Blockchain
Dubai’s Virtual Asset Regulatory Authority (VARA) prepares VASPs for the Global Ecosystem
The UAE has emerged as a hub for virtual asset regulation and Virtual Asset Service Providers (VASPs), beginning with the establishment of Dubai’s Virtual Asset Regulatory Authority (VARA). As the Web3 and crypto sectors expand in the UAE, VARA has increasingly emphasized stringent compliance requirements.
Recently, VARA appointed Sean McHugh as Senior Director of Market Assurance, highlighting their commitment to ensuring that VARA’s licenses adhere to top-tier compliance standards.
In a recent interview with Cryptopolitan, McHugh discussed his role at VARA and the significance of compliance with Dubai’s regulatory body.
McHugh brings extensive experience to VARA, having previously served as Global Chief Compliance Officer at Citadel Advisors, overseeing compliance programs across various financial sectors. He also held senior compliance roles at Goldman Sachs and began his career as a regulator at FINRA. This broad background in both internal compliance and regulatory frameworks made him a valuable addition to VARA.
Differences Between Digital Asset and Traditional Finance Compliance
When asked about the differences between compliance in digital assets and traditional finance, McHugh noted, “In my career, I’ve seen traditional finance evolve from being unregulated to a fully regulated sector globally. In contrast, the digital assets space is still developing, with technology and regulatory frameworks continuously adapting.”
He pointed out that technology and compliance programs are more intertwined in the virtual asset space compared to traditional finance.
Why VARA?
McHugh was drawn to VARA because it is the first regulator solely dedicated to virtual assets. He explained, “Dubai is leading the development of a global digital finance ecosystem. VARA’s proactive and engaging approach sets it apart from other regulators.”
He noted that VARA focuses exclusively on virtual assets, diving deeply into compliance details for VASPs, especially regarding customer protection, AML measures, and financial stability. Despite this focus, VARA’s compliance standards are aligned with the highest international norms.
The Importance of VASP Passporting
The concept of ‘passporting,’ initially used in traditional finance to describe the cross-border provision of services, is now being adapted for VASPs. McHugh emphasized VARA’s commitment to facilitating cross-border operations for VASPs by engaging with international regulators, sharing best practices, and forming committees. He noted, “We want VASPs to operate seamlessly across jurisdictions while ensuring they meet rigorous AML standards and customer protections.”
Stringent Compliance Requirements
VARA seeks robust governance models and strong compliance cultures. McHugh described the licensing process as demanding, with high standards set for VASPs. He stated, “We aim for our licenses to have real significance, which means that VASPs must meet rigorous standards, and a lot of the responsibility falls on them.”
He noted that VARA’s process involves thorough scrutiny, including questions about plans, scalability, cybersecurity strategies, and financial health. VASPs must be committed to compliance and ready to adapt if their submissions become outdated.
The Future of VASP Ecosystem and DeFi
McHugh highlighted VARA’s proactive engagement with DeFi platforms. He explained, “DeFi platforms are approaching us early to understand how VARA views their models and activities. We are ready to facilitate their regulation and licensing, with many already implementing technologies such as AML guardrails and KYC applications.”
In summary, VARA’s approach combines rigorous compliance with proactive engagement, positioning the UAE as a leader in virtual asset regulation as the sector continues to evolve.
Source: cryptopolitan.com
The post Dubai’s Virtual Asset Regulatory Authority (VARA) prepares VASPs for the Global Ecosystem appeared first on HIPTHER Alerts.
Blockchain
Everdome and Alpine Web3 Redefine Fan Engagement with Bold Metaverse Vision
Alpine Web3 and Everdome are joining forces to push the boundaries of fan engagement through immersive digital experiences. Building on Alpine’s storied motorsport legacy, this partnership will bring fans closer to the action with metaverse pop-up spaces and interactive events.
As Alpine Web3 shifts its focus beyond motorsport, this collaboration aims to redefine sports marketing by merging the physical and digital worlds, offering fans a dynamic and innovative way to connect with their favorite teams and events.
Alpine is a brand with a long and successful history, founded in 1955 by Jean Rédélé and quickly building success across multiple motorsports disciplines. With titles across multiple motor racing disciplines such as the World Rally Championship, 24 Hours of Le Mans, success in F1® racing and the FIA WEC Endurance World Championship, Alpine has constantly innovated for success.
Now Alpine seeks to expand their innovation beyond motorsport, looking for ways to engage new audiences with experiential sports marketing as the real and digital worlds converge.
This two-way partnership will see Everdome work on a variety of experiential Alpine focussed destinations, kicking off with a series of metaverse pop-up spaces for Alpine Web3, released to coincide with the major sporting events across their race calendar, from Formula One® and beyond.
Everdome will also create interactive events with Alpine Web3 and their partners, allowing global audiences to take one step closer to the action as we explore the future of sports fan engagement together.
Last year, Everdome and Alpine first collaborated with an exclusive metaverse AMA with their F1® driver Pierre Gasly and Binance Fan Token, creating an interactive event where the audience could join with their avatar-likenesses inside a unique environment, bringing them closer to their racing heroes inside a digital world.
“Experiential marketing is on the rise as audiences react positively to immersive, interactive experiences which bring a feeling of deeper involvement with their sporting teams and heroes.’’ said Artur Kaczmarczyk, Chief Growth Officer for Everdome. “This new partnership will explore a future of sports fan engagement, creating a series of activations across the motorsports racing calendar to let global Alpine fans feel closer to the team, drivers and brand.’’
Beginning with metaverse spaces highlighting images and videos from Alpine inside fully interactive, avatar-led digital environments, Everdome will go on to create a dedicated and permanent metaverse footprint for Alpine Racing inside their digital headquarters, showcasing their glorious history, exciting present and promising future.
“This collaboration with Everdome underlines our commitment to constant innovation through leveraging the latest technology”, said Guillaume Vergnas, Head of Merchandising, Licensing, Esports & Web3 at Alpine. ‘’Motorsport has always been about passion, spectacle and interaction, and with Everdome we seek to allow audiences a taste of the spectacle in a novel digital world.’’
Everdome will introduce their large community of web3 followers and metaverse pioneers to Alpine’s exciting web3 ecosystem, paving the way for some exciting cross-project collaborations, activations and more across 2024 and beyond.
The post Everdome and Alpine Web3 Redefine Fan Engagement with Bold Metaverse Vision appeared first on HIPTHER Alerts.
Blockchain
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