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Horizon Media Launches Industry-Leading Metaverse- and Web3-focused Unit, Chapter & Verse

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With every new headline around the Metaverse or Web3, most marketers are trying to make sense of it and navigate this new unknown for their brand.

Today, Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, announced the launch of Chapter & Verse, one of the industry’s first standalone units dedicated to the Metaverse, Web3, NFTs, blockchain, cryptocurrency, DAO communities and all other related facets. The unit, Chapter & Verse, will have three core capabilities: Consulting, Creative Concepting & Development, and Event Activation.

The unit will be led by Donnie Williams, EVP/Chief Digital Officer, Horizon Media, and Pedro L. Rodriguez, SVP, Business Growth, Digital Marketing & Transformation, Horizon Media, who are also both co-Founders of Chapter & Verse.

“We know that the Metaverse and Web3 will bring a sea change for consumers and present unprecedented opportunities for brands when done right,” said Bill Koenigsberg, CEO & Founder, Horizon Media. “Our practice and expertise will educate and shepherd clients successfully through this exciting period of rapid innovation.”

The first of the three offerings, Consulting, will focus on the two areas that brands have shown the most interest in – education about the space and how best to approach the Metaverse. The unit will help clients navigate and understand Web3 & the Metaverse (and the transition from Web2 to Web3), provide strategy, ideation, concepting and project management for executions/activations.

The second offering, Creative Concepting & Development, will help brands build immersive experiences within the Metaverse, including in-game media creative, digital billboards, NFT development, NFT/DAO marketing amplification, brand merchandizing on platforms, blockchain for customer loyalty programs and fan engagement/ticketing.

The third offering, Event Activation, will help clients execute & optimize experiential and retail activations, including potential large-scale event marketing initiatives such as Super Bowl, Music Festivals and Red Carpet events, when brand-appropriate.

“Far too often in our industry, we see marketers and agencies take a sluggish ‘wait and see’ approach with new technologies,” said Williams. “Instead, we at Horizon have quickly embraced and assembled expertise that will educate and guide brands through these unchartered waters, so they not only feel comfortable within these new environments, but also, so that no opportunity is missed.”

“Next-gen solutions for our clients in this space requires that we collectively push beyond core media activities,” said Rodriguez. “So we are launching ‘metaMondays’ – an open forum series for Horizon employees and clients to engage on a broad range of topics and to inspire creative ideas. metaMondays will include a broad variety of speakers and topics, focused on community education around brand and marketing application.”

In fact, the origin of the unit’s name derives from the way the unit intends to operate – first provide brands a “chapter” of base knowledge, followed by several “verses,” i.e. other facets of related technology. Core to the initiative will be a definitive focus on inclusivity, allowing brands to foray into this arena in a responsible manner.

Blockchain

Alpha Transform Holdings Releases March Report on ASC AI Index

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Blockchain

Elizabeth Warren Urges Treasury Secretary Yellen to Implement Strong AML/CFT Measures for Stablecoins

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In a recent communication directed to Treasury Secretary Janet Yellen, US Senator Elizabeth Warren has strongly advocated for the incorporation of robust Anti-Money Laundering and Combating the Financing of Terrorism (AML/CFT) measures specifically tailored for stablecoins. Senator Warren’s correspondence underscores the critical importance of adopting the full array of AML tools outlined by the Treasury Department in a prior November 2023 communication to Congress.

Senator Warren has underscored the burgeoning threat posed by cryptocurrencies, particularly stablecoins, to national security. She has specifically drawn attention to instances where entities like Iran and Hamas have turned to cryptocurrencies as a means to raise funds and support terrorist activities. To effectively address this evolving threat landscape, Senator Warren asserts that any forthcoming crypto legislation must encompass comprehensive AML/CFT authorities as requested by the Treasury Department.

Moreover, Senator Warren has made reference to the testimony provided by Deputy Secretary Adewale O. ‘Wally’ Adeyemo before the Senate Committee on Banking, Housing, and Urban Affairs. In this testimony, Adeyemo emphasized the critical need for additional AML authorities to combat the growing menace posed by cryptocurrencies. Senator Warren has pointed out that the exclusion of crucial actors within the digital asset ecosystem, such as miners and validators, from AML/CFT requirements could potentially enable nefarious actors to exploit the increased crypto trading facilitated by stablecoin legislation.

Senator Warren’s steadfast stance on the regulation and oversight of cryptocurrencies is aligned with her prior efforts aimed at curbing illicit activities and safeguarding consumers, the financial system, and national security interests. She has persistently advocated for the closure of loopholes in AML regulations that allow sanctioned entities like Iran to derive revenue through crypto transactions. Furthermore, Senator Warren has consistently voiced concerns regarding the exploitation of cryptocurrencies in terrorist financing schemes and has called for the implementation of stronger regulatory frameworks to protect both consumers and national security interests within the realm of stablecoin-related legislation.

Source: blockchain.news

The post Elizabeth Warren Urges Treasury Secretary Yellen to Implement Strong AML/CFT Measures for Stablecoins appeared first on HIPTHER Alerts.

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Binance Launches Megadrop: A Token Launch Platform with Airdrops and Web3 Quests

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Binance has rolled out Binance Megadrop, a novel token launch platform that blends airdrops with Web3 quests. This platform enables users to engage in BNB Locked Products subscriptions and complete tasks within their Web3 Wallet to earn early rewards from chosen Web3 projects, even before their tokens hit the Binance Exchange.

The inaugural project featured on Binance Megadrop is BounceBit (BB), a BTC restaking chain. Here are the token specifics for BounceBit: Max Token Supply: 2,100,000,000 BB, Megadrop Token Rewards: 168,000,000 BB (8% of max token supply), Initial Circulating Supply: 409,500,000 BB (19.5% of max token supply).

To kickstart their journey with Binance Megadrop, users must log into their Binance account and ensure they possess an active Binance Web3 Wallet. From there, they can subscribe to BNB Locked Products and/or fulfill Web3 Quests to accumulate scores. These scores dictate the rewards received through the Megadrop program.

The scoring mechanism for Megadrop relies on the Locked BNB Score, determined by the quantity of BNB subscribed and the subscription period’s duration. Users also earn a Web3 Quest Bonus and a Web3 Quest Multiplier upon completion of designated Web3 Quests. The total score is computed by applying the Web3 Quest Multiplier to the Locked BNB Score and adding the Web3 Quest Bonus.

Importantly, only wallets created within the Binance Web3 Wallet and not external wallets will count towards Megadrop participation. Megadrop rewards will be airdropped to users’ Binance Spot Wallets.

Users must undergo identity verification and maintain at least one active Binance Web3 Wallet to qualify for Megadrop rewards. Additionally, certain jurisdiction-based eligibility criteria apply. Users from Australia, Canada, Cuba, Crimea Region, Hong Kong, Iran, Japan, New Zealand, Netherlands, North Korea, Russia, Singapore, Syria, United Kingdom, United States of America, and its territories are presently ineligible to participate in BB Megadrop.

Binance Megadrop is aimed at offering users an interactive and rewarding experience within the crypto realm. Further details regarding the Megadrop amount, Web3 Quests, and the comprehensive listing plan will be disclosed separately.

Source: blockchain.news

The post Binance Launches Megadrop: A Token Launch Platform with Airdrops and Web3 Quests appeared first on HIPTHER Alerts.

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