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A rapidly growing cryptocurrency company is aiming to catch Elon Musk’s attention on his way to work.

The team behind $gm – a pioneering culture coin – have paid for a billboard advertisement on Interstate 405 in California to wish the tech entrepreneur “good morning” on his daily commute. The marketing stunt comes after ten days of huge growth for $gm, which has gained popularity faster than Dogecoin and Shiba Inu – both coins Musk is a known fan of.

$gm, an ERC-20 token on the Ethereum blockchain, has seen unprecedented growth – faster even than Doge and Shiba Inu, taking just three days to move from 0 to 10,000 holders on Etherscan and more than $100m daily volume on Uniswap Exchange. $gm is already listed on 15 centralized exchanges including OKEx, Bitmart and Bybit and has over 20,000 Telegram users and 25,000 Twitter followers.

$gm project co-founder, Olivia, said: “Good morning is more than just two words, it is a saying that has ushered in a worldwide movement. When you wake up you say gm and when you see others you say gm. It is our goal for ‘gm’ to be a supportive community that is inclusive to all people.”

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