Connect with us

Latest News

Former Criteo Exec and CEO of BuzzFeed Japan Joins Sojern to Lead Asia-Pacific Expansion

Published

on

Reading Time: 2 minutes

 

Sojern, the leading provider of digital marketing solutions for the travel industry, today announced the appointment of Masahiro Ueno as Vice President of Asia-Pacific (APAC). Ueno joins Sojern from BuzzFeed Japan, a joint venture set up by BuzzFeed and Yahoo Japan, where he was CEO. Bringing more than 20 years of leadership experience to the role, Ueno will oversee growth across the wider APAC region including SingaporeHong KongAustralia, and New Zealand.

Already a familiar face to many in this region, Ueno has significant experience having formerly held CEO and President positions at top companies in Japan including BuzzFeed, Criteo, Become, Overture, and DoubleClick. Ueno successfully grew the APAC Criteo business from four employees to over 250 across six regional offices representing over 20 percent of Criteo’s global revenue. This announcement comes on the heels of a $120 million financing round by TCV in Sojern following rapid growth in the APAC region.

Sojern’s Chief Revenue Office, Stephen Taylor said: “Masahiro has a proven track record of success in APAC. He has clearly demonstrated his expertise in building high performing organisations that combine the right blend of people, processes and technology in a rapidly evolving digital market. We are delighted he will bring his strong leadership, digital expertise, and operational discipline to further accelerate growth and build on the current momentum Sojern has in the region.”

The hiring of Ueno, who will be based in the company’s Singapore office, comes at a time when the APAC travel market is soaring. APAC flight departures are up 9.6 percent in 2018. According to the World Travel and Tourism Council, APAC tourism will double in the coming decade reaching almost $1.2 trillion by 2026. As the industry grows, so will the demand for brands to match travellers with personalised marketing offers, whilst overcoming the challenges of precisely targeting consumers across multiple devices, channels, and platforms.

Ueno commented, “I am excited to join Sojern at this stage of their growth in APAC as this region is predicted to lead global ad spend growth this year. Sojern has the right technology and expertise to provide a truly unique solution that helps travel brands move customers from dream to destination. Sojern’s approach fills a unique gap for travel marketers: its cross-channel approach leverages unique audience data to more effectively drive marketing ROI for travel brands. It’s exactly what the APAC region needs.”

Sojern has in excess of 100 clients across the APAC region including the likes of Scoot and Marina Bay Sands.

SOURCE Sojern

Blockchain

Ex-Softbank executive launches L3COS project to commercialize blockchain

Published

on

z-man

 

Zurab “Z-Man” Ashvil, formerly of Softbank, is launching L3COS: a project to offer blockchain security and performance to national governments, businesses and individuals. He brings to the role of founder and CEO a PhD in Cybernetics and Applied Math as well as his professional experience.

L3COS: DNS for blockchain

The country code Top Level Domain DNS system grants countries digital domains that can be managed, developed and leased. L3COS [pronounced lecos] gives governments control over a blockchain-based infrastructure in a similar way. Assigning one of 195 super-nodes based on a Proof-of-Government (PoGvt) algorithm, L3COS gives national governments a controlling position in a blockchain-based national and international network that lets them interact with each other and with businesses and their own citizens.

Transparency and regulation: the next generation of blockchain infrastructure

Traditional blockchains offer trustless interaction and transparency, making them attractive to businesses and governments as well as individuals and solving many privacy and security issues inherent in standard software and web apps. However, the space has been difficult to regulate, with no access point to individual blockchains for regulatory authorities. At the same time, blockchain projects frequently struggle to attract institutional investment.

L3COS structurally recognizes that no one blockchain structure can be all things to all participants and uses a triple-layer structure to meet the needs of three types of uses: national governments, businesses and organizations, and individuals. This has been recognized by an increasing number of high-value investors seeking involvement with the project.

Continue Reading

Blockchain

VeChain, Together with ASI Group and DNV GL, Announced the First Cross-continental Logistics And Trades Solution Based on Public Blockchain for Food & Beverage Industry On The 2nd CIIE

Published

on

 

VeChain, the leading enterprise-friendly public blockchain platform, attended The China International Import Expo 2019 (CIIE). Held from November 5 to 10, the CIIE is a major initiative of the Chinese government to give firm support to trade liberalization and economic globalization.

In the first CIIE, VeChain showcased various blockchain solutions to enterprises and government officials. This year, together with its strategic partner DNV GL, VeChain announced a tripartite collaboration with ASI Group to initiate the first cross-continental logistics and trades solution powered by the VeChainThor public blockchain for food & beverage industry named Foodgates. It is the first platform powered by a public blockchain with verified and certified information of the full lifecycle of the products. The announcement was made on November 7, during the press conference organized by the France China Committee, which belongs to the Mouvement des Entreprises de France, the leading network of entrepreneurs in France with more than 750,000 member firms.

Before the conference, French President Emmanuel Macron attended the opening ceremony of CIIE.

As a company specialized in logistics, supply chain and global trade, ASI Group now joins hands with VeChain and DNV GL to develop the Foodgates, which aims to provide a world premium, blockchain-powered platform for consumers of high-end food & beverage products.

Mathieu Borge, Co-founder of Foodgates, ASI Group, said: “We developed a blockchain-powered solution which connects the best of French products to Chinese buyers, aiming at bringing transparency and traceability to the French-Chinese B2B market.”

“The immutability of public blockchain coupled with verifiable information makes this solution really unique. We see the massive potential of this collaboration, as the products are reaching out to an enormous market in China,” said Kevin Feng, the COO at VeChain.

Powered by VeChain ToolChain™, Foodgates enables Chinese buyers to purchase excellent French products with total assurance about the origin, quality and safety. French producers could also have a direct access to the Chinese market, which creates a trustworthy bridge between both ends.

Experts from VeChain provided comprehensive technical support, from underlying public blockchain protocol, the VeChain ToolChain™ APIs to the business consulting. DNV GL will assure that transparent and consistent data are logged onto the VeChainThor public blockchain.

On November 8, a gourmet dinner was co-hosted by ASI Group, VeChain and DNV GL. Over 50 distinguished guests, including government officials, French and Chinese journalists, and executives from industries were served with beef and pork imported from France by the Foodgates.

The adoption of VeChain blockchain technology is facing unprecedented opportunities.

VeChain will stick to our vision of powering the real economy. With the market maturing and evolving, there will be even more use cases developed on the VeChainThor public blockchain in the near future.

Continue Reading

Blockchain

Global Blockchain in Energy Market Anticipated to Reach $6.29 Billion by 2024

Published

on

 

According to a new market intelligence report by BIS Research titled Global Blockchain in Energy Market − Analysis and Forecast, 2018-2024, the blockchain in energy market was valued at $ 518.6 million in 2018 and is projected to grow at a CAGR of 54.09% during the forecast period from 2018 to 2024. The market is expected to reach $6.29 billion by 2024. The market growth is largely attributed to the increasing integration of renewable energy sources, coupled with the increasing demand for decentralized power generation.

Browse more than 50 Data Tables and 132 Figures spread through 219 Pages and in-depth TOC on “Global Blockchain in Energy Market

The increasing use of renewable sources of energy for electricity generation leads to unstable power supply and increase in the demand-supply gap. There has been a growing need to maintain the demand for energy with adequate supply, by reducing the overall energy consumption and increasing energy efficiency, sustainably. Distributed ledger technology (DLT) such as blockchain, is a relatively recent technological innovation that has wide-ranging implications for several sectors. The cryptographic technologies underpinning blockchains have been around for a few years, transforming innovative combinations into useful packages. In the power sector, such combination matched with the proliferation of distributed energy resources and grid-interactive devices makes blockchain potential a booming market.

The oil and gas sector has also been suffering from high operational costs and low efficiency rates across the industry. Countries such as the U.S., Germanythe Netherlands, and the U.K. are the frontrunners in the blockchain in energy market. Other key countries in the blockchain market for energy have been Estonia and Australia. The introduction of blockchain has resulted in numerous market expansion opportunities for leading companies in these countries.

BIS Research Report: https://bisresearch.com/industry-report/blockchain-in-energy-market.html

High growth in the market in the coming future is expected to be driven by rising awareness among governments about the need to mitigate power outages while also addressing the issues concerning the environment. The growing awareness in the market concerning the opportunities in renewable energy and battery storage systems has stimulated large-scale investments in the sector over the last decade.

According to Rakhi Tanwar, Principal Analyst at BIS Research, “There have been significant investments in the blockchain in energy industry since last three years. The industry is receiving investment from high-profiled individuals, financial investors, and major energy companies. In 2018, an amount of $466 million was invested in the industry, with 189 companies operating in the blockchain in energy market.”

Request for a Sample: https://bisresearch.com/requestsample?id=775&type=download

Moreover, the growing market of blockchain in energy is further expected to increase the involvement of companies across different segments of the value chain. It was analyzed that several companies preferred development strategies, such as partnerships, collaborations, and joint ventures to enhance their presence in the market, as compared to the relatively less adoptive strategies such as business expansions. To cite a recent example, in Sep 2019, Power Ledger launched a new blockchain-based project for energy trading across rural Australia. This project is expected to enable commercial buildings to trade excess solar power between each other. The said project has been launched in collaboration with Innovations Central Midlands WA, BSC Solar, Sonnen and CleanTech Energy.

This report is a meticulous compilation of research on more than 70 players in the blockchain in energy ecosystem and draws upon insights from in-depth interviews with the key opinion leaders of more than 25 leading companies, market participants, and developers. The report also profiles 15 leading companies across the supply chain. Key profiles include IBM Corporation, Microsoft Corporation, Oracle Corporation, BP plc, LO3 Energy, Inc., Power Ledger, E.ON SE, Energy Web Foundation, Grid Plus, Inc. and others.

Key Questions Answered in the Report:

  • What is the global blockchain in energy market size in terms of revenue from 2018-2024, and what is the expected growth rate during the forecast period 2019-2024?
  • What are the major driving forces, challenges, and opportunities that are expected to influence the demand for the blockchain in energy market during the forecast period?
  • Which are the major stakeholders in terms of their contribution and impact in the blockchain in energy ecosystem?
  • What kind of new strategies are adopted by the existing market players to expand their market position in the industry?
  • What is the regulatory landscape in different regions for blockchain in energy?
  • How each segment of the blockchain in energy market performed during the forecast period from 2019 to 2024, on the basis of
    • type, including public and private
    • component, including platform hardware and ancillary services
    • end user, including power and oil and gas
    • application, including power and oil and gas
    • region, including North AmericaEuropeAsia-Pacific, and Rest-of-the-World (ROW)

 

SOURCE BIS Research

Continue Reading

Trending

TheBlockchainExaminer is a news publishing website which digests / hand picks the latest news about the blockchain industry and serves them to you daily.

Contact us: pressroom@theblockchainexaminer.com

© TheBlockchainExaminer.com 2019 - part of PICANTE Media. All rights reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania