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4Front Ventures Corp. (CSE: FFNT) (OTCQX: FFNTF) (“4Front” or the “Company“) has hired Alicia Mandel as 4Front’s first Chief Human Performance Officer. Her addition to the team furthers 4Front’s commitment to developing high-caliber talent and attracting the best people from within and outside the cannabis industry.

“I’m very excited about welcoming Alicia into the 4Front family,” 4Front CEO Josh Rosen said. “I know executives who have gone through her leadership development program and, after reaching out to her, it quickly became clear we have a shared belief in what developing great talent means. 4Front will benefit immensely from her innovative thinking on what effective leadership looks like and her experience building scalable talent infrastructure for organizations such as Citi and the U.S. Olympic Committee.”

Ms. Mandel comes to 4Front with three decades of corporate training and employee engagement experience. She has held positions at American Express, Apollo Education Group/University of Phoenix, the U.S. Olympic Committee, and Citi, among others. As a consultant, she’s also worked with companies such as Oracle, Adobe, Nike, and Microsoft, on executive coaching, team development, and helping align a company’s people strategy with its business strategy.

“While my consulting business was growing strong, I couldn’t pass up the opportunity to build an industry-leading executive and employee development program at a company that’s blazing a trail in a brand new industry,” Ms. Mandel said. “I look forward to developing 4Front’s leadership capacity and helping build a strong and deep bench of talent, as well as driving an intentional culture that will create an environment where people can succeed as they propel the organization towards its business objectives.”



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