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VeChain Further Enables Producers Market To Bring the Competitive Benefits of Public Blockchain Technology To America’s Family Farms

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Oatman Farms Premium Provisions is an Arizonian family-owned farm, passed down over four generations. Their products quickly became a staple during the pandemic – sourdough mixes. Despite selling a high-demand, on-trend breakout product, Oatman Farms needed a solution to mitigate the impacts of COVID-19 on the global food industry while addressing explosive growth in consumer demand for transparency, trust, and economic equity in value chains.

Enter Producers Market & VeChain – long-standing partners who continue to collaborate and unlock the competitive benefits of blockchain technology for producers and farmers worldwide. In December 2020, the two organizations collaborated on KnowSeafood.com, guiding consumers to high-quality, genuine sustainable seafood, a shining light amidst a background of global seafood fraud.

Producers Market is the creator of StoryBird, a powerful application that connects a consumer to the supply chain story of a given product. Powered by VeChain ToolChain™, the StoryBird application collects and uploads authentic product information onto the VeChainThor Blockchain. By doing so, the application enables all stakeholders, from farmers to processors, added-value parties and e-commerce platforms, buyers, and end consumers to validate product origin. Oatman Farms is the latest brand to sign on to use the groundbreaking platform for its product marketing.

“Oatman Farms adopted StoryBird for its farm and organic baking mixes because it allows us to showcase and differentiate our farming practices, ingredients and finished products with clarity, flair and transparency,” said owner Dax Hansen. “We have compelling stories to convey about our food, and StoryBird makes that storytelling easy, dynamic and feature-rich.”

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Today 86% of US consumers believe brand transparency is more important than ever. 73% of consumers are willing to pay more for products guaranteeing total transparency. For brands, StoryBird offers a competitive advantage by allowing businesses to highlight the unique attributes of their products.

“StoryBird is a tool that connects people with the journey of their products by allowing them to actually see the people and communities who are economically impacted by their purchase, as well as tracing the product’s supply chain,” said Alex Karzag, head of product at Producers Market. “The idea is to give consumers the choice to buy a product that represents their values, whilst fostering greater equity and accountability in agricultural supply chains all around the world.”

Producers Market and Storybird chose VeChain to support blockchain integration due to its easy-to-deploy, cost-effective and scalable design.

“VeChain’s architectural structure was also a key factor as it readily allowed us to apply a Resources, Event, Agents (REA) accounting approach, a modeling technique that traces all the resources in a supply chain, captures the value creation pattern in all interactions, and reveals why business processes occur,” Karzag explained.

“We are happy to offer a reliable and cost-effective approach for our long-term partner, Producers Market, and address the challenges of their clients. As the leading enterprise public blockchain, VeChain’s technology has been used to boost transparency and track products throughout the wide-reaching global supply chain, and will be supporting the onboarding of more brands in the future.” Chief Marketing Officer of VeChain, Yvette Xia, added.

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With Producers Market and VeChain working behind-the-scenes, Oatman Farms can focus on what it does best: produce delicious wholegrain, nutrient-dense baking mixes. All the while, consumers are assured through blockchain with a wholesome story baked into each fresh loaf.

Nothing tastes better than that.

Blockchain

FreeBnk debuts the ‘Zillow’ of tokenized Real-World Assets

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FreeBnk, the fintech platform offering affordable financial services for crypto investors, launches its tokenized RWA (real-world asset) platform to enable its clients to invest in real estate through fractionalized ownership. Through FreeBnk’s app, clients can effortlessly purchase shares of the first property located in Dubai, democratizing real estate investing by eliminating traditional barriers such as complex paperwork, similar to the seamless experience of browsing and investing on Zillow. Investors of FreeBnk’s tokenized RWAs will receive a 15 percent annual return and a 9 percent rental return from their investment.

Tokenized RWAs have exploded in demand within the digital asset ecosystem, drawing interest from both crypto investors and traditional financial institutions. This sector has become one of the largest in DeFi, with DEX volume experiencing substantial growth from $2.3 billion in December 2024 to $3.6 billion by April 2024. Amidst the escalating global cost of living, tokenized RWAs emerge as an alternative and more accessible investment option offering potentially higher returns, democratizing access to market-proof assets. However, the UI and UX continue to be complex and unfriendly for users unfamiliar with these platforms.

With the launch of its new platform, FreeBnk simplifies wealth-building opportunities by offering ownership shares in properties for potentially generating passive income. Now live within its native mobile app, the decentralized application (dApp) removes the complexities of property ownership, enabling investors to readily enter the tokenized RWA sector. The process involves three straightforward steps:

Search properties: Through the FreeBnk app, users will be able to explore properties, filtering by type, ROI, and yield—allowing investors to align their property investments precisely with their financial objectives.
Buy shares: Users will be able to select their desired property and invest any amount in a few, simple steps. FreeBnk helps to bypass traditional real estate processes and manages all aspects of property ownership using smart contracts.
Earn rental income: FreeBnk automatically assigns a property portfolio to its customers, taking care of all real estate management responsibilities. This service includes collecting and depositing rental income directly into the client’s accounts.
Clients ready to capitalize on property appreciation can conveniently sell their shares at any time through FreeBnk’s secondary market. FreeBnk is committed to offering top-quality real estate, already investing over 250,000 AED into its first property. As a hub for innovation and growth, Dubai sets the stage for global expansion with its growing real estate market and investor-friendly environment.

“As we look ahead, we see the potential of tokenized RWAs and the positive ways in which they can revolutionize the real estate market through fractional ownership,” says Yunus Emre Ozkaya, CEO of FreeBnk. “By tokenizing properties, our goal is to empower investors across the globe, showcasing the unique benefits of tokenized RWAs and offering new avenues for investment. Real estate, known for its relative stability, provides a passive income opportunity amidst global economic fluctuations. We aim to cater not only to crypto enthusiasts but also to newcomers seeking alternative investment options.”

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The post FreeBnk debuts the ‘Zillow’ of tokenized Real-World Assets appeared first on HIPTHER Alerts.

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DeFi Technologies Expands BTC Treasury Holdings and Diversifies into Solana, CORE and CORE DAO Staking

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DeFi Technologies Inc. (the “Company” or “DeFi Technologies“) (CBOE CA: DEFI) (GR: R9B) (OTC: DEFTF), a financial technology company that pioneers the convergence of traditional capital markets with the world of decentralised finance (“DeFi“), is pleased to announce the expansion of its digital asset treasury strategy. The Company has purchased an additional 94.34 BTC, bringing its total BTC holdings to 204.34 BTC. Additionally, the Company  has acquired 12,775 SOL tokens and 1,484,148 CORE tokens, with plans to actively participate in CORE DAO’s staking facility.

Expanded Bitcoin Holdings

Following the Company’s initial acquisition of 110 BTC in June 2024, the Company has continued to bolster its confidence in BTC as a primary treasury reserve asset. The additional purchase of 94.34 BTC, for a total of 204.34 BTC reaffirms the Company’s commitment to this leading digital asset, recognizing its unique characteristics as a scarce and finite asset, and its potential as a hedge against inflation and a safeguard against monetary debasement.

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Addition of Solana (SOL) to Treasury

In a strategic move to diversify the Company’s treasury, the Company has acquired 12,775 SOL tokens. SOL stands out with its high-performance, permissionless blockchain, capable of processing up to 65,000 transactions per second, thanks to its unique Proof of History and Proof of Stake combination. This scalability and efficiency surpass many of its peers.

SOL’s low transaction fees and rapid processing times lower barriers for developers, fostering a strong user base and impressive fee generation. The platform’s trading volume has reached US$393.71 billion, indicating robust market activity and user engagement. The liquidity Total Value Locked (“TVL“) stands at US$865.97 million, reflecting substantial assets held in liquidity pools, which support trading activities. Since its inception, SOL’s decentralized finance landscape has attracted 24,591,311 traders and executed 1,847,335,349 swaps, highlighting its high transactional activity and efficiency.

Overall, SOL’s technical strengths, significant market activity, and ongoing enhancements position it as a promising investment, offering a scalable and efficient platform for a wide range of decentralized applications.

Addition of CORE To Treasury and Participation in CORE DAO’s Staking

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The Company is also pleased to announce that it has purchased 1,484,148 CORE tokens and intends to participate in CORE’s staking facility. CORE’s innovative staking solution enables holders to stake BTC non-custodially enhancing yield opportunities and contributing to network security and stability. The Company’s participation in this staking facility not only diversifies its income streams but also strengthens its collaborative relationship with CORE Foundation and involvement in the broader DeFi ecosystem. CORE is proving to be a leading BTC scaling chain with over 55% of BTC hash rate participation,US$138.5M in TVL, and 5,000+ BTC staked (~US$320M).

“We are thrilled to announce these significant advancements in our digital asset treasury strategy,” said Olivier Roussy Newton, CEO of DeFi Technologies. “Our increased BTC holdings, strategic investment in SOL, CORE and participation in CORE’s staking facility reflect our commitment to leveraging the most promising opportunities in the decentralized finance landscape. These actions not only diversify our balance sheet but also align with our mission to bridge traditional capital markets with the innovative world of DeFi.”

The post DeFi Technologies Expands BTC Treasury Holdings and Diversifies into Solana, CORE and CORE DAO Staking appeared first on HIPTHER Alerts.

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Blockchain

Crypto Price Predictions: Comprehensive BlockchainReporter Platform Helps Cryptocurrency Investors Stay Ahead Of Market Volatility

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