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CEO-CMO Summit Vietnam 2019 will take place on May 31

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How has the Vietnamese market changed with the trend of global digital racing? What do typical businesses have and will do to lead or catch up with competitors in this “race”? What do business leaders do to not be left behind? The answer will be found at the Vietnam CEO-CMO Summit Vietnam 2019 which will take place on this May 31.

The digital “revolution” in Vietnam and noticeable numbers

In recent years, Vietnam has become one of the potential markets for businesses with the development of smartphones’ platform. A report by the global Mobile Marketing Association (MMA) has shown that the increase in smartphone market penetration and the use of mobile data increasing in both urban and rural areas has “flared up” the budget for advertising on mobile devices in Vietnam. Approximately $77.1 million was spent in 2017, double the figure of  $38.5 million in 2016, accounting for about 50-60% of the total budget for digital advertising activities of most major brands.

More notably, for about 70% of the population living in rural areas, mobile phones have become a basic communication tool and an integral part of many people’s lives and work. However, marketers still face many difficulties in reaching these targets because of the lack of market insight and consumer behaviour.

How does members of MMA react to this trend?

In the context that the digital “revolution” in the world in general and Vietnam in particular is happening at an extremely fast pace, many businesses have been adjusting their strategies to catch up with the era and consumer’s trend. Facebook – one of the board members of Vietnam Mobile Marketing Association (MMA) – has also taken a step forward with many breakthrough policies.

In the presentation at CEO-CMO Summit Vietnam 2018, Ms. Christy Leformer Facebook Country Director of Vietnam,emphasized: “Data is the tool to connect online users to offline.” Up to 90% of consumers shop at real stores, but 60% of them will decide to buy when they see products on the internet. Two online – offline platforms need to be coordinated and connected to effectively reach consumers and attract purchases. And according to her, data is the most effective tool to connect these two platforms.

Adtima – another member of the Management Board of MMA Vietnam is also a good example of business innovation to keep up with the digital race. “After the mobile era is the era of artificial intelligence (AI)” is the thought of Mr. Nguyen Anh TuanCEO of Adtima, when sharing about the journey and development orientation of technology companies. Based on users’ mobile behavior and habits, Adtima has succeeded in building an ecosystem of applications from music, news, chat, finance, … on mobile platforms.

However, for further development, advanced technologies such as AI need to be applied to connect users to the services and products they care about, towards convenience. He emphasized: “In the near future, Vietnamese people can use Zalo as their virtual assistant, like Safari, Cortana or Google Assistant.”

Meeting CEO – CMO Vietnam 2019 – opportunity to lead “racing” in the digital field

On May 31, 2019, CEO-CMO Summit Vietnam 2019 with the theme “Architect the Future of Marketing” will be organized by MMA with the participation of hundreds of leaders and marketers of large businesses from different industries in Vietnam.

In particular, the Summit will include Mr. Antoine De Carbonnel – Chief Commercial Officer of Go Jek will discuss the growth of shared services for developed countries. In addition, guest speakers Mr. Charles Ng – Deputy Enterprise Enterprise AI Appier and Mr. Bui Hai An – 7Eleven Digital Director will also analyze deeply to clarify the new trends in this “revolution” through key topics: How to segment audience and why it is important, CEO Panel – Data and development, the impact of E-business, Direct-to-Consumer approaches- new opportunities for brands, Take advantage of technology to connect the online and offline world, … This is a valuable opportunity for participants to update the latest knowledge and trends on how to use mobile channel in modern marketing.

In addition, joining the CEO-CMO Summit Vietnam 2019, attendees also have the opportunity to network with experts, as well as other marketers from domestic and foreign companies. Since then, individuals and businesses can join an active community, contributing to the development of marketing and mobile technology in Vietnam.

The CEO-CMO conference, organized by MMA Vietnam, will take place on May 31, 2019 at Mai House Saigon Hotel (District 3, HCMC). All CEOs and CMOs from businesses and brands are applying digital and mobile in marketing and business management activities as well as are interested in improvements of technologies such as AI, Blockchain, IoT … are welcomed at the Conference.

 

SOURCE MMA Asia Pacific Limited

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Leading Decentralized Investment Banking Group – Coinstreet Partners, Awarded Asia Futurist Leadership Award

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From left : Prof. Spencer Li - Independent Director of Coinstreet Partners, Ms. Eva Law - Founder and Chairman of the Association of Family Offices in Asia, Mr. Samson Lee - Founder and CEO of Coinstreet Partners, Mr. Chan Heng Fai - Chairman of Coinstreet Partners; at the Asia Futurist Leadership Award Gala.

 

The Asia Futurist Leadership Award in the category of High Flyer Award – Outstanding Deal Originator In Asia was awarded to Coinstreet Partners by the Association of Family Offices in Asia, the Association of Private Bankers in Greater China and the Women In Leadership Association at the Asia Futurist Leadership Summit, held in Hong Kong during International Financial Week.

Asia Futurist Leadership Awards (AFLA) recognize family offices, family enterprises, industry professionals, private banks, institutions, funds and new ventures around the world that are creating a positive environment, promoting sustainability and making social impact, ultimately contributing to the creation of a better world.

The Association of Family Offices in Asia, principal organizer of AFLA, is a professional society that distinctively connects single, multi and virtual family offices as well as the industry societies in the region. It currently has more than 9000 institutional associates and hundreds of single and multi-family office members, with investment net worth typically over USD50 million.

“Digital assets are one of the transformative forces shaping the new face of the financial service industry and the economy as a whole. We would like to see more prudent players and regulation to ensure this development heads in the right direction,” said Ms. Eva Law, Founder and Chairman of the Association of Family Offices in Asia. “We are very pleased to see Coinstreet Partners win this award and look forward to their continuous effort to make digital assets widely available, and bring value to investors and to economic development.”

“Congratulations to Coinstreet for winning the Asia Futurist Leadership High Flyer Award, it recognizes them as an outstanding deal originator in Asia, and their vision to crossover Finance, Media and Technology is an exciting future trend,.” said Ms. Mercedes Ho, Executive Director of Forbes Global Allianceand the presenter of the award.

Coinstreet is a leading decentralized investment banking group and consultancy firm in the F.M.T. (Finance, Media & Tech) field, providing a business eco-system for the new era of digital economy. Coinstreet focuses on five business segments: Token Finance Consultancy, Digital Asset & Wealth Management, PR Media & Investor Relations, Digital Asset Tokenization & Trading Platform, and Decentralized Finance & DLT Solutions.

“The Association of Family Offices in Asia is a highly respectable organization in traditional investment communities,” said Mr. Samson Lee, Founder and CEO of Coinstreet Partners. “We are very honored to be the recipient of the Asia Futurist Leadership Award. It represents a significant recognition of our efforts and vision of the convergence between the traditional financial eco-system and the digital assets system.”

According to a survey from the World Economic Forum, around 10% of global GDP will be tokenized and stored on Blockchain by 2027. Coinstreet serves clients with tokenization needs ranging from stablecoins, real estate, financial services, technology, biotech, healthcare, telecommunications, energy, manufacturing, hotel, hospitality, lifestyle, gaming, media and entertainment sectors. Significant growth in the number of high-quality STO projects and global expansion of investor communities is expected, as adaption of this new corporate finance model gains popularity globally.

 

SOURCE Coinstreet Partners

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Monerium and Algorand enter partnership to issue e-money on the Algorand protocol

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Photo source: effectivecooperation.org

 

Monerium (https://www.monerium.com/), the world’s first authorized provider of licensed e-money for blockchains, and Algorand Inc. (https://www.algorand.com/), the world’s first open source, permissionless, pure proof-of-stake blockchain protocol, announce a non-exclusive partnership to support the Algorand protocol in 2020 with Monerium’s fully programmable and redeemable e-money.

Mainstream adoption of blockchains requires a reliable form of digital cash on-chain. Since receiving its e-money license in June 2019, Monerium has announced several B2B use cases for e-money, including a cross-border transaction in euros. Monerium now supports e-money across the EU, IcelandNorway and Liechtenstein in US Dollars, Euros, British Pounds, and Icelandic krona.

Algorand recently benefited from a significant upgrade, Algorand 2.0, which includes a number of features that enable sophisticated exchanges such as account quarantine, whitelist models, flexible asset reserve models and more.

“We look forward to supporting the Algorand protocol. Algorand incorporates key features for many mainstream use-cases, including stateless smart contracts and scaleable proof-of-stake consensus. The Algorand leadership has taken a pragmatic and deliberate approach in designing a blockchain for mainstream applications while staying close to the ethos of the open source community” states Sveinn Valfells, co-founder and CEO of Monerium. “Supporting new blockchains with mainstream relevance is a priority for Monerium.”

“Monerium and Algorand have a shared vision for real-world use cases that are enabled by advanced blockchain technology,” said W. Sean Ford, COO of Algorand, Inc. “We are thrilled that Monerium will be bringing their solution for e-money to Algorand and we look forward to our community’s ability to leverage the technology for straightforward regulatory compliance.”

 

SOURCE Algorand Foundation

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Kadena Launches Public Chain with Smart Contract Transactions, Completing Industry’s First Hybrid Blockchain

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Kadena, the first blockchain technology company to come out of JP Morgan’s Blockchain Center for Excellence, has announced the full launch of its public blockchain. Kadena’s public blockchain is first to market as a sharded Proof of Work Layer 1 network. Following the start of genesis mining in October 2019, Kadena has surpassed having two million blocks mined at hash rates as high as 40 TH/S. Today’s launch includes full transactions and the ability to write smart contracts. The latest functionalities of the network complete Kadena’s hybrid blockchain platform. Kadena is already delivering interoperability, scalability, and security across industries including financehealthcare, and insurance.

The hybrid blockchain supports interoperability using Pact, Kadena’s open-source, Turing-incomplete smart contract language with Formal Verification. The simple smart contract language is powerful enough to code complex contracts and execute multi-party transactions. Enterprises and developers alike will find that applications once considered too difficult to build are now achievable with Kadena. Removing the complexity and vulnerability of other smart contract languages, Pact advances secure and legible transactions.

“Despite blockchain having immense potential, our experience building JP Morgan’s first blockchain showed us its limitations,” said Founder and President Stuart Popejoy. “Launching a fully functional hybrid blockchain which seamlessly integrates a public chain with a private network is a significant step forward in reimagining what applications can do on-chain.”

Kadena’s public blockchain functions through a braided, parallelized Proof of Work consensus mechanism, the only protocol that has been validated in the market. The architecture enhances throughput and scalability while preserving the reliability of Bitcoin. Kadena Kuro, the platform’s next-generation private blockchain, overcomes the challenges of security, scalability, and speed found in existing blockchains such as Ethereum.

“We’ve solved the scaling challenges of Bitcoin with parallel Proof of Work chains while addressing the security issues of Ethereum with Pact,” said Founder and CEO Will Martino. “Today’s launch of our public blockchain with smart contract transactions, which completes our hybrid platform, advances mainstream adoption. We’re excited to see how Kadena’s blockchain will empower entrepreneurs and enterprises to bring in Economics 2.0.”

The launch comes after Kadena completed a year full of milestones in 2019, including the news that next-generation blockchain networks such as Cosmos and Polkadot are looking to implement the Pact smart contract language. Businesses exploring deployment of applications on blockchain were able to utilize the speed and security of Kadena Kuro when it got listed on AWS Marketplace and Azure Marketplace with free community editions.

 

SOURCE Kadena

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