Blockchain
Horizon Media Launches Industry-Leading Metaverse- and Web3-focused Unit, Chapter & Verse
With every new headline around the Metaverse or Web3, most marketers are trying to make sense of it and navigate this new unknown for their brand.
Today, Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022, announced the launch of Chapter & Verse, one of the industry’s first standalone units dedicated to the Metaverse, Web3, NFTs, blockchain, cryptocurrency, DAO communities and all other related facets. The unit, Chapter & Verse, will have three core capabilities: Consulting, Creative Concepting & Development, and Event Activation.
The unit will be led by Donnie Williams, EVP/Chief Digital Officer, Horizon Media, and Pedro L. Rodriguez, SVP, Business Growth, Digital Marketing & Transformation, Horizon Media, who are also both co-Founders of Chapter & Verse.
“We know that the Metaverse and Web3 will bring a sea change for consumers and present unprecedented opportunities for brands when done right,” said Bill Koenigsberg, CEO & Founder, Horizon Media. “Our practice and expertise will educate and shepherd clients successfully through this exciting period of rapid innovation.”
The first of the three offerings, Consulting, will focus on the two areas that brands have shown the most interest in – education about the space and how best to approach the Metaverse. The unit will help clients navigate and understand Web3 & the Metaverse (and the transition from Web2 to Web3), provide strategy, ideation, concepting and project management for executions/activations.
The second offering, Creative Concepting & Development, will help brands build immersive experiences within the Metaverse, including in-game media creative, digital billboards, NFT development, NFT/DAO marketing amplification, brand merchandizing on platforms, blockchain for customer loyalty programs and fan engagement/ticketing.
The third offering, Event Activation, will help clients execute & optimize experiential and retail activations, including potential large-scale event marketing initiatives such as Super Bowl, Music Festivals and Red Carpet events, when brand-appropriate.
“Far too often in our industry, we see marketers and agencies take a sluggish ‘wait and see’ approach with new technologies,” said Williams. “Instead, we at Horizon have quickly embraced and assembled expertise that will educate and guide brands through these unchartered waters, so they not only feel comfortable within these new environments, but also, so that no opportunity is missed.”
“Next-gen solutions for our clients in this space requires that we collectively push beyond core media activities,” said Rodriguez. “So we are launching ‘metaMondays’ – an open forum series for Horizon employees and clients to engage on a broad range of topics and to inspire creative ideas. metaMondays will include a broad variety of speakers and topics, focused on community education around brand and marketing application.”
In fact, the origin of the unit’s name derives from the way the unit intends to operate – first provide brands a “chapter” of base knowledge, followed by several “verses,” i.e. other facets of related technology. Core to the initiative will be a definitive focus on inclusivity, allowing brands to foray into this arena in a responsible manner.
Blockchain
Revolutionizing Fintech: 6G Digital & Rune Nilsson’s FlexM Global in a Bold $12.5M Deal Shaking the Banking Industry
Blockchain
Teletubbies Digital Companions to Launch on the Tezos Blockchain
MetaPals, an AI digital companion platform, is partnering with WildBrain’s beloved Teletubbies to bring together cherished childhood memories and the innovative digital era with the launch of the Teletubbies AI digital companions on 20 April, 2024.
As Teletubbies commemorates its 27th anniversary on 31 March, the collaboration marks the beginning of an exciting array of renowned IPs joining the ‘MetaPals Multiverse’ in 2024. Through the use of AI and blockchain technology powered by Tezos, much loved Tinky Winky, Dipsy, Laa-Laa, Po, and even Noo-Noo have become personalized, evolving digital companions within the MetaPals browser extension game engine.
The Teletubbies characters integrate with users’ daily browsing experience that accompanies users across the web, offering both playful interactions and practical assistance. This technology not only brings these fun characters to life in new, interactive ways, but also helps to enhance the mental well-being of users by fostering a sense of companionship.
Each Teletubbies companion within the MetaPals Multiverse will exhibit unique personality traits, offering users a diverse and dynamic experience. With personalities distributed across 5000+ Teletubby companions along a spectrum, users are guaranteed a one-of-a-kind experience, ensuring enjoyment for all and opportunities to foster new connections with this nostalgic brand.
Max Giammario, CEO of MetaPals, said: “Through this collaboration we’re not just revisiting Teletubbyland, we’re reinventing it for the digital age. By weaving in AI and blockchain, we enable the Teletubbies characters to evolve, interact, and form unique bonds with users, embodying our vision of dynamic digital companionship. With a bit of ‘MetaPals magic’, the Teletubbies are exploring beyond the hills and far away, ready to play, in ways we’ve never imagined.”
Melissa Goodrich, Director, Franchise Strategy at WildBrain, said: “We’re excited to see our colorful quartet come to life in new ways through this unique digital experience for fans. As we celebrate 27 years of the perennially popular Teletubbies franchise, this latest collaboration encapsulates the essence of childhood nostalgia while embracing the limitless possibilities of the digital age.”
Jason Lim, TZ Apac Games Adoption Team for the Tezos Ecosystem, said: “MetaPals will be pioneering the convergence of iconic IPs such as Teletubbies with the limitless possibilities of the Tezos blockchain. I can’t wait to see the magic they are brewing up next.”
The post Teletubbies Digital Companions to Launch on the Tezos Blockchain appeared first on HIPTHER Alerts.
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