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GCT Announces New Strategic Partnership with Context Networks to Deliver Context-Rich Advertising Platform for Casino Operators

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Game Changing Technologies, Inc (“GCT“) today announced a new strategic partnership with Context Networks, Inc., the world’s first omni-channel marketing system to unify high-contextualized marketing messages across all physical and digital displays helping casinos and lottery operators drive new revenue streams by building more direct and meaningful relationships with their customers.

The Contextual Promotions Media (CPM) Network, a secure private blockchain platform and operator ecosystem, delivers an end-to-end advertising solution for operators enabling them to become digital publishers with no new capital investment.  This Platform-as-a-Service (PaaS) brings together operators and advertisers in a dedicated, private, permissioned blockchain ecosystem using digital tokens for payments, exchanges, incentives and fees. GCT will make the CMP Network available to its full network of casino operators and tribes.

“Digital advertising has moved well beyond simple TV and radio and is now in almost all aspects of our lives from cabs and buses, mobile devices, online shopping and online entertainment. Artificial intelligence technology and geo-spatial locational services enable targeted one-to-one marketing like never before,” stated Andrew Cardno, GCT’s CEO. “With Google and Facebook being the largest advertising platforms in the world, digital advertising is become more and more common place. It makes sense for casinos to monetize their digital real-estate.”

Casino and lottery publishers can leverage the benefits of rapid payment settlements and transparent advertising-on-demand. Operators, acting as publishers, have immediate, low-cost access to high-quality customers. Advertisers and traditional Demand-Side Platforms (DSPs) deliver creative digital assets efficiently in a low-touch environment integrated with anti-fraud solutions that form a secure information base for advertisers to make weighted decisions on real-time advertising bids.  Advertisers and sponsors can perform in-depth audits of their ad spend. In addition, tamper-proof storage of smart contracts and event logs inside the CPM Network private blockchain prevents dishonest participants from using corruption schemes.

“We are proud to partner with GCT to expand our market footprint and showcase our unique product offering to casinos,” stated Matthew Olden, Context Network’s Founder and CEO. “The feedback we have been getting from casino operators has been tremendous as they recognize new revenue streams at virtually no additional cost.”

 

SOURCE Context Networks, Inc.

Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.

Blockchain

39% of Canada’s institutional investors have exposure to crypto: KPMG

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According to a report from CoinTelegraph, nearly forty percent of institutional investors in Canada have exposure to cryptocurrency, as revealed by KPMG. This finding underscores the growing acceptance and adoption of digital assets among institutional investors in the country.

The report indicates that a significant portion of institutional investors in Canada are actively investing in or exploring opportunities in the cryptocurrency market. This trend reflects a shift in sentiment towards digital assets, with more investors recognizing the potential for long-term growth and diversification offered by cryptocurrencies.

KPMG’s findings highlight the increasing mainstream acceptance of cryptocurrencies among traditional investors, as well as the growing interest in blockchain technology and its potential applications across various industries. As institutional investors continue to enter the cryptocurrency market, they are expected to bring additional capital and liquidity, further fueling the growth and maturation of the digital asset ecosystem.

Overall, KPMG’s report signals a significant milestone in the adoption of cryptocurrencies in Canada, indicating that institutional investors are increasingly recognizing the value proposition of digital assets and integrating them into their investment portfolios. This trend is likely to accelerate the broader adoption and mainstream acceptance of cryptocurrencies in the country and beyond.

Source: cointelegraph.com

The post 39% of Canada’s institutional investors have exposure to crypto: KPMG appeared first on HIPTHER Alerts.

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Blockchain

BounceBit (BB) Megadrop Now Open: Participate by Subscribing to BNB Locked Products or Completing Web3 Quests

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The BounceBit (BB) Megadrop is now open for participation, as announced by Blockchain.News. This event presents an exciting opportunity for users to earn BB tokens by engaging in various activities, including subscribing to BNB locked products and completing Web3 quests.

Participants can join the BB Megadrop by subscribing to BNB locked products or completing Web3 quests, both of which offer different avenues for earning BB tokens. By participating in these activities, users have the chance to accumulate BB tokens and potentially benefit from the rewards associated with the Megadrop.

Subscribing to BNB locked products allows users to earn BB tokens by locking their BNB assets for a specified period. This not only provides users with an opportunity to earn rewards but also contributes to the liquidity and stability of the BounceBit ecosystem.

Additionally, completing Web3 quests offers users an alternative way to earn BB tokens by engaging in various tasks and challenges related to Web3 technology. These quests provide users with a fun and interactive way to learn about blockchain and cryptocurrency while earning rewards in the form of BB tokens.

Overall, the BB Megadrop presents an exciting opportunity for users to participate in the BounceBit ecosystem and earn rewards by engaging in activities that contribute to the growth and development of the platform. As the Megadrop progresses, participants can look forward to additional opportunities to earn BB tokens and potentially benefit from the rewards associated with this event.

Source: blockchain.news

The post BounceBit (BB) Megadrop Now Open: Participate by Subscribing to BNB Locked Products or Completing Web3 Quests appeared first on HIPTHER Alerts.

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Blockchain

Cronos collaborates with KYVE to revolutionize Blockchain Data

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Cronos, a prominent blockchain platform, has announced a collaboration with KYVE aimed at revolutionizing blockchain data, as reported by CryptoNewsZ. This partnership represents a significant step forward in enhancing the efficiency and scalability of blockchain data storage and retrieval.

The collaboration between Cronos and KYVE seeks to leverage KYVE’s decentralized data storage and retrieval solution to enhance the capabilities of the Cronos blockchain platform. By integrating KYVE’s technology, Cronos aims to address the challenges associated with storing and accessing large volumes of data on the blockchain, such as scalability and cost-effectiveness.

KYVE’s decentralized data storage solution utilizes a network of distributed nodes to store and retrieve data, ensuring high availability and reliability. This approach not only improves the efficiency of data storage and retrieval but also enhances the security and resilience of the blockchain network.

The partnership between Cronos and KYVE is expected to unlock new possibilities for decentralized applications (dApps) and smart contracts built on the Cronos platform. By providing a more efficient and scalable solution for blockchain data management, Cronos aims to attract developers and enterprises seeking to leverage blockchain technology for a wide range of applications.

Overall, the collaboration between Cronos and KYVE represents a significant development in the blockchain industry, highlighting the importance of innovation and collaboration in driving the evolution of decentralized technologies. As the partnership progresses, it is poised to deliver transformative benefits for blockchain data management and accelerate the adoption of decentralized applications and services.

Source: cryptonewsz.com

The post Cronos collaborates with KYVE to revolutionize Blockchain Data appeared first on HIPTHER Alerts.

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