Blockchain
Realm Is Partnering With Alkimi to Bring Ads Into the Metaverse
London, United Kingdom–(Newsfile Corp. – February 23, 2022) – Realm announced a new partnership with Alkimi. The collaboration will position advertisements in Realm’s Metaverse and ensure a fraud-free, transparent, sustainable advertising environment. At the same time, the core pillars of Realm are in line with Alkimi’s mission to restore the value exchange between advertisers, publishers, and users.
Realm X Alkimi
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Powered by Constellation, Alkimi Exchange, will in addition assist Realm to incentivise Play To Earn participants by earning from Ads.
In contrast, Realm creates an inclusive Metaverse that gives consumers ownership and a piece of equity from their self-generated data. Constellation’s Hypergraph is what powers Alkimi, and effectively its data movement like fiber optic cables was in creating the internet wiring capability used today. As Realm looks to evolve and build for the future, there is a unique need to position ads in the Metaverse that allows branded partnerships the leverage while customers can decide whether to opt in, and enjoy the equity of self generated data, or opt-out giving the individual power over their data sovereignty.
Matthew Larby, founder of Realm said: “Advertising is a fundamental part of most existing social applications but the deal’s been pretty bad for both the person who creates the data and the advertiser who struggles to verify their spend. Realm partnering with Alkimi enables us to tap into revenue streams from existing advertising formats, then share that revenue with the player that created the data in a transparent way.”
Ben Putley, CEO and Co-Founder at Alkimi Exchange said: “Advertising has always followed eyeballs and as we see the numbers of people spending time in Metaverses it will quickly become a channel advertiser will look to include in their strategies. Working with Realm allows us to help advertisers find their users in metaverses in a respectful, transparent and effective way.”
About Realm
Realm is a mobile-first, play-to-earn, social impact driven Metaverse that allows gamers, players and artists to create their own personalised NFT microverse. Creators can bring unique music, art, and games into their realms. Whole living worlds can be minted as an ERC-1155 NFT and traded on the OpenSea Marketplace. Alternatively, players can discover, trade, collect and view NFTs in the environments and experiences their creators imagined.
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About Alkimi Exchange
A decentralised replacement to the inefficient legacy programmatic ad exchanges with the mission to restore the value exchange between advertisers, publishers and users. Alkimi is built on Constellation Network’s Hypergraph – a revolutionary blockchain technology – trusted by the U.S. Department of Defense – which allows us to provide the fastest, infinitely scalable solution with 0% fraud, minimal transaction fees and complete end to end transparency. We built Alkimi Exchange to reestablish the intended value exchange between users, publishers and advertisers. We believe in a different world that can be born from a cataclysmic event, when ID’s disappear and it appears we have nothing, we can create something. Where users see fewer and better ads, Advertisers reach an engaged audience and Publishers regain control of the means for their success and continue to produce innovative and creative content. Alkimi Exchange helps you create ad products, proven successful by walled gardens across the open web. To see more about Alkimi, click here.
Contact:
Nefertiti A Strong
CMO
[email protected]
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/114437
Blockchain
Green Technology & Sustainability Market Is Expected To Reach A Revenue Of USD 193.9 Bn By 2033, At 23.5% CAGR: Dimension Market Research
Blockchain
XChain, VARA’s Exclusive Transaction Monitoring Partner, Readies Rollout for Regional and Global VASPs
Global digital assets risk monitoring provider XChain, which has been working with Dubai’s VARA since 2022 as its exclusive forensic transaction monitoring partner, has announced the rollout of its services for institutional and retail Virtual Asset Service Providers (VASPs) in the region. The public launch of XChain’s transaction monitoring services will benefit VASPs, and eventually traditional financial institutions venturing into digital assets, offering much needed lifecycle support in areas of crypto oversight, compliance frameworks and transaction monitoring forensics.
By providing the region’s VASPs full visibility on the necessary regulatory and compliance frameworks, XChain aims to solve for key risk factors in on-chain transactions, enabling service providers to ultimately gain real-time insights into their risk metrics. XChain’s early intervention efforts will further establish a reliable and transparent monitoring foundation for VASPs, preparing them for proactive risk management as it relates to their different business models.
Haydn Jones, the newly appointed Managing Director of XChain, said: “With an increasing number of companies looking to tap into UAE’s digital assets industry, we are privileged to continue our work streamlining access to on-chain transaction risk-based analytics. It is therefore imperative for the compliance functions within VASPs to have access to the latest thinking, and we are proud to be at the forefront of blockchain forensics and asset monitoring to build a trusted and reliable framework that offers end-to-end support.”
Matthew White, CEO of VARA commented: “At VARA, we are committed to fostering innovation while ensuring robust regulatory standards for the virtual asset ecosystem. XChain’s rollout of its transaction monitoring services represents a significant step forward in enabling VASPs to operate with enhanced transparency and confidence. We are pleased to collaborate with XChain in setting new benchmarks for regulatory technology, which will not only benefit the digital asset sector but also build bridges with traditional financial institutions exploring this space.”
Building the Gold Standard in Forensic Transaction Monitoring
VARA and XChain are also working on a regulatory dashboard tool to advance the existing on-chain transaction monitoring standards for the region’s digital assets ecosystem. The dashboard, expected to be launched in beta later this year, will offer real-time on-chain data and open-source intelligence derived from VASPs, enabling such institutions, as well as TradFi and professional services companies dealing with digital assets, to integrate a unified risk monitoring tool that adheres to the gold standard in Virtual Assets Regulatory Technology.
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Blockchain
Blocks & Headlines: Today in Blockchain (Chainlink Labs, BlackRock, Fidelity, Dynamite Blockchain)
Exploring the Frontlines of Blockchain Innovation and Adoption
The blockchain industry continues to shape the future of finance, governance, and technology. Today’s briefing covers a range of key developments, from Australia’s crypto crackdown to Chainlink Labs’ expansion, Nevada’s innovative blockchain-driven electoral security, and updates on institutional Bitcoin adoption.
Australia’s Crypto Shakeup: A Looming Exodus for Blockchain Startups?
Australia’s blockchain and crypto sectors face a tumultuous period as nearly 30% of the country’s crypto-related businesses are projected to close operations by 2024. This decline follows increased regulatory scrutiny and diminishing investor confidence, as outlined in a report by KPMG.
The tightening regulatory environment has fueled debates about whether these measures protect consumers or hinder innovation. Advocates argue that clear regulations are crucial for building trust and stability in blockchain ecosystems, while critics fear they might stifle entrepreneurial spirit in the country.
This development could serve as a cautionary tale for other nations walking the fine line between fostering innovation and enforcing compliance.
Source: Cointelegraph
Breaking Down Institutional Bitcoin Adoption
Institutional adoption of Bitcoin is on the rise, marking a significant milestone for blockchain’s integration into mainstream finance. A new report reveals how companies are leveraging Bitcoin as a reserve asset, while financial giants explore Bitcoin-backed investment products to attract both retail and institutional clients.
While adoption is accelerating, barriers remain. Regulatory uncertainty, volatility, and infrastructure gaps hinder broader integration. However, with asset managers like BlackRock and Fidelity increasingly embracing Bitcoin ETFs, institutional interest appears to be solidifying the cryptocurrency’s position as “digital gold.”
This trend signifies blockchain technology’s growing legitimacy in traditional financial systems, offering a pathway for further innovation and integration.
Source: Bitcoinist
Nevada Implements Blockchain for Election Security
In a pioneering move, Nevada has integrated blockchain technology to enhance electoral security and prevent fraud. This development comes in response to a 2020 incident involving fraudulent electors, with blockchain now being used to verify the authenticity of electoral certificates and records.
The immutable and transparent nature of blockchain ensures tamper-proof data integrity, making it an ideal solution for secure electoral processes. Nevada’s initiative could serve as a model for other states and countries grappling with election integrity issues.
By leveraging blockchain for governance, Nevada showcases how this technology can go beyond finance to address critical societal challenges.
Source: 8 News Now
Dynamite Blockchain Rebrands and Charts a New Path
Dynamite Blockchain has announced a strategic rebranding initiative to align its corporate vision with emerging trends in decentralized finance (DeFi), non-fungible tokens (NFTs), and enterprise solutions. The rebranding effort includes an updated logo, a new corporate mission, and a pivot toward offering scalable blockchain solutions for businesses.
The company’s refreshed focus aims to position Dynamite Blockchain as a leader in enterprise blockchain adoption, helping organizations integrate decentralized solutions seamlessly into their existing frameworks.
This rebranding underscores the importance of adaptability in the rapidly evolving blockchain space, where staying relevant often means redefining one’s identity.
Source: GlobeNewswire
Chainlink Labs Expands to Abu Dhabi Global Market (ADGM)
Chainlink Labs, the developer of the blockchain oracle network Chainlink, has established a new presence in the Abu Dhabi Global Market (ADGM). This strategic expansion aims to tap into the Middle East’s growing blockchain ecosystem and foster collaborations with financial institutions in the region.
By entering ADGM, Chainlink Labs signals its intent to advance blockchain-powered financial solutions, with a focus on enhancing smart contract utility and adoption. The move also underscores the region’s increasing role as a hub for blockchain innovation.
This expansion reinforces Chainlink’s position as a key player in bridging on-chain and off-chain systems, further enabling the growth of decentralized applications worldwide.
Source: PR Newswire
Emerging Trends and Insights
- Regulatory Challenges: Australia’s crypto downturn reflects the broader tension between innovation and regulation, offering lessons for global blockchain players.
- Institutional Momentum: The rising adoption of Bitcoin by financial giants suggests a pivotal shift in the role of cryptocurrencies in traditional markets.
- Blockchain Beyond Finance: Nevada’s electoral security innovation highlights blockchain’s potential to address societal issues beyond financial services.
- Corporate Evolution: Dynamite Blockchain’s rebranding illustrates the industry’s emphasis on staying agile and forward-looking.
- Global Expansion: Chainlink Labs’ move into ADGM underscores the Middle East’s emergence as a critical blockchain innovation hub.
Key Takeaways
- Blockchain’s application in governance and security, as seen in Nevada, demonstrates its potential for societal transformation.
- Institutional adoption of Bitcoin is solidifying its status as a mainstream financial asset, even amid regulatory hurdles.
- Strategic rebranding efforts, such as Dynamite Blockchain’s, reflect the dynamic nature of the blockchain industry.
- Expansions into regions like the Middle East signal blockchain companies’ focus on tapping into emerging markets.
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