Blockchain
White Ops is the First and Only Company to Receive MRC Accreditation For Both Pre-Bid and Post-Bid Invalid Traffic Detection and Mitigation Across Desktop, Mobile Web, Mobile In-App and Connected TV
White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it has become the first and only company to be granted Media Rating Council (MRC) accreditation for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and Connected TV (CTV). This includes the first-ever accreditation for pre-bid detection and mitigation of SIVT of its Advertising Integrity product (the solution formerly known as MediaGuard) across all platforms, including CTV. White Ops has also been granted continued accreditation for post-bid detection within its Advertising Integrity offering (previously known as FraudSensor). White Ops’ post-bid detection solution has been accredited by MRC since 2016.
White Ops today verifies more than 10 trillion digital interactions per week, working directly with the largest internet platforms, DSPs and exchanges. With White Ops Advertising Integrity, platforms can tap into the most comprehensive pre-bid prevention and post-bid detection capabilities to verify the validity of advertising efforts across all channels. The White Ops bot mitigation platform uses a multilayered detection methodology to spot and stop sophisticated bots and fraud by using technical evidence, continuous adaptation, machine learning and threat intelligence. In most cases, White Ops delivers responses to partners in 10 milliseconds or less before a bid is made, saving time and money and ensuring that their advertising inventory can be trusted and fraud-free.
“Sophisticated Invalid Traffic can represent a significant drain on the digital advertising industry, both economically and also because of the erosion of advertiser confidence it can cause,” said George W. Ivie, Executive Director and CEO of the MRC. “White Ops’ achievement in becoming the first company to receive MRC accreditation for SIVT solutions that encompass both the pre- and post-bid processes, across desktop, mobile web, in-app, and OTT platforms, clearly speaks to its continued position at the forefront of this vital industry space.”
“Winning the fight against fraud requires a collective effort through partnerships across the entire ecosystem,” said Tamer Hassan, Co-founder and CEO of White Ops. “We are honored that organizations across the globe, including top internet platforms, entrust us to protect them against fraud. To be recognized by the MRC with this additional accreditation to our entire Advertising Integrity product demonstrates to the industry that we are delivering on our mission to disrupt the economics of cybercrime.”
“White Ops has been a valuable fraud prevention partner for FreeWheel as we have navigated through industry trends accelerated by the pandemic,” said Carl Kalapesi, COO FreeWheel. “Their pre-bid capabilities in the Connected TV space provide the inventory quality assurances we need, and deepens the trust our clients demand.”
Earlier this year, White Ops uncovered the largest-ever Connected TV fraud operation, named ICEBUCKET. At its height, the operation affected more than 300 publishers across 30 countries while stealing millions of dollars in ad spend. For more information on White Ops Advertising Integrity, please visit www.whiteops.com/products/advertising-integrity.
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Saakuru Leads the Gasless Blockchain Revolution, Disrupting the Industry
Saakuru has recently achieved significant milestones in its development, positioning itself as a leader in the gasless blockchain revolution that is reshaping the industry. Within just nine months of its launch, the consumer-centric L2 protocol has entered the top 5 brands in its niche and records over 1.44 million weekly users, according to data from DappRadar.
The project is gearing up for the official launch of its Saakuru token ($SKR) by the end of April, supported by a successful private funding round that raised $2.4 million. Saakuru Protocol stands as a pioneering advocate of gasless technology, aiming to accelerate the adoption of Web3 into the mainstream by enhancing the user experience and reducing costs for both developers and end users.
Unlike traditional blockchain networks, which often suffer from high gas fees and security issues, Saakuru Protocol leverages Oasys High-Speed Optimistic Rollups to create a public-permission, gas-less L2 blockchain. This innovative approach eliminates gas fees, improves user experience, and introduces new tokenomics models, enabling the development of versatile decentralized applications with higher security standards, cost-effectiveness, and ease of use.
The Saakuru token serves as a multi-purpose token within the protocol, providing utility and governance. Its advanced burning mechanism gradually reduces the token supply while potentially increasing its value. The token is integrated into all operational layers of the Saakuru protocol:
1. Developer Layer (Saakuru Labs): Provides products and services with proprietary business models, burning 10% of profits.
2. DeFi Layer (Taffy DEX): Utilizes Taffy DEX technology, where 0.005% of transaction fees are converted to SKR tokens and burned.
3. Governance Layer: Enables token holders to participate in protocol governance, with 5% of tokens used for governance initiating the review process being burned.
4. Protection Layer: In the event of triggering the protection mechanism, SKR tokens are burned, with 3% of saved tokens being burned.
Through these innovative features and layers, the Saakuru token and protocol aim to drive adoption, enhance functionality, and provide sustainable value for users and stakeholders alike in the evolving blockchain landscape.
Source: finance.yahoo.com
The post Saakuru Leads the Gasless Blockchain Revolution, Disrupting the Industry appeared first on HIPTHER Alerts.
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