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Portion secures Decentraland district to build experiences for artists and brands

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Portion.io, a 21st-century blockchain-based auction house and collector’s community for rare high-end physical and digital art items, announces the purchase of ”Portion District”, an estate within Decentraland, a 3D virtual world platform where users buy virtual plots of land as NFTs. The purchase was completed for 425,000 MANA, equivalent to approximately 1,200,000 USD, as of 01/27/21.

Just like Manhattan’s Fifth Avenue, high-traffic areas serve as a premium thoroughfare for world-famous luxury brands, and the coming Metaverse is building its own such districts. Built on the Ethereum blockchain, Decentraland is one of the Metaverse’s early movers and has proved itself a popular arena for this, where plots of lands are bought, sold, and used to create an entirely virtual decentralized district. But for artists and brands looking to enter the fledgling space, the focus is on exploring what’s possible in terms of technical and visual capabilities. As digital experiences move from two dimensions to three, building real-world brand experiences will thus prove a pivotal juncture.

To help brands and artists explore their potential in the space, Portion has acquired ”Portion District,” a large estate near Genesis Plaza in Decentraland. The acquisition comes on the heels of its recent successful partnership with digital consultancy Publicis Sapient. As a leader in digital business transformation, Publicis Sapient partners with the world’s largest brands, most of which are exploring and investing in Web 3.0. Portion’s district acquisition helps empower connected brands and companies to evolve and appeal to a new generation of consumers, by properly refining the user experience before launch, including how transactions are processed, products are tested, and digital interactions are recorded.

The acquisition is part of a wider decentralized mission by Portion to connect artists and collectors through blockchain technology in order to easily sell, invest, and own art and collectibles with complete transparency. The company’s NFT auction platform is built on the Ethereum blockchain and its NFT marketplace lists high-end crypto artworks and collectibles from various artists. Portion’s platform offers a high degree of transparency while facilitating the exchange of high-value and authentic digital artworks. To optimize engagements, Portion utilizes its native token $PRT to align incentives between artists, creators, and a new wave of collectors.

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“We’re incredibly excited to acquire a premium district in the Decentraland ecosystem in the early stages of its development,” says Jason Rosenstein, CEO & Founder of Portion. “It’s a major step in our journey since it helps us begin tangibly building out on a vision we’ve been developing for quite some time, allowing us to effectively optimize proof of concepts for the growing pool of curious artists and brands merging themselves into the Metaverse.”

“Today’s transaction represents a significant financial commitment to trading in the metaverse and shows the huge commercial potential of Web 3.0,” says AJ Dalal, Publicis Sapient’s GVP, Data Strategy & Consulting. “Our partnership with Portion is demonstrating how brands can offer the next generation of compelling and engaging digital experiences and products. Combined, our partnership is accelerating our growth into new digital spaces and many more companies will leverage business opportunities in the metaverse in the coming months.”

Blockchain

FreeBnk debuts the ‘Zillow’ of tokenized Real-World Assets

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FreeBnk, the fintech platform offering affordable financial services for crypto investors, launches its tokenized RWA (real-world asset) platform to enable its clients to invest in real estate through fractionalized ownership. Through FreeBnk’s app, clients can effortlessly purchase shares of the first property located in Dubai, democratizing real estate investing by eliminating traditional barriers such as complex paperwork, similar to the seamless experience of browsing and investing on Zillow. Investors of FreeBnk’s tokenized RWAs will receive a 15 percent annual return and a 9 percent rental return from their investment.

Tokenized RWAs have exploded in demand within the digital asset ecosystem, drawing interest from both crypto investors and traditional financial institutions. This sector has become one of the largest in DeFi, with DEX volume experiencing substantial growth from $2.3 billion in December 2024 to $3.6 billion by April 2024. Amidst the escalating global cost of living, tokenized RWAs emerge as an alternative and more accessible investment option offering potentially higher returns, democratizing access to market-proof assets. However, the UI and UX continue to be complex and unfriendly for users unfamiliar with these platforms.

With the launch of its new platform, FreeBnk simplifies wealth-building opportunities by offering ownership shares in properties for potentially generating passive income. Now live within its native mobile app, the decentralized application (dApp) removes the complexities of property ownership, enabling investors to readily enter the tokenized RWA sector. The process involves three straightforward steps:

Search properties: Through the FreeBnk app, users will be able to explore properties, filtering by type, ROI, and yield—allowing investors to align their property investments precisely with their financial objectives.
Buy shares: Users will be able to select their desired property and invest any amount in a few, simple steps. FreeBnk helps to bypass traditional real estate processes and manages all aspects of property ownership using smart contracts.
Earn rental income: FreeBnk automatically assigns a property portfolio to its customers, taking care of all real estate management responsibilities. This service includes collecting and depositing rental income directly into the client’s accounts.
Clients ready to capitalize on property appreciation can conveniently sell their shares at any time through FreeBnk’s secondary market. FreeBnk is committed to offering top-quality real estate, already investing over 250,000 AED into its first property. As a hub for innovation and growth, Dubai sets the stage for global expansion with its growing real estate market and investor-friendly environment.

“As we look ahead, we see the potential of tokenized RWAs and the positive ways in which they can revolutionize the real estate market through fractional ownership,” says Yunus Emre Ozkaya, CEO of FreeBnk. “By tokenizing properties, our goal is to empower investors across the globe, showcasing the unique benefits of tokenized RWAs and offering new avenues for investment. Real estate, known for its relative stability, provides a passive income opportunity amidst global economic fluctuations. We aim to cater not only to crypto enthusiasts but also to newcomers seeking alternative investment options.”

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The post FreeBnk debuts the ‘Zillow’ of tokenized Real-World Assets appeared first on HIPTHER Alerts.

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DeFi Technologies Expands BTC Treasury Holdings and Diversifies into Solana, CORE and CORE DAO Staking

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DeFi Technologies Inc. (the “Company” or “DeFi Technologies“) (CBOE CA: DEFI) (GR: R9B) (OTC: DEFTF), a financial technology company that pioneers the convergence of traditional capital markets with the world of decentralised finance (“DeFi“), is pleased to announce the expansion of its digital asset treasury strategy. The Company has purchased an additional 94.34 BTC, bringing its total BTC holdings to 204.34 BTC. Additionally, the Company  has acquired 12,775 SOL tokens and 1,484,148 CORE tokens, with plans to actively participate in CORE DAO’s staking facility.

Expanded Bitcoin Holdings

Following the Company’s initial acquisition of 110 BTC in June 2024, the Company has continued to bolster its confidence in BTC as a primary treasury reserve asset. The additional purchase of 94.34 BTC, for a total of 204.34 BTC reaffirms the Company’s commitment to this leading digital asset, recognizing its unique characteristics as a scarce and finite asset, and its potential as a hedge against inflation and a safeguard against monetary debasement.

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Addition of Solana (SOL) to Treasury

In a strategic move to diversify the Company’s treasury, the Company has acquired 12,775 SOL tokens. SOL stands out with its high-performance, permissionless blockchain, capable of processing up to 65,000 transactions per second, thanks to its unique Proof of History and Proof of Stake combination. This scalability and efficiency surpass many of its peers.

SOL’s low transaction fees and rapid processing times lower barriers for developers, fostering a strong user base and impressive fee generation. The platform’s trading volume has reached US$393.71 billion, indicating robust market activity and user engagement. The liquidity Total Value Locked (“TVL“) stands at US$865.97 million, reflecting substantial assets held in liquidity pools, which support trading activities. Since its inception, SOL’s decentralized finance landscape has attracted 24,591,311 traders and executed 1,847,335,349 swaps, highlighting its high transactional activity and efficiency.

Overall, SOL’s technical strengths, significant market activity, and ongoing enhancements position it as a promising investment, offering a scalable and efficient platform for a wide range of decentralized applications.

Addition of CORE To Treasury and Participation in CORE DAO’s Staking

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The Company is also pleased to announce that it has purchased 1,484,148 CORE tokens and intends to participate in CORE’s staking facility. CORE’s innovative staking solution enables holders to stake BTC non-custodially enhancing yield opportunities and contributing to network security and stability. The Company’s participation in this staking facility not only diversifies its income streams but also strengthens its collaborative relationship with CORE Foundation and involvement in the broader DeFi ecosystem. CORE is proving to be a leading BTC scaling chain with over 55% of BTC hash rate participation,US$138.5M in TVL, and 5,000+ BTC staked (~US$320M).

“We are thrilled to announce these significant advancements in our digital asset treasury strategy,” said Olivier Roussy Newton, CEO of DeFi Technologies. “Our increased BTC holdings, strategic investment in SOL, CORE and participation in CORE’s staking facility reflect our commitment to leveraging the most promising opportunities in the decentralized finance landscape. These actions not only diversify our balance sheet but also align with our mission to bridge traditional capital markets with the innovative world of DeFi.”

The post DeFi Technologies Expands BTC Treasury Holdings and Diversifies into Solana, CORE and CORE DAO Staking appeared first on HIPTHER Alerts.

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Crypto Price Predictions: Comprehensive BlockchainReporter Platform Helps Cryptocurrency Investors Stay Ahead Of Market Volatility

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