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Next Gen Foods and SevenVentures Strike Media-for-Equity Deal Valued at Eight Figures to Increase Awareness of TiNDLE Across Germany

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  • The deal marks the first strategic media partnership for the food tech startup, which initially launched its plant-based chicken brand, TiNDLE, in Germany last summer
  • As a new investor, SevenVentures will provide its expertise in TV and digital advertising to deepen TiNDLE’s brand awareness and broaden consumer education around the plant-based category in Germany
  • The investment follows TiNDLE’s initial debut into grocery stores nationwide and recent price reduction as a result of growing economies of scale

MUNICH, June 22, 2023 /PRNewswire/ — Today, Next Gen Foods – makers of TiNDLE and Mwah! – announces it has secured media advertising volumes in a media-for-equity deal with SevenVentures, the investment arm of Germany’s largest media and digital company, ProSiebenSat.1, and leader in the media investment space. The eight-figure EUR net value investment follows Next Gen Foods’ $100 million USD Series A fundraise in early 2022 and will enable the food tech startup to expand its marketing reach and broaden consumer education around the TiNDLE brand, its range of delicious and versatile plant-based chicken offerings, and the growing category of plant-based foods, in addition to category innovation.

The media partnership is a first for Next Gen Foods, which launched its flagship brand TiNDLE in Germany last summer. Earlier this year, the company debuted its line of retail products – beginning with Germany’s largest retailer, the EDEKA Group, and their expansive footprint of store locations across the country. Throughout EDEKA stores, TiNDLE can be found as Schnitzel, Nuggets, Tenders, Wings, and Popcorn. The startup recently introduced a 14% price reduction for all products – from EUR 3.49 to EUR 2.99 – as a result of increasing economies of scale and distribution of TiNDLE within the region.

The media-for-equity investment provides TiNDLE with a unique opportunity to increase its existing brand awareness and visibility in the German market – working closely with the SevenVentures team to find tailored solutions for media promotions and advertising. Additionally, the partnership will support long-term awareness-building around the emerging and evolving plant-based food category. This comes at a time when Germans are actively decreasing their overall consumption of animal meat – by approximately 4.2 kg per capita in 2022and over half of the population is self-described as ‘flexitarian’. SevenVentures’ flexible media-for-equity model allows for media integrations within the ProSiebenSat.1 Group’s portfolio of high-reach channels and platforms.

Andre Menezes, CEO and Co-Founder of Next Gen Foods, shares: “With a strategic partner like SevenVentures, there is potential to introduce TiNDLE to new audiences, but also unlock opportunities for consumers to better understand the broader role that plant-based foods play in fighting our global climate crisis. We are thrilled to introduce them as our latest mission-aligned investor and utilize their media expertise to bring greater awareness to our category and our efforts to create a more sustainable food system.”

Founded in 2009, SevenVentures’ investment model largely focuses on securing media partnerships for early stage to growth B2C companies in exchange for equity in their portfolio companies. The group primarily operates and invests in companies whose target markets are Germany and Austria.

Florian Hirschberger, CEO of SevenVentures: “With Next Gen Foods, we realized our first investment in the plant-based meat space, which suits our responsibility to use the reach of ProSiebenSat.1 to raise awareness for impact and sustainability. We are very much looking forward to further increasing the importance of plant-based food consumption and positioning TiNDLE as the leading brand in this category over the next few years. The quality and taste of TiNDLE’s chicken products are incredible, and we believe that our media-for-equity investment comes at the perfect time to accelerate and support a nationwide retail rollout, so all German consumers can experience their ‘ridiculously good’ chicken made from plants.”

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About Next Gen Foods 
Founded in 2020, Next Gen Foods is a food tech startup developing and commercializing delicious, innovative, and sustainable plant-based food brands – including TiNDLE, chicken made from plants, and Mwah!, creamy and indulgent dairy-inspired products. Next Gen Foods is backed by a team with proven experience in plant-based food technology, global brand development, and distribution scaleup. For more information, visit nextgenfoods.sg.

About TiNDLE 
TiNDLE is the leading plant-based chicken – offering the distinct aroma, taste, and texture of chicken and made with non-GMO plant-based ingredients. TiNDLE is the first product by Next Gen Foods, a Singapore-founded food tech company that is developing and commercializing innovative and sustainable foods to make saving the planet easy, enjoyable, and delicious. For more information, visit www.tindle.com or follow @tindlefoods on Instagram and @tindlefoods on TikTok.

About SevenVentures
SevenVentures is the leading TV media investor and, as a subsidiary of the Commerce & Ventures segment of ProSiebenSat.1 Media SE, the ideal partner for high-growth consumer-oriented companies, particularly in the consumer goods, retail and services sectors, which have the potential to achieve sustainable success through the use of TV advertising: In return for shares in their equity (media-for-equity) or revenue shares (media-for-revenue), companies receive advertising time on ProSiebenSat.1 channels in particular. In the Commerce & Ventures segment, ProSiebenSat.1 bundles the Group’s minority and majority investments. In addition to SevenVentures with the SevenAccelerator, this also includes SevenGrowth and the companies of NuCom Group.

Media kit
www.tindle.com/media 

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Blocks & Headlines: Today in Blockchain – May 22, 2025

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The blockchain universe never sleeps. From pioneering cross-border payment systems in Central America to city-wide crypto strategies in New York City, today’s headlines reveal an industry maturing at breakneck speed. In this edition of Blocks & Headlines, we explore five landmark developments:

  1. Guatemala’s Banco Industrial integrates blockchain for seamless cross-border remittances.

  2. NYC Mayor’s Office unveils a comprehensive crypto and blockchain roadmap.

  3. OSR Holdings, BCM Europe & Taekwondo Cooperative sign an MOU to launch the OSRH token.

  4. Bybit’s “Chicken Trader” livestream—crypto meets poultry in the world’s first poultry-powered trading showdown.

  5. FIFA taps Avalanche to build a dedicated blockchain for its NFT platform.

These stories underscore three key trends reshaping the ecosystem:

  • Institutional Adoption & Regulation: From national banks to municipal governments, legacy institutions are embracing decentralized technologies.

  • Tokenization & Community Engagement: Strategic partnerships are launching specialized tokens that bridge niche communities with global markets.

  • Innovative Use Cases: Whether gaming, entertainment, or live-stream events, blockchain’s versatility spawns ever-more creative applications.

Join us as we unpack the implications, weigh the opportunities, and forecast where these trajectories might lead.

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1. Guatemala’s Largest Bank Integrates Blockchain for Cross-Border Payments

What Happened
Guatemala’s Banco Industrial, the country’s biggest financial institution, announced the deployment of a private‐permissioned blockchain network to streamline remittances from the U.S. into Guatemala City and beyond. The solution reduces settlement times from days to minutes, cuts fees by up to 60 %, and offers real-time traceability for senders and receivers.
Source: Cointelegraph

Analysis & Commentary

  • Financial Inclusion Boost: Remittances account for over 12 % of Guatemala’s GDP. By minimizing friction and cost, blockchain integration will extend financial services to remote communities reliant on diaspora funds.

  • Risk & Compliance: Permissioned networks allow Banco Industrial to retain AML/KYC controls, mitigating concerns around illicit flows. This hybrid approach demonstrates that enterprise blockchain can balance decentralization with regulatory rigor.

  • Regional Ripple Effects: Neighboring Central American banks are watching closely. Should Guatemala’s pilot succeed, we can expect a domino effect across El Salvador, Honduras, and Costa Rica—each seeking to capitalize on faster, cheaper cross-border rails.

Implications
Legacy banks worldwide should view this as a blueprint: private blockchains can coexist with existing compliance frameworks while delivering transformative user benefits. Early movers will capture remittance market share and cultivate fintech partnerships across the Latin American corridor.


2. NYC Mayor Unveils Ambitious Crypto & Blockchain Agenda

What Happened
New York City Mayor Eric Adams detailed his administration’s multi-pronged strategy to make NYC a global crypto hub. Key initiatives include:

  • A regulatory sandbox for crypto startups to pilot DeFi, NFTs, and token-based fundraising under city supervision.

  • Partnerships with CUNY and Columbia University for blockchain research and talent development.

  • Deployment of a blockchain-based public record system for land titles and business registrations.
    Source: GovTech

Analysis & Commentary

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  • Regulatory Harmony vs. Overreach: By offering a controlled sandbox rather than blanket deregulation, NYC signals a nuanced stance—encouraging innovation without sacrificing consumer protection.

  • Talent Pipeline: Academic partnerships aim to remedy the talent shortage plaguing blockchain firms. Local graduates trained in distributed ledger technologies (DLT) will feed startups, financial institutions, and government agencies.

  • Public Services on Chain: Land registries and business filings on blockchain promise greater transparency and fraud reduction. If scaled effectively, NYC could set a global standard for government-blockchain integration.

Implications
Other major cities—London, Singapore, Dubai—will feel pressure to match NYC’s playbook. Municipal leaders should prioritize sandbox frameworks and academia-industry liaisons to nurture homegrown crypto ecosystems.


3. OSR Holdings, BCM Europe & Taekwondo Cooperative Launch OSRH Token

What Happened
OSR Holdings, BCM Europe, and the Taekwondo Cooperative signed a strategic Memorandum of Understanding to co-develop the OSRH token, a blockchain-based digital asset aimed at supporting global Taekwondo practitioners. Features include:

  • Membership Rewards: Tokens earned through event participation, coaching certifications, and tournament wins.

  • Decentralized Governance: Athletes vote on sponsorship allocations and rule-change proposals via on-chain ballots.

  • Marketplace Integration: A dedicated NFT marketplace for Taekwondo memorabilia, from digital belts to highlight reels.
    Source: PR Newswire

Analysis & Commentary

  • Niche Tokenization: OSRH token exemplifies the power of community-focused tokens. By aligning incentives with passion points—training, competition, governance—stakeholders gain ownership and engagement.

  • Governance Innovation: Athlete-driven decision-making on sponsorship and funding disrupts top-down federation models. This could democratize sports governance across disciplines.

  • Commercial Ecosystem: The NFT marketplace offers monetization channels for athletes and federations alike. Strategic royalties on secondary sales ensure sustainable funding.

Implications
Other sports federations and niche communities should explore token models that blend rewards, governance, and commerce. Successful launches will hinge on clear utility, user education, and regulatory compliance in key jurisdictions.


4. Bybit Presents “Chicken Trader”: The World’s First Poultry-Powered Trading Showdown

What Happened
Cryptocurrency exchange Bybit debuted “Chicken Trader,” a live-streamed event where two contestants trade crypto pairs—and manage live chickens—to earn “Egg Points.” Viewers can stake on their favorite trader, earning NFTs and token rewards based on performance.
Source: PR Newswire

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Analysis & Commentary

  • Gamification Meets DeFi: Chicken Trader’s fusion of live-stream engagement, staking mechanics, and NFTs exemplifies Web3’s playful ethos—turning trading into interactive entertainment.

  • User Acquisition Strategy: Bybit gamified acquisition funnels, leveraging viral social content to onboard nontraditional crypto audiences intrigued by the novelty factor.

  • Regulatory Tightrope: Combining staking with competition and livestock raises jurisdictional questions around gambling, securities, and animal welfare. Bybit must navigate diverse regulations to scale globally.

Implications
Other exchanges will replicate gamified formats to differentiate UX and grow communities. Yet long-term viability demands balancing flashy live-events with rigorous compliance, sustainable tokenomics, and authentic value for participants.


5. FIFA Taps Avalanche to Power Its NFT Platform

What Happened
Global soccer body FIFA selected the Avalanche blockchain to launch its official NFT marketplace, featuring digital collectibles—from World Cup highlights to player-card packs. Avalanche’s high throughput and low fees were cited as decisive factors.
Source: TradingView (via Cointelegraph)

Analysis & Commentary

  • Scalability & Sustainability: Avalanche’s consensus mechanism delivers sub-second finality and carbon-offset commitments, aligning with FIFA’s environmental pledges.

  • Fan Engagement: Tokenized highlights and limited-edition digital memorabilia expand revenue streams beyond broadcast rights, offering fans verifiable ownership and collectible provenance.

  • Interoperability: Avalanche’s growing DeFi ecosystem enables future integrations—staking fan tokens, launching prediction-market games, or embedding NFT rewards in FIFA’s mobile apps.

Implications
Major sports leagues and entertainment brands eyeing NFT forays will scrutinize Avalanche’s performance under FIFA’s global load. Blockchain platforms must prove they can handle spikes during marquee events—kickoff times, finals, transfer windows—while preserving UX and sustainability goals.

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Conclusion

Today’s Blocks & Headlines illustrate blockchain’s multifaceted evolution:

  • Legacy institutions like banks and city governments are unlocking new efficiencies and transparency through private and public DLT networks.

  • Community-driven tokens are redefining governance and monetization in sports and niche domains.

  • Innovative engagement—from poultry-fueled trading spectacles to global soccer NFTs—demonstrates blockchain’s capacity for gamification, fan loyalty, and novel revenue models.

Yet with opportunity comes responsibility: scalable architectures must coexist with robust compliance; token economies require thoughtful design to sustain value; and regulators, academia, and industry must collaborate to craft frameworks that balance innovation with consumer protection.

As blockchain weaves deeper into finance, governance, entertainment, and sports, stakeholders who embrace strategic partnerships, prioritize user education, and invest in resilient infrastructures will lead the charge into Web3’s next frontier.

The post Blocks & Headlines: Today in Blockchain – May 22, 2025 appeared first on News, Events, Advertising Options.

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Blockchain Press Releases

CM Global Services (CMGS) Secures Exclusive Multi-Year Logistics & Procurement Partnerships with Compass Mining and NovoMod

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DENVER, May 22, 2025 /PRNewswire/ — CM Global Services LLC (CMGS) proudly announces its official designation as the exclusive logistics and procurement partner for Compass Mining Inc. and NovoMod LLC, two leaders in the Bitcoin mining and modular infrastructure sectors. These multi-year partnerships reinforce CMGS’s growing influence as the supply chain backbone powering some of the most advanced digital infrastructure projects in the world.

Founded with a mission to eliminate the bottlenecks and fragmentation that plague traditional supply chains, CMGS is a fully integrated logistics and infrastructure services firm specializing in Bitcoin mining services, data center development, and high-demand electrical infrastructure. From sourcing crypto mining machine parts and network hardware to coordinating the full deployment of large scale sites, CMGS is designed to scale with our clients and move at the speed they need.

For Compass Mining and NovoMod, CMGS serves as more than a vendor; we are an embedded partner, streamlining critical operations and bringing transparency to every stage of the infrastructure lifecycle. Our team leads:

  • Global sourcing and procurement of critical components, from power distribution units (PDUs) and switchgear to Ethernet cables, breakers, and enclosures.
  • Inbound logistics and Customs navigation, moving sensitive equipment efficiently across Asia, LATAM, and North America on time, on budget, and compliantly.
  • Refurbishment and redeployment of crypto mining machines, ensuring optimal uptime, performance, and recovery value from aging or idle equipment.
  • Infrastructure buildout support, including on-site coordination, material staging, labor oversight, and final commissioning of modular and large-scale mining sites.

By centralizing sourcing, logistics, testing, and deployment under one roof, CMGS is helping Compass Mining and NovoMod compress timelines, reduce operational overhead, and eliminate costly inefficiencies that historically slowed down crypto mining and infrastructure projects.

While our partnerships with Compass Mining and NovoMod are foundational, CMGS also supports a growing number of mining companies, original equipment manufacturers, and infrastructure developers behind the scenes. Quietly powering the supply chains of both public and private firms across the U.S., LATAM, and Asia. In a market where downtime is costly and speed is currency, CMGS brings industrial discipline, real-world experience, with timely execution.

CMGS covers the full supply chain lifecycle, including:

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  • Global logistics and freight management
  • Strategic sourcing and vendor negotiations
  • Crypto mining machine parts sales, sourcing, and testing
  • Full-site infrastructure build outs
  • Cleaning, repair, and redeployment programs
  • Consulting for operational optimization and supply chain resilience

As the digital infrastructure landscape grows more complex, CMGS is positioned to be the silent engine behind the most ambitious operators, ensuring they have what they need, where they need it, exactly when it’s needed.

About CMGS

CM Global Services (CMGS) is a full service logistics and procurement company specializing in Bitcoin mining and high performance computing industries. CMGS helps clients source equipment, manage global freight, deploy infrastructure, and streamline operations across every stage of the supply chain. With a commitment to reliability, speed, and cost efficiency, CMGS enables miners and data center operators to scale smarter.

To learn more about CM Global Services visit cmglobalservices.io

Media Contact

BlocksBridge Consulting
[email protected]

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Blockchain Press Releases

Bybit Presents “Chicken Trader”: The World’s First Poultry-Powered Trading Showdown Livestream

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DUBAI, UAE, May 22, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is taking novel trading challenges to new heights with the announcement of the Chicken Trader special, an unprecedented livestream session where professional crypto traders will have their authority challenged by their own pet chickens.

Scheduled to air on May 23, 2025 at 8AM UTC, the first-of-its-kind spectacle will feature Dylon Lord of Entry, Crypto trader & host at Crypto Banter, and DaviddTechI, Crypto trader & Co-Founder at DaviddTech, two seasoned trading pros whose market fortunes will temporarily rest on the shoulders of their feathered advisors. 

Highlights

  • Chickens Calling the Shots: Each chicken will peck at different treats representative of various trading options to channel their instruction. Yielding the strategizing power to the beaks of the chickens, both traders will be asked to execute the trading decisions faithfully.
  • Live PnL Showdown: The resulting profit and loss (PnL) percentage will be tracked real-time during the livestream—and promises to shock the traders and the audience.
  • Predictions and Live Giveaways: The audience will share in a 1,000 USDT prize pool by voting and participating in the red packets giveaway.

The special edition at Bybit Live is for entertainment purposes only and does not constitute financial or investment advice. Participants should be mindful of the risks associated with crypto trading.

No animals are harmed in the process. Terms and conditions and usual disclaimers apply. The not-to-be-missed battle will go live on May 23, and users may subscribe to upcoming session on Bybit Live.

#Bybit / #TheCryptoArk 

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About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: [email protected]
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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