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Viasat Introduces Second-Generation Hybrid Ku-/Ka-band In-Flight Connectivity Antenna System for Commercial Wide-body Aircraft

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(Aircraft Interiors Expo—Viasat Stand 3A10) — Viasat Inc., (NASDAQ: VSAT), a global communications company, announced today the introduction of its second-generation Ku-/Ka-band shipset, inclusive of an advanced hybrid antenna and complementary radome. The latest dual-band system, aimed at the commercial wide-body aircraft market, will keep passengers and crew connected across commercial Ku- and Ka-band Geosynchronous and Non-Geosynchronous satellite networks, virtually anywhere they fly around the globe. The shipset sets into motion an accelerated migration path for commercial airlines to operate on Viasat’s global network. It immediately enables worldwide roaming connectivity for new or retrofit aircraft – serving a large and growing portion of their routes on the fastest Ka-band networks, and the balance on global widebeam or spotbeam Ku satellites. Airlines can steadily migrate a greater proportion of their routes to the faster, more economical Ka-band service enabled by a growing array of partner satellites as well as the global ViaSat-3 constellation planned for launch in 2021 and 2022.

Viasat has years of expertise in delivering dual-band antenna systems to the global market. The Company’s first-generation shipset served airframes ranging from commercial narrow-body planes to larger senior leader government aircraft.

“Hybrid antenna systems are not new to Viasat—we have nearly two decades of experience deploying and managing these systems,” said Don Buchman, vice president and general manager, Commercial Aviation, Viasat. “Similar to the first generation, Viasat’s latest dual-band system promotes smooth transitions among multiple satellite beams across Ku- and Ka-band networks. Our next-generation Ku-/Ka-band terminal is the most capable and flexible solution for commercial wide-body aircraft—giving them a global solution today—with piece of mind that the technology deployed will be forward-compatible with the innovations in spacecraft technology of tomorrow.”

Key benefits

  • For airlines: Viasat is providing a forward-compatible hybrid shipset solution that leverages today’s Ku- and Ka-band networks, but enables airlines to easily transition to the faster, more reliable, more economical Ka-band networks of tomorrow.
  • For passengers and crew: Viasat’s hybrid technology allows for continuous connectivity when in-flight.

How it works
In-flight, customers will have access to all the Ka-band satellites currently participating in Viasat’s global network (WildBue-1, Anik-F2, ViaSat-1, ViaSat-2 and KA-SAT, as well as nbn’s SkyMuster I and II and other current and future partner satellites). When out of Ka-band coverage, service will switch to the Ku-band network. Viasat is continuing to add Ka-band capacity to its global network through partnerships and via its ViaSat-3 global Ka-band constellation, comprised of three ultra-high capacity satellites that are expected to offer complete visible Earth coverage. The first two ViaSat-3 class satellites are under construction to serve the Americas and the EuropeMiddle East and Africa (EMEA) markets, respectively. These two satellites are expected to be launched by the 2021 timeframe. Viasat has also recently commenced a third ViaSat-3 class satellite for Asia Pacific (APAC), expected to be launched in the 2022 period—enabling full global Ka-band coverage.

 

SOURCE Viasat, Inc.

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Mercari Opens Cambridge Engineering Offices

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Mercari, The Selling App, today announced the opening of engineering offices in Cambridge, MA, advised by two renowned professors at the adjacent Massachusetts Institute of Technology (MIT).

Mercari is the number-one marketplace in Japan. Since entering the U.S. in 2014, more than 45 million Americans have downloaded the app.

At the moment, Mercari’s team in Cambridge is focused on better understanding sellers and buyers, and predicting their intentions ahead of their actions. This helps Mercari deliver a more personalized experience using its recommendation engine. The team is applying machine learning on massive amounts of data to better personalize the user experience based on their preferences, history and interactions.

More broadly, this team is pursuing applied research projects in machine learning, computer vision and other emerging technologies that can help Mercari to make selling even easier than buying.

“Opening the Mercari engineering offices in Cambridge is an important addition to our global technology centers in Palo Alto and Tokyo,” said Dr. Mok Oh, chief technology officer for Mercari U.S. “The expectations of Mercari sellers and buyers are always evolving, so it’s vital that we harness emerging technologies to continuously improve our app and services.”

Advising the team are Dr. Frédo Durand and Dr. Wojciech Matusik of MIT.

Dr. Frédo Durand is a renowned researcher and professor in computer vision and computational photography. He is a professor of Electrical Engineering and Computer Science at MIT, and a member of MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL).

Dr. Wojciech Matusik is widely-recognized professor and entrepreneur in machine learning, 3D vision, and 3D fabrications. He is a professor of Electrical Engineering and Computer Science at the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT, where co-directs the Computer Graphics Group and teaches machine learning courses

Mercari is looking for talented people to join its technology teams in Palo Alto and Cambridge. A list of all current U.S. openings is here.

 

SOURCE Mercari

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Aiozium Launched SaaS-based Marketing Intelligence Tool Powered by AI

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Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques in a different way. The tool has intelligence for self-correction and self-learning for better campaign optimization and high ROI.

Aiozium is a multi-dimensional platform that not only reads the data, makes sense of all the data and generate actionable insights on them, but also gives the real-time information about customer behavior. It builds the trend of the customers based on a various emotional and behavioral algorithm which leads to prediction and results in an increase of leads by selecting the best marketing mix and marketing strategies for optimum use of resources which results in greater ROI.

Reason Why Every Marketer Needs Aiozium

Aiozium is marketing ally, it is a tool for all the marketers which makes life simpler and completes the customer journey with ease.

– Emotional Algo: It is said that the only difference between Robot and Human is the emotions or the feel factor. Emotional algo consists of human psychological ethos. It analyses the behavior basis on different kinds of emotions exhibited by humans. It helps in analyzing the marketing communications, activities and asses their value. It also measures and analyses the emotions of a person towards buying the product.

– Contextual Algo: It analyses the content across various channels viz. website, email and all communication platforms based on multiple parameters such as aggression, transaction, emotion etc. It also analyses whether the user is persuaded with the interaction or not, basis on which it predicts the usefulness of the content.

– Behavior Algo: Based on historical and real-time customer behavior across all channels with prospective data listening mechanism, this model can learn, react and predict the most accurate customer flow for maximum conversion. It predicts the probability of the rate of conversion through Machine Learning, Deep learning, Natural Language processing and Augmented Visualization.

How Is It Going To Benefit The End-users:

On-boarding with Aiozium will reduce the marketing expenses by cutting down the misspend funds and optimizing the campaign to increase the ROI. It remembers and recollects the historical hand burns and successful campaigns and accordingly suggests marketers the most accurate pathway to follow. It also learns the customer behavior towards marketer’s product line. The best part of Aiozium is that it works across channels and sync with all the digital assets in a single click.

Automate, Sit Back and Relax

Aiozium is inviting the industry experts to have a test drive on their AI Marketing Ally. To book a slot, schedule a demo at https://www.aiozium.com/demo.html

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Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

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Oracle Data Cloud today announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle’s Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control over where, and around what content, their campaigns run.

“Given the tremendous volume and dynamic nature of content across the Reddit platform, Oracle’s Contextual Intelligence will offer the ideal solution to provide real-time brand safety for Reddit advertisers,” said Kurt Kratchman, Group Vice President for Product Development and International, Oracle Data Cloud. “With Oracle’s Contextual Intelligence deployed across the majority of the addressable footprint of the open web, our collaboration with Reddit serves as a natural extension into the UGC space, as we help advertisers ensure their advertising strengthens their brands.”

User-generated content has historically presented a challenge for brand safety services, as many third-party solutions do not accurately describe or categorize the scope and scale of dynamic content online. Oracle’s Contextual Intelligence integration with Reddit is a solution designed for UGC that looks not only for specific terms but also for the context in which they are used, to help advertisers place their ads in safe and brand-appropriate contexts on the Reddit platform.

“Among Reddit’s strongest propositions for advertisers is the depth and authenticity of conversations across thousands of interest-based communities,” said Jen Wong, Reddit’s Chief Operating Officer. “Our current approach to brand safety includes effective moderation at the platform, community and campaign levels, and we’re thrilled to leverage Oracle’s Contextual Intelligence to offer yet another layer of brand safety that’s 3rd-party verified and customized for Reddit’s engagement. Our work with Oracle will be the first time a UGC platform has embarked on a verified brand safety solution for custom feeds, and we’re excited to evolve the product and relationship to meet the demands of the market.”

 

SOURCE Oracle

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