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VeChain Further Enables Producers Market To Bring the Competitive Benefits of Public Blockchain Technology To America’s Family Farms

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Oatman Farms Premium Provisions is an Arizonian family-owned farm, passed down over four generations. Their products quickly became a staple during the pandemic – sourdough mixes. Despite selling a high-demand, on-trend breakout product, Oatman Farms needed a solution to mitigate the impacts of COVID-19 on the global food industry while addressing explosive growth in consumer demand for transparency, trust, and economic equity in value chains.

Enter Producers Market & VeChain – long-standing partners who continue to collaborate and unlock the competitive benefits of blockchain technology for producers and farmers worldwide. In December 2020, the two organizations collaborated on KnowSeafood.com, guiding consumers to high-quality, genuine sustainable seafood, a shining light amidst a background of global seafood fraud.

Producers Market is the creator of StoryBird, a powerful application that connects a consumer to the supply chain story of a given product. Powered by VeChain ToolChain™, the StoryBird application collects and uploads authentic product information onto the VeChainThor Blockchain. By doing so, the application enables all stakeholders, from farmers to processors, added-value parties and e-commerce platforms, buyers, and end consumers to validate product origin. Oatman Farms is the latest brand to sign on to use the groundbreaking platform for its product marketing.

“Oatman Farms adopted StoryBird for its farm and organic baking mixes because it allows us to showcase and differentiate our farming practices, ingredients and finished products with clarity, flair and transparency,” said owner Dax Hansen. “We have compelling stories to convey about our food, and StoryBird makes that storytelling easy, dynamic and feature-rich.”

Today 86% of US consumers believe brand transparency is more important than ever. 73% of consumers are willing to pay more for products guaranteeing total transparency. For brands, StoryBird offers a competitive advantage by allowing businesses to highlight the unique attributes of their products.

“StoryBird is a tool that connects people with the journey of their products by allowing them to actually see the people and communities who are economically impacted by their purchase, as well as tracing the product’s supply chain,” said Alex Karzag, head of product at Producers Market. “The idea is to give consumers the choice to buy a product that represents their values, whilst fostering greater equity and accountability in agricultural supply chains all around the world.”

Producers Market and Storybird chose VeChain to support blockchain integration due to its easy-to-deploy, cost-effective and scalable design.

“VeChain’s architectural structure was also a key factor as it readily allowed us to apply a Resources, Event, Agents (REA) accounting approach, a modeling technique that traces all the resources in a supply chain, captures the value creation pattern in all interactions, and reveals why business processes occur,” Karzag explained.

“We are happy to offer a reliable and cost-effective approach for our long-term partner, Producers Market, and address the challenges of their clients. As the leading enterprise public blockchain, VeChain’s technology has been used to boost transparency and track products throughout the wide-reaching global supply chain, and will be supporting the onboarding of more brands in the future.” Chief Marketing Officer of VeChain, Yvette Xia, added.

With Producers Market and VeChain working behind-the-scenes, Oatman Farms can focus on what it does best: produce delicious wholegrain, nutrient-dense baking mixes. All the while, consumers are assured through blockchain with a wholesome story baked into each fresh loaf.

Nothing tastes better than that.

Blockchain

Cardano Foundation Launches PRAGMA: A New Chapter in Open-Source Blockchain Development

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The Cardano Foundation has announced the launch of Pragma, marking a significant milestone in open-source blockchain development. Pragma aims to revolutionize Cardano by enhancing its infrastructure through innovative open-source projects.

Pragma represents a new chapter in the evolution of Cardano, focusing on improving its underlying infrastructure and expanding its capabilities. The initiative underscores the Cardano Foundation’s commitment to fostering innovation and driving progress within the blockchain ecosystem.

By leveraging open-source projects, Pragma seeks to enhance Cardano’s functionality and scalability, paving the way for broader adoption and increased utility. These efforts are expected to unlock new opportunities for developers and users alike, further cementing Cardano’s position as a leading blockchain platform.

Pragma’s launch highlights the ongoing evolution of Cardano and its commitment to pushing the boundaries of blockchain technology. Through collaborative open-source development, Pragma aims to address key challenges and drive continuous improvement within the Cardano ecosystem.

The Cardano Foundation’s announcement of Pragma signals a significant step forward in its mission to build a decentralized and sustainable blockchain infrastructure. With Pragma, Cardano is poised to embark on a new era of innovation and growth, setting the stage for a future of unprecedented possibilities in blockchain development.

Source: cryptonews.com

The post Cardano Foundation Launches PRAGMA: A New Chapter in Open-Source Blockchain Development appeared first on HIPTHER Alerts.

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Blockchain

Indonesian President Cautions Against Crypto in Money Laundering Risks

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The President of Indonesia has issued a warning regarding the potential risks of cryptocurrency-related activities, particularly concerning money laundering. This caution comes amidst growing concerns about the misuse of cryptocurrencies for illicit purposes.

The Indonesian President has raised alarms about the possibility of cryptocurrencies being utilized for money laundering schemes. This apprehension underscores the need for enhanced vigilance and regulatory measures to combat financial crimes involving digital assets.

Indonesia’s stance reflects broader global efforts to address the regulatory challenges posed by cryptocurrencies and their potential implications for financial stability and security. Authorities worldwide are increasingly scrutinizing cryptocurrency transactions to prevent illicit activities and safeguard the integrity of the financial system.

In light of these concerns, Indonesia is likely to implement stricter regulations governing cryptocurrency exchanges and transactions. Such measures aim to mitigate the risks associated with money laundering and other illicit activities facilitated by cryptocurrencies.

The Indonesian government’s cautionary approach underscores the importance of striking a balance between fostering innovation in the cryptocurrency sector and safeguarding against financial crimes. As the cryptocurrency landscape continues to evolve, policymakers and regulators face the ongoing challenge of adapting regulatory frameworks to address emerging risks and protect the integrity of the financial system.

Source: cryptonews.com

The post Indonesian President Cautions Against Crypto in Money Laundering Risks appeared first on HIPTHER Alerts.

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Blockchain

SEC Faces Lawsuit from CFAT and Blockchain Association

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The U.S. Securities and Exchange Commission (SEC) finds itself entangled in a legal battle following a lawsuit filed against it by the Crypto Federation of American Technology (CFAT) and the Blockchain Association. This lawsuit challenges the SEC’s recent regulations regarding digital assets.

The CFAT and the Blockchain Association have taken legal action against the SEC, disputing its regulatory approach to cryptocurrencies and other digital assets. This move comes amidst growing tension between regulators and the crypto industry.

The lawsuit challenges the SEC’s authority and the legality of its actions, particularly regarding the classification of digital assets as securities. The plaintiffs argue that the SEC’s regulations are overly broad and lack clarity, causing confusion and hindering innovation in the crypto space.

Moreover, the lawsuit alleges that the SEC’s regulatory framework stifles competition and unfairly favors certain market participants. The plaintiffs assert that the SEC’s actions harm consumers and hinder the development of innovative blockchain technologies.

In response, the SEC has defended its regulatory approach, emphasizing the need to protect investors and maintain market integrity. The agency maintains that its regulations are necessary to prevent fraud and ensure compliance with securities laws.

The outcome of this legal battle could have significant implications for the future of the crypto industry in the United States. Depending on the court’s ruling, it could either provide clarity and regulatory certainty for market participants or further complicate the regulatory landscape for digital assets.

Source: analyticsinsight.net

The post SEC Faces Lawsuit from CFAT and Blockchain Association appeared first on HIPTHER Alerts.

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