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Global entertainment and media industry, spurred by advertising and digital, to hit $2.8 trillion market in 2027 even as growth rate decelerates: PwC Global Entertainment & Media Outlook

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  • Entertainment and media (E&M) revenues will grow every year through 2027 – creating a US$2.8 trillion industry – but the rate of growth will decline every year
  • Advertising revenue to approach $1 trillion in 2027 and become the largest E&M sector, even as consumer spending loses steam and competitive landscape shifts
  • Digital will account for nearly three quarters of E&M revenue by 2027, up from 55.2% in 2018
  • Gaming sector remains a key driver of industry growth – particularly in Asia-Pacific – with global gaming revenues to hit $312B by 2027
  • Live events to return to pre-pandemic highs in 2024 and outperform E&M industry at-large
  • Global internet access to approach $1 trillion market as annual data consumption triples between 2022 and 2027

LONDON, June 27, 2023 /PRNewswire/ — For the global entertainment & media (E&M) industry, 2022 marked an important inflection point. Total industry revenue rose 5.4% in 2022 to US$2.32 trillion – a sharp deceleration from the 10.6% growth rate in 2021 when economies and industries were recovering from the onset of the COVID-19 pandemic.

PwC’s Global Entertainment & Media Outlook 2023-2027, which covers 13 sectors and 53 countries and territories, also finds that while the rate of revenue growth is expected to decline in each of the next five years through 2027 – in part due to weakening consumer spending – E&M will grow to become a US$2.8 trillion industry by 2027.

The Outlook paints a picture of an industry that is becoming more digital and increasingly dominated by advertising. By 2027, digital’s share of E&M revenue will account for nearly three-quarters (70.8%) of total industry revenue, up from 55.2% in 2018. Meanwhile, global internet access is expected to approach a $1 trillion market as data consumption nearly triples between 2022 and 2027, from 3.4mn petabytes (PB) to 9.7mn PB.

Regionally, the US will continue to remain the largest global E&M market (growing from US$819 billion in 2022 to US$943 billion in 2027), followed by China (growing from $388 billion to $480 billion). China is forecast to grow at a 4.3% compounded annual growth rate (CAGR), compared with a 2.9% CAGR for the US.

Amid a broad-based resetting of expectations and flagging consumer strength, companies are seeking growth in sectoral hotspots (especially advertising and gaming), emerging technologies such as generative AI, and regions with outsized growth prospects like Asia.

Advertising revenues to approach $1 trillion as competitive landscape shifts

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Advertising remains a key growth sector and is expected to approach US$1 trillion in 2027. At US$952.6 billion in 2027, it will be the largest of the three broad sectors the Outlook tracks: consumer, advertising, internet access. While advertising dollars are growing, they’re getting spread more thinly as more market players – including e-commerce sites, video games and streaming platforms – take market share from large social media and search platform incumbents.

Werner Ballhaus, Global Entertainment & Media Industry Leader, PwC Germany, said:

“We have seen impressive growth in the entertainment and media industry over the past two years following a surge in demand for digital products during COVID-19. However, macroeconomic challenges, increased industry competition, and a reduction in production costs – particularly in digital services and experiences – have reduced revenues and consumers’ willingness-to-pay. If companies in the EM industry are to successfully engage consumers and drive growth, they need to transform their service-offerings and tap into new and emerging markets and technologies, such as Asia and generative AI.”

Macroeconomic pressures hit consumers, EM bottom-lines and M&A/VC deal-activity

Macroeconomic pressures, geopolitical instability and inflationary challenges hit consumers hard in 2022, pushing companies to reset expectations, refocus inward and seek new ways to drive growth in 2023 and beyond. Consumer spending on E&M products and services is expected to grow at just a 2.4% CAGR between 2022 and 2027. The declining growth rates were among the factors that have put an end to a long-term boom in deal activity in the E&M market globally, both for mergers and acquisitions (M&A) and venture capital (VC).

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Gaming and emerging technology – such as generative AI – to lead industry growth

Gaming remains one of the powerhouses of the global E&M industry and will continue to remain a key driver of growth, particularly in the Asia-Pacific. Total gaming revenue is expected to rise from US$227 billion in 2023 to US$312 billion in 2027, representing a 7.9% CAGR. At the same time, industry players are embracing the convergence of emerging technologies such as generative AI – particularly in the areas of content creation, video games, and other entertainment categories – to drive industry innovation, scale and efficiency. Looking at industry growth rates, mobile augmented reality (AR) consumer revenue is expected to grow at the fastest rate, with a CAGR of 26%, followed by VR gaming revenue (with a CAGR of 19.5%).

Live sectors to outperform the E&M industry at-large

After a prolonged period of dormancy during the COVID-19 pandemic, live sectors have returned to growth and are poised to outperform the E&M industry at-large. Through 2027, live experience revenues are expected to grow at 9.6% CAGR, four times the 2.4% CAGR predicted for overall consumer revenue, highlighting the enduring appeal of live experiences. Cinema box office revenue will reach pre-pandemic levels by 2025, hitting US$43 billion (up from US$39.4 billion in 2019). China will again become the largest global box office market by 2024, after overtaking the US in 2020 and 2021. Global e-sports ticket sales revenue returned to pre-pandemic levels in 2022 after doubling in 2021 and growing by 147.8% in 2022. Live music and cultural event revenue is expected to surpass the 2019 pre-pandemic peak in 2024.

Werner Ballhaus, Global Entertainment & Media Industry Leader, PwC Germany, concluded:

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“Increased reliance on mobile and digital technologies, heightened industry competition, an evolving regulatory environment, and disruptions posed by new and emerging technologies will create new tensions and possibilities in the years ahead for the sector. If companies are to retain market share and drive growth, industry leaders will have to be more creative about how they create, distribute and monetise products and services, while remaining cognisant of an evolving global regulatory and geopolitical environment increasingly conscious of data privacy.”

About PwC: At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with nearly 328,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. © 2023 PwC. All rights reserved.

About the Outlook: PwC’s Global Entertainment & Media Outlook, now in its 24th year, provides in-depth analysis of global entertainment & media consumer and advertising spending. The Outlook includes five-year historical and five-year forecast data and commentary for 13 industry segments across 53 territories. Segments include business-to-business; cinema; internet access and data consumption; internet advertising; music, radio and podcasts; newspapers, consumer magazines and books; Out-Of-Home advertising; Over-The-Top video; traditional TV and home video; video games and esports; virtual reality (VR) and augmented reality (AR). The full Outlook can be accessed at www.pwc.com/outlook.

Contact

David Faggard ([email protected])

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Dan Barabas ([email protected])

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Blockchain Press Releases

KuCoin Introduces Omnibus Account Structure to Enhance Liquidity for Brokerage Partners

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VICTORIA, Seychelles, July 19, 2024 /PRNewswire/ — July 23, 2024 – KuCoin, a leading cryptocurrency exchange, is pleased to announce a significant enhancement to its Broker Program, designed to cater to liquidity-seeking partners. This upgraded program enables participants to leverage KuCoin’s superior liquidity and diverse asset offerings across both Spot and Futures markets. With this enhancement, participants can now benefit from KuCoin’s top-tier liquidity, high-revenue shares, unlimited sub-accounts, and independent deposit addresses, allowing for functional flexibility and maintaining their own client management powers.

“Our new brokerage infrastructure is suitable for multiple types of institutional partners, such as crypto exchanges, execution terminals, layer 2 aggregators, OTCs, and traditional financial service providers venturing into crypto,” said Anton Starchenko, Director of Institution Business Development of KuCoin. 

“This upgrade demonstrates our commitment to providing our partners with the tools they need to succeed in the rapidly evolving crypto market.”

By joining the KuCoin brokerage service, brokers gain access to one main broker account with unlimited sub-accounts. Each sub-account features an exclusive deposit address, serving as a wallet to separate funds and trades. Additionally, each sub-account undergoes independent risk checks. These ongoing risk and compliance measures bolster KuCoin’s commitment to protecting partner interests. Broker accounts are subject to separate fee structures, while the broker receives a combined commission based on the cumulative volume across all accounts.

As a leading platform in the cryptocurrency industry, KuCoin is dedicated to providing top-notch security and reliability. The platform employs state-of-the-art security measures, including advanced encryption protocols, multi-factor authentication, and real-time monitoring systems to ensure the safety of users’ assets. KuCoin’s unwavering focus on security and innovation has solidified its reputation as a trusted and forward-thinking exchange in the global crypto market.

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For more information about the KuCoin Broker Program and the new omnibus account structure, please visit KuCoin’s official website.

About KuCoin

Launched in September 2017, KuCoin is a leading cryptocurrency exchange with its operational headquarters in Seychelles. As a user-oriented platform with a focus on inclusiveness and community engagement. It offers over 900 digital assets across Spot trading, Margin trading, P2P Fiat trading, Futures trading, and Staking to its 34 million users in more than 200 countries and regions. KuCoin ranks as one of the top 6 crypto exchanges. KuCoin was acclaimed as “One of the Best Crypto Apps & Exchanges of June 2024” by Forbes Advisor and has been included as one of the top 50 companies in the “2024 Hurun Global Unicorn List”. Learn more at https://www.kucoin.com/ .

Contact Us to Join

Telegram: @KuCoin_Broker

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Email: [email protected]

Book a Product Call here.

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Blockchain Press Releases

Bybit Launches Block Merchant Program, Offering Up to 3,000 USDT in Rewards

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DUBAI, UAE, July 19, 2024 /PRNewswire/ — Bybit, the world’s second-largest web3 platform by trading volume, announced the launch of its Block Merchant program, designed to empower users to maximize their earnings while buying or selling cryptocurrencies. Through this exciting initiative, Bybit aims to recognize and reward the valuable contributions of its P2P users.

By becoming a Bybit Block Merchant, users can unlock a range of exclusive benefits, including:

  • Lucrative USDT Merchant Rewards: Earn substantial rewards for buying or selling crypto.
  • Enhanced Visibility: Enjoy a prominent position on the platform with a special diamond label and higher priority than Bybit Verified Advertisers.
  • Increased Transaction Limits: Process larger transaction volumes with a single order limit raised to 200,000 USDT.
  • Priority Ad Ranking: Achieve top-tier visibility among advertisers under similar conditions.
  • Swift Appeal Resolution: Benefit from expedited customer service support for any issues.

Bybit is committed to providing its users with exceptional trading experiences and opportunities to thrive in the dynamic cryptocurrency market. The Block Merchant program reflects our commitment, offering users a chance to boost their income while contributing to the growth of the Bybit P2P ecosystem.

#Bybit / #TheCryptoArk

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving over 33 million users. Established in 2018, Bybit provides a professional platform where crypto investors and traders can find an ultra-fast matching engine, 24/7 customer service, and multilingual community support. Bybit is a proud partner of Formula One’s reigning Constructors’ and Drivers’ champions: the Oracle Red Bull Racing team.

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For more details about Bybit, please visit Bybit Press.
For media inquiries, please contact: [email protected]
For more information, please visit: https://www.bybit.com
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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Blockchain Press Releases

Hata obtains full approval from the Securities Commission of Malaysia Launches 30% revenue sharing model on its USD crypto exchange

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  • Hata obtains full approval from the Securities Commission of Malaysia and launched its exchange
  • Support USD onramp and offramp
  • Rolled out affiliate programme, sharing 30% of its trading fee with users who refer others to trade on its Exchange
  • Zero trading fee across major pairs and opportunity to earn crypto airdrop

KUALA LUMPUR, Malaysia, July 19, 2024 /PRNewswire/ — Hata has officially secured full approval from the Securities Commission of Malaysia to launch its exchange. Having obtained full approval from the Labuan Financial Services Authority (a mid-shore jurisdiction in Malaysia) in June 2023, Hata is now the first and only dual-licensed exchange by both onshore and mid-shore regulators in Malaysia.

Filling the gap in Asia with USD onramp and offramp 

Hata operates a US Dollar cryptocurrency exchange, allowing users globally to deposit, trade and withdraw funds in US Dollars. Hata users can also swap US Dollars with USDT for free.

With the foreign exchange market in Asia Pacific recorded at $396 trillion annually[1], Hata aims to serve the large US Dollar foreign exchange market by providing traders and institutions a licensed platform to convert US Dollars into stablecoins to facilitate cross border payments and access cryptocurrency in the region.

“Institutions and high net worth individuals still rely heavily on US Dollars to settle cross border transactions in Asia. With institutional adoption into cryptocurrency on the rise, coupled with weakening local currencies in the region against US Dollar, we foresee users moving their monies into USD pegged stablecoins to conduct transactions.” says David Low, Chief Executive Officer of Hata.

Hata currently supports trading of more than 40 cryptocurrency pairs on its platform that are paired with USDT and US Dollar, with the goal of supporting more crypto products in the near future.

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30% Revenue Share on its Exchange

Hata (www.hata.io) has introduced an affiliate program. Any users who sign up on Hata can refer their family and friends to earn a reward. Hata provides a revenue share of 30% from the trading fees it earns to the affiliates who refer their network to trade on Hata’s exchange.

“This affiliate programme is designed to let users globally capitalise on their network to earn rewards. We hope that this provides an economic opportunity for our users to earn a side income with minimal effort,” says Darien Ng, Chief Revenue Officer of Hata.

Zero trading fees and free airdrop

To further incentivise early users, Hata has also rolled out zero fees for its major crypto pairs, including USD/USDT pair.

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Users who sign up from now until 31 October 2024 and trade on the exchange will be added to a waitlist. Users in the waitlist will have an opportunity to earn free airdrops in the near future.

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