Blockchain
Points4Purpose Expands into US Market, Revolutionizing Cause-Related Loyalty Programs
New York, New York–(Newsfile Corp. – June 1, 2023) – Leading Australian loyalty platform, Points4Purpose Inc., is extending its innovative loyalty platform to the United States. This expansion will bring the power of their proven white-label cardlinked solution to the American market, enabling consumers to not only shop and save, but to transform their cashback into meaningful contributions to their favourite cause, thereby driving brand engagement and loyalty.
Points4Purpose
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In celebration of its American debut, Points4Purpose has scheduled an official US Launch Reception for June 1st at the Australian Consul General, New York City. The reception, hosted in collaboration with industry influencer, The Wise Marketer, will feature a panel discussion centered around “Purpose to Profit – How to Grow Customer Lifetime Value in Challenging Times”. A timely conversation for Corporations and NotForProfits at this time.
Points4Purpose CEO and Founder, Ivan Schwartz, affirms, “True purpose-driven business doesn’t sacrifice earnings or market value, rather it facilitates an empowering consumer experience. Our platform allows customers to make a significant impact on issues they care about while fostering their loyalty, contributing to overall brand revenue growth and profitability.”
As a part of their pioneering approach, Points4Purpose introduces CommunityRewards, a loyalty coalition program that integrates sustainable fundraising rewards that complement traditional charitable sources rather than replacing them.
The program simplifies the process of community impact by enabling members to shop with multiple retailers, giving them access to exclusive offers on products and services. Members can then donate their savings to their selected charity or community organization, which in turn could qualify them for a tax-refund. This initiative manifests a tripartite win: for customers, for charities, and for participating retailers.
Members of the business community and the media are cordially invited to the Points4Purpose US Launch Reception, either in person or virtually, for a deeper understanding of how consumers’ choices are reshaping brand loyalty and their potential for lasting positive global impact. Ron Foster, the Manhattan Chamber of Commerce ambassador, will also be speaking at the event.
The US Launch Reception details are as follows:
Doors open at 6 pm at the Australian Trade Commission – 150 E 42nd Street, NYC, NY, 10017, with announcements at 6:30 pm ET, followed by the panel discussion and closing remarks by 8:00 pm ET.
Registrations for in-person or virtual attendance are being managed by Humanitrix and can be made via the event page: ttps://events.humanitix.com/pointspurpose-us-launch-purpose-to-profit.
A limited number of in-person tickets are still available.
For those unable to attend the event but wishing to learn more, you can connect with Points4Purpose through https://points4purpose.com/contact
Panel participants include Phil Rubin, CEO Grey Space Matters; Heather Tuason, former head of the National Small Business Digital Product team at Capital One; Amy Aronoff Blumkin, Chief Marketing and Communications Officer at Meals on Wheels America and Ivan Schwartz, CEO Points4Purpose Inc.
About Points4Purpose:
Points4Purpose (P4P) is a trailblazer in the sphere of purpose-driven loyalty programs. Their approach aligns the purpose of brands with that of their customers to boost engagement and meet internal objectives. A pioneer in CardLink-enabled platforms, P4P believes in the power of partnerships for sustainable, measurable success. Originating from Australia, the company is now incorporated in the US and primed for international expansion.
Contact: Ivan Schwartz
Email: [email protected]
Website: https://points4purpose.com/
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/168315
Blockchain
Teletubbies Digital Companions to Launch on the Tezos Blockchain
MetaPals, an AI digital companion platform, is partnering with WildBrain’s beloved Teletubbies to bring together cherished childhood memories and the innovative digital era with the launch of the Teletubbies AI digital companions on 20 April, 2024.
As Teletubbies commemorates its 27th anniversary on 31 March, the collaboration marks the beginning of an exciting array of renowned IPs joining the ‘MetaPals Multiverse’ in 2024. Through the use of AI and blockchain technology powered by Tezos, much loved Tinky Winky, Dipsy, Laa-Laa, Po, and even Noo-Noo have become personalized, evolving digital companions within the MetaPals browser extension game engine.
The Teletubbies characters integrate with users’ daily browsing experience that accompanies users across the web, offering both playful interactions and practical assistance. This technology not only brings these fun characters to life in new, interactive ways, but also helps to enhance the mental well-being of users by fostering a sense of companionship.
Each Teletubbies companion within the MetaPals Multiverse will exhibit unique personality traits, offering users a diverse and dynamic experience. With personalities distributed across 5000+ Teletubby companions along a spectrum, users are guaranteed a one-of-a-kind experience, ensuring enjoyment for all and opportunities to foster new connections with this nostalgic brand.
Max Giammario, CEO of MetaPals, said: “Through this collaboration we’re not just revisiting Teletubbyland, we’re reinventing it for the digital age. By weaving in AI and blockchain, we enable the Teletubbies characters to evolve, interact, and form unique bonds with users, embodying our vision of dynamic digital companionship. With a bit of ‘MetaPals magic’, the Teletubbies are exploring beyond the hills and far away, ready to play, in ways we’ve never imagined.”
Melissa Goodrich, Director, Franchise Strategy at WildBrain, said: “We’re excited to see our colorful quartet come to life in new ways through this unique digital experience for fans. As we celebrate 27 years of the perennially popular Teletubbies franchise, this latest collaboration encapsulates the essence of childhood nostalgia while embracing the limitless possibilities of the digital age.”
Jason Lim, TZ Apac Games Adoption Team for the Tezos Ecosystem, said: “MetaPals will be pioneering the convergence of iconic IPs such as Teletubbies with the limitless possibilities of the Tezos blockchain. I can’t wait to see the magic they are brewing up next.”
The post Teletubbies Digital Companions to Launch on the Tezos Blockchain appeared first on HIPTHER Alerts.
Blockchain
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