LEAF Mobile Inc. (TSX: LEAF) (“LEAF” or the “Company“), Canada’s leading free-to-play mobile game group, announces that its subsidiary studio, East Side Games, is set to launch a non-fungible token (“NFT“) game creation toolset called NFTKit for its IdleKit platform. The company plans to release the first offering of NFTs as prizes, within select games, the week of April 20th, 2021.
Top performing players will, for the first time, have true ownership over their rewards by receiving NFTs as prizes in select LEAF Group games published by East Side Games and LDRLY Games studios. NFT awards will be available through special events during the week of April 20th, 2021 in Trailer Park Boys Grea$y Money, Cheech & Chong Bud Farm, Bud Farm Idle Tycoon and Dragon Up. These rewards will mark the first officially licensed products from these brands in NFT form. Additional details will be released in game as the events get closer. Register at http://NFTKit.eastsidegames.com/ for updates and rewards details.
LEAF’s NFTKit is the latest addition to the IdleKit platform. Currently in private beta to select partners, NFTKit allows game developers to offer unique tokens and true ownership of digital items earned through our proprietary toolset. NFTKit development is being guided by Mack Flavelle, cofounder of Dapper Labs and cocreator of CryptoKitties, the original blockchain based NFT game, and the team that created the IdleKit platform. Mr. Flavelle currently serves as the EVP of IP and Licensing at East Side Games and has been involved with East Side Games since they acquired his company, Compass Engine, in 2011.
“The inspiration for the NFTKit was to find a way to reward our loyal players with something that they can truly own,” said Darcy Taylor, Chief Executive Officer of LEAF. “Bringing together Mack’s expertise in the NFT space, with the IdleKit team, we were able to make this a reality. This is yet another innovative toolset we have added to our leading IdleKit platform and it showcases our ability to innovate and enhance our offerings. Although only our first implementation of NFT technology, we foresee expanded opportunities for in game monetization for LEAF studios and our partners utilizing this technology.”