Over the past few years, Digital marketing has completely changed the landscape of marketing upside down. By providing real-time and easy-to-measure results, cost-efficient, and guarantee for good ROI, Digital Marketing – ‘the process of doing the promotion of services or products online or using social media platform’ – has become a familiar term.
It doesn’t matter if a business is big or small, Digital Marketing has become essential irrespective of industry or business type. The tremendous demand of digital marketing has made it a smart career option. Owing to the keen interest of businesses in Digital Marketing, the demand for skilled digital experts has increased in recent time. WebHopers Academy is among the few offering fully integrated digital marketing courses in Chandigarh covering latest trends and techniques.
Scope of Digital Marketing in Different Industry
Although Digital Marketing can be utilized in any organization but here are few industries which have good career opportunities:
- Real Estate
- Health and medical Practice
- Home repair and improvement
Some Popular Digital Marketing Courses in Chandigarh
The scope and popularity of digital marketing depends on its requirement and demand in the market. 73% of small businesses need social media experts and 49% of companies are looking for SEO (Search Engine Optimization) experts as per Market hiring trend report.
WebHopers Academy includes these courses in Digital Marketing to help acquiring the unique set of skills:
- Social media optimization
- Search Engine Optimization (SEO)
- E-commerce marketing
- Search Engine Marketing (SEM)
- Content marketing
- Influencer marketing
- Campaign marketing
- Content automation
- Social media marketing
- Display advertising
- Pay Per Click (PPC)
By learning about the use of verity of channels, it is easy to create room for experts which maximizes digital marketing investment. Since, almost every industry needs digital marketing, it has become a good career option and almost a necessity for marketing experts, and business owners to go for best Digital marketing Course to keep up with the changing trends in digital marketing.
Best Digital Marketing Courses for the Beginners
There are dozens of Internet marketing courses available out there. A wise choice in the selection of course and academy can ease one’s efforts to master Digital Marketing skills. Here are some digital market courses to begin with:
- Introduction to Digital Marketing
- Viral Marketing
- Creating and marketing content
- Facebook Blueprint
- Introduction to social media
- Inbound digital Marketing
- Basics of SEO (Search Engine Optimizations)
- Basics of PPC(Pay per Click)
Advance Digital Marketing Courses
Advance digital marketing digs deeper into the technicalities based on the study of web analyses using different tools. This makes work more accurate and provides certifications. Let’s just simply say it makes one industry-ready. Below are some advance digital marketing courses:
- Understanding about tools like: Platform tools, SEO tools, Social Media tools, Keyword tools, Analytic Tools, Marketing Intelligence tools.
- Advance Social Media Optimizations
- Advance Pay per Click Course
- Mobile marketing
- Advance Social Media Marketing, email marketing content marketing
- Affiliated marketing
In the present scenario, it won’t be wrong to say ‘Ignoring Digital marketing is like opening a business but not telling anyone’.
SOURCE WebHopers Academy
Mercari Opens Cambridge Engineering Offices
Mercari, The Selling App, today announced the opening of engineering offices in Cambridge, MA, advised by two renowned professors at the adjacent Massachusetts Institute of Technology (MIT).
Mercari is the number-one marketplace in Japan. Since entering the U.S. in 2014, more than 45 million Americans have downloaded the app.
At the moment, Mercari’s team in Cambridge is focused on better understanding sellers and buyers, and predicting their intentions ahead of their actions. This helps Mercari deliver a more personalized experience using its recommendation engine. The team is applying machine learning on massive amounts of data to better personalize the user experience based on their preferences, history and interactions.
More broadly, this team is pursuing applied research projects in machine learning, computer vision and other emerging technologies that can help Mercari to make selling even easier than buying.
“Opening the Mercari engineering offices in Cambridge is an important addition to our global technology centers in Palo Alto and Tokyo,” said Dr. Mok Oh, chief technology officer for Mercari U.S. “The expectations of Mercari sellers and buyers are always evolving, so it’s vital that we harness emerging technologies to continuously improve our app and services.”
Advising the team are Dr. Frédo Durand and Dr. Wojciech Matusik of MIT.
Dr. Frédo Durand is a renowned researcher and professor in computer vision and computational photography. He is a professor of Electrical Engineering and Computer Science at MIT, and a member of MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL).
Dr. Wojciech Matusik is widely-recognized professor and entrepreneur in machine learning, 3D vision, and 3D fabrications. He is a professor of Electrical Engineering and Computer Science at the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT, where co-directs the Computer Graphics Group and teaches machine learning courses
Mercari is looking for talented people to join its technology teams in Palo Alto and Cambridge. A list of all current U.S. openings is here.
Aiozium Launched SaaS-based Marketing Intelligence Tool Powered by AI
Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques in a different way. The tool has intelligence for self-correction and self-learning for better campaign optimization and high ROI.
Aiozium is a multi-dimensional platform that not only reads the data, makes sense of all the data and generate actionable insights on them, but also gives the real-time information about customer behavior. It builds the trend of the customers based on a various emotional and behavioral algorithm which leads to prediction and results in an increase of leads by selecting the best marketing mix and marketing strategies for optimum use of resources which results in greater ROI.
Reason Why Every Marketer Needs Aiozium
Aiozium is marketing ally, it is a tool for all the marketers which makes life simpler and completes the customer journey with ease.
– Emotional Algo: It is said that the only difference between Robot and Human is the emotions or the feel factor. Emotional algo consists of human psychological ethos. It analyses the behavior basis on different kinds of emotions exhibited by humans. It helps in analyzing the marketing communications, activities and asses their value. It also measures and analyses the emotions of a person towards buying the product.
– Contextual Algo: It analyses the content across various channels viz. website, email and all communication platforms based on multiple parameters such as aggression, transaction, emotion etc. It also analyses whether the user is persuaded with the interaction or not, basis on which it predicts the usefulness of the content.
– Behavior Algo: Based on historical and real-time customer behavior across all channels with prospective data listening mechanism, this model can learn, react and predict the most accurate customer flow for maximum conversion. It predicts the probability of the rate of conversion through Machine Learning, Deep learning, Natural Language processing and Augmented Visualization.
How Is It Going To Benefit The End-users:
On-boarding with Aiozium will reduce the marketing expenses by cutting down the misspend funds and optimizing the campaign to increase the ROI. It remembers and recollects the historical hand burns and successful campaigns and accordingly suggests marketers the most accurate pathway to follow. It also learns the customer behavior towards marketer’s product line. The best part of Aiozium is that it works across channels and sync with all the digital assets in a single click.
Automate, Sit Back and Relax
Aiozium is inviting the industry experts to have a test drive on their AI Marketing Ally. To book a slot, schedule a demo at https://www.aiozium.com/demo.html
Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content
Oracle Data Cloud today announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle’s Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control over where, and around what content, their campaigns run.
“Given the tremendous volume and dynamic nature of content across the Reddit platform, Oracle’s Contextual Intelligence will offer the ideal solution to provide real-time brand safety for Reddit advertisers,” said Kurt Kratchman, Group Vice President for Product Development and International, Oracle Data Cloud. “With Oracle’s Contextual Intelligence deployed across the majority of the addressable footprint of the open web, our collaboration with Reddit serves as a natural extension into the UGC space, as we help advertisers ensure their advertising strengthens their brands.”
User-generated content has historically presented a challenge for brand safety services, as many third-party solutions do not accurately describe or categorize the scope and scale of dynamic content online. Oracle’s Contextual Intelligence integration with Reddit is a solution designed for UGC that looks not only for specific terms but also for the context in which they are used, to help advertisers place their ads in safe and brand-appropriate contexts on the Reddit platform.
“Among Reddit’s strongest propositions for advertisers is the depth and authenticity of conversations across thousands of interest-based communities,” said Jen Wong, Reddit’s Chief Operating Officer. “Our current approach to brand safety includes effective moderation at the platform, community and campaign levels, and we’re thrilled to leverage Oracle’s Contextual Intelligence to offer yet another layer of brand safety that’s 3rd-party verified and customized for Reddit’s engagement. Our work with Oracle will be the first time a UGC platform has embarked on a verified brand safety solution for custom feeds, and we’re excited to evolve the product and relationship to meet the demands of the market.”
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