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Scienjoy Holding Corporation (“Scienjoy”, the “Company”, or “We”) (Nasdaq: SJ), a leading live entertainment mobile streaming platform in China, today announced that Scienjoy has formed a strategic alliance with MetaU, a company offering crypto exchange platform, to assist the Company to fulfill its mission of providing funding to artists interested in transforming their traditional arts to NFTs. MetaU expects to create an enabling environment and also provide the tools for both artists and collectors to list and purchase NFTs with virtual coins through its new NFT exchange platform scheduled to be launched in the third or fourth quarter of 2022.

As disclosed early this year, Scienjoy plans to launch NFT Experience X (the “Program”), a new program designed to offer assistance to selected artists, enabling them with the tools to turn their creations into nonfungible tokens. The Program is expected to provide technical support to artists, musicians, and other performers, as they create NFT works across selected locations, through traditional art, exhibitions, murals, and other unique art projects.

Mr. Dan Clayton, Chief Executive Officer of MetaU, commented, “I am thrilled with the strategic alliance with Scienjoy based on their interest in the NFT sector. MetaU will be working with Scienjoy for the preparation of the anticipated launch of our MetaU NFT exchange platform  in the third or fourth quarter of 2022.”

Mr. Victor He, Chairman and Chief Executive Officer of Scienjoy, commented, “We are excited about the strategic alliance with MetaU and the expected launch of its NFT exchange platform. As the COVID-19 pandemic negatively affected nearly all aspects of trade and commerce globally, the art sector took a particularly hefty blow with the shut down of vibrant art galleries and well-known exhibition scenes worldwide. Although much of that is beginning to change with the gradual recovery from the pandemic, many artists are still struggling with the impacts of cancellation of art events and substantial budget reductions from sponsors due to the uncertainty still hovering over the sector. NFT Experience X is expected to create hundreds of opportunities for artists across the world as we aim to highlight the creative minds in the Metaverse. With the new NFT exchange platform, we hope to provide independent artists a platform to transform and show their unique art works.”

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