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Blackmoon Forges Multiple Strategic Partnership to Build New Investable ETx’s

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Blackmoon Financial Group, a blockchain Financial Service and Fintech firm announces multiple partnerships with reputable firms which include of Daneel.io,  Plato Technologies Inc., Dr. Werner & Partner, Jarvis International Ltd., Rivver and FintechSauce. The strategic partnerships serve to assist in the creation of branded Exchange Traded Indexes (ETx).

The new partnerships between Blackmoon and these firms will enable them to work very closely together to create a showcase of investable ETx’s that track the performance of a multitude of products, services and sentiment indexes that these firms offer.

Firms partnering with Blackmoon have an advantage over their competitors as they are able to further monetize their offering by making it an investable product.

For example, the partnership with Daneel allows the firm to turn their already successful sentiment API into a feed for an investible ETx, therefore, allowing investors to invest in the hype (or lack thereof) of a particular set of cryptocurrencies.

“As soon as we met in Malta Blockchain Summit, we were directly aligned with market expectations and the collaboration was the logical next step, we are eager to see how investors will react to this new kind of indices made possible by the AI,”  said Harold Kinet, Head of Communication at Daneel.

Fintechsauce will roll out a few ETx’s with Blackmoon whose goal will be to create investable ETx’s that track FintechSauce’s investable products.

“In order to succeed in almost any project, you need reliable partners. FintechSauce has been working closely with our clients to be the best financial advisors for them. And now, we are excited about finding the right partner for our business, Blackmoon. With their help, we are creating investment products that will bring financial success to people that believe in us,”  said Anastasia Nizhegorodtceva, Associate Director of FintechSauce

On the other hand, the ETx developed with Rivver will track their issued digital assets in real time.

“We are very excited to be collaborating with Blackmoon. Blackmoon’s innovative ETx approach is unique and necessary for the digitized securities ecosystem and we are very happy to be able to offer this added value to our clients,”  said David Benizri, CEO of Rivver

Jarvis Exchange’s ETx tracks the performance of a variety coin sets such as “most-traded” and “most-volatile” on the Jarvis Exchange.

We are very excited to partner with Blackmoon. It is always nice to find companies that share our belief in the collaborative genius. The ETx represent unique investment opportunities. We are happy to bring more value to our users as ETx enhance our offering, and to reveal Blackmoon value proposition to thousands of investors and traders, said Pascal Tallarida, Founder & CEO of Jarvis

Furthermore, Plato’s “On-the-fly” ETx’s aim to provide investors with direct access to Plato’s real-time strategies.

“We are really excited about what this partnership means in terms of driving institutional crypto adoption while supporting full compliance across an entire basket of proprietary crypto indexes,” said Bryan Feinberg, CEO of Plato

Dr. Werner & Partner’s ETx, on the other hand, will give investors direct access to Dr Werner & Partner’ client base.

“The partnership with Blackmoon will enable us to extend our (already advanced) crypto advisory services with security token offerings. The amount of interest for that sector is overwhelming and together with Blackmoon we will provide a state-of-the-art-service, that will enable the right client to launch an STO from A-Z,” said Philipp Sauerborn, a senior employee at Dr Werner & Partner

Blackmoon is still working on more partnerships and will announce them as they happen.

Solving the problem of liquidity

Knowing that one can liquidate his or her investment without an impact on price, is a key risk-metric to any and all investment decisions. An STO that supports a thriving and liquid market, immediately increases its perceived value, even if its product, bottom-line or management is not as high a quality as its competitors.  The liquidity of the marketplace defines the risk for an investor and the success of the issuer.  Without the ease of execution and liquidity, any STO will have limited success, if any at all.

Introducing Blackmoon’s Exchange Traded Indexes (ETx)

Blockchain technology may be a better alternative to raise capital from investors.  However, price discovery and trading liquidity also require the inclusion of speculators.  The ETx that Blackmoon issues on behalf of its partners’ brands incentivise traders and speculators to take the risk in the market, by offering them a fungible financial product to arbitrage for profit – further adding bids and offers to an STO that would otherwise not exist – effectively creating a balanced and stable price.

We have seen a surge of interest from firms around the globe, from a variety of sectors, seeking to partner with us specifically to form an investable ETx for them and we are glad that we can fulfil this need. The relationships are mutually beneficial and this serves as the strongest foundation for a long-lasting relationship, said Moshe Joshua, Chief Product Officer at Blackmoon

The strategic partnership with Daneel is one of many that Blackmoon intends to form over the coming months. Their ultimate goal will be to have an entire suite of innovative ETx’s to offer their own clients as well as those of their partners.

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Mercari Opens Cambridge Engineering Offices

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Mercari, The Selling App, today announced the opening of engineering offices in Cambridge, MA, advised by two renowned professors at the adjacent Massachusetts Institute of Technology (MIT).

Mercari is the number-one marketplace in Japan. Since entering the U.S. in 2014, more than 45 million Americans have downloaded the app.

At the moment, Mercari’s team in Cambridge is focused on better understanding sellers and buyers, and predicting their intentions ahead of their actions. This helps Mercari deliver a more personalized experience using its recommendation engine. The team is applying machine learning on massive amounts of data to better personalize the user experience based on their preferences, history and interactions.

More broadly, this team is pursuing applied research projects in machine learning, computer vision and other emerging technologies that can help Mercari to make selling even easier than buying.

“Opening the Mercari engineering offices in Cambridge is an important addition to our global technology centers in Palo Alto and Tokyo,” said Dr. Mok Oh, chief technology officer for Mercari U.S. “The expectations of Mercari sellers and buyers are always evolving, so it’s vital that we harness emerging technologies to continuously improve our app and services.”

Advising the team are Dr. Frédo Durand and Dr. Wojciech Matusik of MIT.

Dr. Frédo Durand is a renowned researcher and professor in computer vision and computational photography. He is a professor of Electrical Engineering and Computer Science at MIT, and a member of MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL).

Dr. Wojciech Matusik is widely-recognized professor and entrepreneur in machine learning, 3D vision, and 3D fabrications. He is a professor of Electrical Engineering and Computer Science at the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT, where co-directs the Computer Graphics Group and teaches machine learning courses

Mercari is looking for talented people to join its technology teams in Palo Alto and Cambridge. A list of all current U.S. openings is here.

 

SOURCE Mercari

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Aiozium Launched SaaS-based Marketing Intelligence Tool Powered by AI

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Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques in a different way. The tool has intelligence for self-correction and self-learning for better campaign optimization and high ROI.

Aiozium is a multi-dimensional platform that not only reads the data, makes sense of all the data and generate actionable insights on them, but also gives the real-time information about customer behavior. It builds the trend of the customers based on a various emotional and behavioral algorithm which leads to prediction and results in an increase of leads by selecting the best marketing mix and marketing strategies for optimum use of resources which results in greater ROI.

Reason Why Every Marketer Needs Aiozium

Aiozium is marketing ally, it is a tool for all the marketers which makes life simpler and completes the customer journey with ease.

– Emotional Algo: It is said that the only difference between Robot and Human is the emotions or the feel factor. Emotional algo consists of human psychological ethos. It analyses the behavior basis on different kinds of emotions exhibited by humans. It helps in analyzing the marketing communications, activities and asses their value. It also measures and analyses the emotions of a person towards buying the product.

– Contextual Algo: It analyses the content across various channels viz. website, email and all communication platforms based on multiple parameters such as aggression, transaction, emotion etc. It also analyses whether the user is persuaded with the interaction or not, basis on which it predicts the usefulness of the content.

– Behavior Algo: Based on historical and real-time customer behavior across all channels with prospective data listening mechanism, this model can learn, react and predict the most accurate customer flow for maximum conversion. It predicts the probability of the rate of conversion through Machine Learning, Deep learning, Natural Language processing and Augmented Visualization.

How Is It Going To Benefit The End-users:

On-boarding with Aiozium will reduce the marketing expenses by cutting down the misspend funds and optimizing the campaign to increase the ROI. It remembers and recollects the historical hand burns and successful campaigns and accordingly suggests marketers the most accurate pathway to follow. It also learns the customer behavior towards marketer’s product line. The best part of Aiozium is that it works across channels and sync with all the digital assets in a single click.

Automate, Sit Back and Relax

Aiozium is inviting the industry experts to have a test drive on their AI Marketing Ally. To book a slot, schedule a demo at https://www.aiozium.com/demo.html

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Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

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Oracle Data Cloud today announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle’s Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control over where, and around what content, their campaigns run.

“Given the tremendous volume and dynamic nature of content across the Reddit platform, Oracle’s Contextual Intelligence will offer the ideal solution to provide real-time brand safety for Reddit advertisers,” said Kurt Kratchman, Group Vice President for Product Development and International, Oracle Data Cloud. “With Oracle’s Contextual Intelligence deployed across the majority of the addressable footprint of the open web, our collaboration with Reddit serves as a natural extension into the UGC space, as we help advertisers ensure their advertising strengthens their brands.”

User-generated content has historically presented a challenge for brand safety services, as many third-party solutions do not accurately describe or categorize the scope and scale of dynamic content online. Oracle’s Contextual Intelligence integration with Reddit is a solution designed for UGC that looks not only for specific terms but also for the context in which they are used, to help advertisers place their ads in safe and brand-appropriate contexts on the Reddit platform.

“Among Reddit’s strongest propositions for advertisers is the depth and authenticity of conversations across thousands of interest-based communities,” said Jen Wong, Reddit’s Chief Operating Officer. “Our current approach to brand safety includes effective moderation at the platform, community and campaign levels, and we’re thrilled to leverage Oracle’s Contextual Intelligence to offer yet another layer of brand safety that’s 3rd-party verified and customized for Reddit’s engagement. Our work with Oracle will be the first time a UGC platform has embarked on a verified brand safety solution for custom feeds, and we’re excited to evolve the product and relationship to meet the demands of the market.”

 

SOURCE Oracle

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