Blockchain
Portion secures Decentraland district to build experiences for artists and brands
Portion.io, a 21st-century blockchain-based auction house and collector’s community for rare high-end physical and digital art items, announces the purchase of ”Portion District”, an estate within Decentraland, a 3D virtual world platform where users buy virtual plots of land as NFTs. The purchase was completed for 425,000 MANA, equivalent to approximately 1,200,000 USD, as of 01/27/21.
Just like Manhattan’s Fifth Avenue, high-traffic areas serve as a premium thoroughfare for world-famous luxury brands, and the coming Metaverse is building its own such districts. Built on the Ethereum blockchain, Decentraland is one of the Metaverse’s early movers and has proved itself a popular arena for this, where plots of lands are bought, sold, and used to create an entirely virtual decentralized district. But for artists and brands looking to enter the fledgling space, the focus is on exploring what’s possible in terms of technical and visual capabilities. As digital experiences move from two dimensions to three, building real-world brand experiences will thus prove a pivotal juncture.
To help brands and artists explore their potential in the space, Portion has acquired ”Portion District,” a large estate near Genesis Plaza in Decentraland. The acquisition comes on the heels of its recent successful partnership with digital consultancy Publicis Sapient. As a leader in digital business transformation, Publicis Sapient partners with the world’s largest brands, most of which are exploring and investing in Web 3.0. Portion’s district acquisition helps empower connected brands and companies to evolve and appeal to a new generation of consumers, by properly refining the user experience before launch, including how transactions are processed, products are tested, and digital interactions are recorded.
The acquisition is part of a wider decentralized mission by Portion to connect artists and collectors through blockchain technology in order to easily sell, invest, and own art and collectibles with complete transparency. The company’s NFT auction platform is built on the Ethereum blockchain and its NFT marketplace lists high-end crypto artworks and collectibles from various artists. Portion’s platform offers a high degree of transparency while facilitating the exchange of high-value and authentic digital artworks. To optimize engagements, Portion utilizes its native token $PRT to align incentives between artists, creators, and a new wave of collectors.
“We’re incredibly excited to acquire a premium district in the Decentraland ecosystem in the early stages of its development,” says Jason Rosenstein, CEO & Founder of Portion. “It’s a major step in our journey since it helps us begin tangibly building out on a vision we’ve been developing for quite some time, allowing us to effectively optimize proof of concepts for the growing pool of curious artists and brands merging themselves into the Metaverse.”
“Today’s transaction represents a significant financial commitment to trading in the metaverse and shows the huge commercial potential of Web 3.0,” says AJ Dalal, Publicis Sapient’s GVP, Data Strategy & Consulting. “Our partnership with Portion is demonstrating how brands can offer the next generation of compelling and engaging digital experiences and products. Combined, our partnership is accelerating our growth into new digital spaces and many more companies will leverage business opportunities in the metaverse in the coming months.”
Blockchain
Revolutionizing Fintech: 6G Digital & Rune Nilsson’s FlexM Global in a Bold $12.5M Deal Shaking the Banking Industry
Blockchain
Teletubbies Digital Companions to Launch on the Tezos Blockchain
MetaPals, an AI digital companion platform, is partnering with WildBrain’s beloved Teletubbies to bring together cherished childhood memories and the innovative digital era with the launch of the Teletubbies AI digital companions on 20 April, 2024.
As Teletubbies commemorates its 27th anniversary on 31 March, the collaboration marks the beginning of an exciting array of renowned IPs joining the ‘MetaPals Multiverse’ in 2024. Through the use of AI and blockchain technology powered by Tezos, much loved Tinky Winky, Dipsy, Laa-Laa, Po, and even Noo-Noo have become personalized, evolving digital companions within the MetaPals browser extension game engine.
The Teletubbies characters integrate with users’ daily browsing experience that accompanies users across the web, offering both playful interactions and practical assistance. This technology not only brings these fun characters to life in new, interactive ways, but also helps to enhance the mental well-being of users by fostering a sense of companionship.
Each Teletubbies companion within the MetaPals Multiverse will exhibit unique personality traits, offering users a diverse and dynamic experience. With personalities distributed across 5000+ Teletubby companions along a spectrum, users are guaranteed a one-of-a-kind experience, ensuring enjoyment for all and opportunities to foster new connections with this nostalgic brand.
Max Giammario, CEO of MetaPals, said: “Through this collaboration we’re not just revisiting Teletubbyland, we’re reinventing it for the digital age. By weaving in AI and blockchain, we enable the Teletubbies characters to evolve, interact, and form unique bonds with users, embodying our vision of dynamic digital companionship. With a bit of ‘MetaPals magic’, the Teletubbies are exploring beyond the hills and far away, ready to play, in ways we’ve never imagined.”
Melissa Goodrich, Director, Franchise Strategy at WildBrain, said: “We’re excited to see our colorful quartet come to life in new ways through this unique digital experience for fans. As we celebrate 27 years of the perennially popular Teletubbies franchise, this latest collaboration encapsulates the essence of childhood nostalgia while embracing the limitless possibilities of the digital age.”
Jason Lim, TZ Apac Games Adoption Team for the Tezos Ecosystem, said: “MetaPals will be pioneering the convergence of iconic IPs such as Teletubbies with the limitless possibilities of the Tezos blockchain. I can’t wait to see the magic they are brewing up next.”
The post Teletubbies Digital Companions to Launch on the Tezos Blockchain appeared first on HIPTHER Alerts.
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