further expand MiL.k’s ecosystem through global partnerships.

The CEO of Milk Partners, Jungmin Cho said “Following our successful collaboration event with CU, we are happy to announce the next event with AirAsia rewards. Through this partnership, for partners, we are providing a new marketing channel on metaverse and for users, we are expecting to share the fun experience and real benefits.” He added, “We will continue to explore various opportunities with global partners across diverse industries.”

In June, MiL.k introduced a metaverse experience ‘Play CUX MiL.k’ with CU and The Sandbox, offering users an engaging new way to explore blockchain and the metaverse. MiL.k is committed to continuously expanding its global partnerships to provide more exciting experiences for global users.

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Blockchain Press Releases

BitMEX achieves industry-leading low on-chain AML risk profile through strategic partnership with Chainalysis

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BitMEX reports a 35% lower on-chain risk exposure than global averages, demonstrating its commitment to cutting-edge security and regulatory adherence.

VICTORIA, Seychelles, Oct. 22, 2024 /PRNewswire/ — BitMEX, the world’s leading crypto derivatives exchange, has announced that it continues to maintain a low on-chain Anti-Money Laundering (AML) risk profile, successfully reducing its risk exposure from 1.7% in 2019 to just 0.2% in 2024. This 88% reduction in on-chain risk exposure over the past five years is a direct result of BitMEX’s collaboration with Chainalysis, combined with substantial investments in compliance controls and advanced blockchain analytics. With its on-chain risk exposure 35% below the global average of 0.304%, BitMEX demonstrates its steadfast commitment to security and regulatory adherence, setting a new industry standard since 2019.

As the industry navigates complex regulatory environments, BitMEX has turned compliance into an opportunity for leadership. Ongoing compliance efforts include bi-weekly updates to its Proof of Reserves and Liabilities, the use of geo-blocking technology to minimise sanctions-related risks, and regular external AML audits to ensure compliance accuracy. BitMEX also integrates advanced tools to monitor both on-chain and off-chain activity, reinforcing its comprehensive approach to risk management.

Leveraging Chainalysis’ cutting-edge blockchain analytics, BitMEX has implemented robust mechanisms to assess, monitor, and mitigate on-chain risks. On-chain risk exposure refers to the risks associated with the flow of digital assets, especially concerning their origin or destination, and BitMEX’s proactive stance on mitigating these risks reinforces its leadership in safeguarding the crypto ecosystem.

Stephan Lutz, CEO at BitMEX said, “As we continue to prioritise the safety of our users and create a secure trading environment, our collaboration with Chainalysis has allowed us to stay ahead of evolving compliance standards. By integrating advanced blockchain analytics into our comprehensive risk management strategy, we have not only reduced on-chain risk exposure but also strengthened the trust our users place in us. This partnership ensures that BitMEX leads the industry in both security and regulatory adherence, giving our traders confidence in the safety of their assets.”

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The BitMEX compliance framework has evolved to reflect the highest standards in the industry. Central to this transformation is its risk-based approach to threshold tuning, which integrates insights from Chainalysis’ detailed typologies and behavioural analytics. The platform’s commitment to data integrity is evidenced by periodic testing and scenario selection based on the latest threat models, ensuring that its AML programme consistently meets regulatory expectations.

“BitMEX has continuously taken an innovative and proactive approach towards enhancing their risk management strategy and prioritising consumer safety,” said Diederik Van Wersch, Regional Director, ASEAN & Hong Kong, Chainalysis. “The team has always valued a strong collaboration when working with Chainalysis, and it’s really impressive to see their investment in a skilled investigations and compliance team, and the adoption of advanced tools – which have yielded impressive results.”

BitMEX’s efforts highlight its leadership in setting new benchmarks for transparency and regulatory adherence in the crypto space. With the continuous implementation of rigorous AML programmes and real-time monitoring systems, the platform is uniquely positioned to offer a secure and compliant environment for traders worldwide. More details on BitMEX’s transformation of its risk profile is available via a Chainalysis case study here.

About BitMEX
BitMEX is the leading crypto derivatives exchange, providing professional crypto traders with a platform that caters to their needs with low latency, deep liquidity and unmatched reliability.

Since our founding, no cryptocurrency has been lost through intrusion or hacking, allowing BitMEX users to trade safely in the knowledge that their funds are secure. So too that they have access to the products and tools they require to be profitable.

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BitMEX was also one of the first exchanges to publish their on-chain Proof of Reserves and Proof of Liabilities data. The exchange continues to publish this data twice a week – proving assurance that they safely store and segregate the funds they are entrusted with.

For more information on BitMEX, please visit the BitMEX Blog or www.bitmex.com, and follow Discord, Telegram and Twitter

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Blockchain

ICI Bucharest and AGERPRES launched the project “Agerpres Daily News | Hold History”

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Today, October 21, 2024, at the Victoria Palace, the official launch of the “Agerpres Daily News | Hold History”, initiated by ICI Bucharest and the National Press Agency AGERPRES, with the support of the Ministry of Research, Innovation and Digitization. The event marked an important step in combating disinformation and promoting authentic journalism by integrating blockchain technology and non-fungible tokens (NFTs).

The project “Agerpres Daily News | Hold History’ aims to transform authentic and verified news into unique NFTs, giving consumers the opportunity to own a piece of the most relevant moments in daily news. These NFTs, available on the ICI D|Servicesplatform, each represent a ‘time capsule’, immortalizing significant moments in national and global current affairs. NFTs are released daily in limited editions and are accompanied by photos, article snippets or digital art.

The project includes a loyalty program for NFT collectors, who can access special rewards such as digital art pieces, exclusive content, or invitations to events organized by AGERPRES. An innovative feature, “NFT-to-Vote”, is also being explored, whereby NFT holders will be able to influence future news topics. This initiative marks a new way of interacting with news, where audiences can not only consume but own and actively participate in everyday history.

Bogdan Ivan, the Minister of Research, Innovation and Digitalization, emphasized in his speech the importance of this project: “In a world dominated by digital challenges, the use of blockchain to guarantee the authenticity and truthfulness of information is essential. The launch of is another crucial step in building a safe and well-informed digital ecosystem.”

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Adrian-Victor Vevera, the general director of ICI Bucharest, highlighted the added value of the project: “I believe that the young people present in this room are the future consumers of this program, a project that appeared as a continuation of the first collections of NFTs launched with Agerpres. We started with a necessity – validated news and ended up using blockchain technology to certify and validate the news. Other blockchain technology projects will be launched in November this year, so I invite you to stay tuned.”

Claudia-Victoria Nicolae, the general director of AGERPRES, drew attention to the importance of integrating the needs of the new generation: “It is time to adapt and innovate in order to reach young people with the quality information they need. “Agerpres Daily News | Hold History” is not only a step forward for journalism but a necessity in the digital age.”

The event was attended by students at the Faculty of Journalism and Communication Sciences of the University of Bucharest and students at the Romanian-American University, who appreciated the educational and informative potential of this initiative. The project is an essential tool in the fight against disinformation, giving citizens the opportunity to easily collect and verify authentic information.

The post ICI Bucharest and AGERPRES launched the project “Agerpres Daily News | Hold History” appeared first on HIPTHER Alerts.

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