Fuji Xerox Singapore, a leading provider in document and communications solutions, today held its second Innovation Re:Mix Forum Future x Smart 2019, at the Marina Bay Sands Expo and Convention Centre. The event brought together industry leaders and senior executives to share research insights and enterprise implementation best practices in enabling a future ‘smarter’ workplace.
The full-day conference was opened by Ms. Sara Cheng, Chief Executive Officer, Fuji Xerox Singapore which was followed by a fireside chat with Dr. Lynn Wilcox, Chief Technical Officer, Fuji Xerox Palo Alto Laboratory (FXPAL). Together, they brought to life the laboratory’s revolutionary technologies on IoT (Internet of Things), IoH (Internet of Humans), Human-Sensing and AI (Artificial Intelligence) and how they shape future workplace collaborations.
“Fuji Xerox is committed to empowering our customers’ digital journey through the integration of Machine, Human and Digital Intelligences which is reinforced in the Innovation Re:Mix’s Forum. This is a fantastic platform for out-of-the-box thinking and thought-provoking conversation to uncover a smart, competitive edge in a digital economy,” said Ms Sara Cheng.
The Future x Smart edition featured an exciting line-up of business and thought leaders participating in keynote presentations, panel discussions, and interactive workshops categorised into three themes:
1. Making the shift to the next-generation enterprise
On creating a ‘smarter’ workplace, Dr Lynn Wilcox and Ms Sara Cheng kicked off the enterprise segment with insights on how enterprises can leverage on ambient computing, and enterprise AI to drive productivity, and improve collaboration and communications in an increasingly mobile workforce. She also introduced FXPAL’s human-sensing technology. With the ability to track stress, productivity, and pain levels, the technology could power employee-retention programs in Human Resource, and potentially revolutionise how medical diagnoses are conducted in Healthcare.
Mr. Chooake Wongwattanasilpa, Managing Director and Head of User Experience & Design at DBS, underscored the importance of design thinking in pursuing innovative solutions as he shared how DBS applied structured thought frameworks for problem-solving.
Panel discussions led by business leaders further armed participants with case studies and insights on how enterprises can better redesign their digital journeys for a ‘smarter workplace’ that maximises business productivity and cost-efficiency.
A hands-on application session at an Experiential Workshop, hosted by experts from Fuji Xerox Digital Platform Solutions, allowed participants to envision a re-invented workplace by using the ‘smart work innovation’ concept to uncover inefficiencies in business workflows.
Other noteworthy speakers and panelists at the enterprise track included:
- Dr Lily Kong, President, Lee Kong Chian Chair Professor of Social Sciences, Singapore Management University
- Mr. Angus Luk, Chief Information Officer, South APAC at L’Oreal
- Dr Cyrille Schwob, Asia-Pacific Head of Technology, Airbus
- Mr. Patrick Kok, Managing Director, Group Operations Great Eastern Life
- Mr. Simon Partridge, Head of Insurance Industry, Fuji Xerox Asia Pacific
- Mr. Ho Swee Huat, Regional Principal, Digital Platforms, Smart Work Innovation, Fuji Xerox Asia Pacific
- Mr. Daniel Ling, Head of Design Thinking, NTUC Income
2. Revitalising business strategies
The SMB (Small and Medium Business) track offered an exclusive peek at critical factors required to build digital-ready SMBs, along with key highlights on how businesses can edge up in competitiveness in an increasingly connected environment.
Mr. Matthew Teo, Executive Manager, Open Innovation Platform, Infocomm Media Development Authority elaborated on how SMBs can tap on available government programmes and grants to help accelerate their digital journeys. During interactive panel sessions, business leaders offered their first-hand experiences in revitalising businesses with digital solutions, embracing new technologies and enriching the workplace.
Other key speakers and panelists were:
- Mr. Ryan Chioh, Managing Director, FarEastFlora.com
- Ms. Supriya Singh, Venture Capitalist, Jafco Asia
- Mr. Frank Phuan, Chief Executive Officer, Executive Director of Sunseap
- Mr. K Lingam, Head, Services Offering Development, Fuji Xerox Asia Pacific
- Mr. Abdul Malik, General Manager and Head of Business Development, Oon & Bazul
- Mr. Alex Chua, Chief Executive Officer, Goldbell Financial Services
- Mr. Eugene Yeo, Chief Operating Officer, MyRepublic
- Mr. Ong Wei Ping, Director, Channel Sales and Alliances, Fuji Xerox Singapore
3. Powering omni-channel marketing strategies
Approaching marketing through multiple platforms is increasingly emphasised against the backdrop of a diverse and fragmented media landscape. With the sheer volume of content transmitted through ever-broadening distribution channels, marketers face the challenge of standing out amid digital clutter.
Ms Susie Wong, Chief Digital & Marketing Officer, Fuji Xerox Singapore, opened the segment with her perspective on tackling the issues of digital fatigue and how brands can leverage on print in omni-channel marketing strategies and trends to differentiate themselves from the next run-off-the-mill digital campaign.
Through a series of workshops and discussions, marketing experts presented solutions for delivering impactful customer experiences, as well as prudently capitalising on print and digital solutions as complements of each other. Creating effective marketing campaigns, tapping on new analytics tools, and learning from successful marketing campaigns were just a few of the topics covered in this conference track.
This conference track featured discussions and workshops led by:
- Mr. Geoff Tan Managing Director, Market Development, SPH Magazines
- Mr. Tim Webb, Managing Director, Sequebb
- Mr. Ben Goodman, Managing Director & Head of DX APAC, Adobe
- Mr. Tim Howard, Associate Director, Graphic Communications Services Marketing, Fuji Xerox Singapore
- Ms. Rezwana Manhur, Regional Editor of Singapore and Southeast Asia, Marketing Interactive
- Mr. Enda Kavanagh, Business Development Manager, XMPie
- Ms. Ayelet Melamed, Head of Marketing, XMPie
Beyond discussions on new trends and opportunities, and exchanges of innovative ideas, delegates were also taken through Fuji Xerox’s augmented-reality paper trail. Set to redefine traditional processes, the experiential showcase delved into the mechanics of workflow automation and how the technology can be seamlessly applied to any function of a business, offering delegates a first look into redesigning workflows.
The conference concluded on a luxurious note at the “Digital Solutions Meet Gem Wonderland”. Themed “A Cut Above The Rest”, the immersive and creative exhibit featured a radical holographic backdrop and 3-D paper gemstone jewellery specially printed with Fuji Xerox’s Iridesse Production Press, PrimeLink and B9 Series. Delegates navigated through the endless combinations of paper spectacularly reborn in many unique forms and took away their very own customized tea blend, packaged in a brilliantly cut diamond, exclusively printed by the Iridesse.
“Digital Solutions Meet Gem Wonderland” demonstrated how print can be reimagined in striking, new ways while it underscored the integration of Machine, Digital and Human intelligence, encapsulating Fuji Xerox’s core value propositions in digital transformation as well. With the multi-faceted capabilities offered by today’s print technology, made possible by cutting-edge research and facilitated by accurate, high-powered digital processing, this exhibit was a study in pushing the boundaries of print in order to offer irreplaceable, infinite value in a digital world.
SOURCE Fuji Xerox Singapore