Blockchain
SheVerified: Gracie Chen, CEO of Bitget, on Breaking Barriers and Leading the Future of Crypto
In an exclusive interview with BeInCrypto, Gracy Chen, CEO of Bitget, shared her insights on cryptocurrency adoption, Bitget’s market growth strategies, and her commitment to gender equality within the industry.
Who Is Gracy Chen?
Gracy Chen is the CEO of Bitget, a leading crypto exchange and Web3 company. Since joining Bitget as Managing Director in 2022, she has driven the company’s global strategy, secured partnerships with high-profile figures like Messi, and expanded the user base fourfold. As CEO, she focuses on global business growth, market compliance, and fostering a strong organizational culture while integrating blockchain technology with philanthropic efforts.
Beyond her contributions to the crypto industry, Chen is a passionate advocate for gender equality. In 2015, the World Economic Forum recognized her as a Global Shaper. She recently addressed the United Nations Women CSW68 conference, discussing critical issues affecting gender equality and women’s rights. Her leadership in promoting diversity and empowering women has made her a prominent figure in the crypto industry and the global women’s rights movement.
Bitget’s Impact on Crypto
Q: As CEO of Bitget, how are you contributing to cryptocurrency market growth, and what specific initiatives have you led to enhance adoption and accessibility?
A: We are focusing on expanding our presence in emerging markets like LATAM, Southeast Asia, and Africa. Crypto adoption in these regions is rapidly increasing, and we are eager to support this trend. Additionally, we are investing heavily in Web3 and Bitget Wallet, building our on-chain layer for sustained growth. Another key initiative is integrating crypto into daily life, such as launching a crypto card that allows users to pay with crypto wherever VISA is accepted.
Q: What is Bitget doing to promote diversity in the Web3 space, and what advice do you have for women entering the cryptocurrency and blockchain industry?
A: At Bitget, we address inequalities in all forms. We launched the Blockchain4Her initiative to empower women in crypto, support female entrepreneurship, and widen networking and investment opportunities for women. We also invest in the Blockchain4Youth project to increase the younger generation’s presence in our industry. My advice to women facing gender bias is to stick to their values and intrinsic motivation to overcome challenges.
The Future of RWA Tokenization
Q: How will the tokenization of real-world assets transform the cryptocurrency market, especially in attracting traditional investors and increasing stability?
A: Tokenizing real-world assets can improve liquidity for traditionally illiquid assets like real estate and artwork, allowing for fractional ownership and trading on blockchain platforms. This increased liquidity can lead to more stable asset prices and a more resilient market. For traditional investors, tokenized assets provide new diversification opportunities, reducing risk and increasing returns, thereby attracting more traditional investors to the cryptocurrency market.
Q: What are Bitget’s main challenges and opportunities in facilitating real-world asset tokenization, and how is your platform addressing these?
A: We see the tokenization of real-world assets as a cornerstone trend in today’s finance. To support RWA initiatives, we partnered with Tomarket, a decentralized marketplace for trading RWA assets. Simplifying the user experience and expanding partnerships are key strategies to promote the value of RWAs to a broad audience.
Bitcoin, Ethereum, Meme Coins Outlook
Q: With spot Bitcoin and Ethereum ETFs now approved and Bitcoin’s halving in April, how do you view current cryptocurrency adoption among retail and institutional investors?
A: These developments will likely accelerate the broader acceptance of cryptocurrencies as legitimate investment assets. This could drive more retail and institutional investors to consider crypto as part of their portfolios, enhancing overall adoption and integrating blockchain technology further into the financial system.
Q: Will the meme coin trend, with coins like Dogecoin and Shiba Inu, sustain its momentum, and how do you see their future utility and adoption in the crypto ecosystem?
A: The memecoin trend will remain strong in the short to medium term as they are popular for market speculation. Despite their popularity, memecoins face the challenge of consensus decay over time. Many communities are adding utility features to maintain and strengthen consensus. Integrating practical functions into meme projects has a positive impact on the crypto ecosystem, enriching it and stimulating on-chain activity.
In conclusion, despite challenges, memecoins will likely continue to play a significant role in the crypto space, contributing to the ecosystem’s growth and diversity.
Source: beincrypto.com
The post SheVerified: Gracie Chen, CEO of Bitget, on Breaking Barriers and Leading the Future of Crypto appeared first on HIPTHER Alerts.
Alpine Web3 and Everdome are joining forces to push the boundaries of fan engagement through immersive digital experiences. Building on Alpine’s storied motorsport legacy, this partnership will bring fans closer to the action with metaverse pop-up spaces and interactive events.
As Alpine Web3 shifts its focus beyond motorsport, this collaboration aims to redefine sports marketing by merging the physical and digital worlds, offering fans a dynamic and innovative way to connect with their favorite teams and events.
Alpine is a brand with a long and successful history, founded in 1955 by Jean Rédélé and quickly building success across multiple motorsports disciplines. With titles across multiple motor racing disciplines such as the World Rally Championship, 24 Hours of Le Mans, success in F1® racing and the FIA WEC Endurance World Championship, Alpine has constantly innovated for success.
Now Alpine seeks to expand their innovation beyond motorsport, looking for ways to engage new audiences with experiential sports marketing as the real and digital worlds converge.
This two-way partnership will see Everdome work on a variety of experiential Alpine focussed destinations, kicking off with a series of metaverse pop-up spaces for Alpine Web3, released to coincide with the major sporting events across their race calendar, from Formula One® and beyond.
Everdome will also create interactive events with Alpine Web3 and their partners, allowing global audiences to take one step closer to the action as we explore the future of sports fan engagement together.
Last year, Everdome and Alpine first collaborated with an exclusive metaverse AMA with their F1® driver Pierre Gasly and Binance Fan Token, creating an interactive event where the audience could join with their avatar-likenesses inside a unique environment, bringing them closer to their racing heroes inside a digital world.
“Experiential marketing is on the rise as audiences react positively to immersive, interactive experiences which bring a feeling of deeper involvement with their sporting teams and heroes.’’ said Artur Kaczmarczyk, Chief Growth Officer for Everdome. “This new partnership will explore a future of sports fan engagement, creating a series of activations across the motorsports racing calendar to let global Alpine fans feel closer to the team, drivers and brand.’’
Beginning with metaverse spaces highlighting images and videos from Alpine inside fully interactive, avatar-led digital environments, Everdome will go on to create a dedicated and permanent metaverse footprint for Alpine Racing inside their digital headquarters, showcasing their glorious history, exciting present and promising future.
“This collaboration with Everdome underlines our commitment to constant innovation through leveraging the latest technology”, said Guillaume Vergnas, Head of Merchandising, Licensing, Esports & Web3 at Alpine. ‘’Motorsport has always been about passion, spectacle and interaction, and with Everdome we seek to allow audiences a taste of the spectacle in a novel digital world.’’
Everdome will introduce their large community of web3 followers and metaverse pioneers to Alpine’s exciting web3 ecosystem, paving the way for some exciting cross-project collaborations, activations and more across 2024 and beyond.
The post Everdome and Alpine Web3 Redefine Fan Engagement with Bold Metaverse Vision appeared first on HIPTHER Alerts.
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