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Points4Purpose Expands into US Market, Revolutionizing Cause-Related Loyalty Programs

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New York, New York–(Newsfile Corp. – June 1, 2023) – Leading Australian loyalty platform, Points4Purpose Inc., is extending its innovative loyalty platform to the United States. This expansion will bring the power of their proven white-label cardlinked solution to the American market, enabling consumers to not only shop and save, but to transform their cashback into meaningful contributions to their favourite cause, thereby driving brand engagement and loyalty.

Points4Purpose

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In celebration of its American debut, Points4Purpose has scheduled an official US Launch Reception for June 1st at the Australian Consul General, New York City. The reception, hosted in collaboration with industry influencer, The Wise Marketer, will feature a panel discussion centered around “Purpose to Profit – How to Grow Customer Lifetime Value in Challenging Times”. A timely conversation for Corporations and NotForProfits at this time.

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Points4Purpose CEO and Founder, Ivan Schwartz, affirms, “True purpose-driven business doesn’t sacrifice earnings or market value, rather it facilitates an empowering consumer experience. Our platform allows customers to make a significant impact on issues they care about while fostering their loyalty, contributing to overall brand revenue growth and profitability.”

As a part of their pioneering approach, Points4Purpose introduces CommunityRewards, a loyalty coalition program that integrates sustainable fundraising rewards that complement traditional charitable sources rather than replacing them.

The program simplifies the process of community impact by enabling members to shop with multiple retailers, giving them access to exclusive offers on products and services. Members can then donate their savings to their selected charity or community organization, which in turn could qualify them for a tax-refund. This initiative manifests a tripartite win: for customers, for charities, and for participating retailers.

Members of the business community and the media are cordially invited to the Points4Purpose US Launch Reception, either in person or virtually, for a deeper understanding of how consumers’ choices are reshaping brand loyalty and their potential for lasting positive global impact. Ron Foster, the Manhattan Chamber of Commerce ambassador, will also be speaking at the event.

The US Launch Reception details are as follows:

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Doors open at 6 pm at the Australian Trade Commission – 150 E 42nd Street, NYC, NY, 10017, with announcements at 6:30 pm ET, followed by the panel discussion and closing remarks by 8:00 pm ET.

Registrations for in-person or virtual attendance are being managed by Humanitrix and can be made via the event page: ttps://events.humanitix.com/pointspurpose-us-launch-purpose-to-profit.

A limited number of in-person tickets are still available.

For those unable to attend the event but wishing to learn more, you can connect with Points4Purpose through https://points4purpose.com/contact

Panel participants include Phil Rubin, CEO Grey Space Matters; Heather Tuason, former head of the National Small Business Digital Product team at Capital One; Amy Aronoff Blumkin, Chief Marketing and Communications Officer at Meals on Wheels America and Ivan Schwartz, CEO Points4Purpose Inc.

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About Points4Purpose:

Points4Purpose (P4P) is a trailblazer in the sphere of purpose-driven loyalty programs. Their approach aligns the purpose of brands with that of their customers to boost engagement and meet internal objectives. A pioneer in CardLink-enabled platforms, P4P believes in the power of partnerships for sustainable, measurable success. Originating from Australia, the company is now incorporated in the US and primed for international expansion.

Contact: Ivan Schwartz
Email: [email protected]
Website: https://points4purpose.com/

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/168315

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Newsfile is a customer-focused newswire team that delivers press releases and corporate announcements to the global financial community. Approved by all stock exchanges, Newsfile offers broad access to media, analysts, investors and market participants. With agile services, proactive customer care and affordable pricing; Newsfile makes it easy for companies to tell their story to the audiences they need to reach.

Blockchain

FreeBnk debuts the ‘Zillow’ of tokenized Real-World Assets

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FreeBnk, the fintech platform offering affordable financial services for crypto investors, launches its tokenized RWA (real-world asset) platform to enable its clients to invest in real estate through fractionalized ownership. Through FreeBnk’s app, clients can effortlessly purchase shares of the first property located in Dubai, democratizing real estate investing by eliminating traditional barriers such as complex paperwork, similar to the seamless experience of browsing and investing on Zillow. Investors of FreeBnk’s tokenized RWAs will receive a 15 percent annual return and a 9 percent rental return from their investment.

Tokenized RWAs have exploded in demand within the digital asset ecosystem, drawing interest from both crypto investors and traditional financial institutions. This sector has become one of the largest in DeFi, with DEX volume experiencing substantial growth from $2.3 billion in December 2024 to $3.6 billion by April 2024. Amidst the escalating global cost of living, tokenized RWAs emerge as an alternative and more accessible investment option offering potentially higher returns, democratizing access to market-proof assets. However, the UI and UX continue to be complex and unfriendly for users unfamiliar with these platforms.

With the launch of its new platform, FreeBnk simplifies wealth-building opportunities by offering ownership shares in properties for potentially generating passive income. Now live within its native mobile app, the decentralized application (dApp) removes the complexities of property ownership, enabling investors to readily enter the tokenized RWA sector. The process involves three straightforward steps:

Search properties: Through the FreeBnk app, users will be able to explore properties, filtering by type, ROI, and yield—allowing investors to align their property investments precisely with their financial objectives.
Buy shares: Users will be able to select their desired property and invest any amount in a few, simple steps. FreeBnk helps to bypass traditional real estate processes and manages all aspects of property ownership using smart contracts.
Earn rental income: FreeBnk automatically assigns a property portfolio to its customers, taking care of all real estate management responsibilities. This service includes collecting and depositing rental income directly into the client’s accounts.
Clients ready to capitalize on property appreciation can conveniently sell their shares at any time through FreeBnk’s secondary market. FreeBnk is committed to offering top-quality real estate, already investing over 250,000 AED into its first property. As a hub for innovation and growth, Dubai sets the stage for global expansion with its growing real estate market and investor-friendly environment.

“As we look ahead, we see the potential of tokenized RWAs and the positive ways in which they can revolutionize the real estate market through fractional ownership,” says Yunus Emre Ozkaya, CEO of FreeBnk. “By tokenizing properties, our goal is to empower investors across the globe, showcasing the unique benefits of tokenized RWAs and offering new avenues for investment. Real estate, known for its relative stability, provides a passive income opportunity amidst global economic fluctuations. We aim to cater not only to crypto enthusiasts but also to newcomers seeking alternative investment options.”

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The post FreeBnk debuts the ‘Zillow’ of tokenized Real-World Assets appeared first on HIPTHER Alerts.

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Blockchain

DeFi Technologies Expands BTC Treasury Holdings and Diversifies into Solana, CORE and CORE DAO Staking

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DeFi Technologies Inc. (the “Company” or “DeFi Technologies“) (CBOE CA: DEFI) (GR: R9B) (OTC: DEFTF), a financial technology company that pioneers the convergence of traditional capital markets with the world of decentralised finance (“DeFi“), is pleased to announce the expansion of its digital asset treasury strategy. The Company has purchased an additional 94.34 BTC, bringing its total BTC holdings to 204.34 BTC. Additionally, the Company  has acquired 12,775 SOL tokens and 1,484,148 CORE tokens, with plans to actively participate in CORE DAO’s staking facility.

Expanded Bitcoin Holdings

Following the Company’s initial acquisition of 110 BTC in June 2024, the Company has continued to bolster its confidence in BTC as a primary treasury reserve asset. The additional purchase of 94.34 BTC, for a total of 204.34 BTC reaffirms the Company’s commitment to this leading digital asset, recognizing its unique characteristics as a scarce and finite asset, and its potential as a hedge against inflation and a safeguard against monetary debasement.

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Addition of Solana (SOL) to Treasury

In a strategic move to diversify the Company’s treasury, the Company has acquired 12,775 SOL tokens. SOL stands out with its high-performance, permissionless blockchain, capable of processing up to 65,000 transactions per second, thanks to its unique Proof of History and Proof of Stake combination. This scalability and efficiency surpass many of its peers.

SOL’s low transaction fees and rapid processing times lower barriers for developers, fostering a strong user base and impressive fee generation. The platform’s trading volume has reached US$393.71 billion, indicating robust market activity and user engagement. The liquidity Total Value Locked (“TVL“) stands at US$865.97 million, reflecting substantial assets held in liquidity pools, which support trading activities. Since its inception, SOL’s decentralized finance landscape has attracted 24,591,311 traders and executed 1,847,335,349 swaps, highlighting its high transactional activity and efficiency.

Overall, SOL’s technical strengths, significant market activity, and ongoing enhancements position it as a promising investment, offering a scalable and efficient platform for a wide range of decentralized applications.

Addition of CORE To Treasury and Participation in CORE DAO’s Staking

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The Company is also pleased to announce that it has purchased 1,484,148 CORE tokens and intends to participate in CORE’s staking facility. CORE’s innovative staking solution enables holders to stake BTC non-custodially enhancing yield opportunities and contributing to network security and stability. The Company’s participation in this staking facility not only diversifies its income streams but also strengthens its collaborative relationship with CORE Foundation and involvement in the broader DeFi ecosystem. CORE is proving to be a leading BTC scaling chain with over 55% of BTC hash rate participation,US$138.5M in TVL, and 5,000+ BTC staked (~US$320M).

“We are thrilled to announce these significant advancements in our digital asset treasury strategy,” said Olivier Roussy Newton, CEO of DeFi Technologies. “Our increased BTC holdings, strategic investment in SOL, CORE and participation in CORE’s staking facility reflect our commitment to leveraging the most promising opportunities in the decentralized finance landscape. These actions not only diversify our balance sheet but also align with our mission to bridge traditional capital markets with the innovative world of DeFi.”

The post DeFi Technologies Expands BTC Treasury Holdings and Diversifies into Solana, CORE and CORE DAO Staking appeared first on HIPTHER Alerts.

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Blockchain

Crypto Price Predictions: Comprehensive BlockchainReporter Platform Helps Cryptocurrency Investors Stay Ahead Of Market Volatility

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